This document summarizes a webinar about how global enterprises are enhancing prospect intent data through social media. It discusses how Marketo and Oktopost can integrate social media activity into lead nurturing, scoring, and attribution. It provides an example of how FIS, an international financial services company, built a metric-driven attribution program using Oktopost and Marketo. FIS leverages social data for lead scoring and intent-based nurturing programs. The webinar also discusses the importance of employee advocacy for brand visibility, client engagement, and developing advocates. It concludes that integrating Oktopost with Marketo provides a more complete view of prospects to deliver personalized nurturing.
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Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent Data via Social Media
1. JUNE 27, 2019
Beyond Brand Awareness:
How Global Enterprises are Enhancing Prospect Intent Data
via Social Media
LAURENE DEAN
SHANIE ZIMERMAN
CAROLINE BARR
4. WEBINAR OVERVIEW
TODAY’S AGENDA
01 Understanding Your Prospects’ Full Journey
• Marketo + Oktopost
• “The Big Three” of Marketing Automation
02 How FIS Built a Metric-Driven Attribution Program
• Who is FIS
• Solutions and Results
03 Empowering Employees Through Advocacy
• The Importance of Employee Advocacy
• How FIS Developed a Successful Advocacy Program