A quick talk on 5 key aspects of Information Architecture as described by the Big 5 animals I encountered while on Safari at Kruger National Park.

1. Information Architecture
in the Bush
The Big 5 of IA
Misty Weaver
@meaningmeasure

2. Navigation

3. How are customers like elephants?

4. They choose their own paths…

5. User Research

6. How are customers like predators?

7. They can be elusive…

8. Findability

9. Think of a Robot

10. How are Robots like Predators?

11. They only succeed 30% of the time…

12. Labels & Groups

13. How are words like Buffalos?

14. They don’t always mean what you
think they mean …

15. Responsibility

16. Why is good content like a rhinoceros?

17. It’s rare