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Mark Traphagen
Sr. Director Online Marketin
Stone Temple Consulting
@marktraphagen
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@marktraphagen #smx #12c
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@marktraphagen #smx #12c
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@marktraphagen #smx #12c
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@marktraphagen #smx #12c
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@marktraphagen #smx #12c
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Author Authority:
Rel=author & Beyond
@marktraphagen #smx #12c
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December 2013 Authorship Purge
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@marktraphagen #smx #12c
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Factors in Authorship Retention
1. Site authority & history
2. Content quality
3. Author trust
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Present Powers of rel=author
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Present Powers of rel=author
@marktraphagen #smx #12c
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Present Powers of rel=author
@marktraphagen #smx #12c
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Beyond rel=author
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Google Must Go Beyond rel=author
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@marktraphagen #smx #12c
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Every Brand Needs a Badass
@marktraphagen #smx #12c
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Every Brand Needs a Badass
@marktraphagen #smx #12c
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Every Brand Needs a Badass
@marktraphagen #smx #12c
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Every Brand Needs a Badass
@marktraphagen #smx #12c
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How to Build Author Authority
@marktraphagen #smx #12c
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How to Build Author Authority
BE the “anyone” they WANT to listen to!
@marktraphagen #smx #12c
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Be Productive
@marktraphagen #smx #12c
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Be Authoritative
@marktraphagen #smx #12c
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Know Your Stuff Better than Anyone Else
@marktraphagen #smx #12c
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@marktraphagen #smx #12c
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Be Thorough
@marktraphagen #smx #12c
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Be Thorough
@marktraphagen #smx #12c
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Be Different
@marktraphagen #smx #12c
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Say What No One Else Is Saying
@marktraphagen #smx #12c
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Find Your Own Voice
@marktraphagen #smx #12c
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Be Ubiquitous
@marktraphagen #smx #12c
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Expand Your Networks & Mediums
@marktraphagen #smx #12c
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Build Your Social Following
@marktraphagen #smx #12c
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Keep Sharing Your Best Content
@marktraphagen #smx #12c
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Keep Sharing Your Best Content
@marktraphagen #smx #12c
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Mark Traphagen
Sr. Director Online Marketin
Stone Temple Consulting
@marktraphagen
+MarkTraphagen
@marktraphagen #smx #12c
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Thanks!

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Author Authority for Advanced Search Marketers