LikeMinds Festival Exeter 2018 Workshop on Digital Transformation

@mdial C O N S U L T A N C Y
DIGITALPROOF
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@mdial
DIGITAL TRANSFORMATION
CHANGE HAPPENS IN STEPS
C O N S U L T A N C Y
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Speciﬁc 
Project
Small Steps Top Down
Bottom Up
How does change
happen?
…

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the change equation
David Gleicher (Dannemiller version) Change Formula
D x V x F > R
Dissatisfaction
with status quo
Resistance
to change
First steps
in vision
Vision
of future
(desired state)

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What is the level of
dissatisfaction?
How clear is the
vision of the future?
How committed to
continuous learning
are you and your team?
#1
❑ 0 10
Self Awareness

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security
cloud
A.I.
innovation
privacy
big
data
business
model
open
real-time
gamification
A.R.
artiﬁcial intelligence
augmented reality
IoTInternet of Things
Digital
“bright shiny objects”
infrastructure
devices
technologies
social media
platforms
apps
databases
M e t a
c o n c e p t s

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N
x
x
x
x
x
x
x
x x
x
x
x
x
x
x
x
x

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what’s your direction?
where’s your North? what’s your strategy?

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How well defined is
your NORTH?
How well defined is
your STRATEGY?
To what extent are your
RESOURCES allocated to
fulfilling your strategy?
#2
❑ 0 10
Strategy

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Question Name
Where am I? Context (Self Awareness)
What's the role of digital? Strategy (Know Your North)
My customer Market
How do I shape and control? Governance
Buy in Franchise
Technology, People and Process Resourcing
How do I start? Mobilisation
Test and learn Improvement
When it's over? Sunset/integration
Digital Leadership Transformation
Framework™*

For each
profession, would
you tell me if you
generally trust
them to tell the
truth or not?
https://www.ipsos.com/ipsos-mori/en-uk/politicians-remain-least-trusted-profession-britain

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Personal
Internal
Emotion
Imperfect
External
Rational
Perfect
Professional

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6 reasons why the boss ought
to be on social…
1. set the example to the rest of the team
2. get in touch directly with customers (R&D Chesky)
3. be up to date to the minute on what counts
4. understand how social media marketing and
communications are evolving
5. make the boss human
6. be more relevant…

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what can you do to build
greater trust with your
network, stakeholders,
employees and/or clients?
1
2
3
#3
❑

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sales
productivity
marketing
effectiveness
talent
development
operational
efﬁciencies
digital
transformation
customer
centricity
brand
essence
employee
engagement
values
(behaviors)
de facto
culture
Business 
Need

@mdial
The 4 Phases
Shareholder
Phase 1 Phase 2
Customer
Employee
Purpose
Phase 3 Phase 4Credit: Stan Phelps,
Purple Goldﬁsh

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meaningfulness
PEOPLE
PLANET
PURPOSE
PRIZE
Engagement
Belonging
Attitude
Sustainability
Legitimacy
Project
Pleasure
Play
Promotion
Mission
Making a Difference
A Better Place
PROFIT
Strategy
ESG

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what could you do to add
meaningfulness to your day
(and for your team)
1
2
3
#4
❑

@mdial
https://hbr.org/2016/12/the-most-and-least-empathetic-companies-2016
top 10 in Global Empathy Index increased value
>2x
vs the bottom 10 and generated  
50% more earnings

@mdial
empathy
retail store
customer servicesocial media
marketing R&D
(customer)

@mdial
minterdial.com/heartiﬁcial-empathy
« Dial skillfully illustrates how we can industrialise
meaningful solutions for human happiness. »
'Nell' Watson

AI & Robotics Faculty Singularity University
« A must-read for forward-thinking leaders everywhere. »
Marty Neumeier 
Author of Metaskills and The Brand Gap
« …a thought-provoking exploration of the role of
empathy in the modern workplace, and how to nurture
and sustain it. »
Dorie Clark,  
adjunct professor at Duke University's Fuqua School of Business  
and author, Entrepreneurial You and Stand Out

DIGITALPROOF
CHANGE HAPPENS IN STEPS
s t e p s
t
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a
t
e
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y
r
u
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a
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s
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@mdial
C O N S U L T A N C Y
DIGITALPROOF
Dialling Up Transformation
futureproof.ly
thelastringhome.com
minterdial.com
dialminter@gmail.com
@mdial
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minterdial.com/
heartiﬁcial-empathy

LikeMinds Festival Exeter 2018 Workshop on Digital Transformation

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