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Why culture is the life force of a great (international) business
Why
Culture is the life force of a great
(international) business.
Why culture is the life force of a great (international) business
We are Good Rebels
An experience design and innovation
company. We exist to provoke, inspire
and create experiences that matter.
We are Good Rebels
An experience design and innovation
company. We exist to provoke, inspire
and create experiences that matter.
In today’s connected world your brand is
defined, not by a marketing team or
agency, but by how people experience it.
Why culture is the life force of a great (international) business
Why culture is the life force of a great (international) business
Why culture is the life force of a great (international) business
Why culture is the life force of a great (international) business
Understanding culture
What is culture?
Why is culture important?
How do you develop culture?
Can you measure culture?
What is culture?
We don’t make
movies to make
money. We make
money to make
movies.
Cultural perspectives
Integration
Differentiation
Fragmentation
Prof. Joanne Martin, Stanford Graduate School of Business, 2002
Why is culture important?
Anyone can copy your strategy but
nobody can copy your culture.
Torben Rick, 2013
Why no one’s listening to a Walkman
Why culture is the life force of a great (international) business
How do you develop culture?
Why culture is the life force of a great (international) business
Why culture is the life force of a great (international) business
Why culture is the life force of a great (international) business
Rituals and stories
Tc Outlook
Tc Desayunos
Tc Plus
Tc Welcome
Tc Party
Why culture is the life force of a great (international) business
Collaborative projects
Good Rebels Cañas
Can you measure culture?
Cultural dimensions
People + Culture = Great work
mark@goodrebels.com
twitter.com/markralphs
+44 (0) 1273 677 170
goodrebels.com
instagram.com/good.rebels
Thank you
for 👂ing and 👋.

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