How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.

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© 2014 Marketo, Inc.
#amyjomartin
Attendees have a chance to
receive one of a dozen copies
of Amy’s bestseller
“Renegades Write the Rules.”
Join us on Twitter at #amyjomartin
Jason Miller
Sr. Manager
Content & Social
@LinkedIn Marketing
Solutions
Moderator

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© 2014 Marketo, Inc.
#amyjomartin
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Today’s Moderator
Jason Miller leads global content
and social initiatives for LinkedIn
Marketing Solutions helping
marketers understand how to use
LinkedIn to achieve their marketing
goals and deliver real ROI.
Previously he was the senior
manager of social media strategy at
Marketo and responsible for leading
the company's content and social
media efforts.

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© 2014 Marketo, Inc.
#amyjomartin
Today’s Presenter
Amy Jo Martin, author of New York
Times Bestseller Renegades Write
the Rules, founded Digital Royalty
five years ago to help companies,
celebrities, professional sports
leagues, teams and athletes build,
measure and monetize their digital
universe.
In addition, Digital Royalty provides
customized social media education
programs through Digital Royalty
University, which offers a
comprehensive curriculum blending
strategic and tactical training.

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@AmyJoMartin

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The “Project”

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You’re invited to Vegas!

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22. Digital Royalty empowers brands to be
human and inspire personal connections
to positively disrupt the world.

23. logos < humans

24. humanization = innovation

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Tony
Hsieh

26. Humanize
Amplify
Monetize

27. Humanize

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Social Communication impacts
every aspect of business

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38. That’s not the way
we’ve always
done it.
What if it
doesn’t work?
That will take
too much time.
© Digital Royalty Inc. 2014

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2012:
2017:

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http://www.slideshare.net/DigitalRoyalty

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Who’s Your Brand

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www.DigitalRoyaltyUniversity.com
Use code:
humanize

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Types of Social Media Classes
• Twitter, Facebook 101
• Personal Branding
• Social for HR, Legal & Operations
• Social Event Activation
• Social Crisis Communications
• Social Customer Service
• Measurement and Monetization
• Community Management
• Converts employees to brand ambassadors
• Emerging Mediums - Instagram/Pinterest

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www.DigitalRoyaltyUniversity.com
Promo Code:

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© 2014 Marketo, Inc.
#amyjomartin
Jason Miller
Sr. Manager
Content & Social
@Linkedin Marketing
Solutions
Moderator
Q&A
Attendees have a chance to
receive one of a dozen copies
of Amy’s bestseller
“Renegades Write the Rules.”
Join us on Twitter at #amyjomartin