At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. More than any single individual, Dr. Marketo advanced the science of marketing through the use of mechanical, electrical and galvanic technologies. His revenue-generation machines (some of which are still in working order today) were considered a marvel of Victorian engineering and a considerable aid to the early pioneers of marketing science. But few people know that Dr. Marketo also sent the world’s first tweet (“Watson come quick, I need #tea.”) and posted the first user-generated video (“Charles has inadvertently masticated my digit.”). This brief catalogue is intended to correct these misperceptions and restore Dr. Marketo to his rightful place as the original source of the ideas behind today’s Marketing Automation technology.

1. CABINET OF CURIOSITY

2. At Marketo, we’re all about the science of marketing.
Everyone thinks of marketing automation as a new field. But few people know
about our rich heritage as marketing automation pioneers – a story that stretches
back to the experiments of Dr. Gustav Marketo.
More than any single individual, Dr. Marketo advanced the science of marketing
through the use of mechanical, electrical and galvanic technologies.
His revenue-generation machines (some of which are still in working order today)
were considered a marvel of Victorian engineering and a considerable aid to the
early pioneers of marketing science.
But few people know that Dr. Marketo also sent the world’s first tweet (“Watson
come quick, I need #tea.”) and posted the first user-generated video (“Charles has
inadvertently masticated my digit.”).
This brief catalogue is intended to correct these misperceptions and restore Dr.
Marketo to his rightful place as the original source of the ideas behind today’s
Marketing Automation technology.

4. The Communication
Personaliser
is a thoroughly modern audience
targeter that safely and hygienically
directs bespoke communications to
each prospective purchaser based on
their previous behaviours.
Fig. 1 — Model No. 6

5. IS AN EFFICACIOUS DEVICE
FOR THE MODERN SOCIAL
MEDIA DANDY.
This machine produces, by a few minutes daily use,
the highest form of social engagement, with perfect
safety, and without a sense of fatigue. Hashtags are
easily removed with a clean, damp chamois.
THE TWEET
AMPLIFICATOR
& CLARIFICATION

6. Measurement Compendium
The Analytical Measurement Compendium is justly
considered as one of the most complete arrangements
of its kind. All tools are:
— IRIDIUM-TIPPED —
Therefore never wear out
— Indefatigable —
Measure continuously for many hours
— economical —
Outlasting 20,000 steel pens
— finally —
As nearly perfect as inventive skill can produce
Also brass-mounted and handsomely relieved
with your company's logotype and livery.

7. The Complete & Comprehensive
Sales Lead Recycler
Pronounced by content experts, the press
and the community at large the most perfect
and complete Lead Recycler of the day.
Leads are pumped for recycling using an
eminently scientific substance based
ONLY ON OZONIC OXYGEN.
Fig. 4 — The Complete & Comprehensive Content Curation Laboratory

8. KLOUTINFLATOR
AN ABSOLUTELY SAFE, PERMANENTAND RAPID CURE FOR PROBLEMATIC INFLUENCA
ASPECIALPREPARATIONFORMARKETERS,BRANDOWNERSANDSTUBBONCASES(EITHERSEX)WHICHHAVERESISTEDOTHER
TREATMENT.ABDOMINALKLOUTINFLATIONASPECIALITY–USINGAUNIQUETRANSPARENTFLUIDFORTRAINING,FIXINGAND
BEAUTIFYINGTHEKLOUTSCOREOFALLSORTSANDCONDITIONS.
ANENGLISHCLERGYMANWRITES:
"Your Klout Inflator acted admirably."

9. Anovelandpleasantmodeof
administeringandprogressingsales
leadsfrominitialcontactto
successfulandmutuallyagreeable
revenuerealization.
Basedontheteachingsand
investigationsofFranzAnton
Mesmer,theLeadNurturator
isthemosteffectiveelectric
applianceeverofferedtothe
public,andforrestoringlost
leadsithasnoequal.

10. WEB SEMINARS HAVE BECOME
THE ORDER OF THE DAY IN
POLITE SOCIETY.
Will quickly clean and burnish
presentation material in a manner
not attainable with the old-
fashioned glass slideware – and
without damaging headlines.
Marketers requiring a webinar are
respectfully invited to inspect this
new machine in operation, when
they will be at once convinced of its
surpassing excellence.
If not approved of, may be
returned unconditionally and the
money refunded.

11. SALES-MARKETING
ALIGNIFICATOR
q
ADMINISTERS AUDIBLE
MULTI-CLAPPER ALERT ON CREATION
OF A SALES-READY LEAD WITH
CORRESPONDING ELECTRIC SHOCK.
An efficacious way to achieve
instant sales team vigilance.
Integrates with patron relationship
management apparatus.

12. q
THE GOLD MEDAL
AND A SILVER MEDAL
AT THE GREAT
OPTIMISATION EXHIBITIONS,
SOUTH KENSINGTON
.
A/BTESTING TABLE

13. BEHAVIOUR
TRACKER
)
WITH CONSOLIDATED LANDING PAGE AND
SOCIAL MEDIA INTEGRATOR.
THE PUBLIC ARE CAUTIONED AGAINST
COUNTERFEITS.
TWEET SHOOTER
Capable of emitting 16
Re-Tweets per hour in Brisk
Mode. We guarantee that an
operator will produce from
two to three times as much
work in a day as a clerk can
possibly do with a quill
IN THE MARKETO LEAD WARMER WE CLAIM
TO HAVE CREATED A STANDARD OF EXCELLENCE
NOT ONLY IN PRINCIPLE, BUT IN THE DETAILS
OF CONSTRUCTION, THAT IS UNAPPROACHED
BY OTHER LEAD WARMING MACHINES.
HAS THE WORLD RECORD FOR SPEED
IN OPPORTUNITY DETECTION AND
EVENT TRIGGERISATION.

14. Those who have experienced the worthlessness of hand
counting machines and the troublesomeness of two-pen
systems are continually exchanging for our
SILENT SCORING MACHINES.
LEAD SCORING
AUTOMATA

15. anonymous web
traffic analyser
Has proved successful where many
analysers have failed. Anonymity is no
longer a barrier to rigorous analysis.
SEND FOR FULL PARTICULARS.

16. LANDING PAGE
COOKIE CATAPULT
ATTACHES TRACKING MECHANISM TO THE COAT-TAILS OF UNSUSPECTING
VISITORS. FROWNED UPON IN SOME EUROPEAN COUNTRIES.

17. REPUTATIONMANAGER
AGREEABLETOUSE,CERTAININITS
EFFECTS,ANDHARMLESSINITSACTION,
ITMAYBESAFELYUSEDBYLADIES
ANDCHILDREN.
CONTENT
RE-PURPOSING
CONTRIVANCE
Old content goes in, new content comes
out. Portable for use in any forum.

18. Code Reader
Mr. Fergus Gloster
is available as a personal
Quick Response Code
Reader should you happen
upon such a code.