Marketo's Marketing Nation Live Sponsor - Paris

1. Solution Sheet
LeadSeed delivers
better qualified new
business opportunities

2. Identify qualified new business opportunities and
improve the skills of your sales team.
Solution Sheet
WHO BENEFITS FROM LEADSEED?
Sales Management
• Increased lead-to-sale
conversion rates,
• Training,
• Structure,
• Quality,
• Consistency
• Monitoring
Marketing Communications
• Prospect engagement,
• Data,
• Sales focus,
• Content,
• Measurement
• CRM integration
Product Marketing
• Sales focus,
• Controlled positioning of
value propositions
• Funnel visibility
Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com
Self Assessment for
lead generation
Discovery for inside sales
360 for account
development
LeadSeed from Coservit is a tool designed specifically
for IT and telco vendors and the channel to
significantly increase sales performance.
Delivered as a secure cloud based application,
LeadSeed takes the expertise and knowledge of an
organisation’s very best solution sales professionals
and puts it in the hands of the whole sales force.
Through a consultative approach, sales people will
be more able to differentiate themselves from the
competition and present innovative solutions to
prospects.
There are three versions of LeadSeed
designed to achieve different objectives:

3. Benefitting from LeadSeed throughout the sales funnel.
Solution Sheet
Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com
Fill the funnel using LeadSeed
Self Assessment as part of your
marcoms activity
Further qualify the funnel using
LeadSeed Discovery via your
inside sales team
Enable Account Managers
to continually develop your
customer with the LeadSeed
360
THE LEADSEED PROCESS:
formatted personalised report containing
recommendations, appropriate value
propositions and potential business benefits of
your target technology and services appropriate
to the statements made during the discussion.
Presented in both PDF and PowerPoint, the
report saves the sales person time and effort
while adding consistency and credibility to the
follow up process.
Target
LeadSeed can be used for both customer account
mapping and new prospect qualification. The
tool can be tailored to specific markets and
technologies to ensure maximum relevance and
success.
Assess
By developing a conversation around a series
of structured questions, sales people are able
to discover more about the respondent’s IT
environment, their strategy and their plans.
Focussing on the respondent’s business and
needs enables LeadSeed to identify qualified
leads for the sale of product and services.
Present
LeadSeed takes the output of the discussion and
presents it back immediately in a professionally
Track
By recording responses to the questions,
LeadSeed also creates a rich source of valuable
information that can be aligned to CRM data
and used to target further tailored marketing
activities.
Importantly, LeadSeed tracks performance
metrics in order to provide complete visibility of
the activity’s success.

4. Solution Sheet
LEADSEED SELF ASSESSMENT:
Engage prospects, qualify leads and gain valuable insight
LeadSeed Self Assessment addresses marketing
challenges by:
• Providing an innovative way to capture the
attention of prospects
• Delivering content of real value
• Identifying and qualifying leads
• Engaging the sales team more meaningfully in
follow up
The Self Assessment tool is an efficient and
scalable lead generation tool, providing high value
content to the prospect while presenting you with
deep insight into their situation, priorities and
plans.
The platform integrates with major marketing
software automation and CRM systems such
as SalesForce and Marketo for seamless leads
workflow.
Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com
“Cast the net
wider for
new business
opportunities”
Pulling in prospects Instant feedback
Turning insight into
opportunities
The benefits of LeadSeed Self Assessment

5. Solution Sheet
LEADSEED DISCOVERY:
Adopt solution selling as standard
LeadSeed Discovery overcomes challenges
commonly faced by inside sales teams by:
• Enabling high quality, relevant conversations
• Efficiently and consistently identifying
opportunities
• Recording insightful customer data
• Developing sales capabilities
• Providing the call to action for training activities
A consultative selling approach is often difficult
for a sales team to deliver consistently. LeadSeed
Discovery helps organisations to adopt solution
selling as standard, in a face-to-face or telesales
setting, regardless of the skills and experience of
the team.
LeadSeed Discovery signposts the sales person
around the subject matter, enabling them to delve
deeper into a prospect’s situation to develop
a broader understanding of their needs and
priorities. The structure promotes confidence when
discussing new propositions.
Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com
Flexibility built in
Sales development
Automated reporting
The benefits of LeadSeed Discovery
We booked 73 meetings as a result of this
campaign. Within the first 3 weeks we
had submitted 15 proposals and closed
one opportunity. The campaign was very
efficient for both sales and marketing.
Julie Perin,
OCI, France.

6. Solution Sheet
LEADSEED 360
Know the customer inside out
LeadSeed 360 avoids stale customer
relationships by:
• Facilitating broader and deeper engagement
• Expanding sales comfort zones
• Identifying and tracking potential opportunities
LeadSeed 360 is a unique, innovative platform
which supports the experienced sales person in
their quest to dominate a customer account by
enabling them to enquire more deeply into the
customer’s strategies, priorities and challenges.
Armed with this knowledge they can identify
potential sales opportunities in the short and long
term and use the intelligence gained to closely align
solutions to those opportunities.
Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com
Engage in conversation
Record the intelligence
Present the results
The benefits of LeadSeed 360
Whe Coservit 360 assessment tool has
enabled us to transform our business. The
support we have had from Coservit has
been crucial to the success of the project.
We perceive this to be a long term strategic
partnership, not simply licensing of an
platform.
Thomas Collins, IT Services Business Line Director
Ricoh, France.

7. The Innovation Centre
Keckwick Lane, Daresbury
Cheshire, WA4 4FS
Email: info@coservit.com
Tel: +44 (0)1925 394130
www.coservit.com
ABOUT COSERVIT
Coservit is a global software developer with the focus of delivering innovative
solutions to our customers across two key market sectors:
Sales and Marketing: Our bespoke sales and marketing solutions deliver better
qualified new business opportunities, strengthen customer relationshipsand
improve sales efficiency.
IT Service Management: Our fully customisable IT monitoring software delivers
fast and accurate insight to support proactive management and preventative
maintenance of the IT environment.
Working closely with our customers to provide innovative products and a flexible
and agile service is fundamental to our mutual success and rewarding working
relationships.