Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Content Strategy in Information Architecture Lecture 1 Slide 1 Content Strategy in Information Architecture Lecture 1 Slide 2 Content Strategy in Information Architecture Lecture 1 Slide 3 Content Strategy in Information Architecture Lecture 1 Slide 4 Content Strategy in Information Architecture Lecture 1 Slide 5 Content Strategy in Information Architecture Lecture 1 Slide 6 Content Strategy in Information Architecture Lecture 1 Slide 7 Content Strategy in Information Architecture Lecture 1 Slide 8 Content Strategy in Information Architecture Lecture 1 Slide 9 Content Strategy in Information Architecture Lecture 1 Slide 10 Content Strategy in Information Architecture Lecture 1 Slide 11 Content Strategy in Information Architecture Lecture 1 Slide 12 Content Strategy in Information Architecture Lecture 1 Slide 13 Content Strategy in Information Architecture Lecture 1 Slide 14 Content Strategy in Information Architecture Lecture 1 Slide 15 Content Strategy in Information Architecture Lecture 1 Slide 16 Content Strategy in Information Architecture Lecture 1 Slide 17 Content Strategy in Information Architecture Lecture 1 Slide 18 Content Strategy in Information Architecture Lecture 1 Slide 19 Content Strategy in Information Architecture Lecture 1 Slide 20 Content Strategy in Information Architecture Lecture 1 Slide 21 Content Strategy in Information Architecture Lecture 1 Slide 22 Content Strategy in Information Architecture Lecture 1 Slide 23 Content Strategy in Information Architecture Lecture 1 Slide 24 Content Strategy in Information Architecture Lecture 1 Slide 25 Content Strategy in Information Architecture Lecture 1 Slide 26 Content Strategy in Information Architecture Lecture 1 Slide 27 Content Strategy in Information Architecture Lecture 1 Slide 28 Content Strategy in Information Architecture Lecture 1 Slide 29 Content Strategy in Information Architecture Lecture 1 Slide 30 Content Strategy in Information Architecture Lecture 1 Slide 31 Content Strategy in Information Architecture Lecture 1 Slide 32
Upcoming SlideShare
A Blog is not a Content Strategy
Next
Download to read offline and view in fullscreen.

6 Likes

Share

Download to read offline

Content Strategy in Information Architecture Lecture 1

Download to read offline

Course Overview: Introduction course INFO498 at UW iSchool, Content Strategy in Information Architecture.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Content Strategy in Information Architecture Lecture 1

  1. 1. Special Topic in Information Architecture Content Strategy INFO 498 Winter 2013 T, Th 3:30-5:20 MGH 228 Instructor Misty Weaver Content Strategy
  2. 2. Agenda Today • Business • How this course works • Objectives • Assignments • Intro to Information Architecture Content Strategy
  3. 3. Who I am Membership User Centered Misty Melissa Weaver KEXP (DB) @meaningmeasure NPower (CMS) Webjunction (IA) iSchool MLIS 2004, Staff, Academics Administrator Database Overlord IA Institute Membership & Event Program Manager Content Management ASIS&T Social Media Consultant System Migrations Publication Content Insight Social Media Coordinator Outreach Social Media Blogging Information Architecture Content Strategy Content Strategy
  4. 4. Crossroads: How do we connect users with content they want and need? Content Strategy Mitya Ilyinov
  5. 5. Guidebook Guides Content Strategy
  6. 6. What’s Content Strategy and why do we need it? Sometimes Architecture and Design is not enough Content Strategy
  7. 7. Content Strategy Srategy Daniel Erwin
  8. 8. web’s not just disorder it’s a disaster Content Strategy Srategy Willy Stöwer ,
  9. 9. Have Tools Content Strategy Srategy
  10. 10. Be FEMA Prepared Content Strategy Srategy
  11. 11. Help People Content Strategy Srategy Joe Mabel
  12. 12. How this course works Course Goals • Understand the specific role of content strategy within IA practice • Become familiar with how content strategy research deliverables are created and used • Develop a content strategy discovery report and execute key IA/Content Strategy Deliverables Content Strategy
  13. 13. Achieving Objectives Through  Building Vocabulary  Practicing Domain-appropriate Writing Skills  Practicing IA Deliverables  Working with a real-world client to understand Content Strategy in context Content Strategy
  14. 14. Different Every Time • Real Client • Research and Discovery • Everything before the wireframe • Interviews, Activities & Presentations Content Strategy
  15. 15. How this course works • Readings: Articles & Textbook • Buy it now Amazon or Peachpit • Reading Summaries due every week starting next Friday – 1 pt each • Presentations in Week 3 & 4, I will assign individually – 4 pts Content Strategy
  16. 16. How this course works Main Course Deliverables – 8 pts each • Content Inventory • Client Summary/Business Goals • Audience/User Analysis = Persona • Competitive Audit • Content Audit • Website Page Description Diagram Content Strategy
  17. 17. Project Summary – 30 pts The final project is a team paper providing written analysis of research with recommendations to the client Outline summarizing research results, analysis and recommendations for client (each team member will cover one of the areas below) • Client Goals, Personas • Content Inventory, Audit and SEO • Competitive Audit and Analysis • Page Description Diagrams or other work instruction sample (for example of website Home Page, About Page, etc.) (one from each team member) Executive Summary of entire report (every team member turns in individual version). Final Presentation of Report – 10 pts Summarize your proposed strategy and recommendations in person for a non- technical audience, each student will present the portion they cover in team paper. • Client Goals, Personas • Content Inventory, Audit and SEO • Comparative Audit and Analysis Content Strategy
  18. 18. The Math Content Strategy
  19. 19. Sweatpants & Spreadsheets Content Strategy
  20. 20. Who are you? • Name • Year of Study, Program • What most interests you about IA? • What do you most want to get out of taking this course? Content Strategy
  21. 21. Explaining Information Architecture Peter Morville and Lou Rosenfeld http://oreilly.com/catalog/9781565922822 ContentStrategy Content Strategy The Information School University of Washington
  22. 22. Explain IA http://iainstitute.org/news/001068.php http://www.flickr.com/groups/explainia/ ContentStrategy Content Strategy The Information School University of Washington
  23. 23. Content Strategy Srategy murdocke
  24. 24. Explain IA http://www.flickr.com/groups/explainia/ ContentStrategy Content Strategy The Information School University of Washington
  25. 25. Explain IA http://www.flickr.com/photos/boltron/4329185089/in/pool-1326826@N23/ Explain IA Grand Prize Award-Winning entry for the Explain IA Contest. Shot and directed by Nate Bolt and Kate Nartker who make these weird videos for fun as Beep Show. This one was for for Bolt | Peters. Starring Audrey as "daughter" and Frances James as "mother." Content Strategy
  26. 26. Explain IA videos • http://www.flickr.com/photos/nform/4332125139/in/pool-1326826@N23/ • http://www.flickr.com/photos/magia3e/4330518973/in/pool-1326826@N23/ Content Strategy
  27. 27. Future Work Skills 2020 The Future Belongs to Sensemakers Institute for the Future, University of Phoenix Research Insitute: Author: Anna Davies, Devin Fidler, Marina Gorbis Creative Direction: Jean Hagan Production Editor: Lisa Mumbach Design and Production: Karin Lubeck, Jody Radzik http://www.iftf.org/futureworkskills2020 Content Strategy
  28. 28. Content Strategy
  29. 29. Skills we will explore • Sense-making. The ability to determine the deeper meaning or significance of what is being expressed • Social intelligence. The ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions • Computational thinking. The ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning • New-media literacy. The ability to critically assess and develop content that uses new media forms and to leverage these media for persuasive communication • Cognitive load management. The ability to discriminate and filter information for importance and to understand how to maximize cognitive functioning using a variety of tools and techniques Content Strategy
  30. 30. Content Strategy Myths It ain’t new, here’s proof Content Strategy
  31. 31. 9 Pillars of Website Design (2003) Jesse James Garrett Adaptive Path Content Strategy http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams
  32. 32. 9 Pillars of Website Design (2003) Jesse James Garrett Adaptive Path You are Here Content Strategy
  • AlexandraHills

    Jun. 14, 2015
  • AlynaYan

    Dec. 1, 2014
  • hilarymarsh

    Jul. 3, 2014
  • hellotherejo

    Mar. 11, 2013
  • emilythousand

    Jan. 17, 2013
  • jcolman

    Jan. 10, 2013

Course Overview: Introduction course INFO498 at UW iSchool, Content Strategy in Information Architecture.

Views

Total views

1,452

On Slideshare

0

From embeds

0

Number of embeds

9

Actions

Downloads

17

Shares

0

Comments

0

Likes

6

×