21. The real contenders: Differentiation
• Curation
• Content Flow
• Community
• COMMITMENT
22. E-commerce Evaluations: Ask yourself
• Do you understand your customer, market and
opportunity? Is that clear in your copy and display?
• What is the curation policy, workflow and experience?
• Have you invested in faceted navigation and taxonomy?
• Do you give people a reason to return everyday?
• What is your product display flow from results to detail?
• Consider each page without its sisters, is it still
understandable and attractive outside of the nav flow?
• Are professionals writing your copy and photographing
your product with customers in mind?
• What’s your commitment to community?
23. You can audit for content experience: inventory
• All these words support search,
internally and externally
25. Misty Weaver
• Have Coffee with a Community Manager
• @meaningmeasure
• mweaver@content-insight.com
Hinweis der Redaktion
Message and tone across channels
ModCloth’s mission is to democratize the fashion industry with customer feedback and validation.Programs like Be the Buyer™ allow customers to vote items from emerging designers into production.ModCloth has built a loyal community through engaging, interactive contests on our blog and an active involvement in social.