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PRINCIPLES OF DESIGN
         BY ANDREW MCNALLY
Balance is a key component in
 most logo designs. It is an
 equilibrium that results from
 looking at images and judging
 them against our ideas of
 physical structure.




BALANCE
The Chanel logo demonstrates
 balance because its
 symmetrical both vertically and
 horizontally. This makes the
 logo “feel” very even and
 weighted correctly.




BALANCE
The Harley Davidson logo shows symmetrical balance because the outline of
the whole logo is symmetrical over a vertical axis. The sizing of the letters is
also symmetrical.




                                  BALANCE
This logo logo shows symmetrical
    balance because it is symmetrical
    over a vertical axis. It is also square
    and even and the lettering is evenly
    spaced.




BALANCE
This logo shows symmetrical
 balance because it is symmetrical
 over a vertical axis. The colors also
 match each other nicely and the
 shape of the letters look similar.




BALANCE
Rhythm creates a sense
 of movement as well as
 patterns through the
 repetition of certain
 elements.




RHYTHM
This logo shows progressive rhythm
 as well as regular rhythm.
 Progressive rhythm is shown in the
 progression of the guitars and regular
 rhythm is shown in the spacing
 between the guitar strings.




RHYTHM
The Portland Trail Blazers logo
 shows regular rhythm because the
 lines are evenly spaced around each
 other.




RHYTHM
This logo shows flowing rhythm as
 well as regular rhythm. The lines
 above cisco are evenly spaced and
 show regular rhythm as well as
 flowing rhythm because they change
 in size.




RHYTHM
This logo shows regular rhythm
 because the slanted lines in A and M
 match up and are evenly spaced
 apart.




RHYTHM
Proportion is the relationship in scale between two or
more objects in a design. It can create a sense of
depth as well as dominance.




                         PROPORTION
This Logo shows proportion
because of the increasing sizes
of lines above the adidas name.




                          PROPORTION
The thunderbird logo
   shows proprotional
   contrast because the
   letter is much smaller than
   the bird which puts more
   interest and importance
   on the bird than the letter.




PROPORTION
The green mountains (triangles)
are different sizes to give the
illusion of depth, a great use of
proportion.




                           PROPORTION
This logo shows proportion through the A being
much larger than and surrounding the M. This
shows the importance of the A over the M.




PROPORTION
Unity is the interaction between
parts of an image and how they
interact as a whole. There are
different factors of unity such as
continuance, closure, similarity,
proximity, and alignment.




                            UNITY
The Unilever shows Unity
because although it is a bunch of
different objects put together, it
looks like a U.




UNITY
The WWF logo shows unity
because although it has a few
spots missing on the panda and is
not one whole shape, it still looks
like a panda and your brain
connects what's missing.




  UNITY
Hemisphere manages to show
unity by creating the image of the
top half of a sphere through many
different unconnected circles.




                           UNITY
This logo shows unity because
    although there are gaps in the tops of
    both the M and the A, they both like
    like an A and an M.




UNITY
Dominance is what determines
where the eyes land first based
on visual weight were certain
aspects of a design are dominant
over others.




                            DOMINANCE
The pepsi and the circle it is in is
 proportionally much larger than
 the background which shows
 dominance. This is what draws
 your eyes to the pepsi name first
 before the rest of the logo.




DOMINANCE
The fox in the firefox logo is in the
 foreground and is very big. The
 blue earth is in the background
 and takes up much less space
 which draws your eyes to the fox,
 showing dominance over the blue
 earth.




DOMINANCE
The Pawn collection logo has one
pawn in front of the rest which
shows dominance. This brings
the eyes to the front and makes
the logo much more interesting.




DOMINANCE
This logo shows dominance because
    the A is much bigger than the M
    showing more importance while also
    creating contrast and bringing
    attention to the M.




DOMINANCE

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Logo design.ppt

  • 1. PRINCIPLES OF DESIGN BY ANDREW MCNALLY
  • 2. Balance is a key component in most logo designs. It is an equilibrium that results from looking at images and judging them against our ideas of physical structure. BALANCE
  • 3. The Chanel logo demonstrates balance because its symmetrical both vertically and horizontally. This makes the logo “feel” very even and weighted correctly. BALANCE
  • 4. The Harley Davidson logo shows symmetrical balance because the outline of the whole logo is symmetrical over a vertical axis. The sizing of the letters is also symmetrical. BALANCE
  • 5. This logo logo shows symmetrical balance because it is symmetrical over a vertical axis. It is also square and even and the lettering is evenly spaced. BALANCE
  • 6. This logo shows symmetrical balance because it is symmetrical over a vertical axis. The colors also match each other nicely and the shape of the letters look similar. BALANCE
  • 7. Rhythm creates a sense of movement as well as patterns through the repetition of certain elements. RHYTHM
  • 8. This logo shows progressive rhythm as well as regular rhythm. Progressive rhythm is shown in the progression of the guitars and regular rhythm is shown in the spacing between the guitar strings. RHYTHM
  • 9. The Portland Trail Blazers logo shows regular rhythm because the lines are evenly spaced around each other. RHYTHM
  • 10. This logo shows flowing rhythm as well as regular rhythm. The lines above cisco are evenly spaced and show regular rhythm as well as flowing rhythm because they change in size. RHYTHM
  • 11. This logo shows regular rhythm because the slanted lines in A and M match up and are evenly spaced apart. RHYTHM
  • 12. Proportion is the relationship in scale between two or more objects in a design. It can create a sense of depth as well as dominance. PROPORTION
  • 13. This Logo shows proportion because of the increasing sizes of lines above the adidas name. PROPORTION
  • 14. The thunderbird logo shows proprotional contrast because the letter is much smaller than the bird which puts more interest and importance on the bird than the letter. PROPORTION
  • 15. The green mountains (triangles) are different sizes to give the illusion of depth, a great use of proportion. PROPORTION
  • 16. This logo shows proportion through the A being much larger than and surrounding the M. This shows the importance of the A over the M. PROPORTION
  • 17. Unity is the interaction between parts of an image and how they interact as a whole. There are different factors of unity such as continuance, closure, similarity, proximity, and alignment. UNITY
  • 18. The Unilever shows Unity because although it is a bunch of different objects put together, it looks like a U. UNITY
  • 19. The WWF logo shows unity because although it has a few spots missing on the panda and is not one whole shape, it still looks like a panda and your brain connects what's missing. UNITY
  • 20. Hemisphere manages to show unity by creating the image of the top half of a sphere through many different unconnected circles. UNITY
  • 21. This logo shows unity because although there are gaps in the tops of both the M and the A, they both like like an A and an M. UNITY
  • 22. Dominance is what determines where the eyes land first based on visual weight were certain aspects of a design are dominant over others. DOMINANCE
  • 23. The pepsi and the circle it is in is proportionally much larger than the background which shows dominance. This is what draws your eyes to the pepsi name first before the rest of the logo. DOMINANCE
  • 24. The fox in the firefox logo is in the foreground and is very big. The blue earth is in the background and takes up much less space which draws your eyes to the fox, showing dominance over the blue earth. DOMINANCE
  • 25. The Pawn collection logo has one pawn in front of the rest which shows dominance. This brings the eyes to the front and makes the logo much more interesting. DOMINANCE
  • 26. This logo shows dominance because the A is much bigger than the M showing more importance while also creating contrast and bringing attention to the M. DOMINANCE