1. demand amplificationdistribution
√
actions
view
like
email
register
authenticate
repost
check-in
download
purchase
broadcast network franchise
content is encoded with an identifier
for digital OOH distribution
digital display networks are
equipped with RF transponders
that transmit displayed content
identifiers to mobile devices
content identifier is
referenced by the mobile
device server and content is
amplified across mobile
social channels
user actions are tracked for
auditable CPA reporting that
extends from digital OOH to
mobile channels and retail
environments.