This document discusses the importance of developing a message-driven content strategy. It recommends that organizations first understand their core messages and goals through developing a message architecture. This will help ensure content supports the desired messaging. The document then discusses conducting a content audit to understand what content already exists and where gaps may be. Finally, it outlines subsequent steps in the content strategy process like creating a content matrix and style guidelines to align all communication. The overarching message is the importance of understanding an organization's core messaging before defining its content strategy.
66. Audit to understand what you
have and what you need.
Before you can start, know why.
What are you trying to learn
about your content—and your
school?