1. Everyone has the ability to broadcast content globally through new digital mediums like satellite radio, digital TV, and wireless data at low costs ranging from $5,000 to $100,000 per month. 2. The amount of content that can be hosted online is unlimited as more people use camcorders to produce content. Stations must leverage user-generated local content. 3. New ways of distributing content directly to personalized users will emerge, such as DVDs shipped with PCs or via subscription downloads, reducing advertising and production costs.