Organizations have come to realize that in today’s constantly changing business scenario, the most valuable resource that needs to be leveraged is human resource. This means not just attracting the crème-de-la-crème and retaining them but keeping them motivated and committed to achieving the organization goals.
2. “Alexander the Great”
Alexander III of Macedon
(July 356 BC – June 323 BC)
• Conquering the mighty Persian empire
and others and thus creating one of the
largest empires ever
• He was King of all Greek nations, Shah
of Persia, Pharaoh of Egypt and ruler of
many more lands
• He founded multiple cities and named
them after himself (most famously
Alexandria in Egypt)
• He solidified the economy of the vast
lands by creating a single currency.
4. • An engaged workforce produces better business results,
does not hop jobs and more importantly is an ambassador of
the organization at all points of time.
• This engagement is achieved when people consider their
organization respects their work, their work contributes to
the organization goals and more importantly their personal
aspirations of growth, rewards and pay are met.
10. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
12. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
13. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
15. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
16. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
• I know I am part of something bigger
• I might leave if I’m tempted
• I’m proud to work here but I wouldn’t tell anyone.
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
18. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
• I know I am part of something bigger
• I might leave if I’m tempted
• I’m proud to work here but I wouldn’t tell anyone.
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
19. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
• I know I am part of something bigger
• I might leave if I’m tempted
• I’m proud to work here but I wouldn’t tell anyone.
• I’m a vital part of the institution
• I feel important at work
• I’m an achiever
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
21. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
• I know I am part of something bigger
• I might leave if I’m tempted
• I’m proud to work here but I wouldn’t tell anyone.
• I’m a vital part of the institution
• I feel important at work
• I’m an achiever
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
22. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
• I know I am part of something bigger
• I might leave if I’m tempted
• I’m proud to work here but I wouldn’t tell anyone.
• I’m a vital part of the institution
• I feel important at work
• I’m an achiever
• I love to work here and to help others
• I inspire others to do their best
• I’m a high flyer
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
24. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
• I know I am part of something bigger
• I might leave if I’m tempted
• I’m proud to work here but I wouldn’t tell anyone.
• I’m a vital part of the institution
• I feel important at work
• I’m an achiever
• I love to work here and to help others
• I inspire others to do their best
• I’m a high flyer
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
25. • I’m here for the money
• I’m leaving when I can
• I’m not satisfied with my job.
• I read job ads
• I have poor working conditions
• I don’t like my supervisor nor my team.
• I know I am part of something bigger
• I might leave if I’m tempted
• I’m proud to work here but I wouldn’t tell anyone.
• I’m a vital part of the institution
• I feel important at work
• I’m an achiever
• I love to work here and to help others
• I inspire others to do their best
• I’m a high flyer
SELF-
ACTUALIZATION
IMPORTANCE
BELONGING
SECURITY
SURVIVAL
MOTIVATIONS
HIGHLY ENGAGED
ENGAGED
ALMOST ENGAGED
NOT ENGAGED
DISENGAGED
1
2
3
4
5
MASLOW HIERARCHY OF NEEDS APPLIED TO EMPLOYEE ENGAGEMENT
29. An engaged workforce form an emotional
connect with the organization that helps
them:
•Go the extra mile to achieve
individual and company success
•Innovate at workplace
•Attract customers and employees
•Become evangelists of the company,
its product and processes
•Infuse energy and positivity at
workplace.
33. Work
Co-Workers
Customers
Productivity
Company Performance
Personal Life of Employee
• The negativity of a
disengaged employee,
demonstrated either
through raves and rants or
complete withdrawal from
participation, affects the
team morale. After all who
has not heard of the
proverb - one bad apple can
spoil the whole bunch.
Effects on:
34. Work
Co-Workers
Customers
Productivity
Company Performance
Personal Life of Employee
• Every employee, whether
an organization likes it or
not, becomes its
ambassador. And a
disengaged employee either
by actively de-selling the
organization, or by
complete apathy towards
their work, product,
process, organization help
create disengaged
customers.
Effects on:
35. Work
Co-Workers
Customers
Productivity
Company Performance
Personal Life of Employee
• Disengaged employees
seldom push themselves to
meet organizational goals
let alone contribute to
innovative practices at
workplace. Since, they do
not believe that their work
contributes to the
organization; they evade
completing tasks thereby
affecting team productivity.
Effects on:
36. Work
Co-Workers
Customers
Productivity
Company Performance
Personal Life of Employee
• In the corporate world, time
is money and organizations
must innovate to stay
relevant. A disengaged
workforce by virtue of
delayed completion of tasks
and inability to improvise
and innovate cost the
company dollars which
ultimately affects bottom
line.
Effects on:
37. Work
Co-Workers
Customers
Productivity
Company Performance
Personal Life of Employee
• A disengaged employee is
seldom able to shake off
the lethargy and perform in
the current organization or
land a job of preference.
This leads to pent up
frustration which may
ultimately affect his
personal and family life.
Effects on:
41. • Commitment means the degree to which individuals associate
themselves with the job, the responsibilities and the organizational
objectives.
• Engaged employees are those who are fascinated by their work and
committed to face every challenge to attain their goals.
• They are dependable and highly productive and therefore, are
accountable for what they do.
Commitment
42. • Up till recently it was believed that the biggest motivation is
achievement. The reverse is also true, which means achievement
results in more motivation. If employees put in their 100 percent
efforts to take their organization to the next level, this attained status
motivates them more than anything.
• Proper rewards and recognitions can further motivate them to
achieve more and more for their organization. Motivation and
achievement go hand in hand and act as the burning fuels for the
success of any organization.
Motivation
43. • Employees who are actively engaged in their work show more loyalty
towards the organization. The best part is that they need less focus
and attention of managers to perform their task as they themselves
feel accountable for their job responsibilities and results attained.
However, it doesn’t take much time for actively engaged employees
to turn into disengaged employees if the organization doesn’t have a
well established reward system. Recognition is a basic necessity of
individuals to remain steered up towards their job.
Loyalty
44. • High levels of employee engagement can be fostered only when trust
prevails in the organization from both the sides. As they share strong
emotional bond with the organization, the latter should also show
trust in their abilities.
• Employees must be given autonomy to perform their tasks their way.
They should not be restricted to a specific rules and regulations and
therefore, should be motivated to experiment to perform their task in
a different and innovative manner.
Trust
59. KeyPlayersinEnhancing
EmployeeEngagement Immediate Supervisors and
Managers
Lying on the bottom of the pyramid, immediate
supervisors and managers play the most important role
in enhancing the levels of employees. As they spend
more time with them as compared to the HR people
and senior leadership, they can easily determine their
actions and find out what will keep them motivated.
60. KeyPlayersinEnhancing
EmployeeEngagement
Human Resource Department
Human Resource Department works on the data
collected by the managers and determine the trend
among the employees. They identify the most common
factors that decrease the engagement levels among
employees and the most common opportunities that
can enhance it.
61. KeyPlayersinEnhancing
EmployeeEngagement Senior Leadership or Top
Management
They review the entire report and the process
designed by the HRD or a management consulting
firm to enhance the employee engagement levels.
They support the process by deciding the priorities
and making investments.
65. 1
2
3
4
5
Manage
Communication
Providing Proper
Communication
Channels
Unify the
Experiences
Evolving
Through Open
Communication
Enabling
Conversation
Fluidity
Conduct an employee
engagement survey in order
to find the factors
responsible for engaging and
disengaging employees.
Unify the common
experiences and problems
and design employee
engagement strategies
accordingly. Sharing of
feedback in written is one
way of communicating the
experiences and problems.
1
66. 1
2
3
4
5
Manage
Communication
Providing Proper
Communication
Channels
Unify the
Experiences
Evolving
Through Open
Communication
Enabling
Conversation
Fluidity
Open communication or face to
face communication in the form
of discussions can really help in
bringing the various issues and
identifying the main problems in
the organization. It is very
essential to establish a proper
communication where everyone
can put their views and suggest a
solution too. Most of the top
organizations ask for suggestions
and new ideas from their
employees and then offer
rewards on giving the best
proposal.
2
67. 1
2
3
4
5
Manage
Communication
Providing Proper
Communication
Channels
Unify the
Experiences
Evolving
Through Open
Communication
Enabling
Conversation
Fluidity
Some employees are
comfortable with open face-
to-face communication
styles whereas there are
some who want to give
feedbacks and suggestions in
written. Discovering the best
channel of communication
and establishing a proper
route to share feedbacks and
views plays a vital role.
3
68. 1
2
3
4
5
Manage
Communication
Providing Proper
Communication
Channels
Unify the
Experiences
Evolving
Through Open
Communication
Enabling
Conversation
Fluidity
Whichever way of
communication you choose,
ensure that it has required
fluidity. There should not be any
hindrance in the established
method of communication. Not
being able to provide feedback or
share problems and experiences
can lead to frustration and
distress among employees.
Therefore, ensure that there are
no barriers to communication.
This can also result in disengaging
the engaged employees.
4
69. 1
2
3
4
5
Manage
Communication
Providing Proper
Communication
Channels
Unify the
Experiences
Evolving
Through Open
Communication
Enabling
Conversation
Fluidity
Managing communication is
the last but the most
important step in the entire
process. Managers should
keep a check on the entire
process in order to ensure
that it is not adversely
affecting the health of the
organization. They must
make sure that it serves the
desired purpose and is not
being used negatively.
5
Hinweis der Redaktion
History records that about 2300 years ago, Alexander (356 BC – 323 BC) was able to march ahead and conquer unknown lands by battling for years across continents, miles away from home, because he had an engaged army that was willing to abide by its commander.
Alexander is known to have achieved the engaged workforce by ensuring that he spent face time with his men, listening and addressing grievance, ensuring on time payment of salary, dressing like the rest of his army and most importantly by leading from front.
More recently, in World War II, Americans funded a lot of money for researching the behavior of its soldiers to be able to predict their battle readiness.
History is dotted with examples of leaders who have led their men by building a psychological commitment between their men and their ideology to achieve greatness. In this psychological contract lies the roots of today’s Employee Engagement theories propounded by organizations.
Consists of biological needs such as food, water, shelter, sleep. In the employee engagement model, the concept is mapped to the Disengagement step with the following behaviors: I’m here for the money; I am leaving when I can; I’m a clock watcher; I’m a jobs worth.
The updated model replaces the physiological step with survival, this means trading your time and effort in exchange for money so that you can keep your lifestyle ticking over and have food on the table. This step is of course integral to any type of career progression and personal development; without funds you will struggle to move up the pyramid.
Consists of biological needs such as food, water, shelter, sleep. In the employee engagement model, the concept is mapped to the Disengagement step with the following behaviors: I’m here for the money; I am leaving when I can; I’m a clock watcher; I’m a jobs worth.
Consists of the need of stability, security, order, law, and protection from elements. The Employee engagement model explains this step as the Not Engaged Step. The behavior is around the following statements: I’m interested in overtime; I have more sick days than I should; I don’t like my job much; I read job ads.
When we talk about security in the workplace, it’s job security – most people fear being laid off and having to look for something else. There are no longer jobs for life, not even in public service, but that doesn’t mean people have given up on wanting a stable career path. Two very important aspects of security would be whether a job is a fixed position and of course what the salary is – the answer to both of these should be satisfactory to the job seeker.
Consists of the need of stability, security, order, law, and protection from elements. The Employee engagement model explains this step as the Not Engaged Step. The behavior is around the following statements: I’m interested in overtime; I have more sick days than I should; I don’t like my job much; I read job ads.
Consist of the need for love, affection, intimacy. Is the step of the employee engagement model where the individual is in the breaking point (or boundary) between loyalty and lack of interest. The statements that define the behavior are:I know I’m part of something bigger.
I’m Proud to work here.
I might leave if I’m tempted.
There are no career development here.
Most big companies can hire people on a permanent basis and pay them well, at least when they require experienced people. Once somebody does get job security and a decent salary, what do they want next? Maslow would say love and belonging, in the workplace we’ll settle for belonging; holding trust and acceptance within a group. People have a need to be part of something bigger than themselves, typically something along with purpose as opposed to making more money.
Importance – Consists of the need to achieve and higher things, achieve independence and self respect. Under the employee engagement model, it is mapped as the Engaged step. Behavior is governed through the following thoughts:I’m a vital part of the business.
I feel important at work.
I’m an achiever.
I’m really busy and very likely stressed.
Almost at the top we find esteem as a requirement for Maslow, in our pyramid this has been converted into importance. An employee has to feel that they’re making an important contribution to the organisation. As long as everyone within the company knows how their job fits in with the bigger picture and how they help pushing the business forward, they ought to feel their work is important.
Self-Actualisation – Consists of the need that requires people to fulfill their full potential. This is known as the Highly Engaged Employees. Statements for this steps can be described as:What can I do for others?
I inspire others to do their best.
I love working here.
I’m a high flyer
Finally we’ve reached the apex of our hierarchy of needs, and just like with Maslow we’re in the market for self-actualisation. Most people have high ambitions but only about 15% reach this level of being highly engaged. The individual who has achieved self-actualisation will inspire others to do their best and always ask what they can do for others.
Biological and Physiological Needs: These are basic human needs including food, water and shelter. Organizations can buy them lunch, offer gift cards and give time off for necessary day-to-day tasks. It not only makes their life easier but also gives them a chance to retain with the organization.
Safety Needs: Safety needs include good shelter, protection, safety, security, law and order and stability. Once human beings have enough for food, water and shelter, they want to live a comfortable and safe life. Again the mantra of keeping them with the organization is to pay. Pay for food and loan them an amount to build their own home or buy a vehicle. Organizations can also support their children education.
Belonging Needs: It is a basic human need that they always want to be associated with something. They want to belong and to be belonged. The managers can establish friendly relationships with their subordinates so that they feel that they are an important asset of the organization and they add value to it. Including them in decision making process or any other sensitive issue springing up within the workplace is a good idea. Also involve them in improvement teams where they really can contribute something substantial.
Self Esteem: According to Maslow’s Hierarchy model, the fourth stage of one’s life is to attain a status in the society as well as in professional life. Besides this, a sense of achievement and recognition of their efforts play a vital role. Organizations which are successful in recognizing the efforts of employees and reward them for their performance and contribution are able to retain their talent. Issuing newsletters recognizing their contribution or giving a think you card or awarding them with a trophy can serve the purpose.
Self Actualization: It is the last stage in the Maslow’s Hierarchy model that is about growth and fulfilment in personal and professional life. By this time, individuals are well settled in life and are able to contribute through their work experiences. It is the time when organizations can make them feel empowered by giving them leadership authority, autonomy to take decisions and training opportunities.
Employee engagement is a science as well as an art. It takes into account all tangible and intangible factors related to human life directly or indirectly.
The findings of the studies show that while the engaged employees believe they can contribute to company’s growth, the disengaged employee believes otherwise, i.e. his job does not contribute to the organization. This belief of the disengaged employee creates a negative spiral that affects his work, co-workers, customers, productivity, and eventually both happiness of employee and company performance. Some effects are illustrated below:
The findings of the studies show that while the engaged employees believe they can contribute to company’s growth, the disengaged employee believes otherwise, i.e. his job does not contribute to the organization. This belief of the disengaged employee creates a negative spiral that affects his work, co-workers, customers, productivity, and eventually both happiness of employee and company performance. Some effects are illustrated below:
Four things are important when we talk about employee engagement; commitment, motivation, loyalty and trust. Their level determines the quality of engagement of an employee.
The level of employee engagement can be measured by the willingness and ability of employees to contribute to the success of their organization. It is their discretionary effort which is an essential element for the good health and well being of a company.
A highly engaged workforce shows the high level of engagement in their work and is always keen to take up new challenges in order to bring a positive change or establish a highly conducive work environment.
Trust is the base of any organization. Letting people do their work without telling them how to perform it is one of the best ways to engage staff.
Employees welcome each other’s opinions and find out a wide variety of ways to accomplish a particular task.
A highly engaged workforce doesn’t need directions at each step. They can perform their jobs with mutual help and trust.
Job satisfaction is one of the main characteristics of an engaged workforce. The individual who is satisfied with their career and the way their career graph is raising prefers to stick to the organization for a very long period of time. Switching the organizations frequently is not a characteristic of satisfied employee.
As mentioned earlier, an engaged workforce doesn’t need directions for performing a specific job from time to time. Employees know how to do it in the best possible manner. They not only exhibit credible leadership qualities in routine tasks but also come up with innovative ways to deal with crisis or emergencies.
An engaged workforce is entirely focused and knows what to do and when. They are always keen to take up new challenges in order to solve the existing problems in the organisation as well as acquire new skills. Not only this, they are always keen to learn new things and widening their horizon.
Employee engagement is directly related to better performance. Employee performance is the only way to measure the engagement, involvement and dedication of employees towards their jobs. If all these factors cannot be interlinked, there is no meaning of anything. It can be said that the workforce is not engaged or actively disengaged.
Engaged workforce not only delivers its job responsibilities but also keeps a problem solving attitude always. A highly engaged employee displays a sense of belongingness towards the organisation and makes every effort to solve the problems that pose a hindrance in the organisation’s way of success.
Discuss Google’s strategy…
Beyond all the above mentioned popular techniques, there are other things that play an important role in enhancing the engagement levels of employees. The proposed 3 C’s of employee engagement are career, competence and care.
When individuals join an organization, they expect to build a career with it. If the top management and immediate managers spend dedicated time in carving out the careers of its employees, they will feel that they belong to the organization. They feel engaged when they receive support from the management in growing their careers.
Competence is all about the ability to grow. Regular workshops and training sessions must be held in order to help employees acquire a higher level of skills and competencies. The focus should be on developing for marketable skills. Most employees after spending a few months look for competence-boosting opportunities with the organization so that they can grow and move to the next level of their careers. While the career focuses on the actual growth in terms of designation, wages and perks and authority, competence is the ability to grow utilizing the opportunities.
Sitting at the topmost, care is regarded the finest art of the managers by which they can make employees feel an indispensable part of their organization. The managers need to be empathetic and sensitive towards people and understand their personal problems. Showing small day-to-day caring gestures towards employees make them feel that they belong to the organization and organization belongs to them.
Most companies think that it is their performance management system and appraisal and reward strategies that enhance the levels of employee engagement. True but partially!
Most companies do not realize that human interaction is perhaps one of the most important elements in keeping the employees geared up to perform their best and enhance their competency levels. It is not only a basic need but the sole of an organization that keeps it going.
Everyone who interacts with employees including top management, senior leaders, immediate supervisors and human resource team members play a vital role in shaping the mentality of an individual.
Although the directions come either from top management or HRD but they are the one who execute the process and determine the satisfaction level of their workforce. They can interact with the employees and fill scorecards with columns such as actions of employees, what motivates them and job satisfaction level. This is the initial as well the most important step in the entire process.
They study all the cases thoroughly to identify the loopholes in the system and bring it to the notice of top management.
They study all the cases thoroughly to identify the loopholes in the system and bring it to the notice of top management.
Various studies have shown that actively engaged employees are almost 50 percent more productive than their not-engaged or disengaged colleagues. The employee engagement cannot be improved only by designing and implementing effective human resource strategies but their involvement and quality of output produced by them also depends on their relationships with their colleagues, subordinates and seniors. It is a basic need of human beings to belong and to be belonged. Such collaborations can be a major contributor to the success of a company.