2. Meaning of PROMOTION
An action taken by
a company's marketing staff with the intention of
encouraging the sale of a good or service to
their target market. For
example, product promotion performed by
a typical business might take the form of
advertising the product in question via print
or Internet ads, direct mail or e-mail letters, trade
shows, telephone and personal sales calls, TV
and radio ads, billboards, posters and flyers.
The word promotion is also used specifically to
refer to a particular activity that is intended to
promote the business, product or service. A store
might advertise that it's having a big promotion on
certain items, for instance, or a business person
may refer to an ad as a promotion.
3. Promotion Mix Definition
Innovative combination of promotional ideas like
print or broadcast, person-to-person selling, direct
marketing, etc., used for particular product or for
multiple products.
5. Methods of Advertising
Print Advertising
Broadcast Advertising
Outdoor Advertising
Public Service Advertising
Product Placement
Advertising
Cell Phone & Mobile
Advertising
Online Advertising
6. Methods of Personal Selling
Sales Calls
Telephone selling
Internal selling
Entertaining
7. Methods of Sales Promotion
Refunds
Discount
Product Combination
Lucky Draw
Full Finance @ 0%
Samples or Sampling
Contests
8. Methods of INTERNET PROMOTION
Search engines
Linking strategies
Viral strategies
E-mail publishing
Networking
Paid advertising
9. Factors That Affect The Promotion Mix
Type of Product
Stage in the Product Life
Cycle
Target Market
Characteristics
Actions of Competitors
Available Funds
Buyer Readiness
Type of Distribution
11. Objective: To Inform (Awareness)
To increase the top-of-mind awareness level for AMUL butter
from 16 percent to 24 percent
Objective: To Persuade (Attitudinal)
To increase the percentage of parents who feel that AMUL
butter is the best butter for their children from
22 percent to 35 percent
Objective: To Remind
To remind consumers that AMUL butter is the creamiest butter
and is available at their nearest grocery and convenience
stores
24. Sweepstakes are a form of gambling where the entire prize may be awarded to the winner.[1] Originally
it applied to horse races but the term is now used for various lotteries and marketing competitions.
34. Social Media: Brand Promotion & Reputation Management
Social Media Conversation Types
Social Networks are ongoing conversations.
There are three types of social conversations.
Long Conversations = Facebook, MySpace
Short Conversations = Twitter
Distant Conversations = Blogs, Message Boards, etc.
35. Social Media: Brand Promotion & Reputation Management
Establish a Presence on Facebook
The Largest Social Network (over 300 million users)
The Fastest Growing Advertising Network (contextual, relevant)
The Best Free Tools for Promoting Your Business:
Pages (Promote Products, Discussions, More, etc.)
Groups (Promote Products, Discussions, More, etc.)
The Best Place for Open Discussions (outside your website)
The Mobile Application (iPhone, Blackberry)
The Best Way to Build Community for Your Brand
Carryover Users to Your Website (FBConnect)
Friend Recommendations (growth user base)
Shared Content (increased exposure)
I predict Facebook will become the “Google” of social networks
36. Social Media: Brand Promotion & Reputation Management
Facebook Advice / Best Practices
Promoting Your Brand / Products / Services
Establishing a Fan Base / Group Members
Frequent Communications w/out Overdoing it…
Discussion Boards
Wall Posts
Know When to Message
Keeping Your Customer Base Happy
Fast Service + Resolutions = Happy Customers
37. Social Media: Brand Promotion & Reputation Management
Establish a Presence on Twitter
Extremely Fast Growing Social Network
Extremely Open for Connecting w/ New People (vs.- Facebook)
Free Tool for Promoting Your Business:
Promote Your Content (RSS Feeds)
Find New Customers (One on One Discussions)
Support Existing Customers (One on One Discussions)
Locate Potential Consumers (Advanced Search Tools)
Open Discussions (keep your tweets balanced)
The Mobile Applications (iPhone, Blackberry)
As Twitter continues to Evolve, we continue to find new uses…
38. Social Media: Brand Promotion & Reputation Management
Twitter Advice / Best Practices
Making Friends & Finding Followers
Promoting Your Brand / Products / Services
Personal Communications
@replies and DM’s (be transparent, consistent)
Pushing Content via RSS Feed
Don’t overdo your automated content
Show that you are “real people”
Keeping Your Customer Base Happy
Fast Service + Resolutions = Happy Customers
39. Social Media: Brand Promotion & Reputation Management
Monitor Distant Conversations
Keep Google Eyes (Constantly Search for Your Brand)
Blogs / Websites (Opinions, Reviews, etc.)
Forums / Message Boards (Support, Reviews, etc.)
Your Competitor Presence (Where are they?)
Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…
This section of my presentation is dedicated to more or less coaching business owners to get involved, and what kind of presence they need to have. I used a couple of corporate examples in my presentation as to how social media is being used. Since I haven’t gotten permission from these corporations to include them in my presentation, I won’t mention them here. I also go over, in very basic terms the types of social presence that I feel are necessities.
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperateFacebook and Twitter and cover the following areas…
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…
Given the fact that most business owners are not as familiar with social media as those of us inside the industry or that follow it closely, my first few minutes were going to be spent defining social media. I broke this out into the following areas based on conversation types:
This section of my presentation is dedicated to more or less coaching business owners to get involved, and what kind of presence they need to have. I used a couple of corporate examples in my presentation as to how social media is being used. Since I haven’t gotten permission from these corporations to include them in my presentation, I won’t mention them here. I also go over, in very basic terms the types of social presence that I feel are necessities.
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…
This section of my presentation is dedicated to more or less coaching business owners to get involved, and what kind of presence they need to have. I used a couple of corporate examples in my presentation as to how social media is being used. Since I haven’t gotten permission from these corporations to include them in my presentation, I won’t mention them here. I also go over, in very basic terms the types of social presence that I feel are necessities.
Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools. I seperate Facebook and Twitter and cover the following areas…