Developing a S.M.A.R.T. Communications Plan
Communicating with all stakeholders is key to recruitment, sustainability and success. Learn to develop a S.M.A.R.T. communications plan with Specific, Measurable, Attainable, Results oriented, and Time conscious objectives. School public relations specialist, AJ Huff, will discuss how having a S.M.A.R.T. plan in place can take the guess work out of the who, what, when and why’s of communicating about your Project SEARCH program.
4. Why do you need a
communications plan?
To reach your goals
5. Why do you need a
communications plan?
To reach your goals
To reach ALL stakeholders
6. Why do you need a
communications plan?
To reach your goals
To reach ALL stakeholders
To communicate a
consistent message
7. Why do you need a
communications plan?
To reach your goals
To reach ALL stakeholders
To communicate a
consistent message
To create opportunity for
action and feedback
8. Why do you need a
communications plan?
To reach your goals
To reach ALL stakeholders
To communicate a
consistent message
To create opportunity for
action and feedback
29. Results oriented communications
Establish criteria to
determine if your
objectives & tactics are
meeting your goals
Analyze the quality of
your communications
based on response
Fix it - don’t defend it!
30. Time conscious communications
Stick to your timeline
Be ready to devote
Give it time for you to time and energy to
get good at communications
communicating
Give it time for your
audience to
understand your
efforts and provide
feedback