How can a CMO lead the digital revolution and make the brand come alive throughout the organization? This speech was delivered at the iGaming Conference in Amsterdam 2015.

1. Adding rocks to the roll [sic] of the CMO
How to be a superstar CMO

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CREDIBILITY
Issue of trust
Business Executives
Marketing
USA - Gallup, Dec 2014
http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx

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http://www.gallup.com/poll/176042/trust-mass-media-returns-time-low.aspx

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What do you want more of from your manager/boss/leader?
51% 12%
22%15%
https://www.getwhichit.com/whichitapp.html#!/Whichits/54f012810391951354a47a09/

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1/ The 3 principles of a strong brand in
today’s world
2/ How does a brand breathe
throughout an organization?
3/ Five concrete tips on how to be
more efficient

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What makes for a strong brand?

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Charting your direction
➊

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Where are we going?
strategically speaking...
What do you stand for?
Where will the brand
be in 25 years?

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N
x
x
x
x
x
x
x
x x
x
x
x
Find your North

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TODAY PR /
Communications
/ Marketing
Employees
custserv
social
retail
URGENT TO REVISIT INTERNAL
Communications

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How do you
make a brand
bleed down
through your
organization?
Photo Credit: Dean Hochman

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Breaking down your values
into specific
language, behaviors
and actions
➊

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3 Actions
organizationally who
defends the customer
single customer view
listening labs
➋

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“walking the talk”
tweeting blogging engaging
#CMOsthatdonttweet
➌

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5 Efficient Tips & Tools

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•cc / bcc
•important
•newsletters &
promotions
•SMS
•social…
Get on top of notifications
➊

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System agnostic
Free...mium
www.doodle.com
Meeting Problems
➋

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Flipboad (mobile) - Social Reading
Reading?
➌

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HelloReverb iOS
“RSS”
➌

20. {READ IT LATER}
No time now…
➍
➍

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GMAIL “add on”
for Chrome, Firefox, iOS, Outlook, Android
https://vibeapp.co/
Communicating Better
➎

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Download the presentation: SLIDESHARE