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The	
  inescapable	
  digital	
  transforma4on
                   The	
  Leader’s	
  Dilemma




Minter	
  DIAL
                                            All Rights Reserved - The Myndset Company
Monday, February 18, 13
The	
  inescapable	
  digital	
  transforma4on
                   The	
  Leader’s	
  Dilemma

                          AGENDA
                 Leadership challenges
                 The business model
                 Communication & new technologies
                 Managing one’s own eReputation
                 Tools and benchmarks

                              All rights reserved - The Myndset Company
Monday, February 18, 13
The	
  inescapable	
  digital	
  transforma4on
                   The	
  Leader’s	
  Dilemma



                           What is our
                          CHALLENGE?

                             All rights reserved - The Myndset Company
Monday, February 18, 13
All rights reserved - The Myndset Company
Monday, February 18, 13
CREDIBILITY
      Issue of trust




  Business Executives


                          Marketing
                                                   USA - Gallup, Nov 2012

                                      All rights reserved - The Myndset Company
Monday, February 18, 13
All rights reserved - The Myndset Company
Monday, February 18, 13
Trust factor - peer influence




                                     All rights reserved - The Myndset Company
Monday, February 18, 13
SAY


                                                                      DO


                                                                  FAIRE DO
                                                                   SAY DIRE
                          All rights reserved - The Myndset Company
Monday, February 18, 13
The	
  inescapable	
  digital	
  transforma4on
                   The	
  Leader’s	
  Dilemma



                          The Business Model



                                All rights reserved - The Myndset Company
Monday, February 18, 13
All rights reserved - The Myndset Company
Monday, February 18, 13
Leaders must focus on internal, external collaboration,
       decision-making fluidity, skillsets and talent, structure...

   Source: Global IBM CEO Survey, 2012, http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/


                                                                     All rights reserved - The Myndset Company
Monday, February 18, 13
The	
  inescapable	
  digital	
  transforma4on
                   The	
  Leader’s	
  Dilemma


                          Communication &
                          New Technologies


                               All rights reserved - The Myndset Company
Monday, February 18, 13
Commercial
                          Employer Brand




                                                                                       Corporate
                                                 X
                                           All Rights Reserved - The Myndset Company
Monday, February 18, 13
Does the boss...
                          tweet?

                                                                               http://www.become-paris.fr/tweetbosses-les-patrons-la-loupe-2-0/



                                                                      @tweetbosses

                          walk the talk?

                                   All Rights Reserved - The Myndset Company
Monday, February 18, 13
Is the boss...



                               being the change he/she
                                wants to see happen?




                                  All Rights Reserved - The Myndset Company
Monday, February 18, 13
5 steps to Digital IQ
                    1. LISTEN
                    2. LEARN
                    3. INTERACT
                    4. ADD VALUE
                    5. BUILD AUDIENCE


                                   All rights reserved - The Myndset Company
Monday, February 18, 13
The	
  inescapable	
  digital	
  transforma4on
                   The	
  Leader’s	
  Dilemma

                              Managing your
                              e-Reputation
                                  1) where are you?
                             2) what’s your objective(s)?
                          3) what’s your point of difference?


                                     All rights reserved - The Myndset Company
Monday, February 18, 13
Text Best Practices Check List
                    Do you have an up-to-date LinkedIN account?


                    Have you set up an about.me account with
                    your elevator pitch?

                     Do you have your Facebook images under
                     control - are personal images private?

                     Do you have a flickr or photobucket
                     account with photos of yourself tagged to
                     your name for Google Images to pull?

                    Do you have Vimeo or Youtube videos of
                    yourself stating your perspective on an
                    important topic you value or documenting your
                    contributions to the causes you are passionate
                    about?
                                        All rights reserved - The Myndset Company
Monday, February 18, 13
How do others perceive you?



    Telephone Call!
        LinkedIn
     Kred / Klout
      Twitter lists
                          All rights reserved - The Myndset Company
Monday, February 18, 13
An executive eco-system
             5 point plan:


             1.           Google Alerts
             2.           Twitter (tweetdeck.com) - hashtag
             3.           Socialoomph.com
             4.           Gauge your influence (Klout, Kred)
             5.           Zite (for iOS, Android & WP7)


                                      All rights reserved - The Myndset Company
Monday, February 18, 13
Please subscribe for a weekly surprise:
                       themyndset.com/subscribe

        themyndset.com                                                       minterdial.fr

                          @mdial
                          @mdialFR                   minter@themyndset.com

                                +33 6 23 65 76 61
                                     All Rights Reserved - The Myndset Company
Monday, February 18, 13

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The Leader's dilemma - The inescapable digital transformation and Digital IQ

  • 1. The  inescapable  digital  transforma4on The  Leader’s  Dilemma Minter  DIAL All Rights Reserved - The Myndset Company Monday, February 18, 13
  • 2. The  inescapable  digital  transforma4on The  Leader’s  Dilemma AGENDA Leadership challenges The business model Communication & new technologies Managing one’s own eReputation Tools and benchmarks All rights reserved - The Myndset Company Monday, February 18, 13
  • 3. The  inescapable  digital  transforma4on The  Leader’s  Dilemma What is our CHALLENGE? All rights reserved - The Myndset Company Monday, February 18, 13
  • 4. All rights reserved - The Myndset Company Monday, February 18, 13
  • 5. CREDIBILITY Issue of trust Business Executives Marketing USA - Gallup, Nov 2012 All rights reserved - The Myndset Company Monday, February 18, 13
  • 6. All rights reserved - The Myndset Company Monday, February 18, 13
  • 7. Trust factor - peer influence All rights reserved - The Myndset Company Monday, February 18, 13
  • 8. SAY DO FAIRE DO SAY DIRE All rights reserved - The Myndset Company Monday, February 18, 13
  • 9. The  inescapable  digital  transforma4on The  Leader’s  Dilemma The Business Model All rights reserved - The Myndset Company Monday, February 18, 13
  • 10. All rights reserved - The Myndset Company Monday, February 18, 13
  • 11. Leaders must focus on internal, external collaboration, decision-making fluidity, skillsets and talent, structure... Source: Global IBM CEO Survey, 2012, http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/ All rights reserved - The Myndset Company Monday, February 18, 13
  • 12. The  inescapable  digital  transforma4on The  Leader’s  Dilemma Communication & New Technologies All rights reserved - The Myndset Company Monday, February 18, 13
  • 13. Commercial Employer Brand Corporate X All Rights Reserved - The Myndset Company Monday, February 18, 13
  • 14. Does the boss... tweet? http://www.become-paris.fr/tweetbosses-les-patrons-la-loupe-2-0/ @tweetbosses walk the talk? All Rights Reserved - The Myndset Company Monday, February 18, 13
  • 15. Is the boss... being the change he/she wants to see happen? All Rights Reserved - The Myndset Company Monday, February 18, 13
  • 16. 5 steps to Digital IQ 1. LISTEN 2. LEARN 3. INTERACT 4. ADD VALUE 5. BUILD AUDIENCE All rights reserved - The Myndset Company Monday, February 18, 13
  • 17. The  inescapable  digital  transforma4on The  Leader’s  Dilemma Managing your e-Reputation 1) where are you? 2) what’s your objective(s)? 3) what’s your point of difference? All rights reserved - The Myndset Company Monday, February 18, 13
  • 18. Text Best Practices Check List Do you have an up-to-date LinkedIN account? Have you set up an about.me account with your elevator pitch? Do you have your Facebook images under control - are personal images private? Do you have a flickr or photobucket account with photos of yourself tagged to your name for Google Images to pull? Do you have Vimeo or Youtube videos of yourself stating your perspective on an important topic you value or documenting your contributions to the causes you are passionate about? All rights reserved - The Myndset Company Monday, February 18, 13
  • 19. How do others perceive you? Telephone Call! LinkedIn Kred / Klout Twitter lists All rights reserved - The Myndset Company Monday, February 18, 13
  • 20. An executive eco-system 5 point plan: 1. Google Alerts 2. Twitter (tweetdeck.com) - hashtag 3. Socialoomph.com 4. Gauge your influence (Klout, Kred) 5. Zite (for iOS, Android & WP7) All rights reserved - The Myndset Company Monday, February 18, 13
  • 21. Please subscribe for a weekly surprise: themyndset.com/subscribe themyndset.com minterdial.fr @mdial @mdialFR minter@themyndset.com +33 6 23 65 76 61 All Rights Reserved - The Myndset Company Monday, February 18, 13