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10 of 14

improvement: graduate tHe Periods tHat Foursquare and Seven Years Ago is Awesome

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improvement:
graduate tHe Periods tHat
emaiLs get sent to users. a year
is a long time for new users to get engaged and checking
in as a habit before unlocking the memory layer of
4sqand7yearsago. to change this and have users invested
more in the foursquare experience, the time period that
4sqand7yearsago covers should change the longer that a
user uses foursquare.

emaiL wHat HaPPened emaiL weeKLy Begin
tHe Previous weeKend,
digests of traditionaL
wHat HaPPened year ago
HoLidays a montH ago
emaiL

day 1 9 montH 1 year 1.5 year


one & Big 24/7
done moves

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