Chances are, you’re already using user journeys to plan how people will interact with products you design. Writers have been doing this for centuries—creating characters, and working out how those characters interact with their newly designed world. In this workshop, we’ll discuss one common narrative framework, Joseph Campbell’s “monomyth,” and how we can use it to create robust user journeys that drive helpful design and address real human needs.
If you're ready for a fresh approach to user experience, join this workshop and learn how to:
- Introduce useful tools from screenwriting that apply to user journey mapping
- Identify bottlenecks, important players, and deeper underlying challenges of design problems
- Explore how critical frameworks from comparative literature and film theory can be useful in evaluating user experiences
33. 1. A CHARACTER IS IN A ZONE OF
COMFORT
2. BUT THEY WANT SOMETHING
3. THEY ENTER AN UNFAMILIAR
SITUATION
4. ADAPT TO IT
5. GET WHAT THEY WANTED
6. PAY A HEAVY PRICE FOR IT
7. THEN RETURN TO THEIR FAMILIAR
SITUATION
8. HAVING CHANGED
THE STORY CIRCLE
1
3
5
7
2
46
8
35. A CHARACTER IS IN A ZONE OF COMFORT
BUT THEY WANT SOMETHING
THEY ENTER AN UNFAMILIAR SITUATION
ADAPT TO IT
GET WHAT THEY WANTED
PAY A HEAVY PRICE FOR IT
THEN RETURN TO THEIR FAMILIAR SITUATION
HAVING CHANGED
36. WHEN YOU
HAVE A NEED
YOU GO SOMEWHERE
SEARCH FOR IT
FIND IT
TAKE IT
THEN RETURN
HAVING CHANGED
37. WHEN YOU
HAVE A NEED
YOU GO SOMEWHERE
SEARCH FOR IT
FIND IT
TAKE IT
THEN RETURN
HAVING CHANGED