4. The content marketing funnel
Brand Awareness
Your blog, your thought leadership, webinars
Lead Conversion & Nurturing
Resource center, your e-newsletter, your
business case, your “ROI calculators”
Customer Conversion
Proof points, testimonials, case studies
Customer Service
Reinforce the purchase
Customer Upsell
The community, your login page, support
content
Passionate Subscribers
Social media, your compelling, SHAREABLE
story.
Managing Content Marketing: The Book
5. Deliver content at all the right stages of the buying process
to attract and retain customers.
With a content subscription, we can be there when
the customer is ready to buy or spread our
message.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.