7. International C-Suites - Who are they? Eric is a 47 year old business man He works as a Director on the board of a company that has around 50 employees, in Paris Eric is married with 2 children Eric’s Opinions - Environment ‘ I disagree that there is little I can do to change my life’ : 54% ‘ I am worried about global warming’ : 66% ‘ I do everything I can to protect the environment’: 40% ‘ I would consider giving to An Environmental Cause Charity’ (index: 130) Eric’s Opinions – Health ‘ I generally discuss health’ : 45% ‘ Smoking should be banned from public places’ : 55% ‘ It is the role of the government to try and make people have a healthy lifestyle’ : 34% ‘ I look out for healthy products’ : 48% Eric: Eric was educated to University / Post Graduate level. Work is important to Eric, he is ambitious and he is happy there but feels it interferes with his social life. He is a frequent business traveller (up to 15+ times per annum). He enjoys products of a high quality and doesn’t mind paying for it. He considers himself a leader and as having more ability than most. Eric prefers communicating with people face to face (81%). 82/18 Male Female 62.5% married 70% children in HH 48% 2 cars in HH 94% work full time Eric Base: GE Intl C suites (355 unwgt) Source: Intl CCS Survey 2007 – Outdoor – All countries
8. Notice-ability of OOH advertising channels (any agree) % Index GE Intl C Suite Audience Base: GE Intl C suites (355 unwgt) Source: Intl CCS Survey 2007 – Outdoor – All countries
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10. Mainstream Consumers - Who are they? Matthias is 38 years old He works in a middle management role within a large corporation in Frankfurt (over 500 employees) Matthias is married with 1 child Matthias’ Opinions ‘ My family comes before anything else’ : 83% ‘ It is important to be an individual and not just part of a crowd’ : 80% ‘ I don’t like to feel manipulated or rushed into a purchase decision’ : 87% Matthias’ Opinions – Health & Environment ‘ I am worried about global warming’ : 70% ‘ Smoking should be banned from public places’ : 56% ‘ I look out for healthy products’ : 52% ‘ I do everything I can to protect the environment’ : 47% Matthias: Matthias is a family man, he puts them before anything else, although he enjoys his work life. He rarely travels for business but enjoys at least one holiday a year. Once he finds a brand he likes, he sticks with it although he will shop around for the best value for money. Matthias is concerned about global warming and likes to keep up to date with news in his local area. He thinks advertising should be entertaining but also provide factual information. 70/30 Male Female 70% married 77% children in HH 51% 2 cars in HH 100% work full time Matthias Base: GE Main Consumer (2717 unwgt) Source: Intl CCS Survey 2007 – Outdoor – All countries
11. Notice-ability of OOH advertising channels (any agree) % Index GE Mainstream Consumer Audience Base: GE Main Consumer (2717 unwgt) Source: Intl CCS Survey 2007 – Outdoor – All countries
12. Consumers Are Challenging Brands To Face Up To Climate Change..... Global Climate Change ‘08 Study* * Havas Media Global Climate Change Stidy 2008. Claimed to be the largest survey yet of consumer response to climate change. Over 11,000 respondents were interviewed in Brazil, China, France, Germany, India, Mexico, Spain, UK and the US 79% of consumers would rather buy from companies doing their best to reduce their impact on the environment A further 89% are likely to buy more ‘green’ goods in the next 12 months and 35% are willing to pay a premium for those goods In two thirds of the markets researched (UK, US, Mexico, Brazil, Germany and France) people felt more strongly that companies and their brands should be finding solutions compared to the government When it comes to actually buying ‘green’ 80% of respondents said they would buy more if more were on offer All of the markets expressed a clear desire to see more ecologically responsible brands and believe multinationals can, and should, make a positive impact on the issue
26. Wider Audience Reach / Teaser Activity.... Interactive Screens Roadside 6 sheets with HD LCD flatscreen monitors offer fully interactive viewing capabilities, moving video imagery and sound. The screens act as intelligent information centres where you can view video trailers, still imagery, production information and gaming interaction. Interaction can be operated either via Touchscreen or using touch sensitive press pads placed on the poster. Full stereo sound supports the screen content and can be heard via ear jack points placed on the 6 sheet. Wifi technology, regular content updates, Bluetooth and bespoke surround modelling are also available to work in conjunction with the screens. Idea – click to find new and exiting projects that GE are working on – free Light bulb could come from the bottom of the screen for those who answer environmental questions correctly. Screens will be located in all of the affluent areas of London to target your chosen audience of Senior decision makers, policy makers and mainstream consumer audience.
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28. Wider Audience Reach / Teaser Activity.... Eco Friendly Innovation Flexible LED Neon Tubes A replacement option for neon tubes based on led technology, that is safer for use on billboards and is available in red, yellow, orange, green, blue and white. The advantages over real neon are lower cost , flexibility to shape as you like and these tubes are 70% more energy efficient than real neon tubes. The following slides provide some topline details on innovative, environmentally friendly techniques that GE could adopt to ensure their campaign is as carbon neutral as possible. Whilst brands are beginning to become more ‘green’ with their advertising, there is yet to be an advertiser to create a fully eco-friendly campaign across experiential, digital and standard format signage.............
29. Wider Audience Reach / Teaser Activity.... Eco Friendly Innovation Wind Energy B&Q used a wind turbine to power the lighting of this 96 sheet Photovaltaic Panels 96-sheet with fully functional photovoltaic panels which light the billboard at night . Developing this further we could look at lighting street lamps with solar energy generated from the billboards. Interactive elements, such as bluetooth, could be added to key holdings
30. Wider Audience Reach / Teaser Activity.... Eco Friendly Innovation Recharging Light Rope Glowing strip lights that need no electricity as they only need between five and thirty minutes light to fully recharge. Once charged they burn brightly for 3 hours, gradually fading over a 12 hour period Recycled Posters Creating OOH sites which are made of natural materials all of which can be recycled
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