Lean entrepreneurship - JSM 2014 - JADE - Michel Duchateau - CreaDelta
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Introduction to entrepreneurship with Lean Startup, Agile, Scrum, Lean Canvas. This workshop has been animated for JADE Forum 2014. (JSM)
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Lean entrepreneurship - JSM 2014 - JADE - Michel Duchateau - CreaDelta
- 2. #miduchateau Introduction Michel Duchateau Civil Engineer in Telecom 2004 : Altasys (startup) 2005 : Consultant at Alten Belgacom, Electrabel, GDF-SUEZ , Orange Business Services 2010 : FreeMyMove (startup) 2012 : CreaDelta • Training in Innovative Project Management & Entrepreneurship • Coaching SME’s & enterprises • Expert for regional public institutions in Belgium • Expert in Agile SCRUM, Lean Startup, #BMGEN, #CustDev, PRINCE2, ITIL & more. 2013 : Les Jeunes Entreprises (Junior Achievement – Young Enterprise) Regional coordinator « Young Enterprise Project » Certifications PM Michel Duchateau CreaDelta 2
- 3. #miduchateau Involved in… •Startup Weekend Brussels 2011 : Participant •Startup Weekend Mons 2012 : Organizer •Startup Weekend Brussels 2013 : Organizer •Startup Weekend Liège 2013 : Facilitator •Startup Weekend Leuven 2014 : Facilitator •Startup Weekend EU Organizer Summit 2013 at Teneriffe •Global Facilitator Startup Weekend Europe from 2013 Jury - European Entreprise Challenges Jury - NRJ Start-up Advisor & co-responsible of Alumni network Consultant for SME at Wallonnia Region Startup Coach & Jury in Belgium Expert for SME at Brussels Region Brussels Curator Organisator Ambassador & Speaker Speaker about Lean Startup & Agile Michel Duchateau CreaDelta 3
- 4. #miduchateau The context Change management handled with projects Michel Duchateau CreaDelta 4
- 5. Typical team: •Project Manager •Architect •Analysts •Designers •Experts (Dev, …) •Testers Initiate Define Actors: •Steering Committee •Business Project Leader •Service Delivery Manager Design Build Implement Close Michel Duchateau CreaDelta 5
- 7. #miduchateau Project Management methodologies 7 Michel Duchateau CreaDelta
- 9. #miduchateau Agile methods http://www.versionone.com/state_of_agile_development_survey/11/ 9 Michel Duchateau CreaDelta
- 10. #miduchateau Agile SCRUM Used in “Complex environments” • What is going to happen is unknown • What happened can be used to take prospective decisions • Problem known , Solution unknown yet 10 Michel Duchateau CreaDelta
- 11. #miduchateau Agile SCRUM « Tech Team » • Dedicated team of 9 persons max. Typical team: •Product Owner •Scrum Master •Team members • Iterative development : Continous adapation of product based on requirements changes, that are observed by the user during Design & Build • Roles – Product Owner represents customers and users – Scrum Master guarantees the process ( not a Project Manager ) – Team is self-organizing and multidisciplinary 11 Michel Duchateau CreaDelta
- 12. #miduchateau Schema of Agile SCRUM To optimize : Flexibility Creativity Productivity Daily Scrum 1 day Sprint 4 weeks Product BackLog Product Owner Sprint BackLog Product Development Team 12 Michel Duchateau CreaDelta
- 13. #miduchateau Agile SCRUM PO SM Product Increment DT Sprint Review Meeting PO Vision SM SM DT DT Sprint Sprint Retrospective Meeting 4 weeks Stakeholders SM DT Daily Scrum 15 min PO Product Owner SM Product BackLog 1 day DT Sprint Planning Meeting Sprint BackLog 13 1 day 1 day Iterations Michel Duchateau CreaDelta
- 14. #miduchateau Sprint Timeline 4 weeks 1 day 1 day 1 day 3 weeks 1 day T PO SM PO DT Sprint Planning Meeting Product BackLog Sprint BackLog SM PO DT SM PO DT SM PO DT Daily Scrum Daily Scrum Daily Scrum Incrément de Product Incrément de Product 14 Incrément de Product SM PO DT SM Sprint Review Meeting DT Sprint Retrospective Product BackLog Michel Duchateau CreaDelta
- 15. #miduchateau Project Timeline Release 1 Sprint 1 day 1 day 2 … Sprint 2 Sprint 3 Dernier day T Product BackLog 15 Michel Duchateau CreaDelta
- 16. #miduchateau Scrum Board 16 Michel Duchateau CreaDelta
- 17. Scrum Board 17 Michel Duchateau CreaDelta
- 19. Does it work ? YES! Michel Duchateau CreaDelta 19
- 20. Ginger, winner of SWBru 2013 In 54h : - Running Prototype - Validated Business model - First customer Michel Duchateau CreaDelta 20
- 21. Agile SCRUM – Problem known, Solution unknown yet What if the problem is unknown ? Michel Duchateau CreaDelta 21
- 22. #miduchateau Lean Startup is a movement • Not a method • Not a soft dev framework It is a state of mind to have when you want to create an innovative company, or when you want to put innovation in an existing business. Michel Duchateau CreaDelta 22
- 23. #miduchateau Build-Measure-Learn This basic process is to iterate between 3 steps based on prototyping the Product (or service) with an empirical approach. Ideas Learn Build ✚ ✚ Code ✚ Data Measure Michel Duchateau CreaDelta 23
- 24. #miduchateau Business Model Lean Startup Product Development Customer Development Michel Duchateau CreaDelta 24
- 25. #miduchateau Business Model Lean Startup Product Development Customer Development Michel Duchateau CreaDelta 25
- 26. #miduchateau Product Development Agile (SCRUM) Product : Minimum Viable Product The version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Ex : Customer Interviews, Pitch, Landing Page Test, Powerpoint,Duchateau CreaDelta Demo Prototype, Michel 26
- 27. #miduchateau Business Model Lean Startup Product Development Customer Development Michel Duchateau CreaDelta 27
- 28. Business Model Business Model Canvas It is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. How to use • Multidisciplinary team • With Post-It • Living document Benefits • Challenge, rethink, change a Business Model rapidly & easily • Visual, easily communicable Michel Duchateau CreaDelta 28
- 30. #miduchateau Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers by Alex Osterwalder The book Web site Youtube’s video The Video http://www.youtube.com/watch?v=QoAOz MTLP5s http://www.amazon.com/Business-ModelGeneration-VisionariesChallengers/dp/0470876417 http://www.businessmodelgeneration.com Michel Duchateau CreaDelta 30
- 31. #miduchateau Business Model Lean Startup Product Development Customer Development Michel Duchateau CreaDelta 31
- 32. #miduchateau Innovation curve Everett Rogers (1962) + Crossing The Chasm Number Innovation age Michel Duchateau CreaDelta 32
- 33. #miduchateau Customer Development Early Adopters Vision Customer Discovery Product Market fit Customer Validation Business Plan Customer Creation Scale Company Pivot RESEARCH EXECUTION Michel Duchateau CreaDelta 33
- 34. #miduchateau Product Development with Lean Startup Customer & Market are unknown Unknown problem Customer Discovery Customer Validation Customer Creation Unknown solution data, feebacks, insights Scale Company Agile (SCRUM) Hypothesys, ex periments, insi ghts Michel Duchateau CreaDelta 34
- 36. #miduchateau Lean Canvas ? • The Business Model Canvas for Lean Startup ! • 9 blocs : 1. 2. 3. 4. 5. 6. 7. 8. 9. Customer Segments Problem Unique Value Proposition Solutions Channels Revenue Streams Cost Structure Key Metrics Unfair Advantages Michel Duchateau – CreaDelta Copyright 2013 36
- 37. #miduchateau Source • Running Lean: Iterate from Plan A to a Plan That Works (Ash Maurya) • An efficient & simple to set hypothesis • Amazon, Fnac, … (20€) • http://runninglean.co/ Michel Duchateau – CreaDelta Copyright 2013 37
- 38. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 38
- 39. #miduchateau Avantages du Lean Canvas C’est un outil stratégique conçu pour les entrepreneurs. Il permet de décrire, concevoir, challenger, inventer, et faire pivoter un Busines Model. Exploitable en 20 minutes Michel Duchateau – CreaDelta Copyright 2013 39
- 40. #miduchateau Michel Duchateau – CreaDelta Copyright 2013 40
- 41. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 41
- 42. #miduchateau 1. Customer Segments • List customer segments • Start by idetifying « innovateurs » &« early adopters » • Early adopters = traction users Everett Rogers (1962) Number Innovation Michel Duchateau – CreaDelta Copyright 2013 42
- 43. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 43
- 44. #miduchateau 2. Problem • Target real problems without suppositions. • Very hard task for engineers and entrepreneurs because of their love for SOLUTION creation instead of PROBLEM anayslis. Michel Duchateau – CreaDelta Copyright 2013 44
- 45. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 45
- 46. #miduchateau 3. Unique Value Proposition • The value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. • It explains how your product solves customers’ problems or improves their situation (relevancy), • It tells the ideal customer why they should buy from you and not from the competition (unique differentiation). • Understandable in 8 seconds Michel Duchateau – CreaDelta Copyright 2013 46
- 47. #miduchateau Michel Duchateau – CreaDelta 47
- 48. #miduchateau Michel Duchateau – CreaDelta Copyright 2013 48
- 49. #miduchateau Michel Duchateau – CreaDelta Copyright 2013 49
- 50. #miduchateau Lean Canvas Michel Duchateau – CreaDelta 50
- 51. #miduchateau 4. Solution • Definition of key features for each problem Michel Duchateau – CreaDelta Copyright 2013 51
- 52. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 52
- 53. #miduchateau 5. Channels • What Channel should I use to reach customer segments to make them know the VP ? • Ex : Landing page, SEO, blogs, articles … • The idea is to measure impact at low cost. Michel Duchateau – CreaDelta Copyright 2013 53
- 54. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 54
- 55. #miduchateau 6. Revenue Streams • Where are revenues coming from ? • Amounts ? • Reccurent revenues or One Shot revenues ? Michel Duchateau – CreaDelta Copyright 2013 55
- 56. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 56
- 57. #miduchateau 7. Costs structure • What are the operational costs and boostrap’s costs ? • Set up a « Free Trial » Business Model instead of a « Freemium » Business Model – Indeed, Freemium delays learning insights Michel Duchateau – CreaDelta Copyright 2013 57
- 58. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 58
- 59. #miduchateau 8. Key indicators • What are the most important indicators to monitor to check health and performance of the activity ? • Ex : Number of visitors on site, number of orders Michel Duchateau – CreaDelta Copyright 2013 59
- 60. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 60
- 61. #miduchateau 9. Unfair Advantage • A true unfair advantage is something that cannot be easily copied or bought. • Ex : an address book of designers / a Facebook page very active / a good integration within the most influencal blogers Michel Duchateau – CreaDelta Copyright 2013 61
- 62. #miduchateau Lean Canvas Michel Duchateau – CreaDelta Copyright 2013 62
- 63. #miduchateau Exercise 1 • Group of 5 • 20 min • Identify the key elemnts of Lean Canvas for a standard bakkery Michel Duchateau – CreaDelta Copyright 2013 63
- 64. #miduchateau Exercise 2 • • • • Same groups Share results between groups 10 min Challenge the Lean Canvas of the closest group from yours (Q&A) • 10 min Michel Duchateau – CreaDelta Copyright 2013 64
- 65. What about Business Model Canvas ? •Useful for enterprises and entrepreneurs •Can be used for existing projects and activities •Does not require to start with Customer Problem •Focus on Value Proposition without clear unfair advantage Michel Duchateau – CreaDelta Copyright 2013 65
- 66. #miduchateau References Sep 2012 : « Test Your Value Proposition:» A. Osterwalder, Y. Pigneur, A. Smith Aug 2012 : « Value Proposition Canvas » A. Osterwalder, Y. Pigneur, A. Smith Customer Development Product Development Business Model Mar 2012 : "The Startup Owner's Manual", Steve Blank Mar 2012 : « Running Lean: Iterate from Plan A to a Plan That Works » A. Maurya 2011 : « The Lean Startup », Eric Ries 2010 : « The Entrepreneur's Guide to Customer Development », B. Cooper, P. Vlaskovits 2010 : « Business Model Generation » A. Osterwalder, Y. Pigneur, A. Smith 2005 : « The Four Steps to the Epiphany » S. Blank 2003 : « Lean Software Development», M. Poppendieck 1996 : « Lean Thinking », J. P. Womack, D. T. Jones 1990 : « The Machine That Changed The World », J. P. Womack, D. T. Jones & D. Roos 1988 : « Triumph of the Lean Production System », J. Krafcik 1936-1980 : Toyota Production System 1936 : « Kaizen », Toyota 1911 : « Principles of Scientific Management », Taylor Michel Duchateau CreaDelta 66 T
- 67. #miduchateau Wanna try Lean Startup / Agile ? Michel Duchateau CreaDelta 67
- 68. Thank you Michel Duchateau mduchateau@creadelta.be @miduchateau +32 491 50 70 90 Michel Duchateau CreaDelta 68