There's a reason why we end up buying things we didn't know we wanted or click on links that are relevant, because when a website is personalized, it has our attention. Check out these slides we predict the top web personalization use cases in 2016 that you should implement into your marketing plans for next year.
4. Web Personalization
2X
conversion rate for 2nd -
5th time visitors compared
to 1st visit
67%
find content targeted to their
job function valuable
82%
of prospects value content
targeted to their industry
29. Predicting the Top Web Personalization Use
Cases in 2016
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Editor's Notes
Top use cases for web personalization in 2016
We have seen how personalized content increases web engagement and generate more qualified leads. How can we improve and do this better?
Taking the best learnings/use cases of the last year of customers' leveraging web engagement and planning ahead, this webinar will reveal our top use cases we see marketers adopting in 2016.
A taste of these future predictions include:
Powerful vertical campaigns, the right industry case study to the right visitor
Engaging key specific accounts with Account-Based Marketing
Knowing the Customer Journey and planning progressive personalized campaigns
Leveraging known lead data, data you have on your prospects to personalize 1:1
A few more secrets and surprises… Join us to find out.
Insight Direct (6 campaigns) - Use company level MLM fields to to kind of “backup” the RTP identification in Industry based segments (known and industry = Finance)
CA (5 campaigns) - are using custom field that shows to which events the known visitor registered for, and inviting him to the next relevant one
Rapid7 (5 campaigns) - Use account level fields and targeting based on subscription types and subscription expiration date.
Canonical (5 campaigns) - Tageting based on lead level fields (is a decision maker YES/NO, opportunity role etc.)
Insight Direct (6 campaigns) - Use company level MLM fields to to kind of “backup” the RTP identification in Industry based segments (known and industry = Finance)
CA (5 campaigns) - are using custom field that shows to which events the known visitor registered for, and inviting him to the next relevant one
Rapid7 (5 campaigns) - Use account level fields and targeting based on subscription types and subscription expiration date.
Canonical (5 campaigns) - Targeting based on lead level fields (is a decision maker YES/NO, opportunity role etc.)
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior
Increase web engagements and generate more qualified leads
Acquire customers faster and grow their lifetime value
Maximize marketing efficiencies and impact on revenue
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior