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Powering your Apps with (Dreamforce 2011)



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Learn how you can leverage API's to enhance your applications with contact and company data.

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Powering your Apps with (Dreamforce 2011)

  1. 1. Secret Sauce: Powering Your Apps with Developers Deepa Krishnan, Dir. Business Development, Matthias Zeller, Sr. Dir. Product Management, Bastien Vidal, COO, Seesmic
  2. 2. Agenda !! !! API Overview !! Contribution API !! Seesmic !! ScanBizCards !! Input/Q&A
  3. 3. Why Are’s APIs Exciting for Developers? Power Your Apps and Enable Users With Data Inside Newly Released Contribution API Makes It All Easier Earn Referral and Reseller Dollars
  4. 4. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  5. 5. We Have Data You Have Ideas Deepa Krishnan, Director of Business Development,
  6. 6. What is
  7. 7. The Most Complete Source of Accurate Business Data Social Name Title # of Employees Phone Address SIC/NAICS Dept Email Blog Company Corporate Name Hierarchy
  8. 8. Today, Succeeding in Business Requires Good Data Top Salesforce Customer Request “ “ “ “ Source: MarketTools May 2011 Salesforce Customer Survey
  9. 9. Business Data Currently Lives All Over the Place
  10. 10. As a Result, Businesses Can’t Focus With Bad Data or No Data, Its Tough to Make Headway Who to Call? What to Target? How to Allocate Resources?
  11. 11. Delivering a Solution
  12. 12. The Most Complete Source for Accurate Business Data Companies People
  13. 13. Jigsaw: The Fastest Growing Business Contact Database Accurate Contact Data 30 million crowd-sourced contacts 1 million new contacts a month Socially Powered by the Crowd 2 million community members 40% sharing by corporate customers •! Target with a Broad Range of Titles •! Take Action with Real-Time Updates
  14. 14. D&B: The Leader in Accurate Company Data Accurate Company Data 200 million company records 90+ unique elds of information Leading the Industry for Decades 170 years of business insight •! Segment with Accurate Company Data •! Prepare with In-Depth Research •! Penetrate and Increase Up-Sell and Cross-Sell with Family Trees
  15. 15. Accurate Contact Data From the Crowd in the Cloud
  16. 16. Gathering Contact Data from the Crowd is More Effective Wikipedia Jigsaw xxx xxx Millions of Contributors Millions of Social Records 12 million users 2 million members 395 million edits 1 million new contacts a month 20 million articles 12,000 updates a day
  17. 17. How it Works: Give to Get With Jigsaw, points are your currency: 1)! Add or update a business contact (+5 points) 2)! Consume a new contact (- 5 points)
  18. 18. The Crowd Partnered with Jigsaw Technology Delivers More 40% of customers share their data 2.0 Million+ members Users can flag bad data 1.2 Million updates per month
  19. 19. Community Web Site Demo
  20. 20. Open, Accessible, Free: API Overview Matthias Zeller, Senior Director Product Management,
  21. 21. High-level Contribution Overview Partners Community Apps Build PuzzleMaster Clean Platform Super DeDuper Pinger Community Reaper Normalizer
  22. 22. API’s Consume Contribute API Search/ Report Get Add Preview Facts Entities Contact Company Free Points
  23. 23. API’s overview !! Get started for free –! Request Developer API token ( home) –! Review API documentation ( –! Free sandbox allows API testing with dummy data –! Build and enjoy !! Technology –! RESTful JSON API (preferred) –! RESTful XML API –! Web Service (WSDL based, company API only)
  24. 24. Consume Contribute Search Company API Search Get Add Report Facts Contact Company API Name searchCompany Input URL, Name, Country, State, Area Code, Zip Code, Metro Area, Industry, # Employees, Revenue, Updated Since Output Company ID, Name, Address and # of Active Contacts Sample token=<yourtoken>&
  25. 25. Consume Contribute Contact Count API Search Get Add Report Facts Contact Company API Name companyContactCount Input Company ID Output Total Contacts, Contacts by Departments, Contacts by Levels Sample 159110.xml?token=<yourtoken>
  26. 26. Consume Contribute Search Contact API Search Get Add Report Facts Contact Company API Name searchContact Input Name, Level, Company, Email, Updated Since, Title, Department, Country, State, Area Code, Zip Code, Metro Area Output Preview fields including CompanyID, ContactID, Name, Title and Company, but NOT Email and Phone Number Sample 1 token=<yourtoken>& Sample 2 token=<yourtoken>&levels=VP&companyName=salesforc e&pageSize=100&offset=0
  27. 27. Consume Contribute Get API Search Get Add Report Facts Contact Company API Name getContact Input ContactID, UserName, Password Output All Contact Attributes including CompanyID, ContactID, Name, Title, Company Name, Email and Phone Number Requires 5 points in user or partner account Sample token=<yourtoken>&username=<username>&password=<pas sword>&purchaseFlag=true
  28. 28. PassThrough vs Reseller API usage !! PassThrough API model –! Easiest model, start right away –! Use API’s to access free data (e.g. search) –! Use end-users credentials to submit contacts (end- user gets points) or get contacts (requires points in end-users account) !! Reseller API model –! Requires a reseller agreement –! End-user does not require account –! Buy contacts at wholesale rates and resell them in your app
  29. 29. Consume Contribute Contribute API Search Get Add Report Facts Contact Company !! Submit company and contact information to and receive points !! Add up to 10 contacts and one company per call !! Post request - Input data is in JSON !! Success or detailed error codes returned in JSON or XML !! Points are credited to user or partner account
  30. 30. Consume Contribute Contribution API Sample Search Get Add Report Facts Contact Company Adding a new contact to an existing company: token=<yourtoken>&username=<username>&password=<password> &data={"contact":[{"email":"”, "firstName":"Matthias","lastName":"Zeller","title":"Sr. Product Manager”,"phone":"+1.650.241.8760","address":"777 Mariners Island Blvd Ste 400","zip":"94404-5059”,"country":"USA","city":"San Mateo","state":"CA"}]}
  31. 31. Consume Contribute Other API’s Search Get Add Report Facts Contact Company !! Get User Info API –! Returns the point balance for a specific user –! Sample: token=<yourtoken>&username=<username>&password=<pass word> !! Contact Fact API –! Submit facts about email addresses or phone numbers of contacts –! Typically used to submit results from bounce reports
  32. 32. Seesmic and Where Social Meets Business Bastien Vidal, COO Seesmic Deepa Krishnan, Dir. BD
  33. 33. Seesmic and !! “Bringing's powerful functionalities into our social media management platform gives users a real tool to convert the social stream into actionable leads. The partnership is a practical step forward in the Social CRM space.”
  34. 34. Seesmic CRM Seesmic Social Finally, Seesmic CRM puts Salesforce Seesmic Social is the leading social in the palm of your hand. media management platform. Stay on target with Seesmic CRM for Keep up with your personal and Salesforce. professional networks, anywhere, anytime. Email: Website: Blog:
  35. 35. Demo of Plug-in
  36. 36. ScanBizCards Matthias Zeller, Senior Director Product Management
  37. 37. ScanBizCards Most popular mobile card scanning app. Over 600,000 installs Jigsaw functionality includes: •! Scan card and upload to Jigsaw •! Register and get points for contribution •! “Clean” company name •! Bonus: Export to Salesforce CRM Future: •! Update contacts •! “Clean” address book
  38. 38. ScanBizCard Workflow Validate/correct contact info Scan card Submit to Jigsaw New card gets 5 points
  39. 39. Code Sample Contribution API – Objective-C NSMutableString *postData = [NSMutableString string];! ![postData appendFormat:@"token=%@&", JIGSAW_TOKEN];! ![postData appendFormat:@"username=%@&", username];! ![postData appendFormat:@"password=%@&", password];! ! //contribution api requires "data" parameter to be a dictionary, whose key "contact" is an array, whose first element is dictionary! //of all data fields! !NSArray *contactArray = [NSArray arrayWithObject:contactDict];! ! !NSDictionary *jsonDict = [NSDictionary dictionaryWithObject:contactArray forKey:@"contact"];! !! ![postData appendFormat:@"data=%@", [jsonDict JSONString]];! !! ![req setHTTPBody:[postData dataUsingEncoding:NSUTF8StringEncoding]];! !! //since we are inside a separate thread already no problem making this a synchronous request! NSHTTPURLResponse *resp;! !NSData *returnData = [NSURLConnection sendSynchronousRequest:req returningResponse:&resp error:nil];!
  40. 40. Summary of resources available to developers !! !! – Developer portal !! – Documentation !! Matthias Zeller (Product Management) – !! Deepa Krishnan (Partners) –
  41. 41. Questions?
  42. 42. Thank you!
  43. 43. But wait, the DevZone has more! Hackathon Check out the Finale, Thurs, 2:30pm Open Source Lab Discover new & interesting open projects Lightning Forum Drop in for a quick blast of knowledge Tech Demos See and learn the latest from the experts Code Consultations Sign up for 1:1 sessions at the Welcome Desk @forcedotcom
  44. 44. is Already in Salesforce Get Started Today
  45. 45. How Could Dreamforce Be Even Better? Tell Us! Every session survey you submit is a chance to win an iPad 2! Watch your inbox at the end of each day for an email from our survey partner, Alliance Tech. Click on the personalized link to be directed to the survey page for the sessions you attended.