SlideShare a Scribd company logo
1 of 50
Download to read offline
Because It is more that just Sold That Matters! 
www.RealEstateSource.com
Gale Team 
www.UtahRealtySource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
1.We are interviewing you as much your are interviewing us. If we earn your trust as we begin working together, we will be able to guide you throughout the home selling process in the least time and at the highest possible price. 
2.We don’t just want to talk about our unique marketing techniques, or boast of the awards we have received over the past 28 years. We want to be your resource guide and counselor through one of the most important investments of your life, the home selling process. 
3.We want you to be aware of WHAT we are doing, WHEN and WHY? 
Introduction
Gale Team 
Section 1 
1. About Our Team 
2. About Our Company 
3. Testimonies 
Section 2 “Selling your home – The 7 Steps 
Step 1. Selling Consultation 
Step 2. Develop Pricing Strategy 
Step 3. Develop Market Strategy 
Step 4. Implement Customized Marketing Plan 
Step 5. Understanding your Role 
Step 6. Negotiating the Purchase Contact 
Step 7. Managing Transaction to Closing 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Section 1 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
A About Our Team B About Our Company C Thoughts from our Clients
Gale Team 
About Our Team & Company 
Our Philosophy On How To Treat Clients Right! 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Marty Gale, Principal Broker of Utah Realty Source, Past Founder of RE/MAX METRO, E-pro, CRS, SFR, CDPE, ABR, Realtor Since 1986, Lifetime Member Salt Lake Board of Realtors Million Dollar Club, RE/MAX Executive Club, RE/MAX 100% CLUB 1998-2013 
Owner Agent Specialties: Residential Homes, New Construction, Land. 
Commercial: Purchases, Leasing, Investments, Medical, Multi-Family, Industrial and Office. 
Full-time practice from 1991 to Present
Gale Team 
Our Philosophy On How To Treat Clients Right! 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
People are our Business Real Estate is our Product! 
To first listen, then discover, consult, disclose, advise and negotiate! 
To understand the needs and desires of each client and consistently provide the highest quality, most innovative real estate service. 
To use our knowledge and experience over the last 28 years to create a smooth and worry free experience. In the words of a valued client: “ be your ninja warrior”. We strive to anticipate problems that may arise and solve them before they happen. 
To place our client's needs first by providing service beyond their expectations. Our constant goal is to engender mutual respect and long term relationships beneficial to all our associations. 
We value each client ten fold because when they are treated with courtesy and mutual respect, ten more transactions usually follow.
Gale Team 
Our Company – Utah Realty Source 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Utah Realty Source 
Founded by Marty and Laurie Gale in 2014 
Our goal is to provide the very highest level of service possible. This is the cornerstone of our long standing success for the last 3 decades. Professionalism, knowledge, integrity and commitment are the building blocks of what we use as the foundation for providing the absolute best as a Real Estate Brokerage and as Real Estate Professionals. Real Estate is what we do! As a guide and counselor we will help you navigate every step of your real estate transaction. We strive to focus on attending to all of the details of your transaction and providing the attention you deserve! 
Our problem solving skills have been honed for the last 28 years to assure you unprecedented expertise. 
The professionals at Utah Realty Source have served the greater Salt Lake City, Utah area since 1986 and love to assist people with their real estate transactions. We have helped hundreds of families with their relocation needs!
Gale Team 
A Few Testimonies 
What clients have to say! 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Wayne and Virginia Koltes 
Top Rank recommended 3 real estate agents which I interviewed and found Marty Gale was best suited for our needs. Marty had us an offer in one day which was satisfactory to us. The follow through was great for the buyers and us. We highly recommend Marty and Laurie. Wayne and Virginia Koltes April 25, 2014, 
Gayle Cota - Realtor at HomeSmart Realty 
I cannot say enough wonderful things about The Gale team. I had a client moving to his area and phone interviewed many Realtors in the area. Marty stood out above them all and took such good care of now "our" clients. They raved about his professionalism and service as well as his friendliness and good humor. He is the best and we would recommend him to everyone. March 4, 2014, Gayle referred her clients that relocated to the Gale Group 
Kelly Costner - Medical Records IT Analyst 
Marty is the most knowledgeable and in-depth Real Estate professional I've ever dealt with, and I've hired him to help me buy and sell. I would recommend him to anyone seeking to buy or sell a home! February 28, 2014, Kelly was Marty Gale's client
Gale Team 
A Few Testimonies 
What clients have to say! 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Dave Wernke - Chemical Operations Manager 
Marty Gale far exceeded our expectations as a Buyers Agent in the recent purchase of our home. His knowledge of the Utah real estate market is exceptional and with his experience in residential home construction he was able to provide beneficial advice in selecting well-built homes. The network of professionals that Marty works with are top shelf, his recommendations for home inspection and mortgage broker were perfect. Customer service from this team of professionals is some of the best we have worked with; this is our fifth home purchase. You will not be disappointed in choosing to work with Marty! 
February 28, 2014, Dave was Marty Gale's client 
Keith Van Scotter - President at Lincoln Paper and Tissue and Owner, Lincoln Paper and Tissue 
I hired Marty to market my house in South Jordan because of his experience and knowledge of the market. He kept me up to date on changing market conditions and provided valuable feedback on the best way to position the property for sale. He was also very easy to work with as I was an absentee owner. I recommend him very highly. 
Scott Baird - Operational Excellence Consultant at State of Utah 
Marty is an excellent realtor! We recently purchased a foreclosed home through Marty; his work history as a contractor and extensive understanding of homes in Utah gave us great insight into our home and how to move forward and navigate the waters of buying a foreclosed home. Marty's motto was to "know everything before his client did" and this played true in our purchase. Marty was prepared with every piece of information we wondered about and additional information we hadn't thought of. Because of Marty's preparation we had a smooth transaction without any problems and are now in our dream home. 
September 17, 2013, Scott was Marty Gale's client
Gale Team 
Selling Your Home in 7 Steps 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 1. Selling Consultation 
Step 2. Develop Pricing Strategy 
Step 3. Develop Market Strategy 
Step 4. Implement Customized Marketing Plan 
Step 5. Understanding your Role 
Step 6. Negotiating the Purchase Contract 
Step 7. Managing Transaction to Closing
Gale Team 
Selling Your Home in 7 Steps 
Working for you as your Sellers Agent 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
There are 3 types of agency relationships between parties in a real estate transaction 
Sellers Agent - An Agent who Represents the Seller 
Buyers Agent – An Agent who Represents the Buyer 
Limited Agent – Agent who Represents both parties.* 
When you Select Utah Realty Source to represent you as your “Sellers Agent” 
We work to assist you in locating a buyer and in negotiating a transaction suitable to your specific needs. A Seller's Agent has fiduciary duties to the seller which include loyalty, full disclosure, confidentiality, diligence, obedience, reasonable care, and holding safe monies entrusted to the agent.
Gale Team 
Determine Your Needs 
What is Most Important to you! 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Motivation: Why have you decided to sell? 
Timing: What factors in for closing? Is there a date we need to close by? 
Pricing: Where do you sit with value and mortgage, equity? 
Decision Making: What family members are involved in the decision process? 
Communication: Method of communication you prefer and how often? 
Previous Selling Experience: Negative and Positive 
Personal Property: Are you planning to include any personal items with sale? 
Staging of the Home: Are you ok with Staging the Home? 
Condition of the Home: Any problems that need to be disclosed? 
Relocation: Do you need assistance in acquiring a new property? 
Concerns: Would you like to discuss any concerns or questions? 
Step 1 
Selling Consultation
Gale Team 
Your Home’s Marketability 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 1 
Selling Consultation 
What will you miss the most about your home? 
What will you miss most about the location? 
What are some of the favorite features of your home? 
What complements have friends and neighbors made? 
What characteristics make your home unique as compared to others? 
What do you think the target market is for your home?
Gale Team 
Your Home’s Marketability 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 1 
Selling Consultation 
Any Issues That We Need To Be Aware Of ? 
Many items go into listing your home. Two have to do with disclosure. One is ordering a Preliminary Title Report the second is a State of Utah requirement. Filling out a Seller’s Property Condition Disclosure. Being Proactive rather than Reactive is by far the best approach. Filling out the disclosures properly can help avoid lawsuits! The disclosure covers 23 items. Here are a few: 
1.Additions and Re-Models 
2.Use of Property 
3.Roof. 
4.Mold, termites, rot or pests. 
5.Hazardous Substances. 
6.Structural Items and Soil. 
7.Boundaries and easements. Of course DISCLOSE DISCLOSE DISCLOSE
Gale Team 
Selling Your Home in 7 Steps 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 1. Selling Consultation 
Step 2. Develop Pricing Strategy 
Step 3. Develop Market Strategy 
Step 4. Implement Customized Marketing Plan 
Step 5. Understanding your Role 
Step 6. Negotiating the Purchase Contact 
Step 7. Managing Transaction to Closing
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
What Effects Your Home Market Value! 
Physical Characteristics 
Location, home size, lot size, architectural design, floor plan, condition, age and amenities have some of the strongest impact on price. 
Market Conditions 
There are other factors that also directly impact value. These include interest rates, employment rate, national, regional and local economic conditions, availability of competing homes and sold value of comparable homes.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
Using a Competitive Market Analysis as a Guide! 
A Competitive Market Analysis (CMA) is one of the strongest tools we use when determining the potential selling price of your home. As a member of the Salt Lake Board of Realtors. 
A Competitive Market Analysis highlights similar homes in your area that are: 
Active listings: Homes that are currently competing with yours in area for the attention of Buyers. 
We can see the active home comparable prices, but remember these home have not yet received an acceptable offer. 
Under Contract: Homes that have received and accepted an offer are a good indicator of realistic pricing. 
Sold Listings: Looking for prices paid recently is a good foundation for determining your home’s most accurate value. Once the proper adjustments are made for square footage, bedrooms, lot size and several other features we can accurately make a recommendation on the asking price for your home. 
Expired Listings: Homes that have gone thru a long period of time with out any offers. Usually attributed to one or all of the following: over priced, poor condition and location. (any property will eventually sell at the right price)
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
A Buyer Will Not Pay More Than They Need To! 
Homes for $385,000 
Homes for $400,000 
It’s quite simple - a Buyer will not pay more that they have to. Buyers will start watching the market up to 6 months prior to purchasing. They usually know more than anyone about what is available and for how much. If your price is within the market range, Buyers will look at your home. If priced too high, they will probably skip it. Your high price will make the competition look good and help their home sell instead of yours. 
If you had time to see 3 homes which ones would look at?
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
The Risks of Pricing Too High! 
If you price your home at “Fair Market Value” you should see good activity and buyer interest. The higher you go above Fair Market Value to “test the market” the fewer showings will occur. Aggressively pricing your property below Fair Market Value will result in showings and could result in multiple offers.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
The Excitement of a “New On Market Listing” 
When selling your home time is not your friend. When a new home is listed we aggressively market it to potential buyers, and agents. Local agents along with buyers will see your home when it first comes on the market. Interest will build over the first and 2nd week and then fall off after the third week. At that time we usually see a decline in showings and interest. Your home becomes “obsolete” in the eyes of other agents and buyers. Marketing time is prolonged and our initial marketing momentum is lost. If your are not priced right, you may miss showing opportunities. Showings that do not occur do not produce an offer. This may result in your home selling but at a reduced price or below market value.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
The Problem with “Testing the Market” 
A common mistake sellers make is to set their sales price high at the beginning to “test the market”. Of course the thought is “we can always lower the price if is doesn’t sell “ or “we need a cushion for negotiation”. Unfortunately most showings occur when the home is first listed. Once that initial pool of buyers have seen the home and it does not sell, then the sellers will have to wait for new buyers to come into the market and will have to reduce the price to become competitive . The longer the home is on the market the less interest it will generate. In most cases a buyer feels that they need to offer less if the home has been on the market a long time. It is important to price the home correctly in the beginning especially when you our market is trending towards buyers. Simply put, buyers are not making low ball offers on properties that are overpriced. They wait for properties that are priced correctly in the first place to come on the market.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
Why is your first offer usually the best offer? 
Another common mistake home sellers make is to disregard the first offer that is presented. Often they receive an offer quickly and become over confident and believe they could do better if they wait. Rarely is that the case. When you first list your home new buyers and buyers who are waiting for the right fit will come see your home. So it is possible that if you price at Fair Market Value you could get an offer right away! After time passes and pricing comes down, then you get the “DEAL MAKERS.” After even more time you get the “BOTTOM FEEDERS”! 
Who would you prefer to purchase your home?
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 2 
Develop A 
Pricing Strategy 
The Selling Equation 
It is really quite simple. Price + Exposure = Sold 
You must start out with the correct pricing for your home. Once you have the property priced right, we can aggressively market your home to other Realtors and potential buyers in your area. We have established an expansive marketing program, but it only works if the home is priced at Fair Market Value.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Selling Your Home in 7 Steps 
Step 1. Selling Consultation 
Step 2. Develop Pricing Strategy 
Step 3. Develop Market Strategy 
Step 4. Implement Customized Marketing Plan 
Step 5. Understanding your Role 
Step 6. Negotiating the Purchase Contact 
Step 7. Managing Transaction to Closing
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Where Buyers Find The Home They Purchase? 
Step 3 
Develop Market Strategy 
The pie chart to the left illustrates where home buyers come from. 86% of home sales come from the marketing efforts of Real Estate professionals . Real estate agents and internet leads are directly attributable to properties placed on the MLS
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Nearly all Buyers Are Searching Online 
Step 3 
Develop Market Strategy 
As we noticed on the last page 37% of buyers find their home on the internet. Over 90% of buyers are searching online for homes. This is usually the first step buyers take when planning a real estate purchase. It is important to know that todays buyers are well educated and aware of home values before they begin touring properties. It is crucial to present your home online in a way that will garner the most favorable attention.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Step 1. Selling Consultation 
Step 2. Develop Pricing Strategy 
Step 3. Develop Market Strategy 
Step 4. Implement Customized Marketing Plan 
Step 5. Understanding your Role 
Step 6. Negotiating the Purchase Contact 
Step 7. Managing Transaction to Closing
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Striking Unique Professional Photography 
You only get one chance for that first impression! That emotional connection that sales the property! 
The property photos will appear on the MLS and all top ranked websites including all franchise sites. We utilize custom photography on all of our listings! We provide Full Video tours and YouTube tours. These are all narrated with the outstanding details of the property. Did you know that online homes with multiple photos get viewed over five times as more than those with only one or two pictures?!
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Descriptive Headlines & Text Promoting Your Home’s Best and Most Unique Features 
Taking the time to write ad copy is very important. We are constantly surprised by how many listings we see with minimal or poorly written descriptions of the listing. Sometimes no description at all! We take the time needed to provide a detailed summary of your property’s best features. We review the positive features and best attributes of your home.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Your Home’s Information Listed on the Wasatch Front Regional MLS 
The Salt Lake Board of Realtors is part of the Wasatch Front Regional Multiple Listing Service. This is the largest listing service in Utah. This on line data base contains all of the properties from all participating Real Estate Brokerages with over 1900 offices and 11,600 Realtors! The average number of properties listed is over 15,000. It is one of the most important tools Agents and Brokers use when searching for available properties. 
The instant your property is listed on the MLS thousands of Agents have immediate access to the details of your home. 
75% of all Sales Originate with the MLS
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Your Home’s Information Listed on all of our Company and Realtor Sites
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Your Home’s Information Is Syndicated on all Major Listing Platforms Large and Small! 
Over 98% of home buyers use the internet as a tool to search for homes. 
Now more that ever home buyers are using the benefits of technology to search for properties. Many home purchases begin with searching the web. We have literally 100’s of websites on which your property will be featured and buyers can view your virtual tour 24 hours a day, 7 days a week.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Your Home’s Information Is Listing on Your Own personal Websites! 
Over 98% of home buyers use the internet as tool for search for homes. 
Your home will be featured on one or more personal web sites designed just for your property.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Automated Email Notifications 
Many local buyers have already teamed up with a Realtor and receive automated notifications alerting them when a new listing comes on the market or when a listing they are interested in has a price reduction. This is why it is so important to have the photos and text just right before placing the property on the market.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Show Case Your Home with a Virtual Tour 
Many buyers will begin to fall in love with a property by viewing the virtual tour. We want them to want your home long before they reach the front door! As both buyers and agents browse the internet for possible home choices, the added benefit of a virtual tour allows the buyer to better understand the layout, finishes and design. This captures the buyers attention and allows them to mentally place themselves and their belongings in the properties they see.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Highly Visible Yard Sign 
Yard Signs still account for about 11% of buyers come. At Utah Realty Source we install attractive visible signs the day the house goes on the Market! This will not only attract potential buyers but will also get other agents’ attention that are not watching the MLS daily.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
The “Reveal” Open House Tour 
An Open house at the end of the first week on the market can be a great way to generate traffic! It can serve as a good promotional event and a great way to launch your listing! How do we accomplish it…… Shhh it’s a secret we won’t write down.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Custom Designed Color Property Brochures 
It takes strong marketing tools like the custom designed full color property brochure to entice buyers to call. Maximum impact will help assure calls on your listing. We place photos on the front and important facts about the home on the back or our property brochures. Links to property tours and Mobile site link and QR codes are additional items we feature.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Just Listed and Open House Post Card Mail Campaign 
Direct marketing is still one of the most successful ways to find new buyers. Word of mouth from the surrounding neighbors who receive the post card will tell friends and family to help them find a neighbor they would like to have. These help to bring in buyers that would not normally look in the area .
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 4 
Implement Customized Market Plan 
Quick Response To All Inquiries 
Whether it is email, text or phone call, we are quick to respond! We place only our cell phone numbers on signs and marketing pieces to assure a quick response for potential leads.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 5 
Understanding 
Your Role 
Presentation Of Your Home 
In todays market every showing counts. You only get one chance to make a first impression! A home 
that is at it’s very best (provided it is priced at fair market value) will typically sell faster and closer to top 
dollar than other homes. Here are a few useful tips to have a successful showing. We will also 
provide a walk-thru consultation in staging your home. 
• Tidy up, remove clutter and personal items – less is more 
• Do a deep clean, windows interior and exterior. Between showings a quick vacuum 
and dusting. 
• Turn on your lights and open you shades and blinds. 
• Make sure to remove pet odors and other cooking smells. 
• Be sure laundry is picked up and put away and kids toys are put away. 
• Turn off the TV and Appliances that may distract (soft background music is good)
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 5 
Understanding Your Role 
Your Participation 
•Always maintain your home in ready to show condition. 
•Try to be flexible on showing appointments. 
•Save the business cards of the realtors showing. 
•Be cautious when talking to buyers or realtors. By talking to the other agent or buyers you could actually weaken you negotiating position. 
•Please let us know of any notable changes in your property. 
•If approached by buyers not accompanied by a realtor, call us. Do not let them in without us or another agent present. 
•Items such as guns, jewelry or prescription drugs should be safely locked away.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 5 
Understanding 
Your Role 
Scheduling Home Showings and 
Providing Feedback 
The Realtor high tech key box system will ensure a 
greater level of security. 
This system will log in every showing that occurs, day 
time and if the agent entered the property more than 
once. The other added benefit is follow-up. We can 
send out a questionnaire to find out the buyers’ level 
of interest and what the agent thought and whether 
they would show the property again. Key boxes have 
special “call before showing” codes and can be 
programmed to use in a predetermined window of 
time. If a property is occupied, many times we will 
hide the keybox to make sure agents call for an 
appointment.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 5 
Understanding 
Your Role 
Keeping Pace With Activity In Your 
Market Area 
During the listing period we check to see if new competitive properties have 
come on the market as well as homes that have received offers and those that 
have closed escrow.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 1. Selling Consultation 
Step 2. Develop Pricing Strategy 
Step 3. Develop Market Strategy 
Step 4. Implement Customized Marketing 
Step 5. Understanding your Role 
Step 6. Negotiating the Purchase Contact 
Step 7. Managing Transaction to Closing 
Step 6 
Negotiating 
the Purchase 
Contract
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 6 
Negotiating 
the Purchase 
Contract 
Purchase Offer – Real Estate Purchase Contract 
Evaluating an offer to purchase. There are many components of a 
Real Estate Purchase Contact. The document is legally binding 
and must be reviewed and read carefully. This is when 
experience really counts as an agent. Balancing the fine line of 
getting top dollar and making sure you get the closing table! Does 
it meet your terms and needs? Our team has negotiated as many 
as 24 offers on one property at the same time. Five of those offers 
were written by our team for buyers who did not want to use a 
buyers agent. So many factors play into an acceptable offer. Not 
just price. Deadlines, prequalification, down payment, loan type, 
inspections, subject to certain items and so on.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 6 
Negotiating 
the Purchase 
Contract 
Purchase Offer – Real Estate Purchase Contract 
Purchase price: Before accepting the price look at the terms that follow. 
Included Items: What items have been asked for? Were they included originally? 
Excluded Items: Buyer may ask for certain items to be removed from the property. 
Water Rights: Is their irrigation, well or other water rights that have a separate conveyance? Value? Included? 
Earnest Money: Does that buyer have a large enough earnest money deposit to be serious?? 
Financing Terms: What type of financing is involved or is it a cash offer? 
Special Assessments: Special assessment if any can be split between the buyer and seller different ways. 
Possession: When does the buyer want to take the property after closing? 
Sellers Disclosures: Is the sellers property conditions disclosure filled out and ready to deliver to buyer? 
Due Diligence: How long of a time period is the buyer wanting for due diligence? 
Finance & 
Appraisal Condition: Is the offer subject to this condition and when does this deadline expire? 
Settlement Deadline: When does the buyer want to sign the papers and when to they want to take possession? 
Below are some of the items that play a part in the offer 
process and need to have close attention paid to them.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 1. Selling Consultation 
Step 2. Develop Pricing Strategy 
Step 3. Develop Market Strategy 
Step 4. Implement Customized Marketing 
Step 5. Understanding your Role 
Step 6. Negotiating the Purchase Contact 
Step 7. Managing Transaction to Closing
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Step 7 
Managing the 
Transaction to 
Closing 
Provide the Seller Disclosures 
(a) a written Seller property condition disclosure for the Property, completed, signed and dated by Seller. 
(b) a Commitment for Title Insurance. 
(c) a copy of any restrictive covenants (CC&R's), rules and regulations affecting the Property; 
(d) a copy of the most recent minutes, budget and financial statement for the homeowners' association, if any; 
(e) a copy of any lease, rental, and property management agreements affecting the Property not expiring prior to Closing; 
(f) evidence of any water rights and/or water shares referenced in Section 1.4; 
(g) written notice of any claims and/or conditions known to Seller relating to environmental problems and building or zoning 
code violations; 
Buyers due diligence: Buyer's Due Diligence shall consist of Buyer's review and approval of the contents of the Seller 
Disclosures and any other tests, evaluations and verifications of the Property deemed necessary, 
Remaining Contingencies and Financing: Finalize any other lender required repairs or conditions. 
Settlement and Closing: Schedule the closing, buyer walk through and any other last minute details.
Gale Team 
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 
Lets Get Started! 
There is a reason why we sell our properties quickly and for top dollar! 
Marty with 28 years in the business (full time) and Laurie with 23 years (full 
time). Our experience will prove time and time again! Our comprehensive 
real estate experience combined with powerful marketing will get you to the 
finish line! We are committed to your successful transaction!

More Related Content

What's hot

Listing Presentation
Listing PresentationListing Presentation
Listing PresentationLenneaA
 
Pre listing packet - 2014
Pre listing packet - 2014Pre listing packet - 2014
Pre listing packet - 2014Josh Lavik
 
Estate Agent Presentation (1)
Estate Agent Presentation (1)Estate Agent Presentation (1)
Estate Agent Presentation (1)KatieJacksonKtJ
 
Jonas Simmons Buyer Presentation
Jonas  Simmons  Buyer PresentationJonas  Simmons  Buyer Presentation
Jonas Simmons Buyer PresentationJonasSimmons
 
Presentation
PresentationPresentation
Presentationfayehines
 
AJ Team presentation
AJ Team presentationAJ Team presentation
AJ Team presentationAJTeamRealty
 
Buyer Presentation for Real Living
Buyer Presentation for Real LivingBuyer Presentation for Real Living
Buyer Presentation for Real LivingEileen Schwartz
 
Paul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - Sellers
Paul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - SellersPaul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - Sellers
Paul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - Sellerspaulcjensen
 
The Essential Marketing Strategy
The Essential Marketing StrategyThe Essential Marketing Strategy
The Essential Marketing StrategyWilliam Bedgood
 
Buyer Presentation Red
Buyer Presentation RedBuyer Presentation Red
Buyer Presentation Redjmadrid7
 
Power Point Presentation For Sellers
Power Point Presentation For SellersPower Point Presentation For Sellers
Power Point Presentation For SellersRob Racz
 
Home Buyer Presentation
Home Buyer PresentationHome Buyer Presentation
Home Buyer PresentationHopperD
 
Preparing For a Successful Sale
Preparing For a Successful SalePreparing For a Successful Sale
Preparing For a Successful SaleErin Buckalew
 
Northwest monarch estates
Northwest monarch estatesNorthwest monarch estates
Northwest monarch estatesEd Stevenson
 
Preparing for a Successful Home Sale
Preparing for a Successful Home SalePreparing for a Successful Home Sale
Preparing for a Successful Home Salejessicabway
 

What's hot (20)

Listing Presentation
Listing PresentationListing Presentation
Listing Presentation
 
Pre listing packet - 2014
Pre listing packet - 2014Pre listing packet - 2014
Pre listing packet - 2014
 
Estate Agent Presentation (1)
Estate Agent Presentation (1)Estate Agent Presentation (1)
Estate Agent Presentation (1)
 
Jonas Simmons Buyer Presentation
Jonas  Simmons  Buyer PresentationJonas  Simmons  Buyer Presentation
Jonas Simmons Buyer Presentation
 
The Power of a Pre-Listing Package
The Power of a Pre-Listing PackageThe Power of a Pre-Listing Package
The Power of a Pre-Listing Package
 
Presentation
PresentationPresentation
Presentation
 
AJ Team presentation
AJ Team presentationAJ Team presentation
AJ Team presentation
 
Buyer Presentation for Real Living
Buyer Presentation for Real LivingBuyer Presentation for Real Living
Buyer Presentation for Real Living
 
Waypointnew
WaypointnewWaypointnew
Waypointnew
 
Paul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - Sellers
Paul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - SellersPaul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - Sellers
Paul Jensen, Sellstate Alliance Realty, Pre Listing Presentation - Sellers
 
The Essential Marketing Strategy
The Essential Marketing StrategyThe Essential Marketing Strategy
The Essential Marketing Strategy
 
Buyer Presentation Red
Buyer Presentation RedBuyer Presentation Red
Buyer Presentation Red
 
Buyer eXp
Buyer eXpBuyer eXp
Buyer eXp
 
Listing Proposal
Listing ProposalListing Proposal
Listing Proposal
 
Power Point Presentation For Sellers
Power Point Presentation For SellersPower Point Presentation For Sellers
Power Point Presentation For Sellers
 
Presentation1
Presentation1Presentation1
Presentation1
 
Home Buyer Presentation
Home Buyer PresentationHome Buyer Presentation
Home Buyer Presentation
 
Preparing For a Successful Sale
Preparing For a Successful SalePreparing For a Successful Sale
Preparing For a Successful Sale
 
Northwest monarch estates
Northwest monarch estatesNorthwest monarch estates
Northwest monarch estates
 
Preparing for a Successful Home Sale
Preparing for a Successful Home SalePreparing for a Successful Home Sale
Preparing for a Successful Home Sale
 

Similar to Utah Real Estate Experts - A Guide to Selling Your Home in 2014

KPLLC Residential Sellers Pamphlet
KPLLC Residential Sellers PamphletKPLLC Residential Sellers Pamphlet
KPLLC Residential Sellers PamphletKroeger Properties
 
Listing presentation Realtor Bahr Solutions
Listing presentation Realtor Bahr SolutionsListing presentation Realtor Bahr Solutions
Listing presentation Realtor Bahr SolutionsDawn Bahr
 
Listing Presentation - BestListingPresentation.com
Listing Presentation - BestListingPresentation.comListing Presentation - BestListingPresentation.com
Listing Presentation - BestListingPresentation.comBest Listing Presentation
 
Laura Ters, Home Smart Realty - Seller Presentation
Laura Ters, Home Smart Realty - Seller PresentationLaura Ters, Home Smart Realty - Seller Presentation
Laura Ters, Home Smart Realty - Seller PresentationDiane Neslund
 
Pre- Listing Presentation
Pre- Listing Presentation Pre- Listing Presentation
Pre- Listing Presentation Sheri Page
 
Pre- Listing Presentation
Pre- Listing Presentation Pre- Listing Presentation
Pre- Listing Presentation Sheri Page
 
Landscape Prelisting
Landscape  PrelistingLandscape  Prelisting
Landscape PrelistingSheri Page
 
Julie Ternes Homes, Listing Presentation
Julie Ternes Homes, Listing PresentationJulie Ternes Homes, Listing Presentation
Julie Ternes Homes, Listing PresentationJulie Ternes
 
Your Home Listing Presentation by JulieTernesHomes.com
Your Home Listing Presentation by JulieTernesHomes.comYour Home Listing Presentation by JulieTernesHomes.com
Your Home Listing Presentation by JulieTernesHomes.comJulie Ternes
 
Mike knecht Royal Lepage Terrequity Real Estate- Home Sellers Guide
Mike knecht Royal Lepage Terrequity Real Estate- Home Sellers GuideMike knecht Royal Lepage Terrequity Real Estate- Home Sellers Guide
Mike knecht Royal Lepage Terrequity Real Estate- Home Sellers GuideMike Knecht B.A.
 
Mike Knecht-4th Draft-Pre-Listing Package-2016.compressed
Mike Knecht-4th Draft-Pre-Listing Package-2016.compressedMike Knecht-4th Draft-Pre-Listing Package-2016.compressed
Mike Knecht-4th Draft-Pre-Listing Package-2016.compressedMike Knecht B.A.
 
ROG Iising Presentation
ROG Iising PresentationROG Iising Presentation
ROG Iising PresentationSheri Page
 
Pre-Listing Presentation - BestListingPresentation.com
Pre-Listing Presentation - BestListingPresentation.comPre-Listing Presentation - BestListingPresentation.com
Pre-Listing Presentation - BestListingPresentation.comBest Listing Presentation
 
KPLLC Residential Buyers Pamphlet
KPLLC Residential Buyers PamphletKPLLC Residential Buyers Pamphlet
KPLLC Residential Buyers PamphletKroeger Properties
 
Listing presentation Dawn Bahr
Listing presentation Dawn BahrListing presentation Dawn Bahr
Listing presentation Dawn BahrDawn Bahr
 
SELLERS MAXIMUM PAYOFF GUIDE
SELLERS MAXIMUM PAYOFF GUIDESELLERS MAXIMUM PAYOFF GUIDE
SELLERS MAXIMUM PAYOFF GUIDEMike Berg
 
Fish team listing presentation
Fish team listing presentationFish team listing presentation
Fish team listing presentationthefishteam
 
2020 guide to selling your home
2020 guide to selling your home2020 guide to selling your home
2020 guide to selling your homeDrew Carlyle
 

Similar to Utah Real Estate Experts - A Guide to Selling Your Home in 2014 (20)

KPLLC Residential Sellers Pamphlet
KPLLC Residential Sellers PamphletKPLLC Residential Sellers Pamphlet
KPLLC Residential Sellers Pamphlet
 
Listing presentation Realtor Bahr Solutions
Listing presentation Realtor Bahr SolutionsListing presentation Realtor Bahr Solutions
Listing presentation Realtor Bahr Solutions
 
Listing Presentation - BestListingPresentation.com
Listing Presentation - BestListingPresentation.comListing Presentation - BestListingPresentation.com
Listing Presentation - BestListingPresentation.com
 
Laura Ters, Home Smart Realty - Seller Presentation
Laura Ters, Home Smart Realty - Seller PresentationLaura Ters, Home Smart Realty - Seller Presentation
Laura Ters, Home Smart Realty - Seller Presentation
 
Pre- Listing Presentation
Pre- Listing Presentation Pre- Listing Presentation
Pre- Listing Presentation
 
Pre- Listing Presentation
Pre- Listing Presentation Pre- Listing Presentation
Pre- Listing Presentation
 
Landscape Prelisting
Landscape  PrelistingLandscape  Prelisting
Landscape Prelisting
 
Julie Ternes Homes, Listing Presentation
Julie Ternes Homes, Listing PresentationJulie Ternes Homes, Listing Presentation
Julie Ternes Homes, Listing Presentation
 
Your Home Listing Presentation by JulieTernesHomes.com
Your Home Listing Presentation by JulieTernesHomes.comYour Home Listing Presentation by JulieTernesHomes.com
Your Home Listing Presentation by JulieTernesHomes.com
 
Mike knecht Royal Lepage Terrequity Real Estate- Home Sellers Guide
Mike knecht Royal Lepage Terrequity Real Estate- Home Sellers GuideMike knecht Royal Lepage Terrequity Real Estate- Home Sellers Guide
Mike knecht Royal Lepage Terrequity Real Estate- Home Sellers Guide
 
Mike Knecht-4th Draft-Pre-Listing Package-2016.compressed
Mike Knecht-4th Draft-Pre-Listing Package-2016.compressedMike Knecht-4th Draft-Pre-Listing Package-2016.compressed
Mike Knecht-4th Draft-Pre-Listing Package-2016.compressed
 
ROG Iising Presentation
ROG Iising PresentationROG Iising Presentation
ROG Iising Presentation
 
Pre-Listing Presentation - BestListingPresentation.com
Pre-Listing Presentation - BestListingPresentation.comPre-Listing Presentation - BestListingPresentation.com
Pre-Listing Presentation - BestListingPresentation.com
 
TheRealPacket
TheRealPacketTheRealPacket
TheRealPacket
 
KPLLC Residential Buyers Pamphlet
KPLLC Residential Buyers PamphletKPLLC Residential Buyers Pamphlet
KPLLC Residential Buyers Pamphlet
 
Listing presentation Dawn Bahr
Listing presentation Dawn BahrListing presentation Dawn Bahr
Listing presentation Dawn Bahr
 
SELLERS MAXIMUM PAYOFF GUIDE
SELLERS MAXIMUM PAYOFF GUIDESELLERS MAXIMUM PAYOFF GUIDE
SELLERS MAXIMUM PAYOFF GUIDE
 
Selling Your Home in 7 Steps
Selling Your Home in 7 StepsSelling Your Home in 7 Steps
Selling Your Home in 7 Steps
 
Fish team listing presentation
Fish team listing presentationFish team listing presentation
Fish team listing presentation
 
2020 guide to selling your home
2020 guide to selling your home2020 guide to selling your home
2020 guide to selling your home
 

Recently uploaded

Signature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy LivingSignature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy Livingbhattrishabh270
 
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...RE/MAX Realty Solutions
 
Provident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdfProvident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdfashiyadav24
 
2023 NAR Technology Survey - LCAR RE Practice
2023 NAR Technology Survey - LCAR RE Practice2023 NAR Technology Survey - LCAR RE Practice
2023 NAR Technology Survey - LCAR RE PracticeTom Blefko
 
4S Sector 59 In Gurugram | Invest, Nest, Rest
4S Sector 59  In Gurugram | Invest, Nest, Rest4S Sector 59  In Gurugram | Invest, Nest, Rest
4S Sector 59 In Gurugram | Invest, Nest, Restbhattrishabh270
 
10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property Agents10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property AgentsAJ Estates
 
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WICommercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WILee & Associates of Madison, WI
 
Common House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid ThemCommon House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid ThemHampton Luzak
 
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...GMRAerocityHyderabad
 
LCAR Unit 13 - The Real Estate Business - 14th Edition Revised
LCAR Unit 13 - The Real Estate Business - 14th Edition RevisedLCAR Unit 13 - The Real Estate Business - 14th Edition Revised
LCAR Unit 13 - The Real Estate Business - 14th Edition RevisedTom Blefko
 
2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and SellersTom Blefko
 
K Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better LivingK Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better Livingaidasheikh47
 
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedLCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedTom Blefko
 
2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ Estates2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ EstatesAJ Estates
 
SVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property BroadcastSVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property BroadcastSVN International Corp.
 
Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.Sunil Agrawal and Associates
 
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedLCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedTom Blefko
 
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable PriceKalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Priceaidasheikh47
 
3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ Estates3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ EstatesAJ Estates
 

Recently uploaded (20)

Signature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy LivingSignature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy Living
 
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
 
Provident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdfProvident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdf
 
2023 NAR Technology Survey - LCAR RE Practice
2023 NAR Technology Survey - LCAR RE Practice2023 NAR Technology Survey - LCAR RE Practice
2023 NAR Technology Survey - LCAR RE Practice
 
4S Sector 59 In Gurugram | Invest, Nest, Rest
4S Sector 59  In Gurugram | Invest, Nest, Rest4S Sector 59  In Gurugram | Invest, Nest, Rest
4S Sector 59 In Gurugram | Invest, Nest, Rest
 
10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property Agents10 Best Property Dealers in Mohali - List Real Estate Property Agents
10 Best Property Dealers in Mohali - List Real Estate Property Agents
 
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WICommercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
 
Common House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid ThemCommon House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid Them
 
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
 
Benefits of buying ready to move in flats.
Benefits of buying ready to move in flats.Benefits of buying ready to move in flats.
Benefits of buying ready to move in flats.
 
LCAR Unit 13 - The Real Estate Business - 14th Edition Revised
LCAR Unit 13 - The Real Estate Business - 14th Edition RevisedLCAR Unit 13 - The Real Estate Business - 14th Edition Revised
LCAR Unit 13 - The Real Estate Business - 14th Edition Revised
 
2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers
 
K Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better LivingK Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better Living
 
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedLCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
 
2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ Estates2 BHK Flats In Zirakpur For Sale - AJ Estates
2 BHK Flats In Zirakpur For Sale - AJ Estates
 
SVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property BroadcastSVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property Broadcast
 
Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.Points to Consider Before Finalizing on a Property.
Points to Consider Before Finalizing on a Property.
 
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedLCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
 
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable PriceKalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
 
3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ Estates3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ Estates
 

Utah Real Estate Experts - A Guide to Selling Your Home in 2014

  • 1. Because It is more that just Sold That Matters! www.RealEstateSource.com
  • 2. Gale Team www.UtahRealtySource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com 1.We are interviewing you as much your are interviewing us. If we earn your trust as we begin working together, we will be able to guide you throughout the home selling process in the least time and at the highest possible price. 2.We don’t just want to talk about our unique marketing techniques, or boast of the awards we have received over the past 28 years. We want to be your resource guide and counselor through one of the most important investments of your life, the home selling process. 3.We want you to be aware of WHAT we are doing, WHEN and WHY? Introduction
  • 3. Gale Team Section 1 1. About Our Team 2. About Our Company 3. Testimonies Section 2 “Selling your home – The 7 Steps Step 1. Selling Consultation Step 2. Develop Pricing Strategy Step 3. Develop Market Strategy Step 4. Implement Customized Marketing Plan Step 5. Understanding your Role Step 6. Negotiating the Purchase Contact Step 7. Managing Transaction to Closing www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
  • 4. Section 1 www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com A About Our Team B About Our Company C Thoughts from our Clients
  • 5. Gale Team About Our Team & Company Our Philosophy On How To Treat Clients Right! www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Marty Gale, Principal Broker of Utah Realty Source, Past Founder of RE/MAX METRO, E-pro, CRS, SFR, CDPE, ABR, Realtor Since 1986, Lifetime Member Salt Lake Board of Realtors Million Dollar Club, RE/MAX Executive Club, RE/MAX 100% CLUB 1998-2013 Owner Agent Specialties: Residential Homes, New Construction, Land. Commercial: Purchases, Leasing, Investments, Medical, Multi-Family, Industrial and Office. Full-time practice from 1991 to Present
  • 6. Gale Team Our Philosophy On How To Treat Clients Right! www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com People are our Business Real Estate is our Product! To first listen, then discover, consult, disclose, advise and negotiate! To understand the needs and desires of each client and consistently provide the highest quality, most innovative real estate service. To use our knowledge and experience over the last 28 years to create a smooth and worry free experience. In the words of a valued client: “ be your ninja warrior”. We strive to anticipate problems that may arise and solve them before they happen. To place our client's needs first by providing service beyond their expectations. Our constant goal is to engender mutual respect and long term relationships beneficial to all our associations. We value each client ten fold because when they are treated with courtesy and mutual respect, ten more transactions usually follow.
  • 7. Gale Team Our Company – Utah Realty Source www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Utah Realty Source Founded by Marty and Laurie Gale in 2014 Our goal is to provide the very highest level of service possible. This is the cornerstone of our long standing success for the last 3 decades. Professionalism, knowledge, integrity and commitment are the building blocks of what we use as the foundation for providing the absolute best as a Real Estate Brokerage and as Real Estate Professionals. Real Estate is what we do! As a guide and counselor we will help you navigate every step of your real estate transaction. We strive to focus on attending to all of the details of your transaction and providing the attention you deserve! Our problem solving skills have been honed for the last 28 years to assure you unprecedented expertise. The professionals at Utah Realty Source have served the greater Salt Lake City, Utah area since 1986 and love to assist people with their real estate transactions. We have helped hundreds of families with their relocation needs!
  • 8. Gale Team A Few Testimonies What clients have to say! www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Wayne and Virginia Koltes Top Rank recommended 3 real estate agents which I interviewed and found Marty Gale was best suited for our needs. Marty had us an offer in one day which was satisfactory to us. The follow through was great for the buyers and us. We highly recommend Marty and Laurie. Wayne and Virginia Koltes April 25, 2014, Gayle Cota - Realtor at HomeSmart Realty I cannot say enough wonderful things about The Gale team. I had a client moving to his area and phone interviewed many Realtors in the area. Marty stood out above them all and took such good care of now "our" clients. They raved about his professionalism and service as well as his friendliness and good humor. He is the best and we would recommend him to everyone. March 4, 2014, Gayle referred her clients that relocated to the Gale Group Kelly Costner - Medical Records IT Analyst Marty is the most knowledgeable and in-depth Real Estate professional I've ever dealt with, and I've hired him to help me buy and sell. I would recommend him to anyone seeking to buy or sell a home! February 28, 2014, Kelly was Marty Gale's client
  • 9. Gale Team A Few Testimonies What clients have to say! www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Dave Wernke - Chemical Operations Manager Marty Gale far exceeded our expectations as a Buyers Agent in the recent purchase of our home. His knowledge of the Utah real estate market is exceptional and with his experience in residential home construction he was able to provide beneficial advice in selecting well-built homes. The network of professionals that Marty works with are top shelf, his recommendations for home inspection and mortgage broker were perfect. Customer service from this team of professionals is some of the best we have worked with; this is our fifth home purchase. You will not be disappointed in choosing to work with Marty! February 28, 2014, Dave was Marty Gale's client Keith Van Scotter - President at Lincoln Paper and Tissue and Owner, Lincoln Paper and Tissue I hired Marty to market my house in South Jordan because of his experience and knowledge of the market. He kept me up to date on changing market conditions and provided valuable feedback on the best way to position the property for sale. He was also very easy to work with as I was an absentee owner. I recommend him very highly. Scott Baird - Operational Excellence Consultant at State of Utah Marty is an excellent realtor! We recently purchased a foreclosed home through Marty; his work history as a contractor and extensive understanding of homes in Utah gave us great insight into our home and how to move forward and navigate the waters of buying a foreclosed home. Marty's motto was to "know everything before his client did" and this played true in our purchase. Marty was prepared with every piece of information we wondered about and additional information we hadn't thought of. Because of Marty's preparation we had a smooth transaction without any problems and are now in our dream home. September 17, 2013, Scott was Marty Gale's client
  • 10. Gale Team Selling Your Home in 7 Steps www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 1. Selling Consultation Step 2. Develop Pricing Strategy Step 3. Develop Market Strategy Step 4. Implement Customized Marketing Plan Step 5. Understanding your Role Step 6. Negotiating the Purchase Contract Step 7. Managing Transaction to Closing
  • 11. Gale Team Selling Your Home in 7 Steps Working for you as your Sellers Agent www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com There are 3 types of agency relationships between parties in a real estate transaction Sellers Agent - An Agent who Represents the Seller Buyers Agent – An Agent who Represents the Buyer Limited Agent – Agent who Represents both parties.* When you Select Utah Realty Source to represent you as your “Sellers Agent” We work to assist you in locating a buyer and in negotiating a transaction suitable to your specific needs. A Seller's Agent has fiduciary duties to the seller which include loyalty, full disclosure, confidentiality, diligence, obedience, reasonable care, and holding safe monies entrusted to the agent.
  • 12. Gale Team Determine Your Needs What is Most Important to you! www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Motivation: Why have you decided to sell? Timing: What factors in for closing? Is there a date we need to close by? Pricing: Where do you sit with value and mortgage, equity? Decision Making: What family members are involved in the decision process? Communication: Method of communication you prefer and how often? Previous Selling Experience: Negative and Positive Personal Property: Are you planning to include any personal items with sale? Staging of the Home: Are you ok with Staging the Home? Condition of the Home: Any problems that need to be disclosed? Relocation: Do you need assistance in acquiring a new property? Concerns: Would you like to discuss any concerns or questions? Step 1 Selling Consultation
  • 13. Gale Team Your Home’s Marketability www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 1 Selling Consultation What will you miss the most about your home? What will you miss most about the location? What are some of the favorite features of your home? What complements have friends and neighbors made? What characteristics make your home unique as compared to others? What do you think the target market is for your home?
  • 14. Gale Team Your Home’s Marketability www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 1 Selling Consultation Any Issues That We Need To Be Aware Of ? Many items go into listing your home. Two have to do with disclosure. One is ordering a Preliminary Title Report the second is a State of Utah requirement. Filling out a Seller’s Property Condition Disclosure. Being Proactive rather than Reactive is by far the best approach. Filling out the disclosures properly can help avoid lawsuits! The disclosure covers 23 items. Here are a few: 1.Additions and Re-Models 2.Use of Property 3.Roof. 4.Mold, termites, rot or pests. 5.Hazardous Substances. 6.Structural Items and Soil. 7.Boundaries and easements. Of course DISCLOSE DISCLOSE DISCLOSE
  • 15. Gale Team Selling Your Home in 7 Steps www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 1. Selling Consultation Step 2. Develop Pricing Strategy Step 3. Develop Market Strategy Step 4. Implement Customized Marketing Plan Step 5. Understanding your Role Step 6. Negotiating the Purchase Contact Step 7. Managing Transaction to Closing
  • 16. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy What Effects Your Home Market Value! Physical Characteristics Location, home size, lot size, architectural design, floor plan, condition, age and amenities have some of the strongest impact on price. Market Conditions There are other factors that also directly impact value. These include interest rates, employment rate, national, regional and local economic conditions, availability of competing homes and sold value of comparable homes.
  • 17. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy Using a Competitive Market Analysis as a Guide! A Competitive Market Analysis (CMA) is one of the strongest tools we use when determining the potential selling price of your home. As a member of the Salt Lake Board of Realtors. A Competitive Market Analysis highlights similar homes in your area that are: Active listings: Homes that are currently competing with yours in area for the attention of Buyers. We can see the active home comparable prices, but remember these home have not yet received an acceptable offer. Under Contract: Homes that have received and accepted an offer are a good indicator of realistic pricing. Sold Listings: Looking for prices paid recently is a good foundation for determining your home’s most accurate value. Once the proper adjustments are made for square footage, bedrooms, lot size and several other features we can accurately make a recommendation on the asking price for your home. Expired Listings: Homes that have gone thru a long period of time with out any offers. Usually attributed to one or all of the following: over priced, poor condition and location. (any property will eventually sell at the right price)
  • 18. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy A Buyer Will Not Pay More Than They Need To! Homes for $385,000 Homes for $400,000 It’s quite simple - a Buyer will not pay more that they have to. Buyers will start watching the market up to 6 months prior to purchasing. They usually know more than anyone about what is available and for how much. If your price is within the market range, Buyers will look at your home. If priced too high, they will probably skip it. Your high price will make the competition look good and help their home sell instead of yours. If you had time to see 3 homes which ones would look at?
  • 19. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy The Risks of Pricing Too High! If you price your home at “Fair Market Value” you should see good activity and buyer interest. The higher you go above Fair Market Value to “test the market” the fewer showings will occur. Aggressively pricing your property below Fair Market Value will result in showings and could result in multiple offers.
  • 20. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy The Excitement of a “New On Market Listing” When selling your home time is not your friend. When a new home is listed we aggressively market it to potential buyers, and agents. Local agents along with buyers will see your home when it first comes on the market. Interest will build over the first and 2nd week and then fall off after the third week. At that time we usually see a decline in showings and interest. Your home becomes “obsolete” in the eyes of other agents and buyers. Marketing time is prolonged and our initial marketing momentum is lost. If your are not priced right, you may miss showing opportunities. Showings that do not occur do not produce an offer. This may result in your home selling but at a reduced price or below market value.
  • 21. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy The Problem with “Testing the Market” A common mistake sellers make is to set their sales price high at the beginning to “test the market”. Of course the thought is “we can always lower the price if is doesn’t sell “ or “we need a cushion for negotiation”. Unfortunately most showings occur when the home is first listed. Once that initial pool of buyers have seen the home and it does not sell, then the sellers will have to wait for new buyers to come into the market and will have to reduce the price to become competitive . The longer the home is on the market the less interest it will generate. In most cases a buyer feels that they need to offer less if the home has been on the market a long time. It is important to price the home correctly in the beginning especially when you our market is trending towards buyers. Simply put, buyers are not making low ball offers on properties that are overpriced. They wait for properties that are priced correctly in the first place to come on the market.
  • 22. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy Why is your first offer usually the best offer? Another common mistake home sellers make is to disregard the first offer that is presented. Often they receive an offer quickly and become over confident and believe they could do better if they wait. Rarely is that the case. When you first list your home new buyers and buyers who are waiting for the right fit will come see your home. So it is possible that if you price at Fair Market Value you could get an offer right away! After time passes and pricing comes down, then you get the “DEAL MAKERS.” After even more time you get the “BOTTOM FEEDERS”! Who would you prefer to purchase your home?
  • 23. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 2 Develop A Pricing Strategy The Selling Equation It is really quite simple. Price + Exposure = Sold You must start out with the correct pricing for your home. Once you have the property priced right, we can aggressively market your home to other Realtors and potential buyers in your area. We have established an expansive marketing program, but it only works if the home is priced at Fair Market Value.
  • 24. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Selling Your Home in 7 Steps Step 1. Selling Consultation Step 2. Develop Pricing Strategy Step 3. Develop Market Strategy Step 4. Implement Customized Marketing Plan Step 5. Understanding your Role Step 6. Negotiating the Purchase Contact Step 7. Managing Transaction to Closing
  • 25. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Where Buyers Find The Home They Purchase? Step 3 Develop Market Strategy The pie chart to the left illustrates where home buyers come from. 86% of home sales come from the marketing efforts of Real Estate professionals . Real estate agents and internet leads are directly attributable to properties placed on the MLS
  • 26. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Nearly all Buyers Are Searching Online Step 3 Develop Market Strategy As we noticed on the last page 37% of buyers find their home on the internet. Over 90% of buyers are searching online for homes. This is usually the first step buyers take when planning a real estate purchase. It is important to know that todays buyers are well educated and aware of home values before they begin touring properties. It is crucial to present your home online in a way that will garner the most favorable attention.
  • 27. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Step 1. Selling Consultation Step 2. Develop Pricing Strategy Step 3. Develop Market Strategy Step 4. Implement Customized Marketing Plan Step 5. Understanding your Role Step 6. Negotiating the Purchase Contact Step 7. Managing Transaction to Closing
  • 28. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Striking Unique Professional Photography You only get one chance for that first impression! That emotional connection that sales the property! The property photos will appear on the MLS and all top ranked websites including all franchise sites. We utilize custom photography on all of our listings! We provide Full Video tours and YouTube tours. These are all narrated with the outstanding details of the property. Did you know that online homes with multiple photos get viewed over five times as more than those with only one or two pictures?!
  • 29. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Descriptive Headlines & Text Promoting Your Home’s Best and Most Unique Features Taking the time to write ad copy is very important. We are constantly surprised by how many listings we see with minimal or poorly written descriptions of the listing. Sometimes no description at all! We take the time needed to provide a detailed summary of your property’s best features. We review the positive features and best attributes of your home.
  • 30. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Your Home’s Information Listed on the Wasatch Front Regional MLS The Salt Lake Board of Realtors is part of the Wasatch Front Regional Multiple Listing Service. This is the largest listing service in Utah. This on line data base contains all of the properties from all participating Real Estate Brokerages with over 1900 offices and 11,600 Realtors! The average number of properties listed is over 15,000. It is one of the most important tools Agents and Brokers use when searching for available properties. The instant your property is listed on the MLS thousands of Agents have immediate access to the details of your home. 75% of all Sales Originate with the MLS
  • 31. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Your Home’s Information Listed on all of our Company and Realtor Sites
  • 32. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Your Home’s Information Is Syndicated on all Major Listing Platforms Large and Small! Over 98% of home buyers use the internet as a tool to search for homes. Now more that ever home buyers are using the benefits of technology to search for properties. Many home purchases begin with searching the web. We have literally 100’s of websites on which your property will be featured and buyers can view your virtual tour 24 hours a day, 7 days a week.
  • 33. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Your Home’s Information Is Listing on Your Own personal Websites! Over 98% of home buyers use the internet as tool for search for homes. Your home will be featured on one or more personal web sites designed just for your property.
  • 34. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Automated Email Notifications Many local buyers have already teamed up with a Realtor and receive automated notifications alerting them when a new listing comes on the market or when a listing they are interested in has a price reduction. This is why it is so important to have the photos and text just right before placing the property on the market.
  • 35. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Show Case Your Home with a Virtual Tour Many buyers will begin to fall in love with a property by viewing the virtual tour. We want them to want your home long before they reach the front door! As both buyers and agents browse the internet for possible home choices, the added benefit of a virtual tour allows the buyer to better understand the layout, finishes and design. This captures the buyers attention and allows them to mentally place themselves and their belongings in the properties they see.
  • 36. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Highly Visible Yard Sign Yard Signs still account for about 11% of buyers come. At Utah Realty Source we install attractive visible signs the day the house goes on the Market! This will not only attract potential buyers but will also get other agents’ attention that are not watching the MLS daily.
  • 37. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan The “Reveal” Open House Tour An Open house at the end of the first week on the market can be a great way to generate traffic! It can serve as a good promotional event and a great way to launch your listing! How do we accomplish it…… Shhh it’s a secret we won’t write down.
  • 38. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Custom Designed Color Property Brochures It takes strong marketing tools like the custom designed full color property brochure to entice buyers to call. Maximum impact will help assure calls on your listing. We place photos on the front and important facts about the home on the back or our property brochures. Links to property tours and Mobile site link and QR codes are additional items we feature.
  • 39. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Just Listed and Open House Post Card Mail Campaign Direct marketing is still one of the most successful ways to find new buyers. Word of mouth from the surrounding neighbors who receive the post card will tell friends and family to help them find a neighbor they would like to have. These help to bring in buyers that would not normally look in the area .
  • 40. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 4 Implement Customized Market Plan Quick Response To All Inquiries Whether it is email, text or phone call, we are quick to respond! We place only our cell phone numbers on signs and marketing pieces to assure a quick response for potential leads.
  • 41. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 5 Understanding Your Role Presentation Of Your Home In todays market every showing counts. You only get one chance to make a first impression! A home that is at it’s very best (provided it is priced at fair market value) will typically sell faster and closer to top dollar than other homes. Here are a few useful tips to have a successful showing. We will also provide a walk-thru consultation in staging your home. • Tidy up, remove clutter and personal items – less is more • Do a deep clean, windows interior and exterior. Between showings a quick vacuum and dusting. • Turn on your lights and open you shades and blinds. • Make sure to remove pet odors and other cooking smells. • Be sure laundry is picked up and put away and kids toys are put away. • Turn off the TV and Appliances that may distract (soft background music is good)
  • 42. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 5 Understanding Your Role Your Participation •Always maintain your home in ready to show condition. •Try to be flexible on showing appointments. •Save the business cards of the realtors showing. •Be cautious when talking to buyers or realtors. By talking to the other agent or buyers you could actually weaken you negotiating position. •Please let us know of any notable changes in your property. •If approached by buyers not accompanied by a realtor, call us. Do not let them in without us or another agent present. •Items such as guns, jewelry or prescription drugs should be safely locked away.
  • 43. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 5 Understanding Your Role Scheduling Home Showings and Providing Feedback The Realtor high tech key box system will ensure a greater level of security. This system will log in every showing that occurs, day time and if the agent entered the property more than once. The other added benefit is follow-up. We can send out a questionnaire to find out the buyers’ level of interest and what the agent thought and whether they would show the property again. Key boxes have special “call before showing” codes and can be programmed to use in a predetermined window of time. If a property is occupied, many times we will hide the keybox to make sure agents call for an appointment.
  • 44. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 5 Understanding Your Role Keeping Pace With Activity In Your Market Area During the listing period we check to see if new competitive properties have come on the market as well as homes that have received offers and those that have closed escrow.
  • 45. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 1. Selling Consultation Step 2. Develop Pricing Strategy Step 3. Develop Market Strategy Step 4. Implement Customized Marketing Step 5. Understanding your Role Step 6. Negotiating the Purchase Contact Step 7. Managing Transaction to Closing Step 6 Negotiating the Purchase Contract
  • 46. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 6 Negotiating the Purchase Contract Purchase Offer – Real Estate Purchase Contract Evaluating an offer to purchase. There are many components of a Real Estate Purchase Contact. The document is legally binding and must be reviewed and read carefully. This is when experience really counts as an agent. Balancing the fine line of getting top dollar and making sure you get the closing table! Does it meet your terms and needs? Our team has negotiated as many as 24 offers on one property at the same time. Five of those offers were written by our team for buyers who did not want to use a buyers agent. So many factors play into an acceptable offer. Not just price. Deadlines, prequalification, down payment, loan type, inspections, subject to certain items and so on.
  • 47. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 6 Negotiating the Purchase Contract Purchase Offer – Real Estate Purchase Contract Purchase price: Before accepting the price look at the terms that follow. Included Items: What items have been asked for? Were they included originally? Excluded Items: Buyer may ask for certain items to be removed from the property. Water Rights: Is their irrigation, well or other water rights that have a separate conveyance? Value? Included? Earnest Money: Does that buyer have a large enough earnest money deposit to be serious?? Financing Terms: What type of financing is involved or is it a cash offer? Special Assessments: Special assessment if any can be split between the buyer and seller different ways. Possession: When does the buyer want to take the property after closing? Sellers Disclosures: Is the sellers property conditions disclosure filled out and ready to deliver to buyer? Due Diligence: How long of a time period is the buyer wanting for due diligence? Finance & Appraisal Condition: Is the offer subject to this condition and when does this deadline expire? Settlement Deadline: When does the buyer want to sign the papers and when to they want to take possession? Below are some of the items that play a part in the offer process and need to have close attention paid to them.
  • 48. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 1. Selling Consultation Step 2. Develop Pricing Strategy Step 3. Develop Market Strategy Step 4. Implement Customized Marketing Step 5. Understanding your Role Step 6. Negotiating the Purchase Contact Step 7. Managing Transaction to Closing
  • 49. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Step 7 Managing the Transaction to Closing Provide the Seller Disclosures (a) a written Seller property condition disclosure for the Property, completed, signed and dated by Seller. (b) a Commitment for Title Insurance. (c) a copy of any restrictive covenants (CC&R's), rules and regulations affecting the Property; (d) a copy of the most recent minutes, budget and financial statement for the homeowners' association, if any; (e) a copy of any lease, rental, and property management agreements affecting the Property not expiring prior to Closing; (f) evidence of any water rights and/or water shares referenced in Section 1.4; (g) written notice of any claims and/or conditions known to Seller relating to environmental problems and building or zoning code violations; Buyers due diligence: Buyer's Due Diligence shall consist of Buyer's review and approval of the contents of the Seller Disclosures and any other tests, evaluations and verifications of the Property deemed necessary, Remaining Contingencies and Financing: Finalize any other lender required repairs or conditions. Settlement and Closing: Schedule the closing, buyer walk through and any other last minute details.
  • 50. Gale Team www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com Lets Get Started! There is a reason why we sell our properties quickly and for top dollar! Marty with 28 years in the business (full time) and Laurie with 23 years (full time). Our experience will prove time and time again! Our comprehensive real estate experience combined with powerful marketing will get you to the finish line! We are committed to your successful transaction!