Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
17. Smartphones
=
EVERYWHERE
• Primary:
Tex2ng
• Social
• Search/Inquiry
• Shopping:
Deals/Payments
• Games
• U2lity:
Life
&
Play
18. Social
is
Mobile
SOURCES:
ere.net,
Mashable,
TechCrunch,
comScore,
Pew,
others.
70%
80%
30%
30%
35%
35%
45%
100%
100%
19. Mobile
is
BUSY
the
Desktop
Hour
email
web
social
other
the
Mobile
Hour
email
web
social
text
app
call
20.
21.
22.
23. The
Mobile
Moment
Content
Data
Social
Search
Web
Email
Offline
Broadcast
The
“Click”
-‐
Origina2on
AMribtuNon
Measurement/Analysis
CRM
POS
Search
Mgmt
Social
Content
Analy2cs
Media
Networks
Reports/
Views/Dashboard
Content
Command
Center
Responsive/Reac2ve
Content
DATA
24. Your
Website
Mobile
Adaptive
• You have a
“desktop” and
a “mobile”
website. Mobile
Responsive
• A website that
conforms to
the device on
which it is
viewed.
Mobile
Reactive
• Responsive,
with content
that is
personalized
and relevant
based on
location, time,
day and user
details.
46. The
Mobile
Moment
Content
Data
Social
Search
Web
Email
Offline
Broadcast
The
“Click”
-‐
Origina2on
AMribtuNon
Measurement/Analysis
CRM
POS
Search
Mgmt
Social
Content
Analy2cs
Media
Networks
Reports/
Views/Dashboard
Content
Command
Center
Responsive/Reac2ve
Content
DATA