Scott Hancock workshop for Valley Gives 2017. Using video on your smartphone

1. Guerrilla Video
Smartphone Movie Making

2. Scott Hancock Showreel 2017
https://vimeo.com/199383272/46cac8f158

3. WHAT IS GUERRILLA VIDEO/FILMMAKING?
• No Permits
Film Industry
• Small Crew
• Real locations • Low budget
What does it mean for you
• Thinking outside the box • Not having president/Executive Director
• Not hiring professionals/me • Using smartphone

4. You all have something to say - how can you say it in a unique way?
Emotional, funny, personal, what direction do you want to take and why?
Don’t tell people what they already know - take them someplace they haven’t been.
Show them something they’ve never seen. MM
Make sure you SHOW and not just TELL - don’t forget this is a visual medium.

5. AMAZING!
• 1995 - MiniDV - HD was @50k and over - college we were still on film
• 2005 Cameras started to appear in phones
• 2007/8 - DSLR’s with video capabilities - HD Video hit the market @ price point
that opened the market up to everyone.
• Today we can do 4k video on our phone
iPhone 7 advertisement
https://www.youtube.com/watch?v=Q6dsRpVyyWs

6. 50k camera vs iPhone 7
https://www.youtube.com/watch?v=ztpX3AO1UtU&t=16s

7. Taking full advantage of the tech
• Use a manual camera App
• Iphones/Android - Filmic Pro: www.filmicpro.com/ - One of the best 10 bucks
you ever spent - allows you to transform the camera into a professional tool.
CHANGE SETTINGS ON CAMERA
• Bitrate: the higher the setting the better the quality
• Frame Rate: 24fps - cinematic look
• Audio: AAC

8. Before you shoot
• Battery - video EATS battery life - buy external
• Know how much storage you have - 16gigs not much
• Create a gear check list
• Release forms
Be prepared for anything
• Research/Interview questions/ tissues

9. USING THE CAMERA
• Stabilization - tripod mount, arms, built-in
• ALWAYS shoot horizontal - vertical is not how we see the world
• Instead of zooming - physically move the camera
• Lighting - best with a TON of light - use manual controls - next to
window or light source
• Audio - use an external mic - if not - move camera close as possible - people
are forgiving of bad picture but not forgiving of bad audio

10. Establishing shot/Extremely wide Shot
Wide angle shots usually at the beginning of the scene that show the full environment in order to set the stage so that your viewer
knows where the story is taking place.
Wide Shot or Long Shot
Wide shots provide for a little tighter view of a scene as compared to the establishing/extremely wide shot.

11. Medium Shot
This shot gets in a little closer to the subject and usually portrays the subject from the waist up.
Close Up
A close up is a tight view of the subject. If the subject were a person, the person’s face would fill the entire frame for a close up.

12. Extreme Close Up
Two shot

13. Over the shoulder shot
Cutaway shot
Cutaway shots show anything other than the main subjects.

14. SHOT ANGLES
High angle
With high angles, the camera looks down on the subject. The high angle is commonly used to portray the subject as small and vulnerable.
Eye level
We are used to seeing people at eye level in everyday life so this is the most common angle. The eye level angle is the
eye level of your subject rather than your own.

15. Low angle
Low angles are used to make the subject appear larger and dominant.

16. 6 Rules for video composition
https://www.youtube.com/watch?v=Qj3QIQXYyik&t=44s

17. • Rule of thirds - divides frame into 3x3 grid - intersecting lines are ideal placement.
• Avoid the center - unless you want to draw the eye to center.
• 180 degree Rule - keep them all on the same side.
• Headroom - leave room at top of head - unless its an extreme close-up.
• Create Depth - foreground and background - be creative!
Know when to break the rules

18. While shooting - get coverage. Wouldn’t hurt to get a WIDE, MED, CU of
everything you shoot. More coverage - the more freedom in editing
HOLD EACH SHOT FOR AT LEAST 10SEC.

19. Editing
• Iphone - imovie - easy to learn - plenty of online tutorials
• Getting your Org logo and call to action created separately and send to iPhone
• Getting media off the phone. Mac - image capture - iTunes- cloud backup
• In theory you can do EVERYTHING on the phone - film - edit - upload
• Make sure you have the rights to use EVERYTHING in your video - people, music,
locations, etc.
CONTENT CONTENT CONTENT
1 video a year isn’t going to get you a following

20. More editing
https://www.youtube.com/watch?v=QdbK7KTgqP0
Editing App - iMovie:
Editing Tutorial:
https://itunes.apple.com/us/app/imovie/id377298193?mt%3D8

21. GEAR LINKS
Lavalier Microphone - cheapest:
https://www.amazon.com/Neewer-3-5mm-Hands-Computer-
Microphone/dp/B005DJOIHE/ref=pd_lpo_267_bs_lp_t_2?_encoding=UTF8&psc=1&refRID=Y2BMNAV606R8THC
JM9JZ
https://www.amazon.com/Audio-Technica-ATR3350iS-Microphone-Smartphones-19-69-
Feet/dp/B00HZA6EJO/ref=sr_1_7?s=musical-instruments&ie=UTF8&qid=1489174056&sr=1-
7&keywords=microphone+for+smartphone
Lavalier Microphone - bit more expensive but option to monitor sound - GOOD!!
Grip Tight Mount - allows you to attatch to tripod:
https://www.amazon.com/JOBY-GripTight-Mount-Universal-
Smartphones/dp/B009GHYLKS/ref=pd_sim_421_3?_encoding=UTF8&pd_rd_i=B009GHYLKS&pd_rd_r=9VS97RWZKR5CX51PMESZ&pd_rd
_w=bad1B&pd_rd_wg=PoZ6p&psc=1&refRID=9VS97RWZKR5CX51PMESZ
Small Tripod:
https://www.amazon.com/AVAWO-Universal-Flexible-Wrapable-
Smartphones/dp/B013E0FIPY/ref=sr_1_14?s=wireless&ie=UTF8&qid=1489174599&sr=1-
14&keywords=gorillapod

22. Music:
https://www.premiumbeat.com/
Gear Rental:
https://www.borrowlenses.com/
https://www.lensprotogo.com/
AWESOME online resources:
http://iphonephotographyschool.com/iphoneography-websites/

23. Scott Hancock
Producer/Editor
https://www.instagram.com/s_d_hancock/
https://www.facebook.com/scottdavidhancock
https://vimeo.com/scotthancock
www.scottdavidhancock.com
https://www.linkedin.com/in/scott-hancock-666ab483/

24. THANK YOU!!!!
scottdavidhancock@gmail.com
(603)568-5956
scottdavidhancock.com
Please don’t hesitate to reach out with any questions