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Make Your Own:
 a major proposal



 Design
 Strategy
Shay-Jahen D. Merritté
     www.Merritte.com
D
                            uring Prof. Dial’s strategy class during Spring of my        an interview where I could speak more as to what Design
                            first year, I learned that there are three strategies from   Strategy is, and more specifically, what I can provide to           Pick An
                                                                                                                                                            AdvAntAge


Why are you
                      which companies can gain a competitive advantage: Cost             their company and the position being recruited for.
                      Advantage, Quality Advantage or Differentiation.                             In addition, my business interests don’t really lie
                                  I was reminded of this when I went to a few            within a specific discipline, I am very interested in all of the
                      career fairs this year and talked to recruiters and noticed        different areas that business has to offer, and rather than            Cost



proposing this make
                      their stacks and stacks of resumes. I realized that most of        focus too much on one subject, I have been trying to gain           AdvAntAge
                      these resumes were saying the same things at the top:              a deep understanding of a few areas that interest me the
                      their school and then a business function plus the word            most, especially areas that I have little background in, like
                      “Strategy”. Even when talking with students at Fisher, it          Finance and topics like Mergers & Acquisitions.




your own major?
                      seems like many people are studying Marketing Strategy                       Finally, I wanted to create my own major to
                      or Corporate Finance and Strategy or Operations Strategy           maintain a “whole-brained”, multidisciplinary learning
                                                                                                                                                              QuAlity
                      and I realized that these majors didn’t really fit me nor did I    experience. I have always found that I work best when
                                                                                                                                                             AdvAntAge
                      want to be just another MBA with training just like all of the     I am learning or doing numerous different things at the
                      other MBAs. I decided that I should adopt a differentiation        same time. I thought that taking classes like Finance and
                      competitive advantage in my education to better fit my             Marketing and then augmenting them with classes in the
                      personality, expertise and career ambitions.                       Design School which make people think in a completely
                                                                                                                                                            differentiAtion
                                  When a recruiter or someone else looks at my           different fashion would give my brain a workout and
                                                                                                                                                              AdvAntAge
                      resume, I want them to find it interesting enough to continue      improve my creative problem solving skills. I don’t want to
                      reading from the top to the bottom. So by putting “Design          be type-cast as just a business person or a design person,
                      Strategy” at the top of my resume I am hoping recruiters           and I feel that by making my own major, I will be able to
                      read further down, to learn more about my work history,            be well rounded as a business person, designer and all
                      activities that I have been involved and hopefully further into    around human being.


                             Fisher College of Business Question 1
I
                   don’t have a specific career goal, which is one of the         Shay’s Career Generator: Since my career interests are so diverse, I created ths helpful career generator. Just
                                                                                  pick an industry, function, company size and location to create a company where I would be a good fit.
                   reasons I decided to pursue an MBA; I didn’t want to just




What are your
                be a designer, I wanted to be well rounded and prepared               industry                     Function                  comPAny size                       LocAtion
                for whatever happens in my career. What I have learned is
                that the career I want does not fall within traditional MBA            advertising                creative director                      5                       san francisco
                job categories or companies.
                                                                                                                                                        25


career goals?
                          When I first came to Fisher, I thought that I would
                                                                                          design                      consultant                                                     seattle
                go into a traditional MBA role as a brand manager at a                   fashion                                                         50                          boston
                                                                                                                       strategist
                large consumer packaged goods company. However the
                more research that I have done and the more people that              private equity                 entrepreneur                         75                      new york city
                I have talked to, I have realized that there are many very
                exciting career opportunities that I had yet to think of when I
                                                                                     transportation                     futurist                        100                          austin
                first came to Fisher.                                                    film/tv                      researcher                        150                       minneapolis
                          There of course are logical career journeys as
                design consultant at well known innovation consulting firms       consumer electronics                innovator                         250                         chicago
                like IDEO or Frog Design, but there are also interesting
                opportunities that I have learned about only recently, such
                                                                                         gaming                        producer                         500                     washington dc
                as working with a private equity firm that participates in         web development                       m&a                            750                       philadelphia
                mergers and acquisitions to purchase and resurrect dead
                or defunct brands. But in the end I would like to launch my                food                       developer                        1,000                         denver
                own creative company after I have worked for a while to
                consult with companies to research and develop interesting
                                                                                       technology                      inventor                        1,500                        portland
                solutions to problems through design thinking.                    consumer products                     analyst                        2,500                     international

                       Fisher College of Business Question 2                      Example: a fashion futurist at a 500 person company in Seattle
T
                              raditional major options seem to specialize students and
                              prepare them for specific, traditional MBA career paths




Why do the other
                          like working up the brand manager ladder at a Consumer
                          packaged goods company. The more classes that I have
                          taken at Fisher, the more I have realized that I don’t want
                          that kind of a traditional career path, I don’t want to be




major options not allow
                          perceived as being just a business person.
                                    Many of the career opportunities that I am
                          pursuing are with companies and organizations where the          DESIGN     DESIGN    BUSINESS
                          term “MBA” carries negative connotations, as someone            THINKING   STRATEGY   THINKING



you to accomplish your
                          who adheres strictly to established frameworks and aren’t
                          flexible in their thinking. This differences came to light
                          recently during a design research class I was taking and
                          comparing the future thinking that happens in business and




career goals?
                          design. In business, future thinking seems to rely heavily on
                          the past to plan for the next quarter or year. Design on the
                          other hand consists of looking at the present to plan for a
                          future that is 5 years or more away. Both of these types of
                          thinking are valid and can help augment one another, and
                          this multidisciplinary thinking can’t be learned by being
                          confined to one specific major. In my career I will be able       NEW CAREER OPPORTUNITIES
                          to be successful by offering the best of design and business
                          thinking at non-traditional and creative companies.


                                 Fisher College of Business Question 3
Percentile Core    Percentile Major


                                                                                         F
                                                                                                 FINANCIAL ACCOUNTING Introduces and explains the mechanics
                            Study Completed    Study Completed                                   of income statements, balance sheets, and cash flows; accounting policy
                                                                                                 choices; financial statement analysis using fund flows; ratios, quality of
      Percentile Quarter                                                                         earnings, sustainable growth rates, and inflation adjustments.
  Discipline Distribution                                                            C      4


                                                                                         F
                                                                                                 MANAGERIAL ECONOMICS This course approaches microeconomics
                                                                                                 from a managerial and organizational perspective. The objective is to develop


                               45%                  0%                                           a framework grounded in the fundamentals of economic theory that provides a
                                                                                                 powerful way of analyzing business problems and developing solutions.
                                                                                     C      4


                                                                                      G
                                                                                                 ORGANIZATIONAL BEHAVIOR An overview of factors that influence


                   G
                                                                                                 individual work performance and techniques to improve it; analytical
                                                                                                 frameworks for determining the effectiveness of given techniques in specific



   F
                                                                                                 circumstances within complex organizations.
                                                                                     C      4
                  General
                                                                                      G
                            Percentile Total     Cumulative                                      ENHANCING PROFESSIONAL INTERCHANGE This course focuses
                            Study Completed     Class Hours                                      on using understandings and insights gleaned from observation, research,
Finance                                                                                          and reflection to communicate effectively in a variety of formats with diverse
                                                                                                 audiences. Speaking and writing in multiple contexts will be emphasized.
                                                                                     C      2


                                                                                         F
                                                                                                 DATA ANALYSIS Introduction to statistical inference and its use in decision
                                                                                                 making; major emphasis on achieving an application-oriented understanding of
                                                                                                 regression analysis.


                               17    %                                               C      4




                                                                  Fisher College of Business First Quarter
Percentile Core    Percentile Major


                                                                                           F
                                                                                                   COST ACCOUNTING Explorers the basic understanding of cost data for
                               Study Completed    Study Completed                                  inventory valuation; cost data for decision making (pricing, product-mix, make
                                                                                                   or buy); cost data for performance evaluation and control.
       Percentile Quarter
   Discipline Distribution                                                             C      2


                                                                                           F
                                                                                                   FINANCIAL MANAGEMENT The development of an understanding of
                                                                                                   financial terminology, instruments, and foundations for analyzing and dealing


                                  80%                  6%                                          with the financial management problems of business enterprises.



                  D
                                                                                       C      4


   F                                                                                   D
                                                                                                   INNOVATION PRACTICE The purpose of this course is to provide students
                                                                                                   with the opportunity to develop skills, and understanding of the theory and
                 Design                                                                            application of innovation processes and a framework for its commercial uses
                                                                                                   across various types and formats of businesses.
Finance                                                                                e      4


                    M                                                                  M
                               Percentile Total     Cumulative                                     MARKETING MANAGEMENT Focuses on the interrelated elements of the
                               Study Completed     Class Hours                                     marketing mix, its relationship with the other functional areas of management,
                                                                                                   and marketing responses to the external environment.



    G              Marketing                                                           C      4


                                                                                        G
                                                                                                   OPERATIONS MANAGEMENT Introduction to basic operations principles;
                                                                                                   exploration of major operating problems; strategic and tactical decision making;
   General
                                  33    %
                                                                                                   emphasis on determination of policy for managing productive resources; role of
                                                                                                   operations manager.
                                                                                       C      4




                                                                     Fisher College of Business Second Quarter
Percentile Core    Percentile Major


                                                                                       G
                                                                                                   INTERNATIONAL BUSINESS The purpose of this course is to provide
                              Study Completed    Study Completed                                   students with a comprehensive understanding of the political, economic, social,
                                                                                                   and technological forces shaping today’s global business environment.
        Percentile Quarter
    Discipline Distribution                                                            C      4


                                                                                       S
                                                                                                   CORPORATE STRATEGY Introduction to the nature of corporate strategy,
                                                                                                   development of a conceptual framework for understanding competition in


                               100%                 18%                                            industries, and the factors that shape competitive success or failure.
                                                                                              4
                   G
                                                                                       C



                                                                                        S
                                                                                                   MERGERS & ACQUISITIONS Mergers and acquisitions can provide huge
                                                                                                   opportunities for value creation, destruction and appropriation. This course
                  General
   S
                                                                                                   presents the opportunity to analyze the mechanisms underlying the creation and
                                                                                                   destruction of value in mergers and acquisitions from a strategic perspective.
                                                                                       e      4


                                                                                        D
                              Percentile Total     Cumulative                                      TRANSDISCIPLINARY DESIGN A seminar on design thinking,
Strategy                      Study Completed     Class Hours                                      co-creation and design futures. Its goal is to provide graduate students with


                     D
                                                                                                   a transdisciplinary learning experience. A hands-on experience, for a mix of
                                                                                                   people from various disciplines.
                                                                                       e      4
                    Design

                                 48    %


                                                                    Fisher College of Business Third Quarter
Percentile Core    Percentile Major


                                                                                       M
                                                                                                   MULTI-CHANNEL MARKETING Addresses development of effective value
                               Study Completed    Study Completed                                  propositions and results driven messaging through the creation of integrated
                                                                                                   multi-channel consumer experiences, including the impact of emerging
         Percentile Quarter                                                                        technologies, personalization and changing consumer expectations.
     Discipline Distribution                                                            e     2


                                                                                       M
                                                                                                   CONSUMER BEHAVIOR This course examines various social science
                                                                                                   theories and research methods (from Psychology, Sociology, Communications,


                                100%                 48%                                           Anthropology, Economics, etc.) as they relate to understanding, influencing, and


                     S
                                                                                                   predicting the attitudes and behaviors of consumers.
                                                                                        e     4


                                                                                       M
                                                                                                   BRAND MANAGEMENT This course provides students with insights into
                  Strategy
 M
                                                                                                   how profitable brand strategies can be created and the implications for brand
                                                                                                   management professionals. It blends marketing theory and practice to provide
                                                                                                   perspective on corporate marketing and the brand management function.
                                                                                        e     2
Marketing
                                                                                       S
                               Percentile Total     Cumulative                                     ADVANCED STRATEGIC ANALYSIS This course describes conditions under
                               Study Completed     Class Hours                                     which firms gain and sustain competitive advantages. This is primarily a case-



                 G
                                                                                                   oriented class where we will take class time and thoroughly explore strategic
                                                                                                   challenges facing firms around the world.
                                                                                        e     4


                                                                                        G
                                                                                                   STRATEGIC MANAGEMENT OF HUMAN ASSETS The effective
                General                                                                            deployment of human assets in organizations is widely recognized as critical


                                  67    %
                                                                                                   to successful firms. It is the management of those individuals in a way that is
                                                                                                   consistent with the goals of the firm that will be the focus of this class.
                                                                                        e     4


                                                                                        G
                                                                                                   MANAGERIAL NEGOTIATION Explores the major concepts and theories
                                                                                                   of the psychology of bargaining and negotiation, and the dynamics of
                                                                                                   interpersonal and intergroup conflicts and their resolution
                                                                                        e     4
                                                                     Fisher College of Business Fourth Quarter
Percentile Core    Percentile Major


                                                                                          F
                                                                                                  SECURITIES MARKETS This course will equip students with the tools
                             Study Completed    Study Completed                                   necessary to make good investment decisions. The course is organized around
                                                                                                  two broad themes. The first theme is the return pattern of different securities. The
       Percentile Quarter                                                                         second theme is the money management industry.
   Discipline Distribution                                                            e      4


                                                                                          F
                                                                                                  FINANCIAL MODELING This course will utilize Excel, a spreadsheet
                                                                                                  program offered by Microsoft, and challenge the student to improve their


                              100%                 74%                                            finance and modeling skills by personally constructing 55 spreadsheet models.



                 M
                                                                                      e      4


                                                                                      M
                                                                                                  ADVERTISING & PROMOTION This course has been developed with a
                                                                                                  theme of ‘understanding how IMC can build and sustain powerful brands.’ The
                Marketing
   F
                                                                                                  aim of this course is to help acquire brand building skills using IMC.
                                                                                      e      4


                                                                                      D
                             Percentile Total     Cumulative                                      DESIGN RESEARCH Design as a mode of inquiry, including examination of
Finance                      Study Completed     Class Hours                                      communication process and models and emphasizing general problem-solving


                 D
                                                                                                  as a goal-directed, value-laden activity.
                                                                                      e      4


                                                                                       D
                Design                                                                            INTERDISCIPLINARY MANAGEMENT The multidisciplinary capstone
                                                                                                  design program option forms a multi-term course sequence that features industry-


                                83    %
                                                                                                  sponsored projects where designers and engineers work together under the
                                                                                                  direction of graduate business students to complete the project.
                                                                                      e      2




                                                                   Fisher College of Business Fifth Quarter
Percentile Core    Percentile Major


                                                                                          S
                                                                                                  INTERDISCIPLINARY MANAGEMENT The multidisciplinary capstone
                             Study Completed    Study Completed                                   design program option forms a multi-term course sequence that features industry-
                                                                                                  sponsored projects where designers and engineers work together under the
       Percentile Quarter                                                                         direction of graduate business students to complete the project.
   Discipline Distribution                                                            e      2


                                                                                          F
                                                                                                  PRIVATE EQUITY The objective of this course is to provide students with
                                                                                                  an understanding of the nature of the private equity market, the principal


                 S            100%               100%                                             participants in this market, and the financial strategies that they employ.
                                                                                      e      4


                                                                                       F
                                                                                                  FINANCIAL DECISION MAKING Students learn the fundamentals
                                                                                                  of valuing derivative securities, the issues involved in corporate financing



   F
                                                                                                  decisions and advanced topics in corporate investment decisions. Mergers and
                                                                                                  acquisitions are studied and the basics of international finance are developed.
                                                                                      e      4


                   D                                                                   D
                             Percentile Total     Cumulative                                      INNOVATION FIELD PROJECTS This field projects course partners students
Finance                      Study Completed     Class Hours                                      with companies to work on real-world industry projects centered around creating
                                                                                                  top line value, using the theories and frameworks developed in class.

                  Design                                                              e       4


                                                                                       D
                                                                                                  DESIGN ISSUES Analysis of issues and inquiry into topics of relevance to
                                                                                                  design: group discussions and investigations of events, processes, manifestations


                              100       %
                                                                                                  and procedures related to design.
                                                                                      e      4




                                                                   Fisher College of Business Sixth Quarter
Percentile Total Curriculum
                                     Discipline Distribution




So in summary, Design                                  S
Strategy is a custom
                                                    Strategy

                              F
                                                 M
                                        108 Marketing
major that balances
                           Finance

                                      CREDIT
the Qualitative with the              HOURS
                                              G
                                  D
Quantitative.                    Design
                                             General
T
   his book was designed and written by Shay-Jahen D. Merritté during the Winter of 2011 in
   Columbus, Ohio to show the faculty and future students at the Fisher College of Business what a
balanced multi-disciplinary curriculum could look like.


It was typeset in Futura and uses three colors: Cloud in a Blue Sky White; Locomotive Coal Black;
and Jurassic Foliage Green. Although primarily designed to be distributed digitally, this book was
also produced as a limited edition print piece.




                a: 830 Nettle Drive, Columbus, OH 43221          Shay@Merritte.com
                   209.877.SHAY        www.Merritte.com         @Merritte

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Design Strategy Major Book

  • 1. Make Your Own: a major proposal Design Strategy
  • 2. Shay-Jahen D. Merritté www.Merritte.com
  • 3. D uring Prof. Dial’s strategy class during Spring of my an interview where I could speak more as to what Design first year, I learned that there are three strategies from Strategy is, and more specifically, what I can provide to Pick An AdvAntAge Why are you which companies can gain a competitive advantage: Cost their company and the position being recruited for. Advantage, Quality Advantage or Differentiation. In addition, my business interests don’t really lie I was reminded of this when I went to a few within a specific discipline, I am very interested in all of the career fairs this year and talked to recruiters and noticed different areas that business has to offer, and rather than Cost proposing this make their stacks and stacks of resumes. I realized that most of focus too much on one subject, I have been trying to gain AdvAntAge these resumes were saying the same things at the top: a deep understanding of a few areas that interest me the their school and then a business function plus the word most, especially areas that I have little background in, like “Strategy”. Even when talking with students at Fisher, it Finance and topics like Mergers & Acquisitions. your own major? seems like many people are studying Marketing Strategy Finally, I wanted to create my own major to or Corporate Finance and Strategy or Operations Strategy maintain a “whole-brained”, multidisciplinary learning QuAlity and I realized that these majors didn’t really fit me nor did I experience. I have always found that I work best when AdvAntAge want to be just another MBA with training just like all of the I am learning or doing numerous different things at the other MBAs. I decided that I should adopt a differentiation same time. I thought that taking classes like Finance and competitive advantage in my education to better fit my Marketing and then augmenting them with classes in the personality, expertise and career ambitions. Design School which make people think in a completely differentiAtion When a recruiter or someone else looks at my different fashion would give my brain a workout and AdvAntAge resume, I want them to find it interesting enough to continue improve my creative problem solving skills. I don’t want to reading from the top to the bottom. So by putting “Design be type-cast as just a business person or a design person, Strategy” at the top of my resume I am hoping recruiters and I feel that by making my own major, I will be able to read further down, to learn more about my work history, be well rounded as a business person, designer and all activities that I have been involved and hopefully further into around human being. Fisher College of Business Question 1
  • 4. I don’t have a specific career goal, which is one of the Shay’s Career Generator: Since my career interests are so diverse, I created ths helpful career generator. Just pick an industry, function, company size and location to create a company where I would be a good fit. reasons I decided to pursue an MBA; I didn’t want to just What are your be a designer, I wanted to be well rounded and prepared industry Function comPAny size LocAtion for whatever happens in my career. What I have learned is that the career I want does not fall within traditional MBA advertising creative director 5 san francisco job categories or companies. 25 career goals? When I first came to Fisher, I thought that I would design consultant seattle go into a traditional MBA role as a brand manager at a fashion 50 boston strategist large consumer packaged goods company. However the more research that I have done and the more people that private equity entrepreneur 75 new york city I have talked to, I have realized that there are many very exciting career opportunities that I had yet to think of when I transportation futurist 100 austin first came to Fisher. film/tv researcher 150 minneapolis There of course are logical career journeys as design consultant at well known innovation consulting firms consumer electronics innovator 250 chicago like IDEO or Frog Design, but there are also interesting opportunities that I have learned about only recently, such gaming producer 500 washington dc as working with a private equity firm that participates in web development m&a 750 philadelphia mergers and acquisitions to purchase and resurrect dead or defunct brands. But in the end I would like to launch my food developer 1,000 denver own creative company after I have worked for a while to consult with companies to research and develop interesting technology inventor 1,500 portland solutions to problems through design thinking. consumer products analyst 2,500 international Fisher College of Business Question 2 Example: a fashion futurist at a 500 person company in Seattle
  • 5. T raditional major options seem to specialize students and prepare them for specific, traditional MBA career paths Why do the other like working up the brand manager ladder at a Consumer packaged goods company. The more classes that I have taken at Fisher, the more I have realized that I don’t want that kind of a traditional career path, I don’t want to be major options not allow perceived as being just a business person. Many of the career opportunities that I am pursuing are with companies and organizations where the DESIGN DESIGN BUSINESS term “MBA” carries negative connotations, as someone THINKING STRATEGY THINKING you to accomplish your who adheres strictly to established frameworks and aren’t flexible in their thinking. This differences came to light recently during a design research class I was taking and comparing the future thinking that happens in business and career goals? design. In business, future thinking seems to rely heavily on the past to plan for the next quarter or year. Design on the other hand consists of looking at the present to plan for a future that is 5 years or more away. Both of these types of thinking are valid and can help augment one another, and this multidisciplinary thinking can’t be learned by being confined to one specific major. In my career I will be able NEW CAREER OPPORTUNITIES to be successful by offering the best of design and business thinking at non-traditional and creative companies. Fisher College of Business Question 3
  • 6. Percentile Core Percentile Major F FINANCIAL ACCOUNTING Introduces and explains the mechanics Study Completed Study Completed of income statements, balance sheets, and cash flows; accounting policy choices; financial statement analysis using fund flows; ratios, quality of Percentile Quarter earnings, sustainable growth rates, and inflation adjustments. Discipline Distribution C 4 F MANAGERIAL ECONOMICS This course approaches microeconomics from a managerial and organizational perspective. The objective is to develop 45% 0% a framework grounded in the fundamentals of economic theory that provides a powerful way of analyzing business problems and developing solutions. C 4 G ORGANIZATIONAL BEHAVIOR An overview of factors that influence G individual work performance and techniques to improve it; analytical frameworks for determining the effectiveness of given techniques in specific F circumstances within complex organizations. C 4 General G Percentile Total Cumulative ENHANCING PROFESSIONAL INTERCHANGE This course focuses Study Completed Class Hours on using understandings and insights gleaned from observation, research, Finance and reflection to communicate effectively in a variety of formats with diverse audiences. Speaking and writing in multiple contexts will be emphasized. C 2 F DATA ANALYSIS Introduction to statistical inference and its use in decision making; major emphasis on achieving an application-oriented understanding of regression analysis. 17 % C 4 Fisher College of Business First Quarter
  • 7. Percentile Core Percentile Major F COST ACCOUNTING Explorers the basic understanding of cost data for Study Completed Study Completed inventory valuation; cost data for decision making (pricing, product-mix, make or buy); cost data for performance evaluation and control. Percentile Quarter Discipline Distribution C 2 F FINANCIAL MANAGEMENT The development of an understanding of financial terminology, instruments, and foundations for analyzing and dealing 80% 6% with the financial management problems of business enterprises. D C 4 F D INNOVATION PRACTICE The purpose of this course is to provide students with the opportunity to develop skills, and understanding of the theory and Design application of innovation processes and a framework for its commercial uses across various types and formats of businesses. Finance e 4 M M Percentile Total Cumulative MARKETING MANAGEMENT Focuses on the interrelated elements of the Study Completed Class Hours marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment. G Marketing C 4 G OPERATIONS MANAGEMENT Introduction to basic operations principles; exploration of major operating problems; strategic and tactical decision making; General 33 % emphasis on determination of policy for managing productive resources; role of operations manager. C 4 Fisher College of Business Second Quarter
  • 8. Percentile Core Percentile Major G INTERNATIONAL BUSINESS The purpose of this course is to provide Study Completed Study Completed students with a comprehensive understanding of the political, economic, social, and technological forces shaping today’s global business environment. Percentile Quarter Discipline Distribution C 4 S CORPORATE STRATEGY Introduction to the nature of corporate strategy, development of a conceptual framework for understanding competition in 100% 18% industries, and the factors that shape competitive success or failure. 4 G C S MERGERS & ACQUISITIONS Mergers and acquisitions can provide huge opportunities for value creation, destruction and appropriation. This course General S presents the opportunity to analyze the mechanisms underlying the creation and destruction of value in mergers and acquisitions from a strategic perspective. e 4 D Percentile Total Cumulative TRANSDISCIPLINARY DESIGN A seminar on design thinking, Strategy Study Completed Class Hours co-creation and design futures. Its goal is to provide graduate students with D a transdisciplinary learning experience. A hands-on experience, for a mix of people from various disciplines. e 4 Design 48 % Fisher College of Business Third Quarter
  • 9. Percentile Core Percentile Major M MULTI-CHANNEL MARKETING Addresses development of effective value Study Completed Study Completed propositions and results driven messaging through the creation of integrated multi-channel consumer experiences, including the impact of emerging Percentile Quarter technologies, personalization and changing consumer expectations. Discipline Distribution e 2 M CONSUMER BEHAVIOR This course examines various social science theories and research methods (from Psychology, Sociology, Communications, 100% 48% Anthropology, Economics, etc.) as they relate to understanding, influencing, and S predicting the attitudes and behaviors of consumers. e 4 M BRAND MANAGEMENT This course provides students with insights into Strategy M how profitable brand strategies can be created and the implications for brand management professionals. It blends marketing theory and practice to provide perspective on corporate marketing and the brand management function. e 2 Marketing S Percentile Total Cumulative ADVANCED STRATEGIC ANALYSIS This course describes conditions under Study Completed Class Hours which firms gain and sustain competitive advantages. This is primarily a case- G oriented class where we will take class time and thoroughly explore strategic challenges facing firms around the world. e 4 G STRATEGIC MANAGEMENT OF HUMAN ASSETS The effective General deployment of human assets in organizations is widely recognized as critical 67 % to successful firms. It is the management of those individuals in a way that is consistent with the goals of the firm that will be the focus of this class. e 4 G MANAGERIAL NEGOTIATION Explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflicts and their resolution e 4 Fisher College of Business Fourth Quarter
  • 10. Percentile Core Percentile Major F SECURITIES MARKETS This course will equip students with the tools Study Completed Study Completed necessary to make good investment decisions. The course is organized around two broad themes. The first theme is the return pattern of different securities. The Percentile Quarter second theme is the money management industry. Discipline Distribution e 4 F FINANCIAL MODELING This course will utilize Excel, a spreadsheet program offered by Microsoft, and challenge the student to improve their 100% 74% finance and modeling skills by personally constructing 55 spreadsheet models. M e 4 M ADVERTISING & PROMOTION This course has been developed with a theme of ‘understanding how IMC can build and sustain powerful brands.’ The Marketing F aim of this course is to help acquire brand building skills using IMC. e 4 D Percentile Total Cumulative DESIGN RESEARCH Design as a mode of inquiry, including examination of Finance Study Completed Class Hours communication process and models and emphasizing general problem-solving D as a goal-directed, value-laden activity. e 4 D Design INTERDISCIPLINARY MANAGEMENT The multidisciplinary capstone design program option forms a multi-term course sequence that features industry- 83 % sponsored projects where designers and engineers work together under the direction of graduate business students to complete the project. e 2 Fisher College of Business Fifth Quarter
  • 11. Percentile Core Percentile Major S INTERDISCIPLINARY MANAGEMENT The multidisciplinary capstone Study Completed Study Completed design program option forms a multi-term course sequence that features industry- sponsored projects where designers and engineers work together under the Percentile Quarter direction of graduate business students to complete the project. Discipline Distribution e 2 F PRIVATE EQUITY The objective of this course is to provide students with an understanding of the nature of the private equity market, the principal S 100% 100% participants in this market, and the financial strategies that they employ. e 4 F FINANCIAL DECISION MAKING Students learn the fundamentals of valuing derivative securities, the issues involved in corporate financing F decisions and advanced topics in corporate investment decisions. Mergers and acquisitions are studied and the basics of international finance are developed. e 4 D D Percentile Total Cumulative INNOVATION FIELD PROJECTS This field projects course partners students Finance Study Completed Class Hours with companies to work on real-world industry projects centered around creating top line value, using the theories and frameworks developed in class. Design e 4 D DESIGN ISSUES Analysis of issues and inquiry into topics of relevance to design: group discussions and investigations of events, processes, manifestations 100 % and procedures related to design. e 4 Fisher College of Business Sixth Quarter
  • 12. Percentile Total Curriculum Discipline Distribution So in summary, Design S Strategy is a custom Strategy F M 108 Marketing major that balances Finance CREDIT the Qualitative with the HOURS G D Quantitative. Design General
  • 13. T his book was designed and written by Shay-Jahen D. Merritté during the Winter of 2011 in Columbus, Ohio to show the faculty and future students at the Fisher College of Business what a balanced multi-disciplinary curriculum could look like. It was typeset in Futura and uses three colors: Cloud in a Blue Sky White; Locomotive Coal Black; and Jurassic Foliage Green. Although primarily designed to be distributed digitally, this book was also produced as a limited edition print piece. a: 830 Nettle Drive, Columbus, OH 43221 Shay@Merritte.com 209.877.SHAY www.Merritte.com @Merritte