Mel Exon

marketing technology bbh advertising brands south by southwest open web reality humanity closed internet #sxsw augmented reality identity #sxbattle organizational change advertising agency testing and evaluation measurement marketing strategy creativity marketing and advertising heineken justforfun technological singularity robots growth bartle bogle hegarty difference nigel bogle sir john hegarty cannes consumer start ups spark ventures zag seed funds sxsw interactive participation sxswi cristal festival digital craft integration charles wigley insight transmedia entertainment pixel lab media cross-platform power to the pixel