A step by step tour through blogging for business. The benefits of business blogging and how to improve your marketing and ROI by the development of a good company blog. www.mediamodus.com

1. H ow Blogs work for business

2. Firstly. What is a blog? And hands up if you thought online dairy!

3. Well what ever you thought, your right That is just one use of what is a very powerful marketing tool

5. How can this benefit my business?

6. Positions your company + staff as authorities

7. It enhances your core brand identity

8. Increases your reach

9. Allows you to communicate directly with users

10. Enhances your existing marketing strategy

11. Captures more search traffic via ‘the long tail’

12. Improves relevant internal linking to your website

13. Humanizes your business

14. Positions you next to industry thought leaders

15. Encourages feedback from users

16. Makes the most of your everyday activities by vocalizing them

17. How to achieve blogging success

18. Carry out competitor analysis with tools like http://www.quarkbase.com/ to find out what the competition are doing

19. Get to know words again, indulge in them.. They are now your sales team!

20. Write engaging titles that grab readers attention

21. Sum up your entire post in a title

22. Think how punchy news titles are

23. Advertise your blog on areas of your website

24. Use calls to action throughout your posts

25. Maximize your RSS feed subscriptions by including a large or prominent RSS icon

26. Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.

27. Make sure your blog is integrated into your website , thus any links into the blog with benefit your site also

28. Comment on other industry blogs and forums to expand your authority and lead users back to your website

29. Make sure your blog visitors can easily navigate back to your website

30. Post often to ensure the search engines are returning regularly to index your content

31. Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati

32. Include product shots in posts to reinforce the users journey from your site to your blog

33. Use keywords and phrases to optimize your posts

34. Consider opening a netvibes page to track everything going on in your industry via RSS feeds

35. What subject is at the top of Digg or Twitter search, what are people reading about?

36. Be interesting and informative

37. Use top 10 list, breaking news and how to videos

38. Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space

39. Make good use of categories to help users navigate to the content that is important to them

40. Utilize the notoriety of others for your own benefits with Guest blogging and interviews

41. Create substance with high resolution images within posts

42. Remember the basic blogging mantra

43. Short and simple

44. Be a thought leader

45. Fresh and often

46. Ask for help

47. Have an opinion

48. Be authentic

49. Don’t sell

50. Be generous

51. A few things to ask your webmasters / web designers to action on your blog

52. If your using a CMS like Wordpress, make sure that you don’t get any duplicate content issues with permanent index.php urls

53. Set-up webmaster tools on your blog and make sure your site map is active

54. Set-up google analytics on you blog

55. Try to get an automatic plug-in to ping ever post your make to loads of nice RSS directories

56. Set-up google analytics on you blog

57. The value of Blogging was brought to you by www.mediamodus.com & Claire Stokoe and images creating using: http://www.stripcreator.com/make.php#