Chances are, you’re already using user journeys to plan how people will interact with products you design. Writers have been doing this for centuries—creating characters, and working out how those characters interact with their newly designed world. In this workshop, we’ll discuss one common narrative framework, Joseph Campbell’s “monomyth,” and how we can use it to create robust user journeys that drive helpful design and address real human needs. If you're ready for a fresh approach to user experience, join this workshop and learn how to: - Introduce useful tools from screenwriting that apply to user journey mapping - Identify bottlenecks, important players, and deeper underlying challenges of design problems - Explore how critical frameworks from comparative literature and film theory can be useful in evaluating user experiences

1. DESIGNING MEANINGFUL
USER JOURNEYS
A NARRATIVE APPROACH TO MEETING NEEDS
MATT EDWARDS CONFAB INTENSIVE‘16 @ASTRONAUTPNGUIN
http://bit.ly/2d7JmyU

2. AGENDA
INTRODUCTION
LEARNING NARRATIVE
EXERCISE ONE
STORY CIRCLE
EXERCISE TWO
BREAK
APPLYING NARRATIVE
EXERCISE THREE
DISCUSSION/Q&A
9:00 AM
9:05 AM
9:30 AM
10:00 AM
10: 20 AM
10:50 AM
11:00 AM
11:15 AM
11:45 AM

3. WHO’S“SPUN OUT”AT
THE START OFA PROJECT?

4. USERTYPES
MOTIVATIONS
TOOLS
COMMON BARRIERS
SUCCESS STATES

5. WE’RE NOTTHE ONLY
ONES.
TURNS OUT IT’S PRETTY COMMON!

6. GOOD COMPANY.

7. BRING IT BACKTO
HISTORICAL CONTEXT
CAMPBELL, VOGLER
JOSEPH CAMPBELL

10. CHRISTOPHERVOGLER

13. BREAKDOWN OF HERO’S JOURNEY
SO WHAT IS IT?

14. THE ORDINARYWORLD
(HERO)

15. THE CALLTOADVENTURE
(HERALD)
(TRICKSTER)

16. REFUSAL OFTHE CALL

17. MEETINGTHE MENTOR
(MENTOR)

18. (THRESHOLD GUARDIANS ERRY-WHERE)
CROSSINGTHETHRESHOLD

19. TESTS,ALLIES,AND ENEMIES
(ALLY)
(SHAPESHIFTER)

20. THEAPPROACH
(NOT A MOON)

21. THE ORDEAL
(THE SHADOW)

22. THE REWARD
(THE TREASURE)
(PROBLEMATIC)

23. (THRESHOLD GUARDIANS)
THE ROAD BACK

24. (PORKINS)
THE RESURRECTION

25. RETURNW/THE ELIXIR
(FORCE = ELIXIR)

26. EXERCISE
BREAK DOWN A POPULAR STORY/MOVIE USING
THE HERO’S JOURNEY.

27. INTROTO HARMON
BACKGROUND, CHANNEL 101

28. INTROTO HARMON
BACKGROUND, CHANNEL 101

29. MNWUD 2014@ASTRONAUTPNGUIN
(#SIXSEASONSANDAMOVIE)

30. THE STORY CIRCLE
WHAT IS IT?

31. THE STORY CIRCLE
1
3
5
7
2
46
8

32. BREAKDOWN OF STORY CIRCLE
JUST A FEW STEPS

33. 1. A CHARACTER IS IN A ZONE OF
COMFORT
2. BUT THEY WANT SOMETHING
3. THEY ENTER AN UNFAMILIAR
SITUATION
4. ADAPT TO IT
5. GET WHAT THEY WANTED
6. PAY A HEAVY PRICE FOR IT
7. THEN RETURN TO THEIR FAMILIAR
SITUATION
8. HAVING CHANGED
THE STORY CIRCLE
1
3
5
7
2
46
8

34. BREAKDOWN OF STORY CIRCLE
AND A FEW MORE QUADRANTS

35. A CHARACTER IS IN A ZONE OF COMFORT
BUT THEY WANT SOMETHING
THEY ENTER AN UNFAMILIAR SITUATION
ADAPT TO IT
GET WHAT THEY WANTED
PAY A HEAVY PRICE FOR IT
THEN RETURN TO THEIR FAMILIAR SITUATION
HAVING CHANGED

36. WHEN YOU
HAVE A NEED
YOU GO SOMEWHERE
SEARCH FOR IT
FIND IT
TAKE IT
THEN RETURN
HAVING CHANGED

37. WHEN YOU
HAVE A NEED
YOU GO SOMEWHERE
SEARCH FOR IT
FIND IT
TAKE IT
THEN RETURN
HAVING CHANGED

38. YOU
NEED,
GO
SEARCH,
FIND,
TAKE,
RETURN
CHANGED.

39. YOU NEED,
GO SEARCH,FIND, TAKE,
RETURN
CHANGED

40. CONSIDER DUALITIES
REFLECTING
ACTING
CONCRETE ABSTRACT

41. CONSIDER DUALITIES
REFLECTING REFLECTING
ACTING ACTING
ABSTRACT
ABSTRACTCONCRETE
CONCRETE

42. EXERCISE
CREATE A NEW STORY IN THE STYLE OF A
MYTH, FABLE, OR FAIRY TALE

43. BREAK
SEE YOU IN 10 MIN!

44. APPLYINGTHISTO USER
JOURNEYS
ANALYSIS VS. SYNTHESIS

45. COMMON LANGUAGE
ANALYSIS VS. SYNTHESIS

46. ANALYSIS SYNTHESIS

47. ANALYSIS
BREAKING DOWN EXISTING EXPERIENCES INTO
INDIVIDUAL COMPONENTS

48. ANALYSIS
IMPORTANT PLAYERS

49. ANALYSIS
KEY CHALLENGES

50. ANALYSIS
DEFINING SUCCESS/FAILURE

51. UNDERSTANDING RESEARCH!

52. UNDERSTANDING RESEARCH!

54. CHANNEL 2
CHANNEL 3

55. client
client
client

57. SYNTHESIS
COMBINING INDIVIDUAL COMPONENTS INTO A
COHESIVE WHOLE

58. SYNTHESIS
CREATING NEW EXPERIENCES

59. SYNTHESIS
FEEDBACK LOOPS

60. SYNTHESIS
MULTIPLE USER TYPES

61. SYNTHESIS
INTERSECTING NEEDS

62. HERO’S JOURNEY
VS
STORY CIRCLE
ADVANTAGES & DISADVANTAGES

63. DESIGNINGA NEW
EXPERIENCE!

64. EXERCISE
BREAK DOWN A POPULAR USER EXPERIENCE
USING THE HERO’S JOURNEY.
DESIGN A USER JOURNEY FOR A NEW
COMPETITOR TO THE SERVICE YOU ANALYZED.

65. THANKYOU!
QUESTIONS?
TWITTER: @ASTRONAUTPNGUIN
EMAIL: MATT.EDWARDS.0@GMAIL.COM