This document summarizes key topics about e-commerce, including definitions and statistics on the Thai e-commerce landscape. It discusses online marketing and payment methods used in e-commerce. Emerging trends in e-commerce are also examined, such as the expansion of social, local and mobile platforms and growing acceptance of e-books and user-generated content. The document also reviews Thailand's Plan for Digital Thailand and top e-commerce sites in the country.

1. E-Commerce
M. Srikulwong
A Seminar in
[ University of the Thai Chamber of Commerce, 2016 ]

2. Table of Contents
• Definition and Statistics
• Thai E-Commerce Landscape
• Online Marketing
• E-Payment
• E-Commerce Trends

3. Statistics

4. [ we are social, 2016 ]

5. [ we are social, 2016 ]

6. [ we are social, 2016 ]

7. [ we are social, 2016 ]

8. [ we are social, 2016 ]

9. E-Commerce

10. E-commerce: Digitally enabled commercial
transactions between and among organisations and individuals.

11. Types
B2B B2C C2C
Social Mobile Local
B2G

12. Models
Revenue
Advertising
Subscription
Transaction fee
Sales
Affiliate
E-tailer
Community provider
Content provider
Portal
Transaction broker
Market creator
Service provider
B2C

13. Thai E-Commerce
Landscape

14. Plan for Digital Thailand (2016)
[ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]

15. Plan for Digital Thailand
[ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]

16. Thailand E-Commerce Landscape
[ ETDA, 2016 ]

17. Top 10 E-Commerce Sites in Thailand
[http://www.acommerce.asia/top-10-e-commerce-sites-in-thailand/]
<- Most popular doesn’t mean the most money!

18. Online
Marketing

19. Online Marketing Comparison

20. Suggestion

21. E-Payment

22. Methods
Debit Card Credit Card Paypal Amazon Payments Google
Checkout NFC Google Wallet Bitcoin Linden Dollars in Second
Life Facebook Credits

23. [https://pay.sn]

24. E-Commerce
Trend

25. [ ¼ผÙูŒŒ¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น, 2015 ]

26. Trends
n Expansion of social, local, and mobile e-commerce
n Mobile platform begins to rival PC platform
n Continued growth of cloud computing
n Explosive growth in “Big Data”
n E-books gain wide acceptance
n Continued growth of user-generated content
n The so called “Startups” (example:
https://www.techinasia.com/top-funded-ecommerce-startups-in-india-2015
http://www.inc.com/bubba-page/6-ecommerce-startups-to-watch-in-2016.html)
[ Laudon and Traver, 2014 ]

27. Startups and
Crowdfunding
A community of high-
quality startups raising
money and investors
who invest in them
[ https://en.wikipedia.org/wiki/Comparison_of_crowdfunding_services ]
[https://angel.co/?ref=nav ]

28. Social Commerce Papers
n Hajli and Sims, 2015. Social Commerce: The Transfer of
Power from Sellers to Buyers. Technological Forecasting & Social
Change, vol. 94, p.350-358.
n Huang and Benyoucef, 2013. From E-Commerce to Social
Commerce: A Close Look at Design Features. Electronic Commerce
Research and Applications, vol. 12, p.246-259.
n Huang and Benyoucef, 2015. User Preferences of Social
Features on Social Commerce Websites: An Empirical Study.
Technological Forecasting & Social Change, vol. 95, p.57-72.

29. References
• aCommerce http://www.acommerce.asia/
• Electronic Transactions Development Agency (ETDA) https://
www.etda.or.th/
• Laudon and Traver, 2014. E-commerce. Pearson.
• we are social http://wearesocial.sg
• ¼ผÙู้¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น์ http://www.manager.co.th

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