SlideShare ist ein Scribd-Unternehmen logo

Misty Weaver ModCloth Content Experience

•
•
Misty Weaver
Misty Weaver

Misty Weaver's talk at Content Strategy Seattle Content Critique June 17, 2013

TechnologieBusiness
1 von 25
Downloaden Sie, um offline zu lesen
Misty Weaver Content Experience at ModCloth June 17, 2013 Community Manager, Content Insight @meaningmeasure mweaver@content-insight.com
Evaluating Content Experience • Comparison with direct competitors • Customer Loyalty Programs • Clear knowledge of customer base • Product display
Content Strategy Basics • Consistent • Credible • Contextual They said it better:
Comparison Home page – 40% off • Ann Taylor • J Crew Factory • Modcloth
30% off
A lovely photo story
Loyalty in my inbox • Email – AnnTaylor, Loft, J Crew Factory tell me about Discounts – Modcloth tells me a story or a trend - Curation
Who is • Founded in 2002 • 3 employees, 375 and 3 offices in 2011. • 112,000 followers on Twitter • 882,150 fans on Facebook
Do you curate with your? • Blog • Social Media • Feature Stories • Home page • Taxonomy
Modcloth taxonomy allows for
How browsable is your content?
Do you give reasons to return EVERY DAY?
How good does your product look?
Do you show the vital info up front?
Who writes your copy?
Did someone give up on this story?
What’s your commitment to community?
The real contenders: Differentiation • Curation • Content Flow • Community • COMMITMENT
E-commerce Evaluations: Ask yourself • Do you understand your customer, market and opportunity? Is that clear in your copy and display? • What is the curation policy, workflow and experience? • Have you invested in faceted navigation and taxonomy? • Do you give people a reason to return everyday? • What is your product display flow from results to detail? • Consider each page without its sisters, is it still understandable and attractive outside of the nav flow? • Are professionals writing your copy and photographing your product with customers in mind? • What’s your commitment to community?
You can audit for content experience: inventory • All these words support search, internally and externally
Content Analysis Tool View • http://content-insight.com • Human Reader View  Metadata View
Misty Weaver • Have Coffee with a Community Manager • @meaningmeasure • mweaver@content-insight.com

Empfohlen

How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHall_
 
Skoda Minotti Speaker Series: Inbound Marketing
Skoda Minotti Speaker Series: Inbound MarketingSkoda Minotti Speaker Series: Inbound Marketing
Skoda Minotti Speaker Series: Inbound MarketingSkoda Minotti
 
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentYour Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
 
Advocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market PowerAdvocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!Brad Tornberg
 
Egghead Design - Email Design Best Practices
Egghead Design - Email Design Best PracticesEgghead Design - Email Design Best Practices
Egghead Design - Email Design Best PracticesPeter Scully
 
How Reviews Can Transform Advocacy
How Reviews Can Transform AdvocacyHow Reviews Can Transform Advocacy
How Reviews Can Transform AdvocacyInfluitive
 
How to generate leads for FREE
How to generate leads for FREEHow to generate leads for FREE
How to generate leads for FREEKGVisions
 

Empfohlen

How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHall_
 
Skoda Minotti Speaker Series: Inbound Marketing
Skoda Minotti Speaker Series: Inbound MarketingSkoda Minotti Speaker Series: Inbound Marketing
Skoda Minotti Speaker Series: Inbound MarketingSkoda Minotti
 
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentYour Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
 
Advocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market PowerAdvocacy and Authenticity: The Foundations Of Market Power
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!Brad Tornberg
 
Egghead Design - Email Design Best Practices
Egghead Design - Email Design Best PracticesEgghead Design - Email Design Best Practices
Egghead Design - Email Design Best PracticesPeter Scully
 
How Reviews Can Transform Advocacy
How Reviews Can Transform AdvocacyHow Reviews Can Transform Advocacy
How Reviews Can Transform AdvocacyInfluitive
 
How to generate leads for FREE
How to generate leads for FREEHow to generate leads for FREE
How to generate leads for FREEKGVisions
 
Busey Lunch & Learn - Facebook
Busey Lunch & Learn - FacebookBusey Lunch & Learn - Facebook
Busey Lunch & Learn - Facebookdccmarketing
 
Sales channels by Val Grikian, Amasty
Sales channels by Val Grikian, AmastySales channels by Val Grikian, Amasty
Sales channels by Val Grikian, AmastyAmasty
 
7 Steps of Inbound Marketing Success
7 Steps of Inbound Marketing Success7 Steps of Inbound Marketing Success
7 Steps of Inbound Marketing SuccessFelicity McCarthy (Leavy)
 
7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing Success7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing SuccessDuct Tape Marketing
 
How To Create A Marketing System That Sells
How To Create A Marketing System That SellsHow To Create A Marketing System That Sells
How To Create A Marketing System That SellsChris Leadley
 
Fundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaFundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaJay Baratilla
 
Asm cexpanded7steps
Asm cexpanded7stepsAsm cexpanded7steps
Asm cexpanded7stepsDuct Tape Marketing
 
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...Moxie Marketing
 
3 xe slides final_formattedrl
3 xe slides final_formattedrl3 xe slides final_formattedrl
3 xe slides final_formattedrlRoisin Linnie
 
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business WorkshopThe 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
 
Marketing with a Purpose: The Four P's of marketing revisited
Marketing with a Purpose: The Four P's of marketing revisitedMarketing with a Purpose: The Four P's of marketing revisited
Marketing with a Purpose: The Four P's of marketing revisitedMoxie Marketing
 
How to Kickstart your Online Marketing - When you don't know what to do
How to Kickstart your Online Marketing - When you don't know what to doHow to Kickstart your Online Marketing - When you don't know what to do
How to Kickstart your Online Marketing - When you don't know what to doDhawal Damania
 
SEO Ian Miller CIM Digital Bootcamp April 2012
SEO Ian Miller CIM Digital Bootcamp April 2012SEO Ian Miller CIM Digital Bootcamp April 2012
SEO Ian Miller CIM Digital Bootcamp April 2012CIM East of England
 
Introduction to SEO - CIM presentation - Ian Miller SEO
Introduction to SEO - CIM presentation - Ian Miller SEOIntroduction to SEO - CIM presentation - Ian Miller SEO
Introduction to SEO - CIM presentation - Ian Miller SEOIan Miller
 
Email marketing 101
Email marketing 101Email marketing 101
Email marketing 101Bosco Anthony | Business Growth Strategist
 
Growth Hacking after the Sale - Presented at LeanStartup DC
Growth Hacking after the Sale - Presented at LeanStartup DC Growth Hacking after the Sale - Presented at LeanStartup DC
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
 
RISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessRISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessMoxie Marketing
 
Matizmo Intelligent Content Cloud
Matizmo Intelligent Content CloudMatizmo Intelligent Content Cloud
Matizmo Intelligent Content CloudMatizmo
 
How to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessHow to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessUMACS Business Solutions
 
LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
LinkedIn - Turning Blah, Blah, Blah Into Cha-ChingLinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
LinkedIn - Turning Blah, Blah, Blah Into Cha-ChingSite-Seeker, Inc.
 
Misty Weaver Content Inventories and Audits: SMX Advanced 2013
Misty Weaver Content Inventories and Audits: SMX Advanced 2013Misty Weaver Content Inventories and Audits: SMX Advanced 2013
Misty Weaver Content Inventories and Audits: SMX Advanced 2013Misty Weaver
 
Misty Weaver Information Architecture in the Bush
Misty Weaver Information Architecture in the BushMisty Weaver Information Architecture in the Bush
Misty Weaver Information Architecture in the BushMisty Weaver
 

Weitere ähnliche Inhalte

Was ist angesagt?

Busey Lunch & Learn - Facebook
Busey Lunch & Learn - FacebookBusey Lunch & Learn - Facebook
Busey Lunch & Learn - Facebookdccmarketing
 
Sales channels by Val Grikian, Amasty
Sales channels by Val Grikian, AmastySales channels by Val Grikian, Amasty
Sales channels by Val Grikian, AmastyAmasty
 
7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing Success7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing SuccessDuct Tape Marketing
 
How To Create A Marketing System That Sells
How To Create A Marketing System That SellsHow To Create A Marketing System That Sells
How To Create A Marketing System That SellsChris Leadley
 
Fundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaFundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaJay Baratilla
 
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...Moxie Marketing
 
3 xe slides final_formattedrl
3 xe slides final_formattedrl3 xe slides final_formattedrl
3 xe slides final_formattedrlRoisin Linnie
 
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business WorkshopThe 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
 
Marketing with a Purpose: The Four P's of marketing revisited
Marketing with a Purpose: The Four P's of marketing revisitedMarketing with a Purpose: The Four P's of marketing revisited
Marketing with a Purpose: The Four P's of marketing revisitedMoxie Marketing
 
How to Kickstart your Online Marketing - When you don't know what to do
How to Kickstart your Online Marketing - When you don't know what to doHow to Kickstart your Online Marketing - When you don't know what to do
How to Kickstart your Online Marketing - When you don't know what to doDhawal Damania
 
SEO Ian Miller CIM Digital Bootcamp April 2012
SEO Ian Miller CIM Digital Bootcamp April 2012SEO Ian Miller CIM Digital Bootcamp April 2012
SEO Ian Miller CIM Digital Bootcamp April 2012CIM East of England
 
Introduction to SEO - CIM presentation - Ian Miller SEO
Introduction to SEO - CIM presentation - Ian Miller SEOIntroduction to SEO - CIM presentation - Ian Miller SEO
Introduction to SEO - CIM presentation - Ian Miller SEOIan Miller
 
Growth Hacking after the Sale - Presented at LeanStartup DC
Growth Hacking after the Sale - Presented at LeanStartup DC Growth Hacking after the Sale - Presented at LeanStartup DC
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
 
RISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessRISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessMoxie Marketing
 
Matizmo Intelligent Content Cloud
Matizmo Intelligent Content CloudMatizmo Intelligent Content Cloud
Matizmo Intelligent Content CloudMatizmo
 
How to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessHow to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessUMACS Business Solutions
 
LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
LinkedIn - Turning Blah, Blah, Blah Into Cha-ChingLinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
LinkedIn - Turning Blah, Blah, Blah Into Cha-ChingSite-Seeker, Inc.
 

Was ist angesagt? (20)

Busey Lunch & Learn - Facebook
Busey Lunch & Learn - FacebookBusey Lunch & Learn - Facebook
Busey Lunch & Learn - Facebook
 
Sales channels by Val Grikian, Amasty
Sales channels by Val Grikian, AmastySales channels by Val Grikian, Amasty
Sales channels by Val Grikian, Amasty
 
7 Steps of Inbound Marketing Success
7 Steps of Inbound Marketing Success7 Steps of Inbound Marketing Success
7 Steps of Inbound Marketing Success
 
7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing Success7 Steps to Small Business Marketing Success
7 Steps to Small Business Marketing Success
 
How To Create A Marketing System That Sells
How To Create A Marketing System That SellsHow To Create A Marketing System That Sells
How To Create A Marketing System That Sells
 
Fundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaFundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
 
Asm cexpanded7steps
Asm cexpanded7stepsAsm cexpanded7steps
Asm cexpanded7steps
 
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...
 
3 xe slides final_formattedrl
3 xe slides final_formattedrl3 xe slides final_formattedrl
3 xe slides final_formattedrl
 
The 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business WorkshopThe 7 Steps to Small Business Marketing Success Small Business Workshop
The 7 Steps to Small Business Marketing Success Small Business Workshop
 
Marketing with a Purpose: The Four P's of marketing revisited
Marketing with a Purpose: The Four P's of marketing revisitedMarketing with a Purpose: The Four P's of marketing revisited
Marketing with a Purpose: The Four P's of marketing revisited
 
How to Kickstart your Online Marketing - When you don't know what to do
How to Kickstart your Online Marketing - When you don't know what to doHow to Kickstart your Online Marketing - When you don't know what to do
How to Kickstart your Online Marketing - When you don't know what to do
 
SEO Ian Miller CIM Digital Bootcamp April 2012
SEO Ian Miller CIM Digital Bootcamp April 2012SEO Ian Miller CIM Digital Bootcamp April 2012
SEO Ian Miller CIM Digital Bootcamp April 2012
 
Introduction to SEO - CIM presentation - Ian Miller SEO
Introduction to SEO - CIM presentation - Ian Miller SEOIntroduction to SEO - CIM presentation - Ian Miller SEO
Introduction to SEO - CIM presentation - Ian Miller SEO
 
Email marketing 101
Email marketing 101Email marketing 101
Email marketing 101
 
Growth Hacking after the Sale - Presented at LeanStartup DC
Growth Hacking after the Sale - Presented at LeanStartup DC Growth Hacking after the Sale - Presented at LeanStartup DC
Growth Hacking after the Sale - Presented at LeanStartup DC
 
RISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing SuccessRISE 2011 Presentation: Seven Steps to Marketing Success
RISE 2011 Presentation: Seven Steps to Marketing Success
 
Matizmo Intelligent Content Cloud
Matizmo Intelligent Content CloudMatizmo Intelligent Content Cloud
Matizmo Intelligent Content Cloud
 
How to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessHow to use Internet Marketing to grow your business
How to use Internet Marketing to grow your business
 
LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
LinkedIn - Turning Blah, Blah, Blah Into Cha-ChingLinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
 

Andere mochten auch

Misty Weaver Content Inventories and Audits: SMX Advanced 2013
Misty Weaver Content Inventories and Audits: SMX Advanced 2013Misty Weaver Content Inventories and Audits: SMX Advanced 2013
Misty Weaver Content Inventories and Audits: SMX Advanced 2013Misty Weaver
 
Misty Weaver Information Architecture in the Bush
Misty Weaver Information Architecture in the BushMisty Weaver Information Architecture in the Bush
Misty Weaver Information Architecture in the BushMisty Weaver
 
Content Strategy for Behavior Change
Content Strategy for Behavior ChangeContent Strategy for Behavior Change
Content Strategy for Behavior ChangeMarli Mesibov
 
Content Marketing Threats, WTF UK is Content Marketing, November 2016
Content Marketing Threats, WTF UK is Content Marketing, November 2016Content Marketing Threats, WTF UK is Content Marketing, November 2016
Content Marketing Threats, WTF UK is Content Marketing, November 2016Digiday
 
Wie entwickle ich eine Content Strategy? - Campus Talk 2012
Wie entwickle ich eine Content Strategy? - Campus Talk 2012Wie entwickle ich eine Content Strategy? - Campus Talk 2012
Wie entwickle ich eine Content Strategy? - Campus Talk 2012Unic
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content StrategyJonathon Colman
 

Andere mochten auch (7)

Misty Weaver Content Inventories and Audits: SMX Advanced 2013
Misty Weaver Content Inventories and Audits: SMX Advanced 2013Misty Weaver Content Inventories and Audits: SMX Advanced 2013
Misty Weaver Content Inventories and Audits: SMX Advanced 2013
 
Misty Weaver Information Architecture in the Bush
Misty Weaver Information Architecture in the BushMisty Weaver Information Architecture in the Bush
Misty Weaver Information Architecture in the Bush
 
Content Strategy for Behavior Change
Content Strategy for Behavior ChangeContent Strategy for Behavior Change
Content Strategy for Behavior Change
 
Fighting Stigma
Fighting StigmaFighting Stigma
Fighting Stigma
 
Content Marketing Threats, WTF UK is Content Marketing, November 2016
Content Marketing Threats, WTF UK is Content Marketing, November 2016Content Marketing Threats, WTF UK is Content Marketing, November 2016
Content Marketing Threats, WTF UK is Content Marketing, November 2016
 
Wie entwickle ich eine Content Strategy? - Campus Talk 2012
Wie entwickle ich eine Content Strategy? - Campus Talk 2012Wie entwickle ich eine Content Strategy? - Campus Talk 2012
Wie entwickle ich eine Content Strategy? - Campus Talk 2012
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
 

Ähnlich wie Misty Weaver ModCloth Content Experience

Blogging 101 for Professionals & Small Business Success
Blogging 101 for Professionals & Small Business SuccessBlogging 101 for Professionals & Small Business Success
Blogging 101 for Professionals & Small Business SuccessDoug Hay & Associates
 
How to Create Exponential Growth For Your Brand/Company on Social Media
How to Create Exponential Growth For Your Brand/Company on Social MediaHow to Create Exponential Growth For Your Brand/Company on Social Media
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
 
Adam Rosenberg 2012
Adam Rosenberg 2012Adam Rosenberg 2012
Adam Rosenberg 2012SJVWA
 
A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
 
The Little Known Strategy That Can Massively Impact Your Marketing Results
The Little Known Strategy That Can Massively Impact Your Marketing ResultsThe Little Known Strategy That Can Massively Impact Your Marketing Results
The Little Known Strategy That Can Massively Impact Your Marketing ResultsSocialmatica
 
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
 
Made in Blog @ Spark Sessions 2014
Made in Blog @ Spark Sessions 2014Made in Blog @ Spark Sessions 2014
Made in Blog @ Spark Sessions 2014Made in
 
How To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyHow To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
 
Getting an roi from social media
Getting an roi from social mediaGetting an roi from social media
Getting an roi from social mediaProhibition PR
 
How to get started with Content Marketing
How to get started with Content MarketingHow to get started with Content Marketing
How to get started with Content MarketingHarry Ven
 
Content Marketing Tactics & Strategies for Business 2 Business Industries
Content Marketing Tactics & Strategies for Business 2 Business IndustriesContent Marketing Tactics & Strategies for Business 2 Business Industries
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
 
Online Branding - Practical Ways to Reach Your Customers
Online Branding - Practical Ways to Reach Your CustomersOnline Branding - Practical Ways to Reach Your Customers
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
 
Digital Marketing for Startups
Digital Marketing for StartupsDigital Marketing for Startups
Digital Marketing for StartupsEmily Reeves Dean
 
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignHubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
 
Storytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your AudienceStorytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your AudienceVbout.com
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentationGreg Fry
 

Ähnlich wie Misty Weaver ModCloth Content Experience (20)

Blogging 101 for Professionals & Small Business Success
Blogging 101 for Professionals & Small Business SuccessBlogging 101 for Professionals & Small Business Success
Blogging 101 for Professionals & Small Business Success
 
How to Create Exponential Growth For Your Brand/Company on Social Media
How to Create Exponential Growth For Your Brand/Company on Social MediaHow to Create Exponential Growth For Your Brand/Company on Social Media
How to Create Exponential Growth For Your Brand/Company on Social Media
 
Adam Rosenberg 2012
Adam Rosenberg 2012Adam Rosenberg 2012
Adam Rosenberg 2012
 
A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
The Little Known Strategy That Can Massively Impact Your Marketing Results
The Little Known Strategy That Can Massively Impact Your Marketing ResultsThe Little Known Strategy That Can Massively Impact Your Marketing Results
The Little Known Strategy That Can Massively Impact Your Marketing Results
 
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
 
Made in Blog @ Spark Sessions 2014
Made in Blog @ Spark Sessions 2014Made in Blog @ Spark Sessions 2014
Made in Blog @ Spark Sessions 2014
 
How To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyHow To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing Strategy
 
Getting an roi from social media
Getting an roi from social mediaGetting an roi from social media
Getting an roi from social media
 
GFI Workshop
GFI Workshop GFI Workshop
GFI Workshop
 
How to get started with Content Marketing
How to get started with Content MarketingHow to get started with Content Marketing
How to get started with Content Marketing
 
Content Marketing Tactics & Strategies for Business 2 Business Industries
Content Marketing Tactics & Strategies for Business 2 Business IndustriesContent Marketing Tactics & Strategies for Business 2 Business Industries
Content Marketing Tactics & Strategies for Business 2 Business Industries
 
Online Branding - Practical Ways to Reach Your Customers
Online Branding - Practical Ways to Reach Your CustomersOnline Branding - Practical Ways to Reach Your Customers
Online Branding - Practical Ways to Reach Your Customers
 
Digital Marketing for Startups
Digital Marketing for StartupsDigital Marketing for Startups
Digital Marketing for Startups
 
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignHubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound Campaign
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your Business
 
Storytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your AudienceStorytelling in Marketing - Building Emotional Connections with Your Audience
Storytelling in Marketing - Building Emotional Connections with Your Audience
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentation
 

Mehr von Misty Weaver

Findable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User ExperienceFindable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User ExperienceMisty Weaver
 
From Production to Preservation
From Production to PreservationFrom Production to Preservation
From Production to PreservationMisty Weaver
 
Guerrilla User Research - Confab Intensive 2016
Guerrilla User Research - Confab Intensive 2016Guerrilla User Research - Confab Intensive 2016
Guerrilla User Research - Confab Intensive 2016Misty Weaver
 
Making content findable, useful, and meaningful
Making content findable, useful, and meaningfulMaking content findable, useful, and meaningful
Making content findable, useful, and meaningfulMisty Weaver
 
UX and Content: The Power of Process
UX and Content: The Power of Process UX and Content: The Power of Process
UX and Content: The Power of Process Misty Weaver
 
Qualitative Proof: User Research at PSSIGCHI
Qualitative Proof: User Research at PSSIGCHI Qualitative Proof: User Research at PSSIGCHI
Qualitative Proof: User Research at PSSIGCHI Misty Weaver
 
Misty Weaver LavaCon Empathy in Editorial Strategy 2014
Misty Weaver LavaCon Empathy in Editorial Strategy 2014Misty Weaver LavaCon Empathy in Editorial Strategy 2014
Misty Weaver LavaCon Empathy in Editorial Strategy 2014Misty Weaver
 
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal UserEditorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal UserMisty Weaver
 
Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014 Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014 Misty Weaver
 
How to tackle multichannel content audits
How to tackle multichannel content audits How to tackle multichannel content audits
How to tackle multichannel content audits Misty Weaver
 
Lean Content and Lean Startup Seattle
Lean Content and Lean Startup SeattleLean Content and Lean Startup Seattle
Lean Content and Lean Startup SeattleMisty Weaver
 
LavaCon Case Study: Content Audit Reel Grrls
LavaCon Case Study: Content Audit Reel Grrls LavaCon Case Study: Content Audit Reel Grrls
LavaCon Case Study: Content Audit Reel Grrls Misty Weaver
 
LavaCon MultiChannel Content Audit Preview Weaver
LavaCon MultiChannel Content Audit Preview Weaver LavaCon MultiChannel Content Audit Preview Weaver
LavaCon MultiChannel Content Audit Preview Weaver Misty Weaver
 
Closing the Community Gap: CSForum13
Closing the Community Gap: CSForum13Closing the Community Gap: CSForum13
Closing the Community Gap: CSForum13Misty Weaver
 
You are here, content strategy
You are here, content strategy You are here, content strategy
You are here, content strategy Misty Weaver
 
Information Architecture: Intro to the Job, Lecture Day 2
Information Architecture: Intro to the Job, Lecture Day 2Information Architecture: Intro to the Job, Lecture Day 2
Information Architecture: Intro to the Job, Lecture Day 2Misty Weaver
 
Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Misty Weaver
 
Misty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver
 
Paula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS SeattlePaula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS SeattleMisty Weaver
 
Why I teach Content Strategy in Information Architecture
Why I teach Content Strategy in Information ArchitectureWhy I teach Content Strategy in Information Architecture
Why I teach Content Strategy in Information ArchitectureMisty Weaver
 

Mehr von Misty Weaver (20)

Findable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User ExperienceFindable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User Experience
 
From Production to Preservation
From Production to PreservationFrom Production to Preservation
From Production to Preservation
 
Guerrilla User Research - Confab Intensive 2016
Guerrilla User Research - Confab Intensive 2016Guerrilla User Research - Confab Intensive 2016
Guerrilla User Research - Confab Intensive 2016
 
Making content findable, useful, and meaningful
Making content findable, useful, and meaningfulMaking content findable, useful, and meaningful
Making content findable, useful, and meaningful
 
UX and Content: The Power of Process
UX and Content: The Power of Process UX and Content: The Power of Process
UX and Content: The Power of Process
 
Qualitative Proof: User Research at PSSIGCHI
Qualitative Proof: User Research at PSSIGCHI Qualitative Proof: User Research at PSSIGCHI
Qualitative Proof: User Research at PSSIGCHI
 
Misty Weaver LavaCon Empathy in Editorial Strategy 2014
Misty Weaver LavaCon Empathy in Editorial Strategy 2014Misty Weaver LavaCon Empathy in Editorial Strategy 2014
Misty Weaver LavaCon Empathy in Editorial Strategy 2014
 
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal UserEditorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
 
Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014 Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014
 
How to tackle multichannel content audits
How to tackle multichannel content audits How to tackle multichannel content audits
How to tackle multichannel content audits
 
Lean Content and Lean Startup Seattle
Lean Content and Lean Startup SeattleLean Content and Lean Startup Seattle
Lean Content and Lean Startup Seattle
 
LavaCon Case Study: Content Audit Reel Grrls
LavaCon Case Study: Content Audit Reel Grrls LavaCon Case Study: Content Audit Reel Grrls
LavaCon Case Study: Content Audit Reel Grrls
 
LavaCon MultiChannel Content Audit Preview Weaver
LavaCon MultiChannel Content Audit Preview Weaver LavaCon MultiChannel Content Audit Preview Weaver
LavaCon MultiChannel Content Audit Preview Weaver
 
Closing the Community Gap: CSForum13
Closing the Community Gap: CSForum13Closing the Community Gap: CSForum13
Closing the Community Gap: CSForum13
 
You are here, content strategy
You are here, content strategy You are here, content strategy
You are here, content strategy
 
Information Architecture: Intro to the Job, Lecture Day 2
Information Architecture: Intro to the Job, Lecture Day 2Information Architecture: Intro to the Job, Lecture Day 2
Information Architecture: Intro to the Job, Lecture Day 2
 
Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1
 
Misty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS Seattle
 
Paula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS SeattlePaula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS Seattle
 
Why I teach Content Strategy in Information Architecture
Why I teach Content Strategy in Information ArchitectureWhy I teach Content Strategy in Information Architecture
Why I teach Content Strategy in Information Architecture
 

Kürzlich hochgeladen

Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxAna-Maria Mihalceanu
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Jeffrey Haguewood
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationKnoldus Inc.
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#Karmanjay Verma
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 

Kürzlich hochgeladen (20)

Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance Toolbox
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog Presentation
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 

Misty Weaver ModCloth Content Experience

  • 1. Misty Weaver Content Experience at ModCloth June 17, 2013 Community Manager, Content Insight @meaningmeasure mweaver@content-insight.com
  • 2. Evaluating Content Experience • Comparison with direct competitors • Customer Loyalty Programs • Clear knowledge of customer base • Product display
  • 3. Content Strategy Basics • Consistent • Credible • Contextual They said it better:
  • 4. Comparison Home page – 40% off • Ann Taylor • J Crew Factory • Modcloth
  • 7. Loyalty in my inbox • Email – AnnTaylor, Loft, J Crew Factory tell me about Discounts – Modcloth tells me a story or a trend - Curation
  • 8. Who is • Founded in 2002 • 3 employees, 375 and 3 offices in 2011. • 112,000 followers on Twitter • 882,150 fans on Facebook
  • 9. Do you curate with your? • Blog • Social Media • Feature Stories • Home page • Taxonomy
  • 11. How browsable is your content?
  • 12. Do you give reasons to return EVERY DAY?
  • 13. How good does your product look?
  • 14. Do you show the vital info up front?
  • 15.
  • 16.
  • 18. Did someone give up on this story?
  • 19. What’s your commitment to community?
  • 20.
  • 21. The real contenders: Differentiation • Curation • Content Flow • Community • COMMITMENT
  • 22. E-commerce Evaluations: Ask yourself • Do you understand your customer, market and opportunity? Is that clear in your copy and display? • What is the curation policy, workflow and experience? • Have you invested in faceted navigation and taxonomy? • Do you give people a reason to return everyday? • What is your product display flow from results to detail? • Consider each page without its sisters, is it still understandable and attractive outside of the nav flow? • Are professionals writing your copy and photographing your product with customers in mind? • What’s your commitment to community?
  • 23. You can audit for content experience: inventory • All these words support search, internally and externally
  • 24. Content Analysis Tool View • http://content-insight.com • Human Reader View  Metadata View
  • 25. Misty Weaver • Have Coffee with a Community Manager • @meaningmeasure • mweaver@content-insight.com

Hinweis der Redaktion

  1. Message and tone across channels
  2. ModCloth’s mission is to democratize the fashion industry with customer feedback and validation.Programs like Be the Buyer™ allow customers to vote items from emerging designers into production.ModCloth has built a loyal community through engaging, interactive contests on our blog and an active involvement in social.