Ideas for different marketing collateral for Innovation Fisher

1. innovation fisher
marketing ideas
shay-jahen merritté
11/9/09

2. poster idea
I thought instead of a traditional printed and lamintated
poster, make one out of laser cut 1/8 inch plexiglass or dry
erase board. I hope that we could use Prof. Bills connections
with the design school to gain access to their laser cutter,
which if anything like my undergrad instution would be
very cheap like the whole thing should cost $30-50. I did
something similar in the past and that was what it cost me.
Then we can write all the sexy information on that ironic
whitespace, or use it during events, etc.
3 feet
1/8 inch
2 feet
1

3. big idea chart
I love ideation charts and diagrams, it’s my favorite part
of starting new projects. This idea is attempt to engage
the greater Fisher community in a big ass brain storming
session. The idea is make a big poster to hang on the wall
in a heavily trafficked area with pens and stuff to fill it out,
hopefully with some kind of real tangible goal like designing
the perfect, more comfortable chair for the lecture rooms.
A more innovative or collaborative version of that “world’s
largest crossword puzzle” I see on online gift guides all the
time.
New Fisher Chair
(But like a lot bigger)
2

4. chalk promotion
To promote events the week of/ reminder of the day we
could make lined IF stencils to be used with spray chalk and
chalk. We could create the stencil out of some laser cut
heavy duty material like chipboard, that would probably cost
like $10, the spray chalk would be like $6 and a box of chalk
sticks would be nominal. Then we could just spray chalk the
stencil and write in the information with chalk. Clean up
would be easy... although totally bummer if we were trying
to market during a rainy or snowy week.
(+ chalk)
3

5. innovation of the day
Everyday(ish) we could tweet/post to IF blog some kind of
inspirational, innovative thing to our followers for a quick
little bit of innovation to everyone’s day, while promoting IF.
( x 365)
4

6. innovation/inspiration library
Basically a digital and analog version of the “innovation of
the day idea”. I try to dedicate 30 minutes a day to develop
an inspiration library for reference whenever I need jump
start the creative juices. Maybe do the same thing that
everyone can contribute to on the IF website. We could also
create some kind of innovation library of related books/
articles/publications, if people wanted to read something
more fun than the financial accounting textbook.
(things go here)
5

7. whiteboard friends
Just a variety of shapes and objects cut from that static-
clingy stuff stamped with IF and website, to help people
ideate when they’re in class/study rooms.... and to remind
them of IF and the website.
(it’s a robot)
6