This document discusses trends in supermarket shopping in Australia, including demographic shifts, generational changes, and new technologies. It notes that Australia is growing rapidly in both population and geographic size. Different generations, like Gen Y and Gen Z, have distinct shopping traits, with younger generations more influenced by social media and locally sourced products. The future of supermarkets will need to engage with new generations and emerging trends to remain relevant in a changing society.

1. The Future of Supermarket
Shopping in Australia:
Engaging with the New Generations & Emerging Trends
Mark McCrindle
mccrindle.com.au

2. Only occasionally in history do massive
demographic shifts
combine with huge
social change
and ongoing
generational transitions
and rapid
technological trends
so that within the span of a few decades,
society altogether alters.

4. FASTEST GROWING COUNTRY IN THE OECD
1.7%

5. BIG AUSTRALIA GEOGRAPHICALLY
1.7%

6. BIG AUSTRALIA DEMOGRAPHICALLY
1.7%

7. AUSSI E RHYMING SLANG
Joe Blake
Captain Cook
Frog and toad
Harold Holt
Barry Crocker
snake
look
road
bolt
shocker

9. COMMUNITY REDEFINED

11. THE GENERATIONS OF TODAY

12. LOCALLY SOURCED

13. GEN Y SHOPPING TRAITS

14. GENERATION ALPHA

20. “Foshizz my work gig is
totes chron- the hours are
defs cray cray but yolo.”

21. “I like my job.”

23. GENERATION Z

24. GENERATION ALPHA

25. 1800 TRENDS (1800 876 637)
mark@mccrindle.com.au
www.mccrindle.com.au