This document discusses various marketing strategies and concepts, including: - Crazy marketing which aims to create curiosity through innovative communication strategies. - Connected marketing which uses word-of-mouth and social connections to stimulate demand. - Green marketing which promotes environmentally friendly products. - Ethical marketing which considers societal well-being in addition to profits. - The marketing mix of product, price, place, and promotion. - Market segmentation, targeting, positioning, and other core marketing strategies.