Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor. To listen to the webinar, please visit: http://themyndset.com/?p=13687

1. THE MAJOR MARKETING TRENDS AND
CHALLENGES FOR 2014-2015!
A Canada Post Webinar!
!
March 12, 2014!

2. Marketing Trends
2014-2015

3. SILENCE
the new luxury
2014

4. THE BIG DIVIDE
for against

5. Privacy Security
Personal Professional
Confidential Open
Short term Long term
BIG BROTHER BIG DATA

6. what is not going to
happen?
Reports of my death
have been greatly
exaggerated

7. Social
Offline
Email signature
Events
Blog

8. the art of
storytelling…

9. newsjacking involves posting free content such as a
blog post, video, or Tweet to get the attention or the
media and your buyers for free

13. 2 4I0
TOP I0
20I4

14. the new kid in town

15. Marketing!
Technology!
Human Resources

16. Mobile 1
real estate
notifications
service(s)!
2

17. In the U.S., 25% of mobile Web users are mobile-
only (rarely use a desktop to access the web)
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobile-only
Mobile first or mobile only?

18. VIDEO
& GIF
gif is the gift!
2

19. Leveraging images…

20. Are your marketing managers
proficient on iMovie?
Live Movie Maker Final Cut Pro

21. DATA
3

22. DATA
SMALL DATA
who owns the data?
SMART DATA

23. Marketing Automation 4
Are you engaging with customers in
ways you would like to be treated?

24. Marketing!
Technology!
Human Resources

25. 5
Security / Privacy
Have you strategically identified what
needs to be kept secretive?

26. Wearable
6

27. Half Empty or Half Full?
Glass

28. 3D Printing
7
What problem can you solve
or service can you render?

29. Coding
8
Who in your organization knows enough
geekery to recruit the best programmers?
CHECK: “For CEOs Who Want To Keep Coding” http://blog.newrelic.com/2014/03/11/sxsw-coding-ceo-recap/

30. Marketing!
Technology!
Human Resources

31. Talent
Copywriting!
Photo!
Video…
C r e a t i v i t y !
9
To what extent is creativity identified
and recognized in your organization?

32. Learning
10
How to create an environment
of ongoing learning?

33. > 200,000 subs