SlideShare ist ein Scribd-Unternehmen logo
1 von 52
Downloaden Sie, um offline zu lesen
social media policies
ethics + codes of conduct
social media don’ts



                                      massimo burgio
                                      global search interactive
                               www.globalsearchinteractive.net
                                      SEMPO board of directors
nairobi, kenya 16 june, 2011                 www.sempo.org
who is massimo burgio?


 Global Search Interactive
 --- agency

 SEMPO Search Engine Marketing
 Professional Organization
 --- industry

 Burning Man community
 --- creative network

 iPad4Africa
 --- gift economy charity project

 ... traveler, artist, dj...
 --- =)
facebook account disabled anybody?
facebook disabled: you’re not alone
basic etiquette for facebook users




                                http://bit.ly/fb-manners
understanding
   risks
 the
how to get your account disabled on facebook


 •   Not being human / using a fake name
how to get your account disabled on facebook


 •   Personal profile to promote a business or organization
how to get your account disabled on facebook


 •   Posting copyrighted material
 •   Importing too many RSS feeds to Facebook notes
how to get your account disabled on facebook


 •   Promoting business on walls / pages / groups
how to get your account disabled on facebook


 •   Scraping information off Facebook
how to get your account disabled on facebook


 •   Getting reported as
     abusive by other users
how to get your account disabled on facebook


 •   Starting hate or
     obscene groups
how to get your account disabled on facebook


 •   Adding too many
     friends at once
 •   Joining too many
     groups
how to get your account disabled on facebook


 •   Post the same
     message on too
     many walls

 •   Sending out identical
     personal messages
     to several friends

 •   Placing too many
     links (promotional or
     not) on posts or
     messages

 •   Sending too many
     pokes at once
how to be a spammer on facebook ads


 •   Keep placing Facebook ads that
     have been refused

 •   Promoting spammy apps
 •   Adult content, profanity, vulgarity, obscenity
 •   Promoting illegal activities
 •   Promoting liquor, beer, wine, tobacco, firearms,
     gambling
 •   Defamatory or hate content / pages / groups
 •   Religious fundamentalist content
 •   political content for commercial use
 •   Use of webcams/surveillance equipment for non
     legitimate use
 •   Online non accredited educational institutions
     that offer degrees
 •   Promoting content that requires credit card
     application
what if your company social media accounts gets disabled and


you lose all your
investment ?
it’s time to start thinking about getting a


social media
        policy
why you need a social media policy


•   New collaborative scenario
    changes the way you
    connect and work

•   Emerging technologies
    change quality of work and
    type of feedback

•   Users look for a frank
    conversation, not a
    commercial push

•   Opportunity to learn from
    your customers
why you need a social media policy


•   Your employees face this
    landscape as brand
    representatives and online
    customer care team, but
    cannot offer a prompt
    pre-set feedback to each
    request/approach.

•   Communication must be
    fluid, but your employees
    need guidelines.
why you need a social media policy




•    To protect your company
     and your brand

•    To protect your employees

•    To protect your audience
your social media policy should apply to

•   Social networks,
    blogs, forums, wikis

•   Privacy, data protection,
    copyright

•   At work but also at home

•   Your web team /
    all your employees

•   Your business partners and
    ecosystem
classic corporate social media policy
top corporate social media policies
•   IBM Social Computing Guidelines
•   Intel Social Media Guidelines
•   Kodak Social Media Guidelines
•   New York City Social and Public Media Policy
•   RightNow Social Media Rules of Engagement
•   Coca-Cola Social Media Principles
•   Oracle Social Media Participation Policy
•   Sun Guidelines on Public Discourse
•   Massachussets Government Web Communication Policies
•   UK Cabinet Office Digital Engagement Guidelines
•   BBC Staff Editorial Guidelines Personal Use of Social Networking and Other 3° party sites
•   Electronic Frontier Foundation How to Blog Safely about Work
•   Dell’s Online Communication Policy
•   IOC Olympic Athletes Blogging Policy
•   Yahoo’s Personal Blog Guidelines for staff
•   ...
inspiration: one-liner corporate policies



  Be nice,
  Be honest,
  Don't release proprietary info.


  Be real and use your best judgement.
  Comply to all security policies.


  Don’t be stupid.
inspiration: bloggers’ code of conduct

•   Responsibility for our own words
•   Nothing we wouldn't say in person
•   Connect privately first
•   Take action against attacks
•   No anonymous or pseudonymous
    comments
•   Ignore the trolls
•   Encourage enforcement of terms
    of service
•   Keep our sources private
•   Discretion to delete comments
•   Think twice - post once
inspiration: blog user etiquette (dont’s)

• Don’t comment on blogs using
pseudonyms or as anonymous user,
try to give an identity to your online
contributions.

• Don’t use blog comments for link
building It’s useless, as most blog
comments are nofollow, and it’s still
perceived as spam.

• Don’t use content from other blogs or
site without giving source attribution. It
could be a copyright violation and, even
in case of Creative Commons, it’s a good
practice attributing/linking to the source.
inspiration: blog user etiquette (dont’s)

• Don’t ask bloggers for link exchange,
there are more natural ways to build
link popularity in the blogosphere.

• Don’t use a blog to crusade against
somebody. Even if this is your goal, it’s
always better to have a blog in favor of
the opposite you want to fight, rather
than having a blog with a negative
approach on a topic or person.

• Don’t forget the ethical code of
bloggers (bloggers’ code of conduct).
inspiration: social networks’ etiquette


•   Online conversations replicate
    real life conversations, and must
    be considered real.

•   There is no conversation without
    listening. Conversation is a two
    way process.

•   Online conversations are not
    “all about me”, and must focus
    on community values.
inspiration: social networks’ etiquette

•   In real life, would you follow somebody and claim to be his/her
    friend without a proper introduction?
•   Would you constantly talk about yourself and your business?
•   Would you repeatedly ask favors to somebody you barely know?
•   Would you introduce yourself as “john75” or “quality events”?
inspiration: facebook etiquette (dont’s)

•   Don’t use a user profile picture with
    brands or commercial info.
    FB is a network for real people, not
    a catalogue of classified ads.

•   Don’t be a virtual user. Besides of
    being against FB TOS and ground to
    lose the account, users are always
    diffident when interacting with
    avatars with fake / business names.

•   Don’t publish private conversations
    on users’ wall making them public.
    This is against the privacy.
    Use direct messages instead.
inspiration: facebook etiquette (dont’s)

•   Don’t ask for friendship if you represent
    a business. It sounds weird.

•   Don’t add friends without a proper
    introduction or a welcome message.
    Always say who you are and why / which
    topics you would like to discuss woth
    new friends.

•   Don’t abuse apps invitations – both
    for business apps and even worst with
    zombies/farms. This is spam.

•   Don’t abuse group invitations.
    if your friends think your event is worth,
    they’ll come. If they don’t answer, don’t
    bomb them with reminders.
inspiration: facebook etiquette (dont’s)

•   Don’t tag friends in embarrassing
    photos or videos. This is against their
    privacy.

•   Don’t post unnecessary comments on
    personal pictures that users upload,
    such as family pictures.

•   Don’t make it a drama if an user
    removes a comment or tag you posted.

•   Don’t use Facebook to create a
    professional network, Facebook is for
    personal connections. For business
    networking try other sites like LinkedIn
    or Xing instead.
inspiration: twitter etiquette (dont’s)

•   Don’t unfollow somebody without having
    had an exchange of tweets. Don’t unfollow
    users because they unfollwed you.

•   Don’t do “mass-following” just to make
    your profile numbers bigger.

•   Don’t use the Twitter stream for self-
    promotion. Twitter is a conversational
    channel, not a ads broadcasting one.

•   Don’t use Twitter just to stream your RSS
    feeds. Tweeps don’t like to follow
    automated profiles.

•   Don’t use your Twitter friend list for
    commercial spam via direct messages.
inspiration: twitter etiquette (dont’s)
• Don’t use Twitter to communicate
directly with other users. Use direct
messages or email instead.

• Don’t abuse @references just to be
visible on somebody else’s feed.

• Don’t use Twitter for personal rants
and revenge. not well accepted by the
community, you’ll lose reputation.

• Don’t leave your Twitter profile
anonymous. Twitter is a relational channel,
users want to know who you are. Picture
and profile info are a must.

•Don’t abuse #hashtags and trending
topics to start off-topic conversations.
inspiration: yahoo!answers etiquette (dont’s)

• Don’t use Yahoo! Answers for
commercial communication. You could be
reported for abuse by users, or get banned
by the Y!A Editorial team.

• Don’t use answers to provide
commercial information. The risks of
getting reported by users are higher.

• Don’t criticize other users for their
answers, neither on your questions nor on
other users’. Even if other users’ answers
are not correct, go your expert way and
offer a detailed problem solving answer,
complete with reference links.
inspiration: yahoo!answers etiquette (dont’s)

•Don’t fight with other users and do not
accept provocations. If in your answer you
want to include a feedback to another user
who is attacking you, think before posting,
and express your disagreement in a kind
and professional way.

•Don’t send personal messages with
commercial communications. You will be
immediately reported as spam.

•Don’t forget that Yahoo! Answers is a
community of experts and e-fluencers.
Your only goal here should be being the
top expert of your field/business/brand
always offering knowledge and concrete
support in terms of problem solution.
inspiration: youtube etiquette (dont’s)

• Don’t repeatedly ask other users to
watch your videos. YouTube users love to
discover their own video, or to search for
their favorite topics.

• Don’t customize your YouTube channel
with interactive elements. YouTube is not
MySpace, and it’s interactive enough.

• Don’t post off-topics video in response
to successful ones.

•Don’t abuse of comments, don’t post
polemic comments, and avoid commercial
off-topic links.
inspiration: social news etiquette (dont’s)

Digg, StumbleUpon, Sphinn, Mixx...

•Don’t ask to vote always only your
news. Social News communities support
knowledge sharing, not commercial
broadcasting.

• Don’t ask other users to Digg your
articles with direct messages. Start a
public conversation about the topic
instead, and get some relevant content
ready that users will love to share.

•Don’t post always the same article.
This is spam.
inspiration: social news etiquette (dont’s)

• Don’t post articles that are off-topic to
the news portal. If a moderator says that
you are off-topic, apologize and don’t
insist on publishing the same content, or
you will be banned.

•   Don’t use comments for link building.

• Don’t attack other users if they bury
your news. This is generally not against
you, but to point out the fact that the
content is commercial, spam or off-topic.
Sometimes bury is used as a sign of
disagreement on your content. Take it for
what it is and don’t start a drama about
it. Try to avoid it anyway by submitting
good content.
inspiration: friendfeed etiquette (dont’s)

• Don’t integrate all your feeds on
FriendFeed, each conversation belongs to
its original network.

• Don’t automate your FriendFeed profile.
FF is an online service but also a
professional community. Direct inputs on
FF have more value than those imported
via RSS.

• Don’t use FriendFeed if you are already
using other feeds aggregators such as
Ping.fm or Hellotxt, or you will ping-pong
spamming all networks with duplicate
content.
etiquette: all social sites (dont’s)

• Don’t invite all your friends every
time you discover a new social
network, and most definitely not by
submitting your Gmail address and
inviting everybody you ever
exchanged an email with.
Try to understand how the new site
and its community works first, then
invite just the friends who you
think would fit.

• Don’t start relational and editorial
activities on social networks before
reviewing the site’s terms and
conditions, and its community
guidelines.
inspiration: UNmarketing




   •   Stop marketing.

   •   Start engaging.
inspiration: aussie gov social media policy




        http://bit.ly/australian-social-media-policy
last tips: about tones and consequences
•Everytime you post online you leave
a digital signature. It won’t always be
possible to cancel, modify or rectify
your posts.

•Bad content will be online forever,
will get indexed by search engines,
and will affect your online brand
reputation.

•Think how you content could be
received before publishing it.
Put logic before emotions when facing
situations you could repent later.
last tips: about tones and consequences
•Being aggressive and arrogant don’t
work in the real life, even less on the
web.
•While in the real life one could always
apologize, online you can have an
account revoked or banned in a matter
of seconds.
• Try to be always kind and professional
in online conversations. Fun is good
too. Be nice and enjoy what you are
doing, the conversation, the experience
and the business on social networks
will be better.

•   Don’t be stupid! =)
case history
 from
      italy
telepass decalogue for employees’ activity
online and within social media networks

•   Transparency, privacy and data confidentiality.
•   We are people, not computers.
•   Share your knowledge.
•   Add value to the conversation.
•   In doubt, don’t publish.
•   No polemics and fights on the web.
•   Destructured coordinated communication.
•   The Good, the Bad, but not the Ugly.
•   It’s a collaborative web, share your best.
•   Have fun, but don’t forget about your day job.
telepass guidelines for employees’
engagement in online conversations

•   We commit to share value through our
    online activities.
•   Our content is on-topic, non polemic or
    offensive, and balanced with the other
    conversations (fair use, no spam).
•   We commit to respond to all enquires
    in a kind and professional way and in a
    timing that is apropriated for the social
    web.
•   We listen also to other conversations,
    participating and contributing always with
    an open, frank and friendly attitude.
telepass guidelines for employees’
engagement in online conversations

•   When we don’t agree on other users’
    point of view, we express it in an
    appropriate and educated way.
•   We support anti-spam practices,
    and contribute to the social web with
    appropriate titles and descriptions for
    our web contributions, tagging all
    media in a relevant way.
•   We respect other users’ intellectual
    property, copyright and privacy.
•   We comply to all confidentiality, privacy
    and employees policies in use at Telepass.
enjoy the online
conversation
asante /
shukrani!
I’m ready for your questions!




            massimo burgio
            global search interactive / sempo
            www.globalsearchinteractive.net
            www.sempo.org
            massimo@globalsearchinteractive.net
            www.massimoburgio.com

Weitere ähnliche Inhalte

Was ist angesagt?

Digital Identity basics (2014)
Digital Identity basics (2014)Digital Identity basics (2014)
Digital Identity basics (2014)robin fay
 
Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceJohn Duffy
 
Personal Branding for Undergraduates
Personal Branding for UndergraduatesPersonal Branding for Undergraduates
Personal Branding for UndergraduatesSuna Gurol
 
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
 
Understanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classUnderstanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classYadira Galindo
 
Bell Bajao Blog, Social Media Case Study
Bell Bajao Blog, Social Media Case StudyBell Bajao Blog, Social Media Case Study
Bell Bajao Blog, Social Media Case StudySanjukta Basu
 
Social Media and Employment
Social Media and EmploymentSocial Media and Employment
Social Media and EmploymentMalcolm Sheppard
 
Social Media in the Indian non profit context
Social Media in the Indian non profit contextSocial Media in the Indian non profit context
Social Media in the Indian non profit contextSanjukta Basu
 
Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...robin fay
 
MIS- Enhancing Collaboration using Web
MIS- Enhancing Collaboration using Web MIS- Enhancing Collaboration using Web
MIS- Enhancing Collaboration using Web Lucía Zamuria
 
06 12 13 LCAR Social Media Lunch And Learn
06 12 13 LCAR Social Media Lunch And Learn06 12 13 LCAR Social Media Lunch And Learn
06 12 13 LCAR Social Media Lunch And LearnJeff Geoghan
 
Toolbox starten met social media in b2b
Toolbox starten met social media in b2bToolbox starten met social media in b2b
Toolbox starten met social media in b2bWitpapier.nl
 
Not Just Another Session on Social Media
Not Just Another Session on Social MediaNot Just Another Session on Social Media
Not Just Another Session on Social MediaAffiliate Summit
 
How to use social media to market yourself and land your dream job
How to use social media to market yourself and land your dream jobHow to use social media to market yourself and land your dream job
How to use social media to market yourself and land your dream jobThe Marketing Crowd
 
Social media marketing_scene
Social media marketing_sceneSocial media marketing_scene
Social media marketing_sceneAvroRoy
 
Social Media For Educators - Personal, Professional and Classroom Considerations
Social Media For Educators - Personal, Professional and Classroom ConsiderationsSocial Media For Educators - Personal, Professional and Classroom Considerations
Social Media For Educators - Personal, Professional and Classroom ConsiderationsMass Marketing Resources
 
How to use Facebook to Network and find a job!
How to use Facebook to Network and find a job!How to use Facebook to Network and find a job!
How to use Facebook to Network and find a job!Natascha Saunders
 
Affiliate Summit East 2012 - Not Just Another Session on Social Media
Affiliate Summit East 2012 - Not Just Another Session on Social MediaAffiliate Summit East 2012 - Not Just Another Session on Social Media
Affiliate Summit East 2012 - Not Just Another Session on Social MediaAffiliate Window
 

Was ist angesagt? (20)

Digital Identity basics (2014)
Digital Identity basics (2014)Digital Identity basics (2014)
Digital Identity basics (2014)
 
Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical Advice
 
Personal Branding for Undergraduates
Personal Branding for UndergraduatesPersonal Branding for Undergraduates
Personal Branding for Undergraduates
 
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
 
Understanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classUnderstanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 class
 
Bell Bajao Blog, Social Media Case Study
Bell Bajao Blog, Social Media Case StudyBell Bajao Blog, Social Media Case Study
Bell Bajao Blog, Social Media Case Study
 
Social Media and Employment
Social Media and EmploymentSocial Media and Employment
Social Media and Employment
 
Social Media in the Indian non profit context
Social Media in the Indian non profit contextSocial Media in the Indian non profit context
Social Media in the Indian non profit context
 
Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...
 
Social media
Social mediaSocial media
Social media
 
MIS- Enhancing Collaboration using Web
MIS- Enhancing Collaboration using Web MIS- Enhancing Collaboration using Web
MIS- Enhancing Collaboration using Web
 
06 12 13 LCAR Social Media Lunch And Learn
06 12 13 LCAR Social Media Lunch And Learn06 12 13 LCAR Social Media Lunch And Learn
06 12 13 LCAR Social Media Lunch And Learn
 
Toolbox starten met social media in b2b
Toolbox starten met social media in b2bToolbox starten met social media in b2b
Toolbox starten met social media in b2b
 
Not Just Another Session on Social Media
Not Just Another Session on Social MediaNot Just Another Session on Social Media
Not Just Another Session on Social Media
 
Presentation social networks
Presentation social networksPresentation social networks
Presentation social networks
 
How to use social media to market yourself and land your dream job
How to use social media to market yourself and land your dream jobHow to use social media to market yourself and land your dream job
How to use social media to market yourself and land your dream job
 
Social media marketing_scene
Social media marketing_sceneSocial media marketing_scene
Social media marketing_scene
 
Social Media For Educators - Personal, Professional and Classroom Considerations
Social Media For Educators - Personal, Professional and Classroom ConsiderationsSocial Media For Educators - Personal, Professional and Classroom Considerations
Social Media For Educators - Personal, Professional and Classroom Considerations
 
How to use Facebook to Network and find a job!
How to use Facebook to Network and find a job!How to use Facebook to Network and find a job!
How to use Facebook to Network and find a job!
 
Affiliate Summit East 2012 - Not Just Another Session on Social Media
Affiliate Summit East 2012 - Not Just Another Session on Social MediaAffiliate Summit East 2012 - Not Just Another Session on Social Media
Affiliate Summit East 2012 - Not Just Another Session on Social Media
 

Andere mochten auch

Social media in the workplace - 27 November 2014
Social media in the workplace - 27 November 2014Social media in the workplace - 27 November 2014
Social media in the workplace - 27 November 2014Martin Augustus
 
Videos That Explain Social Media
Videos That Explain Social MediaVideos That Explain Social Media
Videos That Explain Social MediaGavin Heaton
 
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.0923 Kazoos LLC.
 
Ethics in Social Media
Ethics in Social MediaEthics in Social Media
Ethics in Social Mediajrfields
 
Social Media at Workplace
Social Media at WorkplaceSocial Media at Workplace
Social Media at WorkplaceJohn Macasio
 
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your WorkplaceWARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your WorkplaceJohn Sheridan
 
Social media in the workplace
Social media in the workplaceSocial media in the workplace
Social media in the workplacedebin cowell
 
Learning in a social workplace: the impact of social media
Learning in a social workplace: the impact of social mediaLearning in a social workplace: the impact of social media
Learning in a social workplace: the impact of social mediaJane Hart
 
Social Media In the Workplace - Film 260
Social Media In the Workplace - Film 260Social Media In the Workplace - Film 260
Social Media In the Workplace - Film 260Roshanaa2
 
Social Media in the Workplace
Social Media in the WorkplaceSocial Media in the Workplace
Social Media in the WorkplaceMichael Specht
 
Social media in the workplace
Social media in the workplace Social media in the workplace
Social media in the workplace AlphaStaff
 
Social Media In The Workplace
Social Media In The WorkplaceSocial Media In The Workplace
Social Media In The WorkplaceAndrew Kudwa
 
The Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceThe Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceMark A. Leon
 
The impact of social media on workplace learnng
The impact of social media on workplace learnngThe impact of social media on workplace learnng
The impact of social media on workplace learnngJane Hart
 
The top 10 tips for dealing with employee problem behavior
The top 10 tips for dealing with employee problem behavior The top 10 tips for dealing with employee problem behavior
The top 10 tips for dealing with employee problem behavior khaneducation
 
Seminar: Social media in the workplace - 30 November 2016
Seminar: Social media in the workplace - 30 November 2016Seminar: Social media in the workplace - 30 November 2016
Seminar: Social media in the workplace - 30 November 2016Russell_Kennedy
 

Andere mochten auch (20)

Social media in the workplace - 27 November 2014
Social media in the workplace - 27 November 2014Social media in the workplace - 27 November 2014
Social media in the workplace - 27 November 2014
 
Videos That Explain Social Media
Videos That Explain Social MediaVideos That Explain Social Media
Videos That Explain Social Media
 
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
 
Ethics in Social Media
Ethics in Social MediaEthics in Social Media
Ethics in Social Media
 
Social Media at Workplace
Social Media at WorkplaceSocial Media at Workplace
Social Media at Workplace
 
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your WorkplaceWARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
 
Social media in the workplace
Social media in the workplaceSocial media in the workplace
Social media in the workplace
 
Learning in a social workplace: the impact of social media
Learning in a social workplace: the impact of social mediaLearning in a social workplace: the impact of social media
Learning in a social workplace: the impact of social media
 
Social Media In the Workplace - Film 260
Social Media In the Workplace - Film 260Social Media In the Workplace - Film 260
Social Media In the Workplace - Film 260
 
Legal Ethics and Social Media
Legal Ethics and Social MediaLegal Ethics and Social Media
Legal Ethics and Social Media
 
Social Media in the Workplace
Social Media in the WorkplaceSocial Media in the Workplace
Social Media in the Workplace
 
Social media in the workplace
Social media in the workplace Social media in the workplace
Social media in the workplace
 
Social Media in the Workplace
Social Media in the WorkplaceSocial Media in the Workplace
Social Media in the Workplace
 
Social Media In The Workplace
Social Media In The WorkplaceSocial Media In The Workplace
Social Media In The Workplace
 
The Affects of Social Media in the Workplace
The Affects of Social Media in the WorkplaceThe Affects of Social Media in the Workplace
The Affects of Social Media in the Workplace
 
The impact of social media on workplace learnng
The impact of social media on workplace learnngThe impact of social media on workplace learnng
The impact of social media on workplace learnng
 
The top 10 tips for dealing with employee problem behavior
The top 10 tips for dealing with employee problem behavior The top 10 tips for dealing with employee problem behavior
The top 10 tips for dealing with employee problem behavior
 
Seminar: Social media in the workplace - 30 November 2016
Seminar: Social media in the workplace - 30 November 2016Seminar: Social media in the workplace - 30 November 2016
Seminar: Social media in the workplace - 30 November 2016
 
Social Media in the Workplace (24 and 25 August, 2012)
Social Media in the Workplace (24 and 25 August, 2012)Social Media in the Workplace (24 and 25 August, 2012)
Social Media in the Workplace (24 and 25 August, 2012)
 
Employee Discipline.PPTX
Employee Discipline.PPTXEmployee Discipline.PPTX
Employee Discipline.PPTX
 

Ähnlich wie Massimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi

Social Media Etiquette
Social Media EtiquetteSocial Media Etiquette
Social Media EtiquetteCarla Ferreira
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteCarla Ferreira
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for collegeGenevieve Howard
 
Facebook 101 for WGBH Employees
Facebook 101 for WGBH EmployeesFacebook 101 for WGBH Employees
Facebook 101 for WGBH EmployeesTory Starr
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends PresentationCreston Blanchard
 
How to build raving fans on facebook
How to build raving fans on facebookHow to build raving fans on facebook
How to build raving fans on facebookJanina Lear
 
Socialising Your Brand 2
Socialising Your Brand 2Socialising Your Brand 2
Socialising Your Brand 2snowmarketing
 
Taking Control of Social Media For Your Career - 2016
Taking Control of Social Media For Your Career - 2016Taking Control of Social Media For Your Career - 2016
Taking Control of Social Media For Your Career - 2016Cindy Royal
 
Socialising Your Brand 3 - Moray
Socialising Your Brand 3 - MoraySocialising Your Brand 3 - Moray
Socialising Your Brand 3 - Moraysnowmarketing
 
Yammer's Social Media Policy
Yammer's Social Media PolicyYammer's Social Media Policy
Yammer's Social Media PolicyYammer
 
How to find and build raving fans on Facebook
How to find and build raving fans on FacebookHow to find and build raving fans on Facebook
How to find and build raving fans on FacebookBe Socially Savvy
 
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersLinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersCarolyn Elefant
 

Ähnlich wie Massimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi (20)

Social Media 101 for Partners
Social Media 101 for PartnersSocial Media 101 for Partners
Social Media 101 for Partners
 
Social Media Etiquette
Social Media EtiquetteSocial Media Etiquette
Social Media Etiquette
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquette
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for college
 
Facebook 101 for WGBH Employees
Facebook 101 for WGBH EmployeesFacebook 101 for WGBH Employees
Facebook 101 for WGBH Employees
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends Presentation
 
How to build raving fans on facebook
How to build raving fans on facebookHow to build raving fans on facebook
How to build raving fans on facebook
 
Socialising Your Brand 2
Socialising Your Brand 2Socialising Your Brand 2
Socialising Your Brand 2
 
Taking Control of Social Media For Your Career - 2016
Taking Control of Social Media For Your Career - 2016Taking Control of Social Media For Your Career - 2016
Taking Control of Social Media For Your Career - 2016
 
Are You Socially Correct?
Are You Socially Correct?Are You Socially Correct?
Are You Socially Correct?
 
Nes for LinkedIn
Nes for LinkedInNes for LinkedIn
Nes for LinkedIn
 
Socialising Your Brand 3 - Moray
Socialising Your Brand 3 - MoraySocialising Your Brand 3 - Moray
Socialising Your Brand 3 - Moray
 
Yammer's Social Media Policy
Yammer's Social Media PolicyYammer's Social Media Policy
Yammer's Social Media Policy
 
Social Reputation
Social ReputationSocial Reputation
Social Reputation
 
Facebook Fan 101
Facebook Fan 101Facebook Fan 101
Facebook Fan 101
 
Social media awareness
Social media awarenessSocial media awareness
Social media awareness
 
How to find and build raving fans on Facebook
How to find and build raving fans on FacebookHow to find and build raving fans on Facebook
How to find and build raving fans on Facebook
 
Personal branding paula class 10.24.12
Personal branding   paula class 10.24.12Personal branding   paula class 10.24.12
Personal branding paula class 10.24.12
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital Citizenship
 
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersLinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for Lawyers
 

Mehr von Massimo Burgio

Burning Man e Gift Economy: tra Filosofia, Economia e Community
Burning Man e Gift Economy: tra Filosofia, Economia e CommunityBurning Man e Gift Economy: tra Filosofia, Economia e Community
Burning Man e Gift Economy: tra Filosofia, Economia e CommunityMassimo Burgio
 
Social Media Engagement - OMWeek Madrid 2013 - Massimo Burgio
Social Media Engagement - OMWeek Madrid 2013 - Massimo BurgioSocial Media Engagement - OMWeek Madrid 2013 - Massimo Burgio
Social Media Engagement - OMWeek Madrid 2013 - Massimo BurgioMassimo Burgio
 
Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio
Social Fundraising: Case Histories - Deca Master Nuoro, Massimo BurgioSocial Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio
Social Fundraising: Case Histories - Deca Master Nuoro, Massimo BurgioMassimo Burgio
 
Social Fundraising - Deca Master Nuoro, Massimo Burgio
Social Fundraising - Deca Master Nuoro, Massimo BurgioSocial Fundraising - Deca Master Nuoro, Massimo Burgio
Social Fundraising - Deca Master Nuoro, Massimo BurgioMassimo Burgio
 
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo BurgioSocial Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo BurgioMassimo Burgio
 
Gift Economy e Social Fundraising - Deca Master Massimo Burgio
Gift Economy e Social Fundraising - Deca Master Massimo BurgioGift Economy e Social Fundraising - Deca Master Massimo Burgio
Gift Economy e Social Fundraising - Deca Master Massimo BurgioMassimo Burgio
 
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)Massimo Burgio
 
Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo Burgio
Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo BurgioSocial Media Content Strategies - SM Economy Days Munich 2011 - Massimo Burgio
Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo BurgioMassimo Burgio
 
Putting Social Back In Social Media - SMSS London 2011
Putting Social Back In Social Media - SMSS London 2011Putting Social Back In Social Media - SMSS London 2011
Putting Social Back In Social Media - SMSS London 2011Massimo Burgio
 
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011Massimo Burgio
 
Massimo Burgio Web Congress Barcelona Social Media Marketing Workshop
Massimo Burgio Web Congress Barcelona Social Media Marketing WorkshopMassimo Burgio Web Congress Barcelona Social Media Marketing Workshop
Massimo Burgio Web Congress Barcelona Social Media Marketing WorkshopMassimo Burgio
 
Danish Masterclass 4: Social Media Optimization + Analytics Training
Danish Masterclass 4: Social Media Optimization + Analytics TrainingDanish Masterclass 4: Social Media Optimization + Analytics Training
Danish Masterclass 4: Social Media Optimization + Analytics TrainingMassimo Burgio
 
Social-media-marketing-FIMP-2010-gijon-massimo-burgio-web
Social-media-marketing-FIMP-2010-gijon-massimo-burgio-webSocial-media-marketing-FIMP-2010-gijon-massimo-burgio-web
Social-media-marketing-FIMP-2010-gijon-massimo-burgio-webMassimo Burgio
 
International Video SEO Optimization ISS Berlin Massimo Burgio
International Video SEO Optimization ISS Berlin Massimo BurgioInternational Video SEO Optimization ISS Berlin Massimo Burgio
International Video SEO Optimization ISS Berlin Massimo BurgioMassimo Burgio
 
Social Media Marketing Que? Iniciador Asturias 2010
Social Media Marketing Que? Iniciador Asturias 2010Social Media Marketing Que? Iniciador Asturias 2010
Social Media Marketing Que? Iniciador Asturias 2010Massimo Burgio
 
Massimo Burgio Social Media Marketing What EBA Forum 2010
Massimo Burgio Social Media Marketing What EBA Forum 2010Massimo Burgio Social Media Marketing What EBA Forum 2010
Massimo Burgio Social Media Marketing What EBA Forum 2010Massimo Burgio
 
Social Innovation Camp Food Roma Massimo Burgio
Social Innovation Camp Food Roma Massimo BurgioSocial Innovation Camp Food Roma Massimo Burgio
Social Innovation Camp Food Roma Massimo BurgioMassimo Burgio
 
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...Massimo Burgio
 
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw Poland
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw PolandDigital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw Poland
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw PolandMassimo Burgio
 
SEMPO Survey 2010 Social Media Marketing Findings Massimo Burgio
SEMPO Survey 2010 Social Media Marketing Findings Massimo BurgioSEMPO Survey 2010 Social Media Marketing Findings Massimo Burgio
SEMPO Survey 2010 Social Media Marketing Findings Massimo BurgioMassimo Burgio
 

Mehr von Massimo Burgio (20)

Burning Man e Gift Economy: tra Filosofia, Economia e Community
Burning Man e Gift Economy: tra Filosofia, Economia e CommunityBurning Man e Gift Economy: tra Filosofia, Economia e Community
Burning Man e Gift Economy: tra Filosofia, Economia e Community
 
Social Media Engagement - OMWeek Madrid 2013 - Massimo Burgio
Social Media Engagement - OMWeek Madrid 2013 - Massimo BurgioSocial Media Engagement - OMWeek Madrid 2013 - Massimo Burgio
Social Media Engagement - OMWeek Madrid 2013 - Massimo Burgio
 
Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio
Social Fundraising: Case Histories - Deca Master Nuoro, Massimo BurgioSocial Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio
Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio
 
Social Fundraising - Deca Master Nuoro, Massimo Burgio
Social Fundraising - Deca Master Nuoro, Massimo BurgioSocial Fundraising - Deca Master Nuoro, Massimo Burgio
Social Fundraising - Deca Master Nuoro, Massimo Burgio
 
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo BurgioSocial Media Marketing + Engagement: Deca Master, Massimo Burgio
Social Media Marketing + Engagement: Deca Master, Massimo Burgio
 
Gift Economy e Social Fundraising - Deca Master Massimo Burgio
Gift Economy e Social Fundraising - Deca Master Massimo BurgioGift Economy e Social Fundraising - Deca Master Massimo Burgio
Gift Economy e Social Fundraising - Deca Master Massimo Burgio
 
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)
 
Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo Burgio
Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo BurgioSocial Media Content Strategies - SM Economy Days Munich 2011 - Massimo Burgio
Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo Burgio
 
Putting Social Back In Social Media - SMSS London 2011
Putting Social Back In Social Media - SMSS London 2011Putting Social Back In Social Media - SMSS London 2011
Putting Social Back In Social Media - SMSS London 2011
 
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
 
Massimo Burgio Web Congress Barcelona Social Media Marketing Workshop
Massimo Burgio Web Congress Barcelona Social Media Marketing WorkshopMassimo Burgio Web Congress Barcelona Social Media Marketing Workshop
Massimo Burgio Web Congress Barcelona Social Media Marketing Workshop
 
Danish Masterclass 4: Social Media Optimization + Analytics Training
Danish Masterclass 4: Social Media Optimization + Analytics TrainingDanish Masterclass 4: Social Media Optimization + Analytics Training
Danish Masterclass 4: Social Media Optimization + Analytics Training
 
Social-media-marketing-FIMP-2010-gijon-massimo-burgio-web
Social-media-marketing-FIMP-2010-gijon-massimo-burgio-webSocial-media-marketing-FIMP-2010-gijon-massimo-burgio-web
Social-media-marketing-FIMP-2010-gijon-massimo-burgio-web
 
International Video SEO Optimization ISS Berlin Massimo Burgio
International Video SEO Optimization ISS Berlin Massimo BurgioInternational Video SEO Optimization ISS Berlin Massimo Burgio
International Video SEO Optimization ISS Berlin Massimo Burgio
 
Social Media Marketing Que? Iniciador Asturias 2010
Social Media Marketing Que? Iniciador Asturias 2010Social Media Marketing Que? Iniciador Asturias 2010
Social Media Marketing Que? Iniciador Asturias 2010
 
Massimo Burgio Social Media Marketing What EBA Forum 2010
Massimo Burgio Social Media Marketing What EBA Forum 2010Massimo Burgio Social Media Marketing What EBA Forum 2010
Massimo Burgio Social Media Marketing What EBA Forum 2010
 
Social Innovation Camp Food Roma Massimo Burgio
Social Innovation Camp Food Roma Massimo BurgioSocial Innovation Camp Food Roma Massimo Burgio
Social Innovation Camp Food Roma Massimo Burgio
 
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...
 
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw Poland
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw PolandDigital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw Poland
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw Poland
 
SEMPO Survey 2010 Social Media Marketing Findings Massimo Burgio
SEMPO Survey 2010 Social Media Marketing Findings Massimo BurgioSEMPO Survey 2010 Social Media Marketing Findings Massimo Burgio
SEMPO Survey 2010 Social Media Marketing Findings Massimo Burgio
 

Kürzlich hochgeladen

Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 

Kürzlich hochgeladen (20)

Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 

Massimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi

  • 1. social media policies ethics + codes of conduct social media don’ts massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directors nairobi, kenya 16 june, 2011 www.sempo.org
  • 2. who is massimo burgio? Global Search Interactive --- agency SEMPO Search Engine Marketing Professional Organization --- industry Burning Man community --- creative network iPad4Africa --- gift economy charity project ... traveler, artist, dj... --- =)
  • 5. basic etiquette for facebook users http://bit.ly/fb-manners
  • 6. understanding risks the
  • 7. how to get your account disabled on facebook • Not being human / using a fake name
  • 8. how to get your account disabled on facebook • Personal profile to promote a business or organization
  • 9. how to get your account disabled on facebook • Posting copyrighted material • Importing too many RSS feeds to Facebook notes
  • 10. how to get your account disabled on facebook • Promoting business on walls / pages / groups
  • 11. how to get your account disabled on facebook • Scraping information off Facebook
  • 12. how to get your account disabled on facebook • Getting reported as abusive by other users
  • 13. how to get your account disabled on facebook • Starting hate or obscene groups
  • 14. how to get your account disabled on facebook • Adding too many friends at once • Joining too many groups
  • 15. how to get your account disabled on facebook • Post the same message on too many walls • Sending out identical personal messages to several friends • Placing too many links (promotional or not) on posts or messages • Sending too many pokes at once
  • 16. how to be a spammer on facebook ads • Keep placing Facebook ads that have been refused • Promoting spammy apps • Adult content, profanity, vulgarity, obscenity • Promoting illegal activities • Promoting liquor, beer, wine, tobacco, firearms, gambling • Defamatory or hate content / pages / groups • Religious fundamentalist content • political content for commercial use • Use of webcams/surveillance equipment for non legitimate use • Online non accredited educational institutions that offer degrees • Promoting content that requires credit card application
  • 17. what if your company social media accounts gets disabled and you lose all your investment ?
  • 18. it’s time to start thinking about getting a social media policy
  • 19. why you need a social media policy • New collaborative scenario changes the way you connect and work • Emerging technologies change quality of work and type of feedback • Users look for a frank conversation, not a commercial push • Opportunity to learn from your customers
  • 20. why you need a social media policy • Your employees face this landscape as brand representatives and online customer care team, but cannot offer a prompt pre-set feedback to each request/approach. • Communication must be fluid, but your employees need guidelines.
  • 21. why you need a social media policy • To protect your company and your brand • To protect your employees • To protect your audience
  • 22. your social media policy should apply to • Social networks, blogs, forums, wikis • Privacy, data protection, copyright • At work but also at home • Your web team / all your employees • Your business partners and ecosystem
  • 23. classic corporate social media policy
  • 24. top corporate social media policies • IBM Social Computing Guidelines • Intel Social Media Guidelines • Kodak Social Media Guidelines • New York City Social and Public Media Policy • RightNow Social Media Rules of Engagement • Coca-Cola Social Media Principles • Oracle Social Media Participation Policy • Sun Guidelines on Public Discourse • Massachussets Government Web Communication Policies • UK Cabinet Office Digital Engagement Guidelines • BBC Staff Editorial Guidelines Personal Use of Social Networking and Other 3° party sites • Electronic Frontier Foundation How to Blog Safely about Work • Dell’s Online Communication Policy • IOC Olympic Athletes Blogging Policy • Yahoo’s Personal Blog Guidelines for staff • ...
  • 25. inspiration: one-liner corporate policies Be nice, Be honest, Don't release proprietary info. Be real and use your best judgement. Comply to all security policies. Don’t be stupid.
  • 26. inspiration: bloggers’ code of conduct • Responsibility for our own words • Nothing we wouldn't say in person • Connect privately first • Take action against attacks • No anonymous or pseudonymous comments • Ignore the trolls • Encourage enforcement of terms of service • Keep our sources private • Discretion to delete comments • Think twice - post once
  • 27. inspiration: blog user etiquette (dont’s) • Don’t comment on blogs using pseudonyms or as anonymous user, try to give an identity to your online contributions. • Don’t use blog comments for link building It’s useless, as most blog comments are nofollow, and it’s still perceived as spam. • Don’t use content from other blogs or site without giving source attribution. It could be a copyright violation and, even in case of Creative Commons, it’s a good practice attributing/linking to the source.
  • 28. inspiration: blog user etiquette (dont’s) • Don’t ask bloggers for link exchange, there are more natural ways to build link popularity in the blogosphere. • Don’t use a blog to crusade against somebody. Even if this is your goal, it’s always better to have a blog in favor of the opposite you want to fight, rather than having a blog with a negative approach on a topic or person. • Don’t forget the ethical code of bloggers (bloggers’ code of conduct).
  • 29. inspiration: social networks’ etiquette • Online conversations replicate real life conversations, and must be considered real. • There is no conversation without listening. Conversation is a two way process. • Online conversations are not “all about me”, and must focus on community values.
  • 30. inspiration: social networks’ etiquette • In real life, would you follow somebody and claim to be his/her friend without a proper introduction? • Would you constantly talk about yourself and your business? • Would you repeatedly ask favors to somebody you barely know? • Would you introduce yourself as “john75” or “quality events”?
  • 31. inspiration: facebook etiquette (dont’s) • Don’t use a user profile picture with brands or commercial info. FB is a network for real people, not a catalogue of classified ads. • Don’t be a virtual user. Besides of being against FB TOS and ground to lose the account, users are always diffident when interacting with avatars with fake / business names. • Don’t publish private conversations on users’ wall making them public. This is against the privacy. Use direct messages instead.
  • 32. inspiration: facebook etiquette (dont’s) • Don’t ask for friendship if you represent a business. It sounds weird. • Don’t add friends without a proper introduction or a welcome message. Always say who you are and why / which topics you would like to discuss woth new friends. • Don’t abuse apps invitations – both for business apps and even worst with zombies/farms. This is spam. • Don’t abuse group invitations. if your friends think your event is worth, they’ll come. If they don’t answer, don’t bomb them with reminders.
  • 33. inspiration: facebook etiquette (dont’s) • Don’t tag friends in embarrassing photos or videos. This is against their privacy. • Don’t post unnecessary comments on personal pictures that users upload, such as family pictures. • Don’t make it a drama if an user removes a comment or tag you posted. • Don’t use Facebook to create a professional network, Facebook is for personal connections. For business networking try other sites like LinkedIn or Xing instead.
  • 34. inspiration: twitter etiquette (dont’s) • Don’t unfollow somebody without having had an exchange of tweets. Don’t unfollow users because they unfollwed you. • Don’t do “mass-following” just to make your profile numbers bigger. • Don’t use the Twitter stream for self- promotion. Twitter is a conversational channel, not a ads broadcasting one. • Don’t use Twitter just to stream your RSS feeds. Tweeps don’t like to follow automated profiles. • Don’t use your Twitter friend list for commercial spam via direct messages.
  • 35. inspiration: twitter etiquette (dont’s) • Don’t use Twitter to communicate directly with other users. Use direct messages or email instead. • Don’t abuse @references just to be visible on somebody else’s feed. • Don’t use Twitter for personal rants and revenge. not well accepted by the community, you’ll lose reputation. • Don’t leave your Twitter profile anonymous. Twitter is a relational channel, users want to know who you are. Picture and profile info are a must. •Don’t abuse #hashtags and trending topics to start off-topic conversations.
  • 36. inspiration: yahoo!answers etiquette (dont’s) • Don’t use Yahoo! Answers for commercial communication. You could be reported for abuse by users, or get banned by the Y!A Editorial team. • Don’t use answers to provide commercial information. The risks of getting reported by users are higher. • Don’t criticize other users for their answers, neither on your questions nor on other users’. Even if other users’ answers are not correct, go your expert way and offer a detailed problem solving answer, complete with reference links.
  • 37. inspiration: yahoo!answers etiquette (dont’s) •Don’t fight with other users and do not accept provocations. If in your answer you want to include a feedback to another user who is attacking you, think before posting, and express your disagreement in a kind and professional way. •Don’t send personal messages with commercial communications. You will be immediately reported as spam. •Don’t forget that Yahoo! Answers is a community of experts and e-fluencers. Your only goal here should be being the top expert of your field/business/brand always offering knowledge and concrete support in terms of problem solution.
  • 38. inspiration: youtube etiquette (dont’s) • Don’t repeatedly ask other users to watch your videos. YouTube users love to discover their own video, or to search for their favorite topics. • Don’t customize your YouTube channel with interactive elements. YouTube is not MySpace, and it’s interactive enough. • Don’t post off-topics video in response to successful ones. •Don’t abuse of comments, don’t post polemic comments, and avoid commercial off-topic links.
  • 39. inspiration: social news etiquette (dont’s) Digg, StumbleUpon, Sphinn, Mixx... •Don’t ask to vote always only your news. Social News communities support knowledge sharing, not commercial broadcasting. • Don’t ask other users to Digg your articles with direct messages. Start a public conversation about the topic instead, and get some relevant content ready that users will love to share. •Don’t post always the same article. This is spam.
  • 40. inspiration: social news etiquette (dont’s) • Don’t post articles that are off-topic to the news portal. If a moderator says that you are off-topic, apologize and don’t insist on publishing the same content, or you will be banned. • Don’t use comments for link building. • Don’t attack other users if they bury your news. This is generally not against you, but to point out the fact that the content is commercial, spam or off-topic. Sometimes bury is used as a sign of disagreement on your content. Take it for what it is and don’t start a drama about it. Try to avoid it anyway by submitting good content.
  • 41. inspiration: friendfeed etiquette (dont’s) • Don’t integrate all your feeds on FriendFeed, each conversation belongs to its original network. • Don’t automate your FriendFeed profile. FF is an online service but also a professional community. Direct inputs on FF have more value than those imported via RSS. • Don’t use FriendFeed if you are already using other feeds aggregators such as Ping.fm or Hellotxt, or you will ping-pong spamming all networks with duplicate content.
  • 42. etiquette: all social sites (dont’s) • Don’t invite all your friends every time you discover a new social network, and most definitely not by submitting your Gmail address and inviting everybody you ever exchanged an email with. Try to understand how the new site and its community works first, then invite just the friends who you think would fit. • Don’t start relational and editorial activities on social networks before reviewing the site’s terms and conditions, and its community guidelines.
  • 43. inspiration: UNmarketing • Stop marketing. • Start engaging.
  • 44. inspiration: aussie gov social media policy http://bit.ly/australian-social-media-policy
  • 45. last tips: about tones and consequences •Everytime you post online you leave a digital signature. It won’t always be possible to cancel, modify or rectify your posts. •Bad content will be online forever, will get indexed by search engines, and will affect your online brand reputation. •Think how you content could be received before publishing it. Put logic before emotions when facing situations you could repent later.
  • 46. last tips: about tones and consequences •Being aggressive and arrogant don’t work in the real life, even less on the web. •While in the real life one could always apologize, online you can have an account revoked or banned in a matter of seconds. • Try to be always kind and professional in online conversations. Fun is good too. Be nice and enjoy what you are doing, the conversation, the experience and the business on social networks will be better. • Don’t be stupid! =)
  • 48. telepass decalogue for employees’ activity online and within social media networks • Transparency, privacy and data confidentiality. • We are people, not computers. • Share your knowledge. • Add value to the conversation. • In doubt, don’t publish. • No polemics and fights on the web. • Destructured coordinated communication. • The Good, the Bad, but not the Ugly. • It’s a collaborative web, share your best. • Have fun, but don’t forget about your day job.
  • 49. telepass guidelines for employees’ engagement in online conversations • We commit to share value through our online activities. • Our content is on-topic, non polemic or offensive, and balanced with the other conversations (fair use, no spam). • We commit to respond to all enquires in a kind and professional way and in a timing that is apropriated for the social web. • We listen also to other conversations, participating and contributing always with an open, frank and friendly attitude.
  • 50. telepass guidelines for employees’ engagement in online conversations • When we don’t agree on other users’ point of view, we express it in an appropriate and educated way. • We support anti-spam practices, and contribute to the social web with appropriate titles and descriptions for our web contributions, tagging all media in a relevant way. • We respect other users’ intellectual property, copyright and privacy. • We comply to all confidentiality, privacy and employees policies in use at Telepass.
  • 52. asante / shukrani! I’m ready for your questions! massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net www.massimoburgio.com