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Google Analytics Insights - Your New Favorite Co-worker

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Mark Traphagen
Mark Traphagen

An introduction to Insights, the powerful AI assistant built into Google Analytics that alerts you to significant changes in your metrics, answer your natural language questions about your performance, and adjusts to your interests and priorities as you use it. Presented at SMX Advanced and SMX East 2019.

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@MarkTraphagen
@MarkTraphagen What is GA Insights?
@MarkTraphagen Natural language interface employing machine learning to answer questions and provide actionable insights about your Analytics data What is GA Insights?
@MarkTraphagen 1. Insights 2. Answers 3. User & Conversion Modeling Three Functions
@MarkTraphagen Desktop & Mobile
@MarkTraphagen Desktop Access
@MarkTraphagen Mobile Access
@MarkTraphagen Analytics Insights
@MarkTraphagen 1. Personalized 2. Prioritized 3. Learns as you use Analytics Insights
@MarkTraphagen Share these #SMXInsights on your social channels! Google Analytics Insights feature learns the reports you need most as you use it.
@MarkTraphagen Analytics Insights
@MarkTraphagen Ask Questions
@MarkTraphagen Basic Questions
@MarkTraphagen Why Questions
@MarkTraphagen Anomaly Questions
@MarkTraphagen Performance Questions
@MarkTraphagen Trend Questions
@MarkTraphagen Comparison Questions
@MarkTraphagen Complex Questions
@MarkTraphagen Share these #SMXInsights on your social channels! You can ask Google Analytics Insights complex questions about your data using natural language
@MarkTraphagen

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