Workflows with the Searchmetrics Suite

London July 2012

Workﬂows with the Searchmetrics Suite 6
Matthias Bachor
Director Marketing

® Searchmetrics GmbH 2012

Searchmetrics Suite V6

About me
Matthias Bachor

•  Marketing Director Searchmetrics
•  14 Years of online experience
•  Focus on performance marketing
•  3 years paying customer of the Suite
with former company

Follow me

•  Mail: m.bachor@searchmetrics.com
•  Twitter: twitter.com/mabadu
•  Facebook: http://www.facebook.com/matthias.bachor
•  LinkedIn: http://www.linkedin.com/in/matthiasbachor
•  Google+:https://plus.google.com/111526970413036813842
06.07.12 ® Searchmetrics GmbH 2012 2


About Searchmetrics
Leading Search- and Social analytics Software

•  Experienced SEO since 2000
•  Founded in 2007 by Marcus Tober and Holtzbrinck Digital
•  Respected SEO – Speaker in SES / SMX New York, London, San Francisco,
San Jose, München, Pubcon Las Vegas, NOAH Conference London
•  Searchmetrics Suite™ -> Software as a Service (SaaS)
•  Coverage: 70 countries and all relevant languages
•  More than 90 employees worldwide
•  Locations: Berlin, Hamburg, Munich, New York, San Francisco, London, Paris
•  Largest and most comprehensive SEO and Social database with
Searchmetrics owned data
•  no dependency on third party vendors
•  Unique historical data for SEO, Links and Social adhoc analysis
•  The SEO workbench for over 350 enterprises and online agencies worldwide
06.07.12 ® Searchmetrics Inc. 2012 3


Understanding needs
•  Global monitoring in 70 countries
•  Dashboards and individual reports
•  200 different searchengine/country-combinations
•  Google, Yahoo, Bing, Yandex, Baidu, Seznam etc.
•  huge historical Data
•  Individual Keywords and Visibilities
•  Own Backlink Crawling and Database
•  Social Media Reporting
•  Competitive Analysis
•  Web-Traffic Integrations
•  Individual Project- and User-settings
•  Intelligent Task- and Alert-Handling

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References Searchmetrics



Searchmetrics in the press



• Traffic kommt sources
Traffic from differentüber verschiedene Kanäle auf Webseiten

Direct
Type-ins
70-80%
Gut optimierte
traffic is from
Seiten erhalten
Searchengines
70-90 % ihres
Traffics über
Suchmaschinen.

SEO

SEM



Searchmetrics Suite 6
New development from scratch

Priorities for the Suite
•  Usability
•  Speed
•  Data quality
•  Flexibility
•  Scalability

Innovations for enterprises and agencys
•  SEO and social are moving closer together and are getting more and
more complex
•  With the current software, we can react to the market way faster and
update the software on a daily base



Flexibel reports / dashboards
Nearly every KPI, Chart or table can be added to a report and
dashboard, even with active filters

•  Unlimited amount of combinations
•  Hughe timesavings
•  WYSIWYG dashboards / reports

•  Essentials and Suite data can be mixed in one report

•  Every report can be send with a shedule behind



Rankings – worldwide
We more than doubled the amount of countries covered in the Suite

•  Nearly 200 countries/searchenginecombinations
•  70 countries
•  All important languages

•  Google
•  Yahoo
•  Bing
•  Yandex
•  Baidu
•  Naver



Successful SEO projects

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To Be Or Not To Be


Finden und gefunden werden



To Be Or Not To Be



Success with the Suite 6



Step 1 – create a project



Step 2 – choose
Searchengines



Step 3 – add benchmarks



Step 4 – measure success



Visibilities
Longtail vs Projekt SEO Visibility



Project SEO Visibility



Monitoring keywords



Benchmarks


Discover potentials



Page optimization



Manage diﬀerent projects and big teams



Dashboards and reporting



Reporting



Want to know more?
Set up your own project today!

1.  Get a free 14 days test account
2.  Get an individual online demonstration
3.  Start saving time and discovering your hidden potential!

 Contact Kevin Thiele k.thiele@searchmetrics.com

06.07.12 38

Workflows with the Searchmetrics Suite

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