Gamification Lessius Mechelen
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This document discusses gamification, which is the process of using game mechanics and game thinking to engage users and solve problems in non-game contexts such as work, education, and health. It provides an overview of key concepts in gamification including game dynamics, game mechanics, motivation, and choice architecture. It also summarizes perspectives on gamification from thought leaders like Jane McGonigal, Gabe Zichermann, and Seth Priebatsch. Resources on gamification like relevant presentations, websites, and experts are also referenced.
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Gamification Lessius Mechelen
- 1. Gamification (holy grail or holy fail?) @lucgaloppin
- 2. Why Why? What? How? Who? not? Agenda
- 3. h-p://www.psywww.com/intropsych/ch05_condi?oning/applied_analysis_of_antecedents.html Psychology Stimulus Response h-p://peace.saumag.edu/faculty/kardas/Images/default.html
- 4. SRC = Stimulus Response Compatibility Default options are sticky h-p://www.thetwentyfirsAloor.com/?p=1616 People respond to feedback Expect error CHOICE ARCHITECTURE
- 5. ‘A nudge…is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding options or significantly changing their economic incentives.' h-p://www.crea?ve-‐lifestyles.com/nudging-‐your-‐way-‐to-‐a-‐passionate-‐life/
- 7. Anatomy of a game: 1. A goal 2. Rules 3. Feedback System 4. Voluntary participation
- 8. Anatomy of motivation: 1. Purpose 2. Mastery 3. Progression 4. Autonomy
- 10. Stimulus Response Game dynamics Psychology SRC = Stimulus Response Game mechanics Compatibility (game design) (Choice Architecture) Response – Stimulus Motivation Architecture? Manupulation? “Positive” Psychology? Replacement?
- 11. Why Why? What? How? Who? not? Agenda
- 13. The use of game mechanics/dynamics to drive game-liked engagement and actions in non-game environments (e.g. work, education, exercise, etc.) - Michael Wu Inventing new work and business practices that engage employees, customers and consumers as effectively as a good game. - Jane McGonigal The process of using game thinking and game mechanics to solve problems and engage users. - Gabe Zichermann
- 15. Why Why? What? How? Who? not? Agenda
- 17. Seth Priebatsch (Scvngr) ‘This is not a game yet. They should get points for doing this on time. You should lose points for not doing this on time. They should recognize that they have built an appointment dynamic and then consciously leverage the game.'
- 19. 1. Achievement 24. Lo-ery h-p://techcrunch.com/2010/08/25/scvngr-‐game-‐mechanics/ 2. Appointment Dynamic 25. Loyalty 3. Avoidance 26. Meta Game 4. Behavioral Contrast 27. Micro Leader-‐boards 5. Behavioral Momentum 28. Modifiers 6. Blissful Produc?vity 29. Moral Hazard of Game Play 7. Cascading Informa?on Theory 30. Ownership 8. Chain Schedules 31. Pride 9. Communal Discovery 32. Privacy 10. Companion Gaming 33. Progression Dynamic 11. Con?ngency 34. Ra?o Reward Schedules 12. Countdown 35. Real-‐?me v. Delayed Mechanics 13. Cross Situa?onal Leader-‐boards 36. Reinforcer 14. Disincen?ves 37. Response 15. Endless Games 38. Reward Schedules 16. Envy 39. Rolling Physical Goods 17. Epic Meaning 40. Shell Game 18. Ex?nc?on 41. Social Fabric of Games 19. Fixed Interval Reward Schedules 42. Status 20. Fixed Ra?o Reward Schedule 43. Urgent Op?mism 21. Free Lunch 44. Variable Interval Reward Schedules 22. Fun Once, Fun Always 45. Variable Ra?o Reward Schedule 23. Interval Reward Schedules 46. Viral Game Mechanics 47. Virtual Items
- 29. h-p://blogs.oregonstate.edu/getreal/2011/07/being-‐a-‐good-‐engineer-‐is-‐all-‐about-‐crea?vity/ h-p://youtu.be/iynzHWwJXaA
- 31. Why Why? What? How? Who? not? Agenda
- 32. Y X Generation or ?
- 34. ‘Spoiled’ ‘Lack of ambition’ ‘So what are you standing for?'
- 35. Jane McGonigal (Reality is Broken) Games make us happy because they hard work that we are choose for ourselves.
- 38. h-p://topsecret.ning.com/video/video/show?id=2659035%3AVideo%3A12190 Happiness Hacking (positive psychology)
- 40. Trust Mission matched with your level Challenging (stretch) No sitting around Epic Story Positive feedback
- 42. Why Why? What? How? Who? not? Agenda
- 44. Killers are the most ac.ve and most engaged member of the community. They are just expressing their behavior in a bad way.
- 45. Replacement & the last word on intrinsic & extrinsic motivation… “When tasks are directly tied to material rewards, constant calculation of the anticipated payoffs can diminish interest in the activity itself. Rewarding behaviour that would otherwise be done for free can backfire.”
- 46. Why Why? What? How? Who? not? Resources
- 47. Presenta?ons (my personal favorites) • h-p://www.slideshare.net/avantgame/games-‐for-‐ innova?on-‐a-‐five-‐year-‐forecast • h-p://www.slideshare.net/mich8elwu/2011-‐0526-‐ digtali-‐surrey-‐science-‐of-‐gamifica?onv03 • h-p://www.slideshare.net/gzicherm/gamifica?on-‐ workshop-‐framework-‐slides • h-p://www.slideshare.net/federicof/gamifica?on-‐ pa-erns-‐be-er-‐sonware-‐2011 • h-p://www.slideshare.net/ervler/gamifica?on-‐how-‐ effec?ve-‐is-‐it • h-p://www.slideshare.net/avantgame/the-‐power-‐of-‐ resilience-‐and-‐how-‐to-‐get-‐it-‐through-‐gameplay
- 48. Great Sources • h-p://gamifica?on.org/ WIKI • h-p://gamifica?on.co/ BLOG • h-p://janemcgonigal.com/ Jane McGonigal
- 49. Why Why? What? How? Who? not? About: @lucgaloppin www.medemerkers.be