Learn whether it makes sense to rent or buy your next trade show booth? In this guide, we’ll give you the inside scoop on understanding whether it makes sense to rent or buy your next trade show booth, and how to maximize your budget at your next trade show. Follow our step by step guide to determine whether renting or buying your booth make sense. rentvsbuyGuide Here's what your download will include: #1: Upside and downside to renting #2: Upside and downside to buying #3: Side by side cost comparison #4: How to make your final decision Complete the form to the right to get immediate access to your Trade Show Exhibiting Guide. Need help now? Call 732.432.4800 and speak with one of our event marketing experts.

1. Published By
THERENT VS BUY
TRADE SHOW BOOTH GUIDETRADE SHOW BOOTH GUIDE

2. ABOUT BRYAN
I’m one of the few lucky enough to wake up
every day loving what I do, making “work”
less of work and more of an opportunity to
express myself creatively.
I bring brands face to face with consumers in
highly targets, highly concentrated unique
and memorable ways. As a designer of
experiences and architects of ideas, I push
the creative boundary and shape the brand
experience.
In both the physical and digital world, I have
been fortunate enough to strategize and
develop marketing campaigns for top fortune
500 brands, allowing them to make a big
impact to the right people, at the right time,
at the right place.
From award winning designs and experiential
campaigns, my approach had remained
consistent. Create. Communicate. Connect.
BRYAN PECELLIBRYAN PECELLI
BY
bryan@marketinggenome.com
ACCOUNT SUPERVISOR
732-432-4800

3. CONTENTS
The Big Trade Show Question | 4
Three Plus Shows Per Year? Buy A Booth | 6 Choice and Design Styles | 7
Express Your Brand Image | 8 Consistent Product or Service | 9
Make the Process More Convenient | 10 Add Features and Amenities | 11
Why Rent? | 12
Test Drive Before You Buy | 14
Concurrent Shows and Renting | 16
Basic Is All You Need | 18
Cash Outlay | 13
Never-Ending Possibilities | 15
Save Money on Associated Costs | 17
A Final Word | 19
Why Buy? | 5
3 Share This!Share This!

4. THE BIG TRADE SHOW QUESTION
Marketing Genome Project is here to help you make this important decision and put you in the best
position to get the most out of upcoming trade shows. Determining whether to buy or rent a trade
show booth is an important choice, so let’s explore each option. First, we’ll look at the reasons
companies choose to purchase a booth of their own.
BUYING VS. RENTING –
WHICH IS BEST FOR YOU ?
4 Share This!

5. Why Buy?
?Having your own trade show booth can be a substantial value. It’s a
way to take ownership of your trade show activities with a booth design
and amenities that perfectly represents your company and its products
or services – now, and in the future. With your own booth, you have a
marketing tool that’s always ready, even on short notice. Why do companies
5 Share This!

6. 1. THREE-PLUS SHOWS PER YEAR? BUY A BOOTH
In making the choice between buying and renting, ask yourself how many trade shows you
expect to be part of each year. If you’ll be attending three or more, you’re probably better
off buying a booth.
The cost of renting a booth and making whatever customizations are necessary is usually
about one-third of purchasing your own booth. For what you’d spend for rentals on three
trade shows, you could have your own first-class booth with a one-of-a-kind design that’s
just right for your company.
“
IF YOUR GOING BIG, YOU NEED
YOUR OWN BOOTH
“
6 Share This!

7. 2. CHOICE AND DESIGN STYLES
There are endless designs to choose from in creating an exhibit booth. By having a booth
custom-made according to your specific needs, you’re able to add all the features you want to
best showcase what your company is all about.
If you expect to be active in presenting at trade shows, having your own customized booth
alleviates last-minute hassle and brings peace of mind. You know that your booth contains all
the necessary features, colors, sections and specific design elements that you need to succeed.
When it’s time for a show, you simply load up the booth and hit the road.
THERE ARE NOLIMITS IN DESIGNING
YOUR OWN STUNNING BOOTH
7 Share This!

8. By having a top-notch booth created just for you, you’ll be able to have all the important
elements of your brand woven into the design. This means primarily three things:
`
Specific Colors
If your company is known by certain colors, they can be fully expressed throughout your
custom booth.
Company Name & Logo
You control how your name and logo are featured on the booth to gain instant recognition
from trade show attendees.
Messaging
Your unique selling proposition can be featured in strategic areas of your booth to get peoples
attention and draw crowds.
3. EXPRESS YOUR BRAND IMAGE
Custom-designed booths are turnkey exhibits
that stand out in many ways
8 Share This!

9. If your company does one thing, or sells a tightly
defined category of products, buying your own
booth is usually a smart idea. You won’t need to
make many modifications, because your offering
will be consistent from show to show. The booth
you have created just for you will be customized
to perfectly present what you do or sell, making
it an awesome tool show after show, year after
year.
When you know what you have to offer, and
you don’t anticipate a lot of changes in the near
future, owning your own trade show booth is a
good choice. There are no last-minute surprises,
and you’ll always present at every show a brand
image that’s totally consistent.
4. CONSISTENT PRODUCT OR SERVICE
BOOTH OWNERSHIP BRINGS THE ULTIMATE IN
TRADE SHOW CONSISTENCY
9 Share This!

10. With your own exhibit booth, you won’t be faced with all the tasks involved in choosing a rental
when the next trade show is approaching. There will be no time spent working with designers and
customizers and sorting through available styles and sizes of booths. Your booth is fully equipped and
ready to go when you are.
In many cases, convenience is a key deciding factor in determining whether to buy or rent a booth.
If you know that what you’re offering will be essentially the same over the next year or several
years, make it easy on yourself by purchasing a booth with a targeted message and all the critical
components necessary to attract attention and make sales.
5. MAKE THE PROCESS MORE CONVENIENT
ATTENDING TRADE SHOWS IS EASY WHEN YOU
HAVE YOUR OWN CUSTOM BOOTH
10 Share This!

11. Don’t think that a custom-designed booth has to be static. If the time comes when you
need additions or modifications, these can be performed easily and according to your exact
specifications. Think of your booth as a living entity: it can change with you as you grow and
expand.
When you work with Marketing Genome Project to construct the perfect trade show booth for
your company, you have a team of experts who can make any changes or alterations whenever
they’re necessary. This gives you the ultimate in flexibility as your company moves on from show
to show, always wanting to present the best possible exhibit for the best possible results.
6. ADD FEATURES AND AMENITIES WHENEVER YOU WANT
“
YOU CAN MAKE ANY CHANGES YOU WANT TO
YOUR BOOTH TO DRIVE SUCCESS
11 Share This!

12. WHY RENT?
For many companies and entrepreneurs, booth rental makes a lot more
sense than purchasing a booth outright. Here are some reasons why you
might consider opting for a rental
12 Share This!

13. $$1. CASH OUTLAY
Let’s face it: some companies simply don’t have the cash reserves to purchase a fully
customized trade show booth. But that shouldn’t be a deterrent. There’s a lot you
can do with a good rental booth while preserving cash for more critical expenditures.
If you’re currently unable to buy your own booth, or if you’re new to the trade show
game and want to get a “feel” for exhibiting before freeing up a large chunk of your
financial resources, renting a booth is a wise move.
GET A WIDE SELECTION OF FEATURES AND AMENITIES
WITH A RENTED BOOTH AND SAVE MONEY!
13 Share This!

14. GET THE FULL EBOOK HERE!
14 Share This!