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KILLER FACEBOOK
MARKETING TACTICS


                                  massimo burgio
                                  global search interactive
                           www.globalsearchinteractive.net
                                  SEMPO board of directors
london, february 24 2011                 www.sempo.org
MARKETING TACTICS
THAT WILL GET YOU
KILLED ON FACEBOOK

                                  massimo burgio
                                  global search interactive
                           www.globalsearchinteractive.net
                                  SEMPO board of directors
london, february 24 2011                 www.sempo.org
MARKETING TACTICS
THAT WILL GET YOU
KILLED ON FACEBOOK

                                  massimo burgio
                                  global search interactive
                           www.globalsearchinteractive.net
                                  SEMPO board of directors
london, february 24 2011                 www.sempo.org
SEMPO Annual
State of Search
    SURVEY
www.sempo.org
facebook account disabled anybody?
facebook disabled: you’re not alone
facebook police is watching you
understanding
   risks
 the
about manners: facebook etiquette




              http://bit.ly/fb-manners
how to get
 your fb account
 disabled
how to get your account disabled on facebook


 •   Not being human / using a fake name
how to get your account disabled on facebook


 •   Using a personal profile to promote a business/organization
how to get your account disabled on facebook


 •   Posting copyrighted material
 •   Importing too many RSS feeds to Facebook notes
how to get your account disabled on facebook


 •   Promoting business on walls / pages / groups
how to get your account disabled on facebook


 •   Scraping information off Facebook
how to get your account disabled on facebook


 •   Getting reported as
     abusive by other users
how to get your account disabled on facebook


 •   Starting hate or
     obscene groups
how to get your account disabled on facebook


 •   Adding too many
     friends at once
 •   Joining too many
     groups
how to get your account disabled on facebook


 •   Post the same
     message on too
     many walls
 •   Sending out identical
     personal messages
     to several friends
 •   Placing too many
     links (promotional or
     not) on posts or
     messages
 •   Sending too many
     pokes at once
how to be a spammer on facebook ads
•   Keep placing Facebook ads that
    have been refused
•   Adult content, profanity,
    obscenity
•   Promoting illegal activities
•   Promoting liquor, beer, wine,
    tobacco, firearms, gambling
•   Promoting defamatory or hate
    content / pages / groups
•   Religious fundamentalist content
•   Political content for commercial
    use
•   Use of webcams/surveillance
    equipment for non legitimate use
•   Promoting content that requires
    credit card application
about tones and consequences
•Everytime you post online
you leave a digital signature.
It won’t always be possible
to cancel, modify or rectify
your posts.

•Bad content will be online
forever, will get indexed by
search engines, and will
affect your online brand
reputation.

•Think how you content
could be received before
publishing it. Put logic
before emotions when facing
situations you could repent
later.
what if your company social media accounts gets disabled and


you lose all your
investment ?
it’s time to start thinking about getting a


social media
        policy
classic corporate social media policy
why you need a social media policy


• To protect your
  company and brand

• To protect your
  employees

• To protect your
  audience
your social media policy should apply to

• Social networks,
  blogs, forums, wikis
• Privacy, data
  protection, copyright
• At work / at home
• Your web team /
  all your employees
• Your business partners
  and ecosystem
top corporate social media policies

•   IBM Social Computing Guidelines
•   Intel Social Media Guidelines
•   Kodak Social Media Guidelines
•   New York City Social and Public Media Policy
•   RightNow Social Media Rules of Engagement
•   Coca-Cola Social Media Principles
•   Oracle Social Media Participation Policy
•   Sun Guidelines on Public Discourse
•   Massachussets Government Web Communication Policies
•   UK Cabinet Office Digital Engagement Guidelines
•   BBC Staff Editorial Guidelines Personal Use of Social Networking + 3° Party Sites
•   Electronic Frontier Foundation How to Blog Safely About Work
•   Dell’s Online Communication Policy
•   IOC Olympic Athletes Blogging Policy
•   Yahoo’s Personal Blog Guidelines for staff
genius: one-liner corporate policies



  Be nice,
  Be honest,
  Don't release proprietary info.


  Be real and use your best judgement.
  Comply to all security policies.


  Don’t be stupid.
remember:
don’t be
stupid!
thank you!
ready for your questions!




         massimo burgio
         global search interactive / sempo
         www.globalsearchinteractive.net
         www.sempo.org
         massimo@globalsearchinteractive.net

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Massimo Burgio Killer Facebook Marketing Tactics SES London 2011

  • 1. KILLER FACEBOOK MARKETING TACTICS massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directors london, february 24 2011 www.sempo.org
  • 2. MARKETING TACTICS THAT WILL GET YOU KILLED ON FACEBOOK massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directors london, february 24 2011 www.sempo.org
  • 3. MARKETING TACTICS THAT WILL GET YOU KILLED ON FACEBOOK massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directors london, february 24 2011 www.sempo.org
  • 4. SEMPO Annual State of Search SURVEY www.sempo.org
  • 7. facebook police is watching you
  • 8. understanding risks the
  • 9. about manners: facebook etiquette http://bit.ly/fb-manners
  • 10. how to get your fb account disabled
  • 11. how to get your account disabled on facebook • Not being human / using a fake name
  • 12. how to get your account disabled on facebook • Using a personal profile to promote a business/organization
  • 13. how to get your account disabled on facebook • Posting copyrighted material • Importing too many RSS feeds to Facebook notes
  • 14. how to get your account disabled on facebook • Promoting business on walls / pages / groups
  • 15. how to get your account disabled on facebook • Scraping information off Facebook
  • 16. how to get your account disabled on facebook • Getting reported as abusive by other users
  • 17. how to get your account disabled on facebook • Starting hate or obscene groups
  • 18. how to get your account disabled on facebook • Adding too many friends at once • Joining too many groups
  • 19. how to get your account disabled on facebook • Post the same message on too many walls • Sending out identical personal messages to several friends • Placing too many links (promotional or not) on posts or messages • Sending too many pokes at once
  • 20. how to be a spammer on facebook ads • Keep placing Facebook ads that have been refused • Adult content, profanity, obscenity • Promoting illegal activities • Promoting liquor, beer, wine, tobacco, firearms, gambling • Promoting defamatory or hate content / pages / groups • Religious fundamentalist content • Political content for commercial use • Use of webcams/surveillance equipment for non legitimate use • Promoting content that requires credit card application
  • 21. about tones and consequences •Everytime you post online you leave a digital signature. It won’t always be possible to cancel, modify or rectify your posts. •Bad content will be online forever, will get indexed by search engines, and will affect your online brand reputation. •Think how you content could be received before publishing it. Put logic before emotions when facing situations you could repent later.
  • 22. what if your company social media accounts gets disabled and you lose all your investment ?
  • 23. it’s time to start thinking about getting a social media policy
  • 24. classic corporate social media policy
  • 25. why you need a social media policy • To protect your company and brand • To protect your employees • To protect your audience
  • 26. your social media policy should apply to • Social networks, blogs, forums, wikis • Privacy, data protection, copyright • At work / at home • Your web team / all your employees • Your business partners and ecosystem
  • 27. top corporate social media policies • IBM Social Computing Guidelines • Intel Social Media Guidelines • Kodak Social Media Guidelines • New York City Social and Public Media Policy • RightNow Social Media Rules of Engagement • Coca-Cola Social Media Principles • Oracle Social Media Participation Policy • Sun Guidelines on Public Discourse • Massachussets Government Web Communication Policies • UK Cabinet Office Digital Engagement Guidelines • BBC Staff Editorial Guidelines Personal Use of Social Networking + 3° Party Sites • Electronic Frontier Foundation How to Blog Safely About Work • Dell’s Online Communication Policy • IOC Olympic Athletes Blogging Policy • Yahoo’s Personal Blog Guidelines for staff
  • 28. genius: one-liner corporate policies Be nice, Be honest, Don't release proprietary info. Be real and use your best judgement. Comply to all security policies. Don’t be stupid.
  • 30. thank you! ready for your questions! massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net