10. #miduchateau
Agile SCRUM
Used in “Complex environments”
• What is going to happen is unknown
• What happened can be used to take prospective
decisions
• Problem known , Solution unknown yet
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Michel Duchateau CreaDelta
11. #miduchateau
Agile SCRUM
« Tech Team »
• Dedicated team of 9 persons max.
Typical team:
•Product Owner
•Scrum Master
•Team members
• Iterative development : Continous adapation of product
based on requirements changes, that are observed by the
user during Design & Build
• Roles
– Product Owner represents customers and users
– Scrum Master guarantees the process ( not a Project Manager )
– Team is self-organizing and multidisciplinary
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Michel Duchateau CreaDelta
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Schema of Agile SCRUM
To optimize :
Flexibility
Creativity
Productivity
Daily Scrum
1 day
Sprint
4 weeks
Product BackLog
Product Owner
Sprint BackLog
Product
Development Team
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Michel Duchateau CreaDelta
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Agile SCRUM
PO
SM
Product
Increment
DT
Sprint Review Meeting
PO
Vision
SM
SM
DT
DT
Sprint
Sprint Retrospective Meeting
4 weeks
Stakeholders
SM
DT
Daily Scrum
15 min
PO
Product Owner
SM
Product BackLog
1 day
DT
Sprint Planning Meeting
Sprint BackLog
13
1 day
1 day
Iterations
Michel Duchateau CreaDelta
14. #miduchateau
Sprint Timeline
4 weeks
1 day
1 day
1 day
3 weeks
1 day
T
PO
SM
PO
DT
Sprint Planning Meeting
Product BackLog
Sprint BackLog
SM
PO
DT
SM
PO
DT
SM
PO
DT
Daily Scrum Daily Scrum Daily Scrum
Incrément
de Product
Incrément
de Product
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Incrément
de Product
SM
PO
DT
SM
Sprint Review Meeting
DT
Sprint Retrospective
Product BackLog
Michel Duchateau CreaDelta
19. Does it work ?
YES!
Michel Duchateau CreaDelta
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20. Ginger, winner of SWBru 2013
In 54h :
- Running Prototype
- Validated Business model
- First customer
Michel Duchateau CreaDelta
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21. Agile SCRUM
– Problem known, Solution unknown yet
What if the problem is unknown ?
Michel Duchateau CreaDelta
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22. #miduchateau
Lean Startup is a movement
• Not a method
• Not a soft dev
framework
It is a state of mind to have when you want to
create an innovative company, or when you
want to put innovation in an existing business.
Michel Duchateau CreaDelta
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23. #miduchateau
Build-Measure-Learn
This basic process is to iterate between 3 steps based on
prototyping the Product (or service) with an empirical
approach.
Ideas
Learn
Build
✚ ✚ Code
✚
Data
Measure
Michel Duchateau CreaDelta
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26. #miduchateau
Product Development
Agile (SCRUM)
Product :
Minimum Viable Product
The version of a new product which allows a team to collect
the maximum amount of validated learning about customers
with the least effort.
Ex : Customer Interviews, Pitch, Landing Page Test,
Powerpoint,Duchateau CreaDelta Demo
Prototype,
Michel
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28. Business
Model
Business Model Canvas
It is a strategic management and entrepreneurial
tool. It allows you to describe, design, challenge,
invent, and pivot your business model.
How to use
• Multidisciplinary team
• With Post-It
• Living document
Benefits
• Challenge, rethink, change a Business
Model rapidly & easily
• Visual, easily communicable
Michel Duchateau CreaDelta
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30. #miduchateau
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
by Alex Osterwalder
The book
Web site
Youtube’s video
The Video
http://www.youtube.com/watch?v=QoAOz
MTLP5s
http://www.amazon.com/Business-ModelGeneration-VisionariesChallengers/dp/0470876417
http://www.businessmodelgeneration.com
Michel Duchateau CreaDelta
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36. #miduchateau
Lean Canvas ?
• The Business Model Canvas for Lean Startup !
• 9 blocs :
1.
2.
3.
4.
5.
6.
7.
8.
9.
Customer Segments
Problem
Unique Value Proposition
Solutions
Channels
Revenue Streams
Cost Structure
Key Metrics
Unfair Advantages
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37. #miduchateau
Source
• Running Lean: Iterate from
Plan A to a Plan That Works
(Ash Maurya)
• An efficient & simple to set
hypothesis
• Amazon, Fnac, … (20€)
• http://runninglean.co/
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39. #miduchateau
Avantages du Lean Canvas
C’est un outil stratégique conçu pour les
entrepreneurs.
Il permet de
décrire, concevoir, challenger, inventer, et faire
pivoter un Busines Model.
Exploitable en 20 minutes
Michel Duchateau – CreaDelta
Copyright 2013
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44. #miduchateau
2. Problem
• Target real problems without suppositions.
• Very hard task for engineers and
entrepreneurs because of their love for
SOLUTION creation instead of PROBLEM
anayslis.
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46. #miduchateau
3. Unique Value Proposition
• The value proposition is a promise of value to be
delivered. It’s the primary reason a prospect
should buy from you.
• It explains how your product solves customers’
problems or improves their situation (relevancy),
• It tells the ideal customer why they should buy
from you and not from the competition (unique
differentiation).
• Understandable in 8 seconds
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53. #miduchateau
5. Channels
• What Channel should I use to reach customer
segments to make them know the VP ?
• Ex : Landing page, SEO, blogs, articles …
• The idea is to measure impact at low cost.
Michel Duchateau – CreaDelta
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55. #miduchateau
6. Revenue Streams
• Where are revenues coming from ?
• Amounts ?
• Reccurent revenues or One Shot revenues ?
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57. #miduchateau
7. Costs structure
• What are the operational costs and boostrap’s
costs ?
• Set up a « Free Trial » Business Model instead
of a « Freemium » Business Model
– Indeed, Freemium delays learning insights
Michel Duchateau – CreaDelta
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59. #miduchateau
8. Key indicators
• What are the most important indicators to
monitor to check health and performance of
the activity ?
• Ex : Number of visitors on site, number of
orders
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61. #miduchateau
9. Unfair Advantage
• A true unfair advantage is something that
cannot be easily copied or bought.
• Ex : an address book of designers / a Facebook
page very active / a good integration within
the most influencal blogers
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63. #miduchateau
Exercise 1
• Group of 5
• 20 min
• Identify the key elemnts of Lean Canvas for a
standard bakkery
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64. #miduchateau
Exercise 2
•
•
•
•
Same groups
Share results between groups
10 min
Challenge the Lean Canvas of the closest
group from yours (Q&A)
• 10 min
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65. What about Business Model Canvas ?
•Useful for enterprises and
entrepreneurs
•Can be used for existing projects and
activities
•Does not require to start with
Customer Problem
•Focus on Value Proposition without
clear unfair advantage
Michel Duchateau – CreaDelta
Copyright 2013
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66. #miduchateau
References
Sep 2012 : « Test Your Value Proposition:» A. Osterwalder, Y. Pigneur, A. Smith
Aug 2012 : « Value Proposition Canvas » A. Osterwalder, Y. Pigneur, A. Smith
Customer Development
Product Development
Business Model
Mar 2012 : "The Startup Owner's Manual", Steve Blank
Mar 2012 : « Running Lean: Iterate from Plan A to a Plan That Works » A. Maurya
2011 : « The Lean Startup », Eric Ries
2010 : « The Entrepreneur's Guide to Customer Development », B. Cooper, P. Vlaskovits
2010 : « Business Model Generation » A. Osterwalder, Y. Pigneur, A. Smith
2005 : « The Four Steps to the Epiphany » S. Blank
2003 : « Lean Software Development», M. Poppendieck
1996 : « Lean Thinking », J. P. Womack, D. T. Jones
1990 : « The Machine That Changed The World », J. P. Womack, D. T. Jones & D. Roos
1988 : « Triumph of the Lean Production System », J. Krafcik
1936-1980 : Toyota Production System
1936 : « Kaizen », Toyota
1911 : « Principles of Scientific Management », Taylor
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T