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FANtastic Follow Up: Convert More Prospects to Purchasers

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Meredith Oliver
Meredith Oliver

Learn how to follow-up more effectively with your leads. This slide deck is from a webinar hosted by TopBuilder Solutions. Meredith Oliver shares practical, easy, follow-up strategies sure to engage leads and convert them to a second appointment or phone call. Learn more about Meredith's sales training seminars and workshops at MeredithSpeaks.com.

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FANtastic Follow up Presented By
President & Creative Director MeredithSpeaks.com MeredithCommunications.com Twitter @MeredithCSP #FanFactor
Sales & Marketing Speaker
FANtastic Follow up Presented By
@MeredithCSP The mission •Add value to your follow-up attempts,
 •Increase the response rate from leads who have stopped responding,
 •Increase conversion rate from lead to conversation to appointment.
Meet Homebuyer 2.0
90% Used Internet to Search For New Homes 72% Began Research with a Google Search
70%Made a purchase as a result of social media
80%Buyer’s Decisions Influenced By Online Reviews
35%Bid On a Home Sight-Unseen
@MeredithCSP ✓ Informed ✓ Empowered ✓ Invested ✓ Expectant internet empowered buyer
FANS
80% of buyers know what they want before they contact a vendor
Don’t Talk To Me vs. Pay Me Attention
SELLING HAS NOT CHANGED
BUYERS HAVE CHANGED
it’s all about me
rel•e•vant closely connected or 
 appropriate to the matter at hand
@MeredithCSP Stop Checking In & Start Adding Value
share an idea or insight Twitter @MeredithCSP
@MeredithCSP We talked about your need for a master on the main floor, 
 so I wanted to share…
solve a problem Twitter @MeredithCSP
@MeredithCSP You mentioned a concern about selling your home…
Ask a question Twitter @MeredithCSP
@MeredithCSP How would you use the loft space?
@MeredithCSP Digital Communication Has No Tone
@MeredithCSP Tone Matters ✓ Friendly ✓ Enthusiastic ✓ Expert ✓ Conversational
@MeredithCSP Write Like You Talk
@MeredithCSP Can they hear your smile?
@MeredithCSP change the channel
@MeredithCSP Match & Mirror Communication Channels
✓ Phone = Tone Matters ✓ Email = Document ✓ Text = Confirm ✓ Social = Shareable ✓ Mail = Thoughtful
FB.com/MeredithCommunications @MeredithCSP @MeredithsShoes22 Linkedin.com/in/mereditholiver CONNECT WITH ME
Available on Amazon.com
Extra Tools & Resources Slides, Handout, Resources MeredithSpeaks.com/TopBuilder

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