This document proposes Facebook advertising solutions for a brand. It provides statistics on Facebook such as having over 400 million active users. It then discusses advertising solutions in 3 phases: creating fans through invites and impressions, keeping fans engaged with updates and applications, and interacting with fans through discussions and contests. Finally, it suggests combining advertising across Facebook and other social networks to drive traffic to the brand's main website.

1. FACEBOOK
ADVERTISING SOLUTIONS
Proposed by Eleven – 01/2011

2. SUMARY
Facebook facts and figures 2010
Facebook user insights
Advertising solutions
Facebook advertising executives
Combining with other Social Networks

3. FACEBOOK FACTS AND FIGURES

4. Facebook Facts and Figures
Facebook reaches over 400 million active users at the
present.
50% of active users log on to Facebook everyday.
More than 60 million status updates posted each day.
5 billion pictures updated to this site each month
More than 500.000 active applications currently on
Facebook platform.
More than 1.5 million businesses have active page on
Facebook

5. Facebook Facts and Figures
Facebook is the top social network in Viet Nam with:
More than 1.9 million active users
1.1 billion page views (page views of zing.vn: 1.7
billion)
Average time on site: 20 minutes

6. Facebook Facts and Figures
51% of Facebook users are Male
49% of Facebook users are Female
10.9% of Facebook users are 13-17
years old
57.9% of Facebook users
are 18 – 24 years old
25.5% of Facebook users are 25 – 34
years old

7. FACEBOOK USER INSIGHTS

8. Facebook User Insights
Community cultures defines Vietnamese behaviors
in their online or offline lives.

9. Facebook User Insights
Love to communicate but SHY
Love to socialize in their own community but be very SHY
when getting out of it. It takes them a lot of time to get used
to the new environment.
Community & peer pressure
As the social values, with the affection and relationship with
others, KEY INFLUENCERS play the important role in the
society.
Quick learners and emotional absorbers
Sharing & receiving information are also their basic needs.

10. Facebook User Insights
Collective mindset
People loves free stuffs, it’s always one of the
most effective mechanism.
Judgmental and opinionated
People just loves to comments, sometimes not for
any serious reason, just to share their feeling and
thinking.

11. Facebook User Insights
Average user is connected to
many pages, groups, events.
User can share a lot of
things on Facebook such
as: web links, news,
stories, blog posts, notes,
photo albums, etc.

12. Facebook User Insights
Friends: The top motivation for using Facebook is to connect with
old friends. The second most is to maintain personal
relationships.

13. Facebook User Insights
Fun: Reading posts from friends, watching pictures and playing
games… these make Facebook always fun and entertaining.

14. Facebook User Insights
Control: Facebook offers consumers a lot of
control. They get to decide what friends and
brands are worthy to engage them, maintain the
ability to block those who aren’t worthy.

15. Facebook User Insights
Users don’t want to be sold.
They want to interact and be heard

16. Facebook User Insights
On Facebook,
users love to talk and join in many conversations,
brands can’t control but they can participate in it.

17. ADVERTISING SOLUTIONS

18. Advertising solutions
Big Community
Flexible Choosing Facebook’s
environment Creating traffics
main core values to
Management
ensure that
CORE VALUE
Updating Facebook users will
Sharing
become brand’s
Measuring
members
Applications
Engagement
Connecting

19. IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW
CONCEPT AND COMMUNICATIONSTRATEGY
RESEARCH
ONLINE CUSTOMER BEHAVIORS
COMMUNITION OBJECTIVES
COMMUNICATION MESSAGES
UPDATE SOCIAL TRENDS
ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS

20. Advertising solutions
COMMUNICATION PLAN BUILD ON OBJECTIVE
PHASE 1 PHASE 2 PHASE 3
CREATE FANS KEEP FANS VISIT FREQUENTLY MAKE FANS INTERACT WITH BRAND
UPDATED INTERESTING EVENT
INVITE ATTRACT IMPRESS DISCUSSIONS CONTESTS
INFO APPLICATIONS INVITATIONS
BUILD LOYAL CUSTOMERS
BRAND ONLINE MEMBER CARD

21. Advertising solutions
PHASE 1
CREATE FANS
INVITE ATTRACT IMPRESS
Develop interactive
Use Facebook’s tools Use ads flyers
applications spreading
and methods to invite on Facebook to attract
fast in Facebook’s
fans target audiences
community

22. Advertising solutions
PHASE 2
KEEP FANS VISIT FREQUENTLY
UPDATED INTERESTING EVENT
INFO APPLICATIONS INVITATIONS
Ads and all activities Engage fans and visitors Event information and
will be updated by usually providing invitations will be
frequently on Facebook Interesting applications delivered to all fans.

23. Advertising solutions
PHASE 3
MAKE FANS INTERACT WITH BRAND
DISCUSSIONS CONTESTS
Using special designs and applications
to create topics that: Create contests – online as well
- Encourage fans to show naturally as offline – that fans can join
their feelings and demands about and show off themselves easily
brand and actively.
- Update new trends in young segment

24. FACEBOOK ADVERTISING EXECUTION

25. Facebook advertising execution
Advetising by flyer, Brands can
choose target audiences follow
with:
- Age
- Geography
- Gender
- Education level
Budget per day
CPC or CPM advetising.
FLYER
Daily report

26. Facebook advertising execution
Landing tab – Brand’s homepage
Features:
• Posting TVC and flash banner
• News can be daily/weekly updated by
admintration tools
• Measure pageview via google analytic
report.
• Connecting to main website
• Sharing with another site via RSS

27. Facebook advertising execution
APLLICATIONS
Location map:
List of store location
Add google map into
Facebook page
Flash banner with current
launching event or
promotions.
Link to main website
information
User comment directly.

28. Facebook advertising execution
Product catalogue:
Arranging product in
categories as catalogues.
Product’s informations
can be daily/weekly
updated by
admintration tools
Purchasing form can
be included.
Online support center
can be added.

29. Facebook advertising execution
Contest development:
Developing contest according
to idea concepts
Managing customer database
Controlling and managing
gamer.
Activities reports
Sharing contest results in
user’s wall
Inviting user to joint in contest.

30. Facebook advertising execution
Game development:
Developing game according to
idea concepts
Managing customer database
Controlling and managing
gamers.
Sharing game in user’s wall
Inviting user to play game.
Measuring page views and users

31. Facebook advertising execution
Select from a number of
the new Facebook Social
Plugins and place them on
Brand’s website and blog.
The Fan Box widget is now
the Like Box and it works
well to display Brand’s
current fan page stream
and a selection of fans

32. Facebook advertising execution
Facebook applications:
Creating more
interactive campaign.
Engaging user
expectively.
More activitives, more
fun, more fans, more
awarenesses.
Driving traffics to main
website effectively
Spreading brand’s
images to communities.

33. Facebook advertising execution
Full social campaign on Facebook, proposed by Eleven, will be executed
from building landing page with applications to get loyal fans.

34. COMBINING WITH OTHER SOCIAL NETWORKS

35. Combining with other Social Networks
A I D S A S
Attention Interested Desire Search Action Share
Initial information
Facebook applications
Facebook page
Google
Website
Creating new processes SOCIAL
NETWORK

36. Combining with other Social Networks
Users love to share and love to be shared

37. Combining with other Social Networks
On the internet, all paths will lead to only final
destination.
To Vichy campaign, final destination is Vichy’s
website
We need not only Facebook but also other
social channels.

38. Combining with other Social Networks
Main
website
More social channels, more ways to go to website

39. THANK YOU VERY MUCH

40. Please contact us for further information.
ELEVEN COMMUNICATION LTD.
No.23, B6 Street, Ward 12, Tan Binh District, Ho Chi Minh city
Phone: (08) 38 119 244
Fax: (08) 38 119 254
Email: dung.le@eleven.vn
HP: 0988 335 397