2. INTRODUCTION The art of Health Care in India can be traced back nearly 3500 years Early days of Indian history the Ayurvedic tradition of medicine has been practiced Healthcare is one of India’s largest sectors, in terms of the revenue and employment 2
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4. Today the total value of the sector is more than $34 billion or roughly 6% of GDP
5. By 2012, India’s healthcare sector is projected to grow to nearly $40 billion3
10. ENTRY OF PRIVATE SECTOR EARLIER GOVERNMENT ON ITS OWN WOULD NOT BE ABLE TO PROVIDE MORE FACILITIES FOR HEALTH CARE ENTRY OF PRIVATE SECTOR TO REDUCE THE GAP BETWEEN THE SUPPLY AND DEMAND 7
12. Public Hospitals Vs. Private Hospitals Public Fully funded by government Service oriented Don’t do much promotion Charge low fees Lacks good infrastructure Process of admission is difficult. No proper care of patients People 9
20. By 2030, India is expected to surpass China as the world’s most populous nation11
21. Expanding middle class India traditionally has been a rural, agrarian economy. Nearly three quarters of the population still lives in rural areas, and as of 2004, an estimated 27.5% of Indians were living below the national poverty line. Some 300 million people in India live on less than a dollar a day, and more than 50% of all children are malnourished. 12
22. Rise of disease Rise in both infectious and chronic degenerative diseases. While ailments such as poliomyelitis, leprosy, and neonatal tetanus will soon be eliminated, some communicable diseases once thought to be under control such as dengue fever, viral hepatitis, tuberculosis, malaria, and pneumonia, have returned in force or have developed a stubborn resistance to drugs. 13
23. Pharmaceuticals The Indian pharmaceutical market is one of the fastest growing markets in the world Sales increased by 17.5% to $7.3 billion in 2009 Many factors, including a strong economy and the country’s growing healthcare needs have contributed to the accelerated growth 14
25. What is Telemedicine??? Telemedicine is set to revolutionize health care system… Telemedicine is delivery of health care information across distances using telecom technology video conferencing between the patient at remote hospital with the specialists 90% of the patients do not require surgery so the Dr. generally need not touch the patient, need not to be at the same place. So Patient can be treated from the diff location 16
26. Market Drivers of HealthCare Rising Health awareness Shift to lifestyle related diseases; Increasing government expenditure on health care sector; Health insurance sector is also on the rise; Private sector companies are growing fast in terms of owning and managing hospitals; 17
27. Market Drivers of HealthCare Growth in medical tourism; Cost effective surgical services. According to report, the cost of surgery in India is just about 10% of that in USA; Gradual corporatization of the Healthcare sector. 18
33. Growing incomes and Growing attention for healthGlobal outsourcing hub for pharmaceutical products. Â Threats Threats from other low cost countries like China & Israel T O SWOT ANALYSIS
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35. Government has also announced tax holiday for five years for the hospitals in rural areas
37. Recent Development Huge investments in R&D Constant focus by Government Medical Tourism by 2010 Healthcare BPO is also growing fast health Insurance is availed by just 30-40 million Indians which is expected to rise to 160 million by 2010 21