1. 1
project individual project three: digital innovation
for innovation practice, professor michael bills
by shay-jahen merritté
when february sixteenth two-thousand-ten
making creation accessable to artists of all genres
2. what is aviary Aviary is a suite of proprietary web-based multi-media applications built using
the adobe flex platform. Aviary was created by the creators of worth1000
a website that held weekly photoshop contests. The creators of worth1000
realized that many creatives could not participate in their contests because 2
they could not afford the very expensive costs of purchasing any of the
Adobe products, so they created Aviary to produce and distribute stripped
down versions of creative software that could replicate the functionality of
Adobe and other commercial creative software. To date Aviary has announced
17 applications, with 7 released to date. Aviary also creates tutorials and wiki
sites for all their applications.
phoenix image editor
peacock node based visual laboratory
toucan color swatches and palettes creator
7 released applications raven
talon
vector editor
firefox screen capture add-on
17
falcon image markup
myna audio editor
1 alpha test applications
apps
Roc beat generator
total
Eagle pixel pattern recognition
Owl desktop publishing layout editor
Penguin word processor
9
Pigeon painting simulator
announced applications Woodpecker smart image resizer
Hummingbird 3D modeler
Ibis font creator
Starling video editor
Tern terrain generator
3. screenshots of the different application interfaces
3
toucan color swatch interface peacock node based visual laboratory interface
phoenix image editor interface raven vector creator interface
4. creation process Aviary launched it’s first product, phoenix, its image editor
interface, in 2007. Phoenix was created with input from 500,000
users of worth1000, the founders of Aviary’s online creative
competition website. From there, further applications were 4
created with Adobe’s Flex and Air platform with input from its
users. Aviary also made its first acquisition, Digimix in 2009, a
web music application that it made into its myna audio editor.
Avi Muchnick | CEO Israel Derdik | CTO Michael Galpert | VP
Digimix
acquisitions
products
free use
12 Aviary Programers prosumer input
Worth1000 &
Aviary Users
5. sustainable points of competitive differentiation | consumer benefits
Aviary v. Adobe Products 5
$0 $2,499
learning curve | aviary products were designed for cost | aviary products cost nothing, while adobe accessibility | adobe products can only be
the masses to be simple and easy to use by most products cost several thousands of dollars. installed on a single computer and its files can
anyone, consequently they have less of a learning Even though the Aviary products may have less only be opened by computers that have the adobe
curve than adobe products. functionality than the adobe products, it is hard products installed on them. Aviary products, are
to convince the average consumer that they have browser based, so they can be accessed by any
$2,499 worth of extra functionality. computer with an internet connection.
NA
community | aviary originated from a community
online photoshop contest, so its creators wanted to
NA
monetization | aviary was designed to benefit
the creative user, an important element of which
make the community aspect a very important aspect is the selling of user works. Besides developing
of aviary products. Users of aviary can look at other sales agreements with online manufacturers like
user’s work and make comments. Even more though, Zazzle which allows Aviary products to be printed
aviary saves each iteration of work created on the on everything from posters and mugs to Keds
site so users can see the process of others or even and skateboards, Aviary employs sophisticated
open up others work edit it themselves. While there intellectual property tracking systems so that if a file
are many communites devoted to Adobe products, one user creates is used by another user, the first
the community concept or is not integrated into the user will receive a cut of the funds from products
products to make it easy for users to share. sold by the second user. Adobe products provide no
integrated monetization solutions for its users.
6. success criteria
6
Series B Funding
2009 from Spark Capital & Bezos Expeditions
After 1.5 years of beta testing and 1.5 years of public service.
Daily Member Visits
Unique Daily Visits
