Retail Asia 2013 Analysis & Top 40

RetailAsiaJune2013
28
2013 retail asia-pacific top 500
o v e r v i e w
Internet retailing
emerges as a rising
star in Asia-Pacific
In the 10th edition of the Retail Asia-Pacific Top
500, we review key numbers unveiled by markets
and formats across the Top 14 economies in the
region. Internet retailing takes the spotlight this
year, and for the first time, we are pleased to share
the ranking of the Top 10 Internet retailers in the
Asia-Pacific region. We also hear from Euromoni-
tor International’s team of analysts, led by Geok
Leng Loo, head of research, who will bring you up to
speed with the latest in Internet retail developments
in their respective markets.
Market highlights by numbers
Top 500 retailers in the region generated sales topping US$1 trillion in 2012. Euromonitor
International’s latest retailing research places retail sales for Asia Pacific (including Australa-
sia) at US$4 trillion in 2012. The Top 500 retailers alone accounted for nearly 24% of total
retail sales in the region.
Sales value of the region’s Top 500 retailers grew by 5.4% in current value terms in 2012.
Growth was muted as the greenback weakened considerably against a number of local cur-
rencies such as the Japanese yen.
Having ousted Japan from pole position in the last edition, China emerged once again as the
country having the most number of entries in the Top 500 rankings in 2012, taking 147 of the
500 positions available.
Retailers in Japan in the Top 500 rankings accounted for the lion’s share of value sales gener-
ated, even though this share is being chipped away by the rising presence of Chinese retailers
in the rankings over the years.
The representation of China in the Top 500 rankings saw the biggest increase of nine entries
amongst the 14 Asia-Pacific markets.
India’s presence in the rankings was the hardest hit by the ascent of the retailers in China.
Retailers in India ceded six entries in this edition of the Top 500.
Value sales generated by Indonesian retailers in the Top 500 rankings saw an increase of 19%
in 2012. Domestic economy growth remained positive in 2012, with lower unemployment
rates and relatedly, rising disposable incomes. Against this positive backdrop, retailers in the
country generally benefited.
VietnameseretailersintheTop500rankingswitnesseda11%declineinsales,duetoacutback
in spending as a result of the faltering domestic economy.
US$1,053 billion
+5.4% current
terms
147 entries
47% value share
+9 entries
-6 entries
+19% current terms
-11% current terms
p28-39.top500.overview.0613.indd 28 6/26/13 5:00 PM

29
June2013RetailAsia
Having overtaken department stores previously, hardline remained the key format among the
Top 500 retailers in this edition. Hardline retailers took 84 of the 500 entries this year. The
significance of hardline retailers in the Top 500 can be attributed to Asia-Pacific consumers
being house-proud and their embracement of electronic gadgets and appliances.
As before, department stores continued to account for the majority of the Top 500 retailers’
value sales. This is despite the format seeing its representation in the rankings being whittled
away gradually over the years.
Clothing, footwear and accessories retailers saw an increase in representation in the Top
500 rankings this year. The yen for specialised shops offering specific brands not commonly
found elsewhere, continued and rising aspirational lifestyles which fuel the expansion of
luxury clothing, footwear and accessories retailers as well as the provision of personalised
services are but some of the factors working in the favour of clothing, footwear and acces-
sories retailers in the region.
Format highlights by numbers
Ranking Retail Company
1 Alibaba Group Holding Ltd
2 Rakuten Inc
3 Amazon.com Inc
4 360buy.com
5 eBay Inc
6 Apple Inc
7 Dell Inc
8 Suning Appliance Co Ltd
9 Yahoo! Inc
10 Lotte Group
84 entries
+20% value share
+3 entries
In the jostling for a slice of the rankings, convenience stores witnessed a loss of four entries
to the other formats.
-4 entries
Clocking the lowest growth are retailers in the sports goods format. Many other formats such
as department stores and even hypermarkets also retail sports apparel and related products.
Not to mention, there remain consumers who do not see the need to be fully kitted out to
engage in sports.
Hypermarkets’ sales per sqm remained the lowest relative to the other formats covered in
the Top 500 rankings.
Hypermarkets saw the biggest increase in value sales in 2012. The channel’s value-for-money
positioning, on top of strong expansion and wide range of both grocery and non-grocery
products on offer, served to benefit hypermarkets in this regard.
+10.9% current
terms
+2.4% current
terms
US$2,650 per sqm
W
ho leads Internet retailing in
Asia-Pacific
Internet retailing is a channel that has
gained tremendous interest from retail-
ers and consumers alike. For the 10th edition of the
Retail Asia-Pacific Top 500 rankings, other than
shining the spotlight on the Top 500 retailers in the
region, the Top 10 retailers by format and the Top
10 retailers by country, we also focus on the leading
Internet retailers in the region.
Euromonitor International defines Internet re-
tailing as the sale of consumer goods to the general
public via the Internet. Consumers purchase goods
online through the Web platform. Sales data is at-
tributed to the country where the consumer is based,
rather than where the retailer is based. Sales gener-
ated by businesses with consumers through online
shopping centres, malls and marketplaces, such as
eBay, are included in Internet retailing. Therefore,
sales figures should include sales over auction sites
Top 10 Internet Retailers in Asia-Pacific
Note: Based on 2012 retail value sales ex VAT,
US$, current prices
Convenience stores continued to come up tops in terms of the format generating the highest
sales per sqm.
US$1,053 per sqm
that are generated between a business and a con-
sumer; however, no business-to-business (B2B) sales
or consumer-to-consumer (C2C) sales are included.

RetailAsiaJune2013
30
o v e r v i e w
Chinese players take three spots
ChinesecompaniescameupthriceamongsttheTop10
Internet retailers in the region. The leading Internet
retailer in the Asia-Pacific region was Alibaba Group
Holding Ltd. Running Tmall.com, it is the largest
InternetretailerinChina,aswellastheregion.Tmall.
com will continue its business-to-consumer (B2C)
platform strategy, to provide a one-stop shopping
experience for online consumers through enriched
product and brand portfolios.
The online platform will strengthen its coopera-
tion with small and medium-sized sellers to increase
diversification, assisted by enhanced microblogging
marketing and shopping search engines, and so on,
in order to provide a smooth shopping experience
for consumers.
Owing to its growing consumer base and a wide
range of consumer products at competitive prices,
Taobao.com has enjoyed strong growth in Internet
retailing in China. Boasting over 82
million active online members in the
first half of 2012, Tmall.com has far
outperformed its major rivals in In-
ternet retailing in China. Aggressive
marketing activities, including the
Shopping Spree Festival held annu-
ally on November 11 since 2009, as well as massive
price discounts, have attracted consumers and kept
them active users of Tmall.com in the review period.
360buy.com,alsoanInternetretaileroperatingin
China, took fourth position last year. The company
is the second-ranked Internet retailer in China.
Diversity is an important development strategy for
360buy.com. In addition to being the leading online
shopping mall focusing on consumer electronics
products in China, 360buy.com continued to explore
otherlucrativemarketcategoriesinthereviewperiod,
with the successful launch of a series of sub-brand
Internet retail platforms, including ehaoyao.com,
360Top.com and minitiao.com in late 2011, focusing
on medicines and healthcare products, luxuries, as
well as Japan- and Korea-originated commodities,
respectively. The latest addition is en.360buy.com,
launched in October last year, an English-language
onlineshoppingmall,targetingoverseas,particularly
western, markets.
Suning Appliance Co Ltd is the other Chinese
player who took the eighth spot in the ranking of the
Top10InternetretailersinAsia-Pacific.Thecompany
is one of the leading hardline retailers in the country.
To gain a foothold in Internet retailing in China, the
company launched the online B2C platform www.
suning.com,offeringmainlyconsumerappliancesand
electronicstoChineseconsumers.Extensiveproduct
lines,convenientonlinepayment,advancedlogistics,
an extensive distribution network supported by its
existing outlets across the country, and good after-
sales service enabled Suning to record strong growth
in its Internet business over the period of 2011-12.
Suning.com is expected to continue its low price
strategy for its online channel, including no annual
service fee for suppliers of the online channel. To
extend its online business, the company acquired
Redbaby.com.cn in mid-2012, a local Internet re-
tailer specialised in online retailing of mother and
baby products.
Vast product offerings win players a place in
the Top 10
ItisnoteworthythatthetopfiveInternetretailersare
all specialising in more than one particular product
type. Rather, these players provide their shoppers
with a wide array of products, ranging from apparel
to electronics, toys and media products, to name but
a few. These platforms find favour among consumers
as they offer the convenience of one-stop shopping
on top of good deals.
Players like Rakuten Inc (No.2), Amazon.com
(No.3)andeBayInc(No.5)havetheaddedadvantage
of operating across more than a single market, rela-
tive to top-ranked Alibaba Group Holding Ltd and
the fourth player, 360buy.com. Yahoo! Inc, coming
in at the ninth spot, is also similar to these top five
players in terms of offerings but is less popular in
comparison.
Electronics players tap on Internet retailing to
their favour
Global names, Apple and Dell, took the sixth and
seventh spots respectively in the ranking of Internet
retailers. Dell’s origins stem from the online plat-
form to start with, where the company sold almost
exclusively online successfully. Dell’s success as an
online retailer of computers and related peripher-
als was down to its ability to offer value-for-money
deals. In Asia, the company did venture into the
brick-and-mortar format — either through the op-
eration of its own standalone store or distribution
through existing retailers — but is still well known
as an online retailer.
Dell has been losing its edge as a competitive
online retailer over the years as the Internet retail
scene heated up in the region. This is due in part to
theDellbrandlosingsomeofitslustreasotherbrands
started stealing the limelight on the computing front.
The Apple name needs no introduction, even
in the Asia-Pacific region. Indeed, so successful has
Apple been in changing the consumer electronics
landscape that the iPad has become synonymous
with tablets in many consumers’ eyes. Gadgets like
the iPhone and iPad, on top of its Mac and MacBook
offerings, remain highly sought-after by consumers
in the region. Given the familiarity of consumers
with Apple’s products, selling these products online
works. Consumers learn about Apple’s products
through word-of-mouth.
Apple’s products are also heavily featured in
magazines — both print and online. It is also not
uncommon for retailers, self-operated or otherwise,
to have Apple’s products on display for consumers to
touch and try — with none or minimal stocks avail-
able in-store. This further facilitates online sales at
Apple’s Internet store.
Lotte Group grows through Internet retailing
Cominginat10thplaceisSouthKorea’sLotteGroup,
It is noteworthy that
the Top five Internet
retailers are all
specialising in more
than one particular
product type.

31
June2013RetailAsia
based on the sales generated by its domestic Inter-
net retail operations. Lotte Mart (www.lottemart.
com), Lotte Super (www.lottesuper.co.kr) and Lotte
department store (www.lotte.com) all offer consum-
ers the option of shopping online through their own
separate websites, where free delivery is available
if consumers’ purchases exceed a certain minimum
amount. If the total purchase value does not meet
this minimum amount, a delivery fee of Won3,000
is charged. Product portfolio and prices are largely
the same as those found in the stores.
Lotte Group’s success with its Internet retail
operations stems in part from consumers’ familiar-
ity with the stores and their offerings. Additionally,
InternetandsmartphonepenetrationinSouthKorea
are high, which further facilitates online shopping.
Internet retail developments across Asia-Pacific
Australia
While bricks-and-
mortar retailers re-
ported difficulty in
getting consumers to
part with their hard-
earned cash last year,
Australian shoppers
were embracing online retail at unprecedented lev-
els, flocking to domestic and international shopping
sites alike, lured by convenience, price and choice.
Online retailing is experiencing current growth due
to increasing confidence in, and familiarity with,
the Internet and online payment infrastructure, the
development of new retail platforms and an overall
enhanced user experience.
Internet retailing’s robust growth in Australia
is evident of a significant behaviourial change from
consumers. Australian consumers now expect to be
able to interact with brands and retailers online,
whether on websites or through mobile applications.
Consumers are using the Internet to research
products before they buy and to compare prices.
Consumers also expect to be able to smoothly transit
from learning about a product to purchasing that
product and having it delivered to the home or work
place, all through the Internet.
Retailers are also using the Internet to market
directly to customers. Using loyalty cards and cus-
tomer history data, retailers can e-mail consumers
offers that are customised to their purchasing his-
tory and this targeted form of marketing has a more
positive response.
After a slow start, store-based retailers have be-
gun to become successful online; for instance, David
Jones Ltd has reported that during the second half
of 2012, the average size of transactions online was
three times the size in value terms, compared to the
size of transactions in store. During the same period,
David Jones Ltd had 5.4 million visits to their online
store and a third of these visits came from consumers
accessing the Internet via mobile phones or tablets.
Although convenience is a factor in supporting
growth of online sales, price and the pursuit of values
are also key factors. In many instances, consumers
are switching to online shopping, taking sales away
from brick-and-mortar stores rather than generating
additional business. Subsequently, online retail is
havinganegativeimpactonpricesinmanyAustralian
consumer goods industries. This deflationary pres-
sure also had an impact on store-based retailing, as
brands and retailers look to harmonise some prices
across retail channels.
In response to the rapid growth of Internet retail-
ing,theretailindustrywillquicklydedicateresources
to build up its online strategy to complement the
traditionalplatforms.Someretailersalreadyhave,or
arecurrentlybuildingup,theironlineretailplatforms
offshore, so as to become more cost effective and to
enjoy the GST-free threshold.
The idea of presenting shoppers with a multi-
channel shopping experience is what major retailers
such as David Jones and Myer are
working towards. This approach will
allow the more heavily store-based
businesses to fully utilise their physi-
cal assets by leveraging on the online
channel.
– Tim Foulds,
Head of Australasia Research
China
With the rise in Inter-
net users and online
shoppers in China,
expected in the next
five years, Internet
retailing is likely to
continue its buoyant value growth. Many pure e-
commerce companies, such as 360buy.com and Joyo.
com, will continue to open their platforms to third-
party sellers, in order to enrich the product portfolio
and attract a wider range of consumers.
These pure e-commerce companies have been
makingeffortstoestablishnationwidelogisticsfacili-
ties, to accelerate delivery services and to enhance
customers’ shopping experience. More retailers
are likely to make their debut in the Internet retail
market, including the No.1 player in direct selling,
Amway China.
Many traditional retailers are expected to
strengthen their online presence, but still prioritise
the sales of their retail outlets, so
as to secure their market share.
Their major aim is to complement
the sales of their retail stores with
Internet sales.
However, some may apply a
totally different Internet strategy.
Suning Appliance Co Ltd, for in-
stance, will adopt a dual operational
strategybysimultaneouslyemphasisingflagshipretail
stores and Internet retailing. Parkson Retail Group
Ltd will adopt a similar strategy, and new products
are expected to be launched simultaneously via both
its online platform and its retail outlets.
In spite of the vigorous growth of Internet retail-
Many traditional
retailers in China are
expected to strengthen
their online presence,
but still prioritise the
sales of their retail
outlets, so as to secure
their market share.

RetailAsiaJune2013
32
o v e r v i e w
ing in China, store-based retailing will maintain a
healthy growth in the forecast period. This is mainly
because consumers are still expected to rely on re-
tail outlets for many daily necessities, such as fresh
produce. In-store comparison and quality checks
for bulk items such as furniture are also deemed
indispensable for many consumers.
Most Chinese consumers will remain price-
sensitive, due to their relatively low purchasing
power. They are expected to maintain the habit of
checking prices before making any purchase, using
comparisons among various B2C online platforms as
well as between online and store-based retail outlets.
Many price-comparison websites emerged in the
review period, including etao.com,
manmanbuy.com and bbbao.com.
Such websites are likely to become
more sophisticated in the forecast
period, with consumers tending to
rely more on them when submerged
inaseaofonlineshoppingplatforms.
–Wang Wei, Analyst
Hong Kong
Hong Kong consum-
ers are increasingly
engaging in online
shopping. There is the
trend of more compa-
nies setting up online
shopping websites, Facebook stores and mobile sites
to cater to the growth in Internet retailing, with de-
tailedproductdescriptionsandprices,astheInternet
is still a key source for product reviews.
Retailers have neither promoted their online of-
ferings nor expanded their online range of products,
as their major income is still generated from in-store
purchases, whereas the Internet remains the key
source of product reviews.
As the large number of mainland tourists coming
to Hong Kong have contributed to long queues and
more crowds in shopping malls, Internet retailing is
seen as a good alternative for shoppers who prefer
to shop from the comfort of their homes, or wher-
ever they happen to be. However, Internet retailing
still takes a small proportion of overall retail sales
in Hong Kong.
To capture sales in a highly
trend-driven market, timeliness of
delivery and product updates are
criticaltoInternetretailing’ssuccess
in Hong Kong. A more secure, easy
and convenient payment service can
alsohelpfosterhighersales.AsosPlc
is an increasingly popular retailer in
Hong Kong. The free shipping service offered and
the addition of many new brands’ clothes are effec-
tive strategies to encourage purchases.
An increasing number of retailers in Hong Kong
not only have their own websites, but also mobile
sites, which provide better user experience for shop-
pers who shop on the go, using their mobile Internet
devices such as smartphones and tablets.
It can be expected that the maturity of online
payments, busy working lifestyles, easy purchasing
processes and high acceptance of mobile shopping
will continue to develop Internet retailing in Hong
Kong. With the already high rate of mobile penetra-
tion, it is expected there will be a strong growth in
m-commerce business.
The retail industry will have mobile sites for
mobile shopping and product reviews, with a high
penetration of m-commerce. In addition, online
apparel will be expected to emerge as a major retail
market segment in the coming few years. In the long
term, it can be expected that more consumers will
gain greater confidence in making payment online
with their credit or debit card, increasing sales for
Internet retailing.
In addition, Hong Kong consumers are still
very price-conscious and cost effective; they look
for value in products. If products
purchased online are cheaper than
what is sold in store-based retailers,
they will be more willing to make
purchases online.
– Jane Yeo,
Senior Analyst
Indonesia
As Internet usage in-
creases,thenumberof
e-commerceshoppers
is also escalating, sup-
portedbyincreasingly
hecticurbanlifestyles,
which means that consumers have less time to shop
atbrick-and-mortarstores.Convenienceisthemajor
reason behind the significant growth, as consumers
prefer to simply choose the product online and have
them delivered to their homes.
Purchases of grocery products remained negli-
gible up to the end of the review period, with non-
groceryproductsaccountingforthemajorproportion
of online sales, including popular categories such as
consumer electronics, media products and apparel.
Consumers also frequently enjoy the benefits of on-
line shopping, such as the ability to compare product
prices between both online and brick-and-mortar
retailers, especially for consumer electronics. Bhin-
neka, one of the leading companies in e-commerce,
is one of the more reliable sites generally used to
compare prices.
WiththeremarkablegrowthofInternetretailing,
many small to medium-sized enterprises (SMEs), as
well as large companies, have started selling their
products online. There are a growing number of pure
e-commerce companies with a one-sTop shopping
concept, including Dinomarket.com, Blibli.com, and
many more. To extend awareness of Internet retail-
ing, some companies have started to promote their
stores through above-the-line marketing campaigns,
such as television commercials and billboards in
strategic locations.
The online stores are also well supported by part-
nerships with leading banks to enable easy payment
To capture sales in a
highly trend-driven
market, timeliness of
delivery and product
updates are critical
to Internet retailing’s
success in Hong Kong.

33
June2013RetailAsia
for the consumers. M-commerce is also becoming
increasingly popular, supported by the major use of
mobile phones.
Internet retailing is looking at a clear prospect as
the number of Internet users is expected to continue
growing significantly in coming years, to reach two-
thirds of the population by the end of the forecast
period. The trend is also likely to accelerate as the
government finishes its project of National Broad-
band Plan in 2015, a project aimed at establishing
the broadband Internet infrastructure (backbone
fibre-opticnetwork),connectingallcitiesandvillages
acrossIndonesiatotheInternet.Moreover,shopping
malls, hotels and foodservice outlets will continue to
provide free Internet access for consumers as part of
theirservice,enhancingthenumberofInternetusers.
RealisingthelucrativefutureofInternetretailing
in Indonesia, it is likely that there will be more global
e-commerce companies expanding into Indonesia.
In January this year, Japanese conglomerate, Sumi-
tomo Corp, brought online grocery shop Sukamart
to the country. Internet retailing also encourages
SMEs to thrive, by supplying their products to large
e-commerce companies.
Nonetheless, the significant growth of Internet
retailing is still unlikely to lead to
the demise of store-based retailing,
as a major proportion of Indonesian
consumers still enjoy the process of
store-based purchasing, as they can
be in physical contact with the goods
beforemakingapurchasingdecision.
– Yulia Fransisca, Senior Analyst
India
Internet retailing in India
picked up from 2007 with
Flipkart becoming the
first successful Internet
retailer. Internet retailing
witnessed strong growth
last year. It became one of
the first points of contact
between a retailer and
consumer. Apart from Internet retailers themselves,
other non-store and store-based retailers started
concentrating on their Internet portals in 2012.
Companies such as Flipkart, Myntra, Jabong and
eBay aggressively marketed their brands through
television commercials, print media and social
networking websites. Consumers started to develop
trust in this channel due to the introduction of cash-
on-delivery option. This helped first-time buyers
become loyal customers of Internet retailing. Jabong
by Rocket GmbH, launched last year, came with the
option of paying by via cash-on-delivery in a few
cities, which was a huge success among most of the
urban consumers.
Consumers were driven towards online shopping
duetofactorssuchasconvenience,lowerpricepoints
and the vast variety of brand options which helped
in the growth of Internet retailing in 2012. This was
most visible in non-grocery categories such as ap-
parel, electronics, appliances, beauty and personal
care, consumer health, and books.
Store-basedretailers,amongthemFutureValue’s
Big Bazaar, Infiniti Retail’s Croma, K Raheja Corp’s
Shopper’s STop, increased their focus on their Inter-
net retail arms in order to increase sales and reach
out to the consumers. The retailers were among the
pioneers who launched their Internet retail arm for
shoppingandproductportfoliobrowsingatthesame.
Thesewebsitesprovidefreeshippingandpackag-
ing along with cash on delivery options. Store-based
retailers,bothgroceryandnon-grocery,willdefinitely
invest in developing their Internet retail arm, with
some expected to focus less on physical outlet expan-
sion. It is expected that more retailers in India will
focus on developing better and more informative
websites of their retail outlets, as well as extend the
possibility of actually shopping online.
Internetretailingofapparel,beautyandpersonal
care, electronics and appliance products, consumer
health, personal accessories and eyewear will con-
tinue to remain popular over the next five years.
Websites such as fashionara.com, fashionandyou.
com, yepme.com, yebhi.com, myntra.com, jabong.
com were already quite popular in 2012.
Grocery retailers will not be affected by Inter-
net retailers in the short term; however, in the long
run, grocery retailing — at least for
packaged foods, tissue and hygiene
products — is anticipated to witness
a shift towards Internet retailing for
the urban consumer base in India.
– Shabori Das,
Analyst
Japan
In 2012, Internet re-
tailing in Japan con-
tinued to post strong
growth. With wider
access to Internet and
attractiveportablede-
vices,consumersareincreasinglyshoppingonline.As
more women remain longer in the workforce, dual
working parents increased in number and consumer
lifestyles became busier over the review period.
As both parents are at work during
thedaytime,Internetretailingbecame
one of the most convenient channels
offering24-houroperation,sevendays
a week. The average working hours
for Japanese employees are long and
stores such as department stores and
other speciality stores close before
these workers leave their offices.
Companieshaveinnovatedtocater
to these changing consumer needs. For example,
Shiseido Co Ltd launched its online shopping site,
Beauty & Co, in 2012, and offers online counselling
services via webcam. Sales representatives demon-
strated make-up products on screen and consumers
can experience face-to-face counselling, even if they
cannot visit department stores’ cosmetic counters.
Average working
hours for Japanese
employees are long
and stores such as
department stores
and other speciality
stores close before
these workers leave
their offices.

RetailAsiaJune2013
34
o v e r v i e w
Additionally, the Internet provides easy access
to various products that had been only available
in selective stores in large cities previously. Even
if consumers live in rural areas, Internet retailing
provides a wide range of product selection which is
unmet by any other retailers in terms of the number
of options available.
According to Japan’s Ministry of Internal Affairs
and Communication study in 2011, digital media
content were the most frequently purchased items
online. Men also purchased hobby-related products,
while women bought clothes and accessories online.
Young consumers are becoming more comfortable
shopping online via portable devices.
The popularity of smartphones among young
consumers contributed to trends such as online surf-
ing, which is easier and smoother with smartphones
rather than feature phones. Rakuten, one of the
biggest online retailers in Japan announced that its
salesthroughsmartphonessurpassedthoseoffeature
phones in 2012.
Internet retailing is expected to continue on
its growth path over the next five years. Although
the majority of consumers use online shopping for
non-grocery items, more consumers are expected to
purchase grocery online. Rakuten Inc entered the
online grocery market in 2012 and its competition
againstothermajorgrocerychainssuchasIto-Yokado
Co Ltd is expected to intensify.
With growing concerns about “shopping refu-
gees”, delivery of groceries and other daily necessi-
ties to elderly consumers’ households will remain a
key issue, drawing more attention to the potential
of Internet retailing. As the majority of Internet
retailers provide delivery services, it
isimportantforretailerstoapproach
elderly consumers, even if they have
not realised the potential benefit
and convenience of online shopping.
– Jared Conway,
Research Manager
Malaysia
In Malaysia, In-
ternet retailing is
a significant retail
channel for non-
grocery products,
for example, ap-
parel, video games, books and traditional toys and
games. However, it remains an insignificant channel
for groceries; this is particularly applicable to fresh
perishable products, as delivery often takes time to
be arranged after purchase.
More established retailers in Malaysia reacted to
the growth in Internet retail by adding an Internet
retail channel to give their customers an option to
buy online. For instance, Parkson, Senheng Electric
and Courts Mammoth were retailers which added
Internet retailing to their official company websites,
so as to allow consumers to shop online and have the
goodsdeliveredtotheirdoorstepwithouthavingthem
visiting the physical store themselves.
Players such as Senheng Electric also increasingly
promoted their online offerings by offering certain
privileges, such as an extra year’s warranty for spe-
cific products, and free registration to the company’s
membership scheme for customers who shop from
their online stores. However, the range of offers by
retailersintermsofphysicalstoresandInternetstores
appears to be the same, with all the stocks available
online also made available in physical stores, because
a large number of customers still visit physical stores
to make their purchases.
Pure e-commerce companies such as Zalora,
Lazada and Groupon still dominate Internet retailing
in Malaysia, with a high percentage of value share ac-
counted for by such operators. Specialisation in terms
of being sole e-commerce players enabled them to
show high efficiency within their business operations
and hence, cost savings.
In addition, constant promotional and advertising
activities are carried out through different social me-
dia channels; for instance, advertisement placements
on Facebook, whereby online users are aware of the
latest promotions of such e-commerce retailers. Most
e-commerce companies offer price reductions on
certain products, chosen to promote Internet retail-
ing, which resulted in a marginal decrease in the unit
prices of goods.
Internet retailing will not overtake or replace
store-based retailing, as shopping is one of the most
prevalentculturesinMalaysia;consumersliketospend
theirleisuretimewalkingaroundinshoppingmallsand
making purchases. It is unlikely that Internet retailing
will replace all store-based shopping activity over the
forecastperiod.However,theintroductionofInternet
retailing by Tesco Malaysia will help to overcome the
limits to Internet retailing, moving from mainly non-
grocery products to also include groceries. That said,
the delivery time set for groceries,
especially for perishable goods such
as vegetables and fruit, will need to
be determined well in order to avoid
any damage during delivery.
– Yu Yu Ong,
Analyst
New Zealand
Consumers are responding
well to the growth in Inter-
net retailing. Consumers
are increasingly shopping
online, as more retailers
and companies offer web-
sites (traditional and mobile
websites), as well as Apple
and Android apps which al-
low consumers to purchase
goods over the Internet. Previously, consumers were
somewhat hesitant to provide personal information
over the Internet, but this has gradually become more
acceptableandnowrepresentsconventionalconsumer
behaviour.
Priceandproductrangearealsoimportantfactors
concerning Internet retailing. New Zealand consum-

35
June2013RetailAsia
ers have been driven towards international Internet
retailers, due to large unit price differences with
domestic retailers.
Often,NewZealandconsumerswillbeabletopur-
chase products at a lower price from an international
retailer. This was evident and highly publicised during
theRugbyWorldCupin2011.Duringthetournament,
the All Blacks Rugby World Cup jersey was being
sold for NZ$220 (US$176.27) by domestic retailer
Rebel Sport. Consumers realised that the same jersey
was also being sold by international Internet retailer
worldrugbyshop.com for US$79.99 which converted
to NZ$92.68 at the time.
Several sportswear retailers contacted the jersey
manufacturer, Adidas; however, the company refused
to change its wholesale price. Consequently, many
domestic retailers lowered their retail unit prices and
sold the jerseys at a loss to keep consumers happy.
The Internet retail landscape in New Zealand is
composedofbothpuree-commercecompaniesaswell
as store-based retailers. In fact, during 2012, Progres-
siveEnterprisesLtdwastheTop-rankingInternetretail
player. Other pure e-commerce companies present
in New Zealand include Amazon.com Inc, Trademe
Group Ltd and Apple Inc, which were ranked second,
third and fifth respectively during 2012.
Itisapparentthatstore-basedretailersarebecom-
ingmorecompetitiveinabidtorivalpuree-commerce
retailers. The Internet retail trend is yet to be fully
realised.Growthisexpectedasaresultofgrowinginter-
est in m-commerce and reliability on mobile devices.
It is expected that Internet retailing will continue
toencourageconsumerstoshiftawayfromstore-based
retailing, as consumers focus on making cost savings.
However, traditional store-based retailers may adapt
to this trend by improving the in-store experience for
consumers. Such a strategy may help to differentiate
store-based retailers from Internet retailers. Store-
based retailers may close over the forecast period;
however,thiswillbeduetoseveralfactors.Theongoing
Internet activities constrained the economic climate
within New Zealand, and is expected to be the major
cause of store closures over the forecast period.
Nonetheless, it is expected that more and more
store-based retailers will begin to sell
theirproductsonlinetocompetewith
pure e-commerce retailers such as
Amazon.com Inc and eBay Inc.
– Erika Sirimanne,
Senior Analyst
The Philippines
Despite being a novel retail
channel for most Filipino
consumers, Internet retail-
ing continues to experience
double-digit growth in 2012.
The entry of group-buying
sites in the Philippines retail
landscape during 2011 has
introduced more middle-
income Filipino customers to
online buying. Groupon sites
such as Ensogo, Metrodeal, and Cashcashpinoy’s
dealshavestrengthenedFilipinos’confidenceinpur-
chasingproductsonline.In2012,manygroup-buying
sites’ product lines even included deals from major
mainstream brands, such as Huggies, Nestlé, and C2.
The deeper Internet penetration rates and usage
inthelocalmarketalsostronglyencouragedtheentry
of new players in Internet retailing. 2012 welcomed
the launch of two new aggressive online stores in the
Philippines,namelyZaloraandLazada.Broughtinby
German firm RockNet Internet GmbH, both Zalora
and Lazada aim to stimulate growth in the Philip-
pine retail industry by offering mainstream, trusted
brands,instillingcustomerconfidence
in online shopping through its 30-day-
free return options, and eliminating
the problem of online payment by
offering cash-on-delivery options.
While Zalora is engaged in the re-
tailing of men’s and women’s apparel,
Lazada’sonlineshopisfocusedonthe
saleoffurnitureandhomewares.Both
of these new brands advertise online
andhaveinvitedsocialbloggerstobeadvocates.Both
websitesencouragemanufacturersandretailersalike
to sell their products online via these newly opened
stores. However, it should be noted that purchase
transactions which are not paid online via bank,
credit card, PayPal and other electronic payment,
are not included in Euromonitor International’s
Internet retail data.
Thus, even though there is a robust increase in
online shopping transactions, consumers’ lack of
confidence in using online payment systems and low
credit card and online account ownership, became
a hindrance in Internet retail growth.
As online shopping becomes more prominent
amongthemiddle-incomemarket,store-basedretail-
erscouldbeencouragedtopursueaclick-and-mortar
business model to serve a wider array of customers.
Beauty specialist retailer The Body Shop aims to
open its online store in the Philippines in the near
future, while other retailers might be encouraged
to sell their products via online stores like Zalora
and Lazada.
Even though online shops will be successful in ac-
quaintinglocalbuyerstoonlineshopping,thegrowth
in Internet retailing in the Philippines will continue
to be hindered by the prevailing payment systems
available to buyers. As customers are currently of-
fered payment options that do not necessitate the
use of credit cards or other online payment systems,
it is probable that customers will stick to using bank
depositsandprefercash-on-delivery.Theselowerrisk
payment systems give customers security in dealing
onlineandwillcontinuetochallengeonlineretailers.
Improvements in credit card us-
age as well as customer confidence
would be needed in order to fully
allow online sellers to gain more
online sales.
– Jason Wong,
Analyst
The entry of group-
buying sites in
the Philippines
retail landscape
during 2011 has
introduced more
middle-income
Filipino customers
to online buying.

RetailAsiaJune2013
36
o v e r v i e w
Singapore
Singaporean con-
sumers turn to Inter-
net retailing for their
purchasedecisions,in
particular,theyoung-
er generation, as they
are more familiar with the new technology. Due
to the hectic pace of life in Singapore, consumers
consider online shopping to be convenient because
they can shop anytime without any time restrictions.
Some retailers offer cheaper prices online as they
are able to reduce unavoidable costs, such as rent
and other operational costs.
As Internet retailing is growing rapidly, retailers
are willing to take advantage of this opportunity and
make an effort with their Internet retail platforms.
Major store-based retailers, such as Isetan depart-
ment store, NTUC Fair Price and Cold Storage
supermarket, have already launched their Internet
retail platforms during the review period.
Store-based grocery stores offer wider ranges of
productsattheirphysicalstorescomparedtoInternet
retailing, as the majority of consum-
ers still purchase such products from
their physical stores. Hence, greater
sales are generated from physical
stores.Puree-commercesitesmainly
offer non-grocery items, such as ap-
parel, which the younger generation
enjoys shopping for.
Even though Internet retailing is accepted by
Singaporeanconsumers, thereisstillroomforgrowth
in this channel. The major non-grocery retailers
are likely to introduce their own Internet platforms
in order to expand their distribution channels and
consumer segmentation.
Groupon Singapore launched the group’s first
retailconceptstoreworldwide,whereconsumerscan
have a face-to-face interaction with shop staff and try
out the products on display before purchasing them.
There is also the option to exchange products after
purchaseatthisstore,withinthetermsandconditions
set. This physical store makes consumers feel more
secure when purchasing products from Groupon.
Store-based retailing is unlikely to be affected
by the rise of Internet retailing over the next five
years. The main reason is that consumers still pre-
fer a shopping experience that allows them to see,
touch and try the items before purchasing them. The
physical shopping experience also provides security
to consumers when purchasing the items. This is the
basis for Groupon, a pure e-commerce player up till
recently, launching its brick-and-mortar outlet in
Singapore in 2012.
On the other hand, media products retailers are
likely to see a negative impact due to
the increasing Internet retail chan-
nels. This is likely to lead to further
decline in outlet numbers over the
forecast period.
– Tomoko Takanoura,
Analyst
South Korea
Internet retailing continued
to show strong performance
in 2012. Players having large
store-basedoutletshaveactively
made improvements to their
online shopping platforms so
as to attract more consumers,
and shoppers welcomed this
additional option to shop at
well-known, reputable stores. This is especially so
as smartphone penetration is high in South Korea
andmorepeoplebecomeaccustomedtoshoppingon
their smartphone regardless of where they are. In-
creasingly,therefore,Internetretailingisconsidered
as almost a necessity for even store-based retailers.
More Internet retailers are launching their own
mobile sites or apps to cater to smartphone users.
Retailers also offer special discounts or promotions
for shoppers who buy online. Other innovations to
encourage South Koreans to shop on the go have
also been lauched. For example, Homeplus Co Ltd
established a virtual store in a subway station plat-
form in 2011, where consumers can order products
by scanning the barcode of each product on display
with their smartphone as they wait for their train.
As competition in Internet retailing heats up,
retailers are focusing on different aspects to attract
andretaincustomers.Acommonlyemployedstrategy
is the provision of complimentary delivery service
for a minimum spending. Lotte Mart provides ad-
ditional services when they deliver products that are
ordered online. If there are filled waste or recycling
bins at these households, the delivery men will help
to remove and dispose of these accordingly.
Homeplus introduced a flat rate for delivery
service where for Won5,000, customers can enjoy
no limit on delivery service over three months. In
addition, hypermarkets have a delivery schedule
by the hour, so consumers can get a delivery at any
time they choose. Innovations on the services front
to attract customers to shop online are expected to
develop further over the next five years.
It is anticipated that there will be a greater focus
on mobile Internet retailing as retailers try to tap
on South Koreans’ usage of smartphones. Accord-
ing to trade sources, South Koreans currently tend
to shop for necessities using their
smartphones. Therefore, it is likely
that retailers will focus more on such
productsontheirmobilesitestomeet
consumer needs.
– Minji Kim,
Analyst
Taiwan
In 2012, Internet retailing
sustained strong growth. Over
the review period, Internet
retailing became one of the
major retail distribution chan-
nels in Taiwan as consumers
were more comfortable mak-
Groupon Singapore
launched the group's
first retail concept
store worldwide, where
consumers can interact
with shop staff.

37
June2013RetailAsia
ing purchases online. Moreover, a wider range of
products and brands is now available via Internet
sales. Although retail sales via the Internet were
much lower compared to store-based retailing, the
growing importance of Internet retailing has become
significant for many retailers.
In view of the rapid growth trend of Internet
retailing, Internet retailers tried to enhance their
strengthviavalue-addedservicesinordertocompete
withotherInternetretailingoperatorsaswellastheir
store-based counterparts. In Taiwan, consumers are
able to choose delivery services, pick up their pur-
chases in nearby convenience stores, use different
payment methods, and avail themselves of interest-
freeinstalments,allofwhichareconsideredessential
services for Internet retail operators.
On the other hand, a growing number of store-
based retailers are also using Internet retailing in
order to increase consumer accessibility and expand
theirbusinessscale.Forinstance,7-Elevenwitnessed
remarkable penetration in its Internet retail opera-
tions. In 2010, the company launched its online retail
website and positioned the platform as a second arm
of its convenience stores.
Furthermore, in order to widen the popularity
of this service, people without Internet access have
alsobeenabletopurchasethroughinformationkiosk
machines in its outlets since 2012. For store-based
retailers, expansion in Internet retailing is not only
considered necessary to compete with the growing
number of Internet retail operators, but also for
combining the strength of both brick-and-mortar
outlets and Internet sales.
After a decade of new developments and invest-
ment in websites, increasing security measures for
online transactions also led to the growth in Internet
retailing. The impact of this emerging trend will con-
tinueovertheforecastperiod,astheInternetbecomes
increasingly integrated into consumers’ lifestyles.
Young generations who are comfortable with using
the Internet for a wide variety of shopping purposes
will ultimately make the Internet sales channel even
more attractive and important, given their increas-
ingly sophisticated demands.
Internet retailing provides distribution platforms
for niche or smaller brands in differ-
ent industries. Compared to store-
based retailing, Internet retailing
offers an easy market entrance
opportunity in terms of lower distri-
bution costs, and startup resources.
– Rachel Lin, Senior Analyst
Thailand
Thanks to mobile service provid-
ers in Thailand, Thai consumers
havebetteraccesstotheInternet.
In2012,3Gservicewithcompeti-
tive Internet packages became
availableinThailand.Connectiv-
ityisincreasinglybecomingapart
of life in Thailand.
Aside from the rising access
to the Internet, Internet retailing in Thailand is also
growingasaresultofhowitallowsconsumerstoshop
anywhere, anytime, without leaving the comfort of
their homes. Internet retailing appeals to consumers
who are weary of the notorious traffic jams associ-
ated with Bangkok. Many consumers also perceive
that as online retailers have lower operating costs,
they would pass on cost savings in the form of lower
prices to their customers.
In terms of product offering, both grocery and
non-grocery products are available via Internet re-
tailing in Thailand. However, non-grocery products
remain dominant relative to grocery products. This
is because Thai consumers still prefer to walk to
stores and be able to check the quality of the grocery
products they are buying before making the pur-
chase. Regarding Internet retailing for non-grocery
products, many product varieties were found in the
marketplace.SomecurrentplayersareincludePower
Buy in consumer electronic products, Central online
shoppinginmixedretailersandClub21e-Shoponline
website in the clothing sector.
As Internet retailing garners much attention
both globally and locally, retailers in Thailand have
started jumping on the online bandwagon. While
some retailers operate their own online shopping
platforms (for example, Big C, Tesco, and Central
department store), other retailers continued to use
their websites only to showcase their product offer-
ings or form an online community so that retailers
get to interact with their customers and vice versa.
Thatsaid,shoppingatbrick-and-mortarstoresremain
Top of mind for most Thai consumers.
Given that it is still developing in Thailand, In-
ternet retailing is expected to continue to grow over
the next five years. Consistent with trends in other
markets in the region, it is anticipated that there will
beashifttowardsm-commercewithretailersoffering
mobile sites and/or apps that would allow Thais to
shop using their smartphones. That said, store-based
retailingisstillexpectedtodominateovertheforecast
period, with retailers in Thailand
opting to offer Internet retailing as
a complementary channel to their
brick-and-mortar stores.
– Warangkana Anuwong,
Senior Analyst
Vietnam
At the end of 2012, B2C In-
ternet retailing continued to
be insignificant in Vietnam.
Most retailers, except for
electronicsandappliancespe-
cialist retailers, are showing
little interest in promoting or
developing Internet retailing.
However, C2C Internet
retailing continued to gain popularity in 2012. The
most popular websites include vatgia.com, rongbay.
com and raovat.net. Some consumers also use social
media websites such as facebook.com or me.zing.vn
to sell products online. The main products sold via

RetailAsiaJune2013
38
o v e r v i e w
C2C Internet retailing are apparel and beauty and
personal care, with a focus on low-priced products.
The negligible presence of B2C Internet retailing
inVietnamismeanwhileduetovariousreasons.First,
the key consumers for Internet retailing are teenag-
ers and young adults who are very Internet-savvy.
However, their income levels are lower compared
to those of older consumers.
In addition, the Internet infrastructure in Viet-
nam is still very weak, especially in rural areas where
many potential consumers for B2C Internet retail-
ing are located as these consumers
struggle to travel to larger cities for
shopping.
Most Internet retail shops are
operated by individuals. Only a
handful of major retailers such as
Nguyen Kim Trading and Mobile
World offer Internet retailing,
while Internet retailing contrib-
uted a small percentage of these companies’ total
retail turnover in 2012. In addition, many small- to
medium-sized companies used C2C Internet retail
websites to operate virtual shops, as a cheap way of
offering their products to consumers.
More new players are expected to enter the
Internet retail market during the forecast period,
in line with growing interest from consumers in
this retail channel. Major retailers in supermarkets
and hypermarkets or media product stores are, for
example, likely to diversify into Internet retailing in
order to strengthen their position in overall retailing.
In the meantime, existing Internet retailers are
expected to focus on expanding their product portfo-
lios in order to attract consumers’ attention and also
to invest in educating consumers and encouraging
them to purchase online.
Internet retailing will have a major impact on
both consumers and retailers during the forecast
period. Internet retailing enables consumers to
easily check product prices and thus make a more
informed decision about which retailer to buy
from. However, Internet retailing is also expected
to become a major competitor to apparel specialist
retailers and electronics and appliance specialist
retailers in store-based retailing, as these retailers
have to account for higher costs such as rental
and wage costs when setting their selling prices.
This results in prices being higher for store-based
retailers in comparison to Internet
retail players. Therefore, increas-
ing sales of Internet retailing may
well erode sales for some retailers
in store-based retailing.
– Trang Nguyen
Analyst
The Retail Asia-Pacific Top 500 ranking of the leading retailers
intheregiondrawsfromEuromonitorInternational’sresearchand
analysis of the retail industry around the world.
Research for the 2013 edition was conducted by analysts in 54
countries, including the 14 Asia-Pacific economies featured, in the
thirdquarterof2012.Wherefull-year2012figureswereunavailable
from companies and where publicly stated figures were not to the
levelofdetailrequiredinthisstudy,estimateshavebeenmadebased
on a variety of sources to produce fully relevant, comparable data.
Euromonitor International’s sources for its studies of retailing
and of specific consumer product markets are summarised below.
The gathering of information and opinion, bottom-up, country by
country is supplemented by top-down regional and global analyses
and modeling.
Visitwww.euromonitor.comformoredetailsonEuromonitor
International, including our research methodology.
For the Retail Asia-Pacific Top 500, retailers were picked from
the following countries:
■ AU Australia
■ CN China
■ HK Hong Kong
■ IN India
■ ID Indonesia
■ JP Japan
■ MY Malaysia
■ NZ New Zealand
■ PH The Philippines
■ KR South Korea
■ SG Singapore
■ TH Thailand
■ TW Taiwan
■ VN Vietnam
Retailers were selected and ranked based on the performance of
their fascias in each country – and not the region – for the fol-
lowing outlet types:
Clothing, footwear and accessories (CFA)
Retail outlets with a primary focus on selling one or more of the
following categories:
■ Clothing
■ Footwear
■ Fashionaccessories(costumejewellery,sunglasses,belts,hats,
gloves, handbags, scarves, etc)
Sporting brands, such as Adidas, Nike, are included if they pre-
dominately offer sports apparel.
Convenience stores (C-stores)
Retail outlets with a primary focus on selling food/beverages/
tobacco and other groceries. These typically have the following
characteristics:
■ Extended opening hours
■ Located in residential neighbourhoods
■ Range includes two or more of the following product catego-
ries: audio-visual goods (for sale or rent), take-away food (ready
made sandwiches, rolls or hot food), newspapers or magazines,
cut flowers or pot plants, greetings cards
Includes forecourt retailers.
Department stores (Dept stores)
The Internet
infrastructure in
Vietnam is still very
weak, especially in
rural areas where many
potential consumers
for B2C Internet
retailing are located.
About the Retail Asia-Pacific
Disclaimer: While every effort has been made to ensure the reliability
and accuracy of information presented in the Retail Asia-Pacific Top 500,
EuromonitorInternationalcannotbeheldresponsibleforomissionsorerrors.
In some instances, the classification of a fascia may have changed from
past editions of the Retail Asia-Pacific Top 500 due to changes in ap-
plication of outlet type definitions, based on feedback received from the
industry in terms of how these fascias compete in their local markets.
All sales figures and sales area have been rounded for ease of review.

39
June2013RetailAsia
Retailers with a sales area normally from 2,500 sqm, with a primary
focus on selling a range of non-food/drink/tobacco merchandise
across several categories in different departments.
These departments include several of the following:
■ Clothing and footwear
■ Beauty
■ Home furniture and furnishings
■ Leisure and personal goods, travel goods
■ Electronics and appliances
■ Toys and games
■ Giftware
■ Grocery
Hardline stores
Includes furniture and homewares stores, home improvement and
gardening stores, and electronics and appliance specialist retailers.
Health and beauty stores
following categories:
■ Prescription-bound medicines
■ OTC healthcare
■ Cosmetics and toiletries
■ Household care products
■ Disposable paper products
■ Nutritionals
■ Medical and orthopaedic goods
Hypermarkets
Includes stores with a sales area of over 2,500 sqm, and with a
primaryfocusonsellingfood/beverages/tobaccoandothergrocer-
ies. Hypermarkets also sell a range of non-grocery merchandise.
Media products stores
Retail outlets specialising in the sale of recorded music, films, video
games (including hardware), books, journals and magazines or a
combination of these, including digital downloads.
Sports goods stores
following categories
■ Sports apparel and equipment
■ Outdoor pursuits' apparel and equipment
■ Bicycles and cycling accessories
Supermarkets
Retail outlets with a selling space of between
400 and 2,500sqm and with a primary focus
on selling food/beverages/tobacco and other
groceries.Supermarketsmayalsosellaselec-
tion of non-groceries.
Others
Includesretailoutletsspecializingfood/drink/
tobacco, toys and games, jewellery, watches,
other leisure and personal goods and so on.
Thebelowthreedatatypesarepresented
for the Retail Asia-Pacific Top 500:
Retail sales value (excluding sales tax)
Value sales generated (excluding sales tax)
from the sale of new and used goods to the general public for personal
or household consumption from retail outlets, kiosks and stalls. Excludes
revenues generated from services (e.g., banking, insurance, telecoms
services) and by specialist retailers of motor vehicles, motorcycles, vehi-
cle parts, fuel, foodservice, rental and hire, wholesalers, cash and carry
outlets, and so on.
Retail sales area
Also known as selling space; this refers to the space within a retail store
usedfortradingandincludessalesfloor,changingrooms,checkouts,areas
behind counters and so on. Space allocated to warehousing, offices and
car parks is excluded.
Outlets
Fixed business units that are used principally for retailing, that is, selling
consumer goods to the general public.
EuromonitorInternational’sdefinitionofInternetretailingisdetailedbelow.
Internet retailing
Refers to sales of consumer goods to the general public via the Internet.
Internet retailing includes sales generated through pure e-commerce
web sites and through sites operated by store-based retailers. Sales
data is attributed to the country where the consumer is based, rather
than where the retailer is based. Also includes orders placed through
the web for which payment is then made through a storecard, an online
creditaccountsubsequenttodeliveryorondeliveryoftheproduct.This
payment may be by any mode of payment including postal cheque, direct
debit, standing order or other banking tools. Includes m-commerce:
where consumers use smart phones or tablets to connect to Internet
and purchase the goods online.
Internet retailing excludes sales of: (a) Products generated over
consumer-to-consumer sales sites, such as eBay. B2C proportion
of sites such as eBay will be captured. (b) Sales of motor vehicles,
motorcycles and vehicle parts; (c) Tickets for events (sports, music
concerts etc) and travel; (d) Sales of tavel and holiday packages; (e)
Revenue generated by online gambling sites; (f) Quick delivery services
of food, magazines, household goods and DVD rentals, for example:
MaxDelivery.com,LicketyShip.com,Netflix.com,LoveFilm(g)Returned
products/unpaid invoices. ra
c Top 500

RetailAsiaJune2013
40
The Region’s Top 500 Retail Companies
RANKING
2011 2012 2011 2012
SALES SALES SALES SALES LOCAL SALES SALES
OUTLET TYPE FASCIA(S)/BRAND(S) RETAIL COMPANY OUTLETS SALES AREA PER SQM OUTLETS SALES AREA PER SQM UNIT SALES PER SQM SALES PER SQM
(sqm) (sqm) (US$ mn) (US$) (US$ mn) (US$)
COUNTRY
RANKING
1 JP C-store 7-Eleven Seven & I Holdings 14,003 3,234 1,745,730 1,852,738 14,451 3,373 1,801,593 1,872,485 ¥ bn 40,528 23,215 42,764 23,737
2 AU Supermarkets Woolworths, Thomas Dux Woolworths 864 29,337 2,166,920 13,538 886 30,761 2,230,120 13,794 A$ mn 30,260 13,965 31,467 14,110
3 JP Dept store AEON AEON Group 453 2,393 4,518,500 529,541 475 2,417 4,518,500 534,836 ¥ bn 29,982 6,635 30,635 6,780
4 AU Supermarkets Coles, Bi-Lo Wesfarmers 746 27,289 1,509,330 18,080 781 28,502 1,582,990 18,005 A$ mn 28,149 18,650 29,156 18,418
5 JP C-store Lawson, Lawson Store 100 Lawson 10,195 2,100 1,108,650 1,894,376 10,566 2,157 1,148,937 1,877,091 ¥ bn 26,316 23,737 27,339 23,795
6 JP Dept store Ito-Yokado, The Price, Seibu, et al Seven & I Holdings 202 1,905 2,603,480 731,714 208 1,904 2,633,030 723,064 ¥ bn 23,870 9,169 24,134 9,166
7 JP Hardline Yamada Denki Yamada Denki 698 1,977 2,519,130 784,676 730 1,848 2,298,560 804,046 ¥ bn 24,769 9,832 23,428 10,192
8 JP C-store Family Mart, Tomony FamilyMart 8,359 1,279 961,140 1,330,222 8,526 1,290 980,365 1,315,876 ¥ bn 16,020 16,668 16,353 16,681
9 JP C-store Circle K, Sunkus, 99 Ichiba Uny 6,485 1,216 711,800 1,707,994 6,649 1,240 729,783 1,698,567 ¥ bn 15,234 21,402 15,714 21,532
10 CN Hardline Suning Suning Appliance 1,684 85,441 6,828,800 12,512 1,665 90,995 6,826,500 13,330 RMB mn 13,223 1,936 14,433 2,114
11 CN Hardline Yongle, Dazhong, Gome, Sanlian GOME Electrical Appliances Holding 1,697 96,875 5,982,800 16,192 1,702 87,818 5,919,600 14,835 RMB mn 14,993 2,506 13,929 2,353
12 JP Supermarkets MaxValu, My Basket, Kasumi, et al AEON Group 1,016 1,080 1,368,025 789,158 1,038 1,090 1,324,791 823,061 ¥ bn 13,528 9,888 13,822 10,434
13 CN Hypermarkets Auchan, RT Mart Sun Art Retail Group 230 66,540 2,843,450 23,401 270 78,221 3,366,500 23,235 RMB mn 10,298 3,622 12,407 3,685
14 JP Hardline Bic Camera, Kojima, Sofmap Bic Camera 71 544 238,390 2,283,095 280 853 1,034,500 824,616 ¥ bn 6,820 28,608 10,814 10,453
15 AU Supermarkets IGA, Franklins Metcash 1,270 10,260 1,840,640 5,574 1,250 10,364 1,811,390 5,722 A$ mn 10,583 5,750 10,602 5,853
16 JP C-store Daily Yamazaki, Yamazaki Shop Daily Yamazaki 5,407 816 404,300 2,019,342 5,434 821 406,325 2,019,323 ¥ bn 10,230 25,303 10,401 25,598
17 JP Dept store Isetan, Mitsukoshi Isetan Mitsukoshi Holdings 27 856 675,310 1,267,229 27 802 675,310 1,186,977 ¥ bn 10,723 15,879 10,161 15,047
18 KR Dept store Lotte Lotte Shopping 34 10,771 1,091,410 9,868,913 36 11,470 1,162,800 9,864,121 Won bn 9,718 8,904 9,918 8,529
19 CN Hypermarkets CR Sugo, CR Vanguard China Resources Enterprise 596 52,743 3,978,600 13,257 676 62,449 4,501,000 13,874 RMB mn 8,163 2,052 9,905 2,201
20 CN Hypermarkets Smart Choice, Walmart Supercenter Wal-Mart (China) Investment 330 52,084 5,287,500 9,850 392 62,356 6,341,100 9,834 RMB mn 8,061 1,525 9,891 1,560
21 JP Hardline DEODEO, EIDEN, Midori, 100 Bolt Edion Corp 1,123 795 1,047,831 758,652 1,123 755 1,058,309 713,584 ¥ bn 9,961 9,506 9,573 9,046
22 JP Dept store Takashimaya Takashimaya 18 750 529,290 1,417,629 19 743 558,695 1,329,587 ¥ bn 9,402 17,763 9,417 16,855
23 JP Hardline K's Denki K's Holdings Corp 358 755 1,187,626 635,435 359 717 1,223,255 586,081 ¥ bn 9,456 7,962 9,088 7,429
24 KR Hypermarkets E-Mart Shinsegae 139 10,226 1,403,900 7,283,995 142 10,508 1,462,600 7,184,466 Won bn 9,226 6,572 9,086 6,212
25 JP Hardline Yodobashi Camera Yodobashi Camera 21 696 299,250 2,325,146 21 668 287,280 2,325,146 ¥ bn 8,719 29,135 8,468 29,475
26 AU Dept store Target, Kmart Wesfarmers 466 7,991 1,905,510 4,193 465 7,948 1,899,298 4,184 A$ mn 8,242 4,325 8,130 4,281
27 JP Dept store Daimaru, Matsuzakaya J Front Retailing 24 643 675,990 951,307 24 637 675,990 941,794 ¥ bn 8,058 11,920 8,070 11,939
28 KR Hypermarkets Homeplus Homeplus 124 8,519 1,039,120 8,198,735 130 8,970 1,092,000 8,214,286 Won bn 7,687 7,397 7,756 7,103
29 JP Health & beauty Tsuruha, Sakura Pharmacy, et al AEON Group 1,789 590 749,700 786,432 1,803 606 756,063 801,073 ¥ bn 7,388 9,854 7,678 10,155
30 JP CFA Uniqlo, Cabin, GU Fast Retailing 1,101 581 728,327 798,222 1,108 565 739,303 764,619 ¥ bn 7,285 10,002 7,166 9,693
31 TH C-store 7-Eleven CP All 6,276 192,926 727,200 265,300 6,822 215,299 783,800 274,686 Bt mn 6,327 8,701 6,905 8,810
32 AU Others Woolworths Woolworths 1,247 5,960 221,230 26,942 1,282 6,228 227,440 27,384 A$ mn 6,148 27,791 6,371 28,013
33 JP Supermarkets Life LIFE Corp 219 487 562,836 865,503 224 502 574,093 873,988 ¥ bn 6,104 10,845 6,360 11,079
34 CN Hypermarkets Carrefour Carrefour (China) Hypermarket 203 39,018 1,644,000 23,734 230 39,355 1,847,000 21,308 RMB mn 6,039 3,673 6,242 3,380
35 NZ Supermarkets New World, PAK'nSAVE Foodstuffs (NZ) 181 7,384 592,761 12,457 189 7,758 619,270 12,527 NZ$ mn 5,833 9,841 6,239 10,075
36 JP Dept store Daiei Daiei, The 126 515 591,000 871,607 124 489 591,000 828,027 ¥ bn 6,455 10,922 6,203 10,497
37 CN Supermarkets CR Sugo, CR Vanguard China Resources Enterprise 1,906 32,413 1,956,500 16,567 2,061 38,204 2,120,000 18,021 RMB mn 5,016 2,564 6,060 2,858
38 JP Dept store Apita Uny 98 481 1,160,090 414,283 99 471 1,160,090 405,998 ¥ bn 6,022 5,191 5,971 5,147
39 KR Hypermarkets Lotte Mart Lotte Shopping 95 6,360 824,600 7,712,855 98 6,713 852,600 7,873,563 Won bn 5,738 6,959 5,805 6,808
40 AU Others Metcash Liquor Metcash 1,515 5,478 336,110 16,297 1,508 5,479 333,590 16,425 A$ mn 5,650 16,811 5,605 16,802
01-40
* Clothing, Footwear & Accessories
top500.0613.version2.indd 40 6/25/13 1:57 PM

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