Présentation faite (en français) pour ouvrir les Assises des Medias Sociaux à Innovation Napoleon. La presentation avait comme objectif de planter le décor et de donner quelques consignes pour que les publicités fonctionnent au mieux.

1. All rights reserved - The Myndset Company
Le Spot Social Media
Topo
sur
la
publicité
sur
les
réseaux
sociaux
Wednesday, September 18, 13

2. All rights reserved - The Myndset Company
UN CHOIX
PLETHORIQUE
ADVERTISING
Wednesday, September 18, 13

3. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
avant 15è Siècle
(middle French)
1580
18è Siècle
20è Siècle
21è Siècle
avertissement - avertir
inciter
interrompre
informer
interagir...
Wednesday, September 18, 13

4. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
“Nous sommes passés
de l’ère de l’incitation à
l’ère de l’interaction”
Wednesday, September 18, 13

5. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
BIA/Kelsey
“Argent dépensé sur des plateformes de
publicité à travers les réseaux sociaux.”
la publicité
social media?
Wednesday, September 18, 13

6. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
source: BIA/Kelsey
http://www.biakelsey.com/
Publicité Social Media USA
2017e :
$11Md
entre 0%
et 10%
des
budgets
marketing
Wednesday, September 18, 13

7. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
2016 : $9.2Md
Publicité Social Media USA
#e.g. Facebook’s Marketplace Ads, YouTube’s multiple display units (video pre roll, bannières traditionnelles)
* Contenu de “marque” intégré au sein de l’expérience social media (e.g., le mur ou le feed de news)
dont:
social display advertising# 59% (66%en 2012) (CAGR: 15%)
native social advertising* 41% (CAGR 26%)
Wednesday, September 18, 13

8. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Les formes de la Pub Native:
Facebook
Twitter
Youtube
Spotify
Tumblr
Foursquare
Sponsored stories, Page Post Ads
Promoted tweets / trends / accounts
TrueView ads (in-search & in-display), featured channels...
Brand playlists, Advertiser pages
Sponsored radar, spotlight (directory), sponsored web/mobile posts
Promoted check-ins
Source: Defining and Mapping the native advertising landscape, Altimeter Group, Sept 2013
‘Contenu de “marque” intégré au sein
de l’expérience social media’
Wednesday, September 18, 13

9. All rights reserved - The Myndset Company
commençons au début
le consommateur...
Wednesday, September 18, 13

10. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
L e b l i z z a r d
http://sethgodin.typepad.com/seths_blog/2010/08/the-blizzard-of-noise-and-the-good-news.html
Wednesday, September 18, 13

11. All rights reserved - The Myndset Company
UN CHOIX
PLETHORIQUE
Wednesday, September 18, 13

12. All rights reserved - The Myndset Company
LA PUBLICITÉ
Wednesday, September 18, 13

13. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
la transparence
l’histoire?
la pertinence
Wednesday, September 18, 13

14. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Wednesday, September 18, 13

15. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
http://www.youtube.com/watch?v=ErpNpR3XYUw
Google Glass - Augmented Reality
Wednesday, September 18, 13

16. All rights reserved - The Myndset Company
http://www.youtube.com/watch?v=_mRF0rBXIeg
Google Glass - Admented Reality
Wednesday, September 18, 13

17. All rights reserved - The Myndset Company
et le “marketing du
contenu” ?
storytelling
viralité
engagement
émotion
expérience
échange
essence
Wednesday, September 18, 13

18. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Wednesday, September 18, 13

19. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
http://boingboing.net/2013/05/29/the-economists-bizarre-buzzf.html
Wednesday, September 18, 13

20. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
http://www.buzzfeed.com/theeconomist/9-things-you-didnt-know-about-some-of-the-biggest-stories-of
Wednesday, September 18, 13

21. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Quel est le but?
# de fans
pour faire quoi?
1
Wednesday, September 18, 13

22. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Fidelité
versus
Acquisition
Wednesday, September 18, 13

23. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Quel est le ROI?
versus quel objectif
avec quelles unités de mesure?
2
Wednesday, September 18, 13

24. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Prix
Les yeux
Attention
Demande
Wednesday, September 18, 13

25. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
De quelle histoire?
rôle de l’employé
valeur pour le consommateur
3
Wednesday, September 18, 13

26. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
PDG
Pour réussir le pari de la pub social media, la PDG a-t-elle la
capacité d’être dans les pompes du client et l’humilité de
vouloir apprendre ?
Wednesday, September 18, 13

27. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power
@mdialFR
minter@themyndset.com
+33 6 23 65 76 61
@mdialwww.themyndset.com
Wednesday, September 18, 13

28. 2013 © Minter Dial™ - All rights reserved
"Coming together is a beginning. Keeping together is progress.
Working together is success."
- HENRY FORD -
Wednesday, September 18, 13