Marketo Engage January 2021 Product Release Presentation

1. January 2021 Release
Marketo Engage Application

2. ©2021 Adobe. All Rights Reserved.
January 2021 Release Highlights
MARKETO ENGAGE
Better Together with
Adobe
• AEC Audience Sync –
completion of phase 3
Future-proof
Investments
• Sales Insight and Sales Connect
• Paid media
• Program member tokens
• Cross-channel marketing
• CRM Integration
Innovation For
Experience
• Next-Generation UX - support for
Workspaces and Partitions
©2021 Adobe. All Rights Reserved.

3. ©2021 Adobe. All Rights Reserved..
Continuous Audience Sync
AEC Integration
Sync a Marketo Static List to Adobe
Audience Manager, Adobe Target, Adobe
Analytics (requires AAM license), or
Adobe Experience Platform (requires
AAM license)
As the Static List grows and shrinks in
Marketo, the synched Adobe Segment
will be automatically updated within
minutes
Marketing Data
Environment

4. ©2021 Adobe. All Rights Reserved.
Next-Gen User Experience
Efficiently share assets across
workspaces to better collaborate
with other team members and
without compromising roles or
workspace permissions
• Share assets across workspaces
• Allow other teams to view, clone, and
more when using shared assets
• Updated user experience to make shared
asset interaction more clear
• See shared assets and their locations in
Global Search
Workspaces & Shared Folders
Application-
wide

5. ©2021 Adobe. All Rights Reserved.
Sales Insight for Non-Native
Salesforce CRM Integrations - GA
5
Marketo Engage customers with
non-native Salesforce CRM
integrations can now use Sales
Insight
Customers that require a custom integration
to their Salesforce CRM instance can help
their sales teams understand, prioritize and
interact with the hottest leads and
opportunities to enable smart selling and
close more deals faster
Sales
Partnership

6. ©2021 Adobe. All Rights Reserved..
Best Bets Enhancements Sales
Partnership
Engagement Actions: Sales reps can quickly
contact hot leads from Best Bets tab by emailing
them or adding them to a Marketo Campaign.
They can also view a lead in Marketo or add them
to Watchlist
Bulk Actions: Sales reps can save time by
choosing multiple leads from the best bets tab
and sending them an email or adding them to a
campaign
Sorting: In order to improve efficiency, the Best
Bets tab now includes sort option for Name,
Account, Last Interesting Moment and Status

7. ©2021 Adobe. All Rights Reserved..
Email Updates
Updated Warning Messages
Users see a warning message when they are
trying to send an email to an invalid email ID or
an unsubscribed email address prior to sending
an email.
Email Delivery Status
Email delivery statuses can be reviewed in the
email tab of Sales Insight once the email has
been sent. This includes status for
Emails sent from Marketo:
• Email Sent
• Email Delivered
• Email Bounced
• Email Bounced Soft
Emails sent from Sales:
• Sales Email Sent
• Sales Email Bounced
Sales
Partnership

8. ©2021 Adobe. All Rights Reserved..
Enhanced Test Email
Workflows
Increase your sales team’s efficiency
with enhanced Sales Insight test email
workflows.
Sellers can edit list of test email recipients with
our new Test Email Workflow before sending
bulk emails to up to 200 recipients.
Sales
Partnership

9. ©2021 Adobe. All Rights Reserved..
Account and
Opportunity Panel Updates
Account and Opportunity Panels
Enhancements
Send emails or add contacts to Marketo Engage
campaigns using the new dropdown option in the
account and opportunity panels instead of
working with individual contacts.
Add account contacts to a watchlist to be notified
when lead become hot.
Sales
Partnership

10. ©2021 Adobe. All Rights Reserved..
Increase email deliverability at scale with email
throttling for Gmail and Exchange delivery
channels (Beta)
Gain insight into lead quality and email
performance with bounce tracking for Gmail and
Exchange delivery channels
Email Delivery Enhancements
Sales Connect
Increase email performance for sales
with enhancements to email connection
delivery channels.
Sales
Partnership

11. ©2021 Adobe. All Rights Reserved..
Users can manage preferences and check
integration health with ease in the new profile
page.
Organize sales email templates with new drag
and drop actions
Sellers can optimize their workspace by resizing
and reordering columns in their layouts
User Experience Updates
Sales Connect
Streamline the seller's workspace with
new user experience updates
Sales
Partnership

12. ©2021 Adobe. All Rights Reserved..
Continuous Audience Sync
Ad Network Integration
Sync a Marketo Static List to Google,
Facebook, or LinkedIn
As the Static List grows and shrinks in Marketo,
the synched ad platform audience will be
automatically updated within minutes
Cross-Channel
Engagement

13. ©2021 Adobe. All Rights Reserved..
Perform programmatic form
submissions over the Marketo
Engage REST API. Third party forms
can now integrate with Marketo
forms to take advantage of existing
marketing flows.
Submit Form API
Website Marketing
Cross-Channel
Engagement

14. ©2021 Adobe. All Rights Reserved.
Support Information
My Account
Easily access your subscription
information from the My Account
page

15. ©2021 Adobe. All Rights Reserved.
Program Member Custom
Fields
Tokens Support
Use Program Member Custom Fields as
Token placeholders within Email, Landing
Pages, SMSs , Push Notifications, In-app
Messages, Campaign Flow Actions,
Webhooks, Email Scripts and more
Field values substituted with values for the
Leads within the context of the program
Now personalize your messages to Leads
and Sales team further with Program
Member Custom Field Tokens.
Content
Personalization

16. ©2021 Adobe. All Rights Reserved.
Salesforce CRM Sync
OAuth Authentication
Authentication available
using OAuth 2.0
Connect using Connected Apps set up on
SFDC
Marketing Data
Environment

17. ©2021 Adobe. All Rights Reserved.
Salesforce CRM Sync
Dashboards
Salesforce CRM Integration
Sync Errors Dashboard
Job level and record level errors with
ID reference to the related objects
in Marketo Engage and Salesforce to
enable self-help and reduce support
queries.
Report available covers errors of the
previous 5 days. Filter is now more
granular when using date time.
Marketing Data
Environment

18. ©2021 Adobe. All Rights Reserved.
Landing Page Preview API
Enable end-to-end editing and
preview of Marketo landing pages
in external applications
Streamline editing and translation
workflows in integrated applications with
the new Landing Page Preview API. Third-
party vendors can now render fully
personalized previews of landing pages
without logging into Marketo Engage. The
Landing Page Preview API enables end-
to-end editing and localization workflows
in third-party integrated applications.
Website Marketing
Cross-Channel
Engagement

19. ©2021 Adobe. All Rights Reserved.
Future-Proof Investments
MARKETO ENGAGE
Metadata Export
Metadata export is enhanced to support opportunity object attributes, named
accounts, program member standard and custom fields.
Custom Objects Retrieval Limits Increased
Developers of Email Velocity Scripting can quickly increase the number
of custom objects to 100 through self-serve override operation.
©2020 Adobe. All Rights Reserved. Adobe Confidential.

20. ©2020 Adobe. All Rights Reserved. Adobe Confidential.
What’s Coming Up in H1-2021?
MARKETO ENGAGE, MARKETO SALES APPS, and BIZIBLE
Better Together w/
Adobe
Future-proof
Investments
Innovation For
Experience
©2020 Adobe. All Rights Reserved. Adobe Confidential.
• Account Smart List
• Dynamic Chat
• Marketo Engage Next-generation UX
• Bizible LinkedIn & Privacy
Enhancements
• Sales Insight Enhancements
• Sales Connect Enhancements
• B2B-powered Adobe Experience
Platform
• Adobe User Credential Integration

21. ©2021 Adobe. All Rights Reserved.
Resources
• Signup for Adobe Summit Updates
• Adobe Summit B2B Marketing and AMB
Sessions Catalog
• Next-Generation Experience Blog
• The Total Economic Impact of Bizible
• Adobe introduces Real-time CDP for B2B
brands