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S.M.A.R.T. Communications
 Erase the guess work of communicating Project SEARCH
What is a communications plan?


 A roadmap for
 communicating your
 key messages

   What?

   Who?

   How?
Why do you need a
communications plan?
Why do you need a
communications plan?

 To reach your goals
Why do you need a
communications plan?

 To reach your goals

 To reach ALL stakeholders
Why do you need a
communications plan?

 To reach your goals

 To reach ALL stakeholders

 To communicate a
 consistent message
Why do you need a
communications plan?

 To reach your goals

 To reach ALL stakeholders

 To communicate a
 consistent message

 To create opportunity for
 action and feedback
Why do you need a
communications plan?

 To reach your goals

 To reach ALL stakeholders

 To communicate a
 consistent message

 To create opportunity for
 action and feedback
Why do you need a
communications plan?
Why do you need a
communications plan?
Consistency is KEY!
What is a S.M.A.R.T.
communications plan?

  Specific

  Measurable

  Attainable

  Results Oriented

  Time Conscious
Specific Communication Goals

 Who?

 What?

 Where/How?

 When?

 Why?
Specific Communication Goals

 Who?          Stakeholders

 What?

 Where/How?

 When?

 Why?
Specific Communication Goals

 Who?          Stakeholders

 What?         Goals/Messages

 Where/How?

 When?

 Why?
Specific Communication Goals

 Who?          Stakeholders

 What?         Goals/Messages

 Where/How?    Vehicles/Tactics

 When?

 Why?
Specific Communication Goals

 Who?          Stakeholders

 What?         Goals/Messages

 Where/How?    Vehicles/Tactics

 When?         Time Frame

 Why?
Specific Communication Goals

 Who?          Stakeholders

 What?         Goals/Messages

 Where/How?    Vehicles/Tactics

 When?         Time Frame

 Why?          Benefits
A time when SPECIFICS DON’T MATTER!
A time when SPECIFICS DO MATTER!
BE SPECIFIC in communicating Project SEARCH!
Stakeholders
 Current Students/Parents
 Potential Students/Parents
     Associate Schools
    Partnering Agencies
    Potential Employers
Goals &
Messages
     News and Updates
        Recruitment
     Job Development
    Disability Awareness
Transition Services Awareness
  Celebrate Student Success
Vehicles &
 Tactics
        Face-to-Face
         Newsletters
Presentations and Open Houses
          Website
           Video
        Social Media
Time Frame
 Daily/Weekly/Monthly
     Time of year
      Frequency
Benefits
        Reach your goals
     Reach a$ stakeholders
Communicate a consistent message
    Create action & feedback
Measurable communications
 Establish criteria to
 measure your
 communication
 progress

 Surveys and Polls

 Online Analytics

 Analyze Feedback
Attainable communications

 Establish
 communication goals
 that are realistic

 Look at how you
 communicate now

 Quality vs. Quantity
Results oriented communications
 Establish criteria to
 determine if your
 objectives & tactics are
 meeting your goals

 Analyze the quality of
 your communications
 based on response

 Fix it - don’t defend it!
Time conscious communications
 Stick to your timeline
                           Be ready to devote
 Give it time for you to   time and energy to
 get good at               communications
 communicating

 Give it time for your
 audience to
 understand your
 efforts and provide
 feedback
S.M.A.R.T. communications

  Specific

  Measurable

  Attainable

  Results Oriented

  Time Conscious
Questions?

                     AJ Huff
   Coordinator of School-Community Relations
         Madison Local School District
               Middletown, Ohio

         aj.huff@madisonmohawks.org

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SMART Communication Plans

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